Felipe Korzenny | Florida State University (original) (raw)

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Papers by Felipe Korzenny

Journal of Drug Issues, 1990

This study explored the degree to which different patterns of communication media exposure are as... more This study explored the degree to which different patterns of communication media exposure are associated with attitudes and behaviors related to drug usage, across four main diverse ethnic groups in the U.S.: whites, blacks, Hispanics andAsians. It was expected that members of these different groups would exhibit diversepattemsofcorrelation between theirmediahabits and their drug attitudes and behaviors. By means of a quota sample, 171personal interviews were completed with 45 white, 42Hispanic, 43Asian, and41blackrespondents intheBayArea ofSan Francisco in the Fallof 1986. Ofparticular importance wasthattelevision exposure, Rock exposure, printand interpersonal channels behaved differently across ethnic groups. The most striking differences occurred when examining theassociationsbetween exposure to specific television shows andattitudes towards dTUgs and adventurous experimentation. Black and white respondents exhibited sharp contrasts which deserve careful scrutiny and understanding. S ocial information processing differences across ethnic groups have important implications for communication across cultural groups. If the ways in which individualsof diverse cultural groups interpret information varies, then mass media effects should be different across cultures. Also, information processing of interpersonal messages is expected to render different interpretations and consequent actions. This research, exploratory by design, attempts to uncover information processing differences, if any, across four important cultural groups in the

This paper analyzes and summarizes the major body of literature generated with regard to the comm... more This paper analyzes and summarizes the major body of literature generated with regard to the communication networks and social change in developing countries. The results suggest that communication is a necessary factor for change to take place but it is not a sufficient condition. When there are opinion leaders who link the parts of a social system whose norms favor change and external communication travels from the outside of the social system through opinion leaders to the community change is triggered. Heterophily of association is not conducive to change by itself but when there are opinion leaders who bridge the heterophily gap from the outside to the inside of a social system the possibility for change to occur is heightened. If the norms of a social system in general are negative towards change then any effort towards change is likely to fail since informal opinion leaders tend to adhere to the norms of the system. In this case preliminary efforts towards social change should be directed at creating a more favorable generalized disposition towards change. These results are discussed under the light of available theory and evidence and a comprehensive multivariate model is proposed for future inquiry. (authors)

Routledge eBooks, Jul 9, 2019

The present study reports on a content analysis of the usage of alcohol, tobacco and illicit drug... more The present study reports on a content analysis of the usage of alcohol, tobacco and illicit drugs during two recent television seasons. In each season a composite week of the three commercial networks' programming was videotaped, including one episode of each prime time and Saturday morning fictional series Analyses showed that alcohol predominated in both seasons, accounting for more than two thirds of all the coded substance acts. More than two acts of alcohol use were found per hour in each season. From 9-1 1 p.m. it exceeded three instances per hour in the first season analyzed, and bordered on five instances per hour in the second season. Males and

Routledge eBooks, Jun 25, 2012

… and Intercultural Communication Annual. Fa1 Is …, 1977

Journal of Applied Marketing Theory

Journal of Cultural Marketing Strategy, Aug 1, 2015

Th; present study w a s designed to obtain an ovcrall picture of the relative importance of diffe... more Th; present study w a s designed to obtain an ovcrall picture of the relative importance of different manifestations of com-munication phenomena interpreted as discriminatory. In ad-dition, the individual contribution of a set of predictors of communication discrimination w a s assessed. Four dimensions of perceived discrimination were explored: the contexts/situ-ations where Hispanics perceive discrimination to take place; the attributes perceived by Hispanics as elicitors of discrim-inatory behaviors on the part of Anglos; the characteristics of those Anglos perceived to be more likely to discriminate; and the behaviors which can be interpretcd as being discrimina-tory by Hispanics. Contexts, in particular work and school, were found to be the most important predictors of commu-nication discrimination. Despite the many advances made by the civil rights movements and ethnic awareness groups which erupted in the 1960s, dis-crimination still persists in American society. By understan...

While the recent environmental movement has enjoyed much success in generating proenvironmental a... more While the recent environmental movement has enjoyed much success in generating proenvironmental attitudes in the public, it has not found similar success when it comes to generating pro-environmental behaviors. This phenomenon is supported by ample research suggesting that attitudes are not effective predictors of behaviors, especially in the case of environmental issues. This research examines the attitude-behavior relationship through a cultural lens by comparing the pro-environmental dispositions and behaviors of five key ethnic groups. Specifically, the study tested 2,500 subjects for cultural identification, agreement with the New Ecological Paradigm, and self-reported environmental behaviors. The research found significant differences between the ethnic groups on attitude-behavior correlations and environmental dispositions. These findings indicate that ethnicity is not only a strong predictor of environmental disposition, but also of the likelihood a person will convert pro-e...

International Journal of Intercultural Relations

Journal of Broadcasting & Electronic Media, 1985

This study investigated the effects of the television miniseries Shogun on adolescent viewers. Sp... more This study investigated the effects of the television miniseries Shogun on adolescent viewers. Specifically, it assessed the influence of exposure to Shogun on knowledge of Japanese language, history, and customs, attitudes of a closer social distance with the Japanese, and Japanese stereotype. Exposure was a predictor of knowledge of Japanese language, history, and customs. It was a more limited predictor of social distance. Exposure to Shogun was not found to affect Japanese stereotype. Past research has found that young people learn from television and may have their attitudes influenced by the medium (

Journal of Broadcasting & Electronic Media, 1987

74 JOBEM 31:1 Winter 1987 to promote homogeneity instead of heterogeneity in the cognitive and af... more 74 JOBEM 31:1 Winter 1987 to promote homogeneity instead of heterogeneity in the cognitive and affective domains. Hero (1959) postulated differential media effects about international news. His conceptualizations have endured without much empirical inves-tigation. Hero ...

This study was aimed at examining differences in brand loyalty across culturally diverse groups i... more This study was aimed at examining differences in brand loyalty across culturally diverse groups in America. Comparisons of brand loyalty were conducted across five ethnic groups: Caucasians, African Americans, Asian/Pacific Islander, Hispanic English and Hispanic Spanish. It was found that African Americans were significantly more brand loyal than other ethnic groups, there were no differences in brand loyalty for other ethnic groups.

Hispanic Journal of Behavioral Sciences, 1987

A study examined Hispanic perceptions of discriminatory behavior by Anglos, exploring four dimens... more A study examined Hispanic perceptions of discriminatory behavior by Anglos, exploring four dimensions of perceived discrimination: the contexts/situations where Hispanics discern discrimination, the attributes perceived by Hispanics as eliciting discriminatory behavior, the characteristics of those Anglos perceived to be most likely to discriminate, and the behaviors that can be interpreted as discriminatory. Subjects, 112 self-identified Hispanics in the San Francisco Bay area, were interviewed by telephone in 1985. Results indicated that in most contexts/situations respondents felt that discrimination took place "once in a while"-but more frequently at work or school, at government offices or in department stores, and on the part of landlords. Findings showed that younger, richer, and more educated males were perceived as more likely to discriminate against Hispanics. Accent, national background, ways of speaking, and race were generally agreed upon as predictive of discrimination. (References and tables of data are attached.) (NKA)

Journal of Broadcasting, 1983

This systematic content analysis compares local coverage of Hispanic‐American news across newspap... more This systematic content analysis compares local coverage of Hispanic‐American news across newspapers, radio and television in Southwest cities with substantial Hispanic populations. Story prominence, Hispanic representation and content are examined.