Funeral Funds Of America - Final Expense Guy (original) (raw)
Funeral Funds of America (www.funeralfunds.com or also referred to as Funeral Funds) was founded in 2015 to help families pay for burial, cremation, and funeral costs without leaving loved ones stuck with the bill.
For over a decade, that’s exactly what Funeral Funds of America did.
Under the Funeral Funds of America brand, thousands of people were helped with:
- Burial insurance
- Cremation insurance
- Funeral insurance
- Small whole life policies built for final expenses
The focus was narrow on purpose to keep it simple. We focused on covering final costs and avoiding junk policies and overpriced plans that hurt seniors and families on fixed or limited incomes.
That business model was rewarding, and it worked well.
WHY THE NAME CHANGED IN 2025
By 2025, one problem became obvious.
More and more people approach Randy needing help with more than just funerals expenses. They also needed help with their entire financial picture around death, income loss, and family protection.
Funeral Funds of America was helping with only a slice of what people were asking for… so the brand evolved.
FUNERAL FUNDS OF AMERICA VS. FINAL EXPENSE GUY
Final Expense Guy (www.fexguy.com) was created to reflect what the business had already become in practice.
- Same ownership
- Same experience
- Same licenses
- Same consumer-first approach
Just a broader ability to help.
Under Final Expense Guy, people can now get help with:
- Final expense whole life insurance
- Term life insurance
- Larger whole life policies
- Disability insurance
- Indexed universal life information
- Annuities and income planning
The mission didn’t change, but the scope did.
Instead of focusing solely on burial or cremation costs, we have now expanded to protecting families before and after death.
WHAT DIDN’T CHANGE
- Randy VanderVaate is still your agent for life
- Randy’s experience carried over
- Randy’s nationwide licenses carried over
- Randy’s commitment to education, not pressure, carried over
- Randy’s focus on plans people actually qualify for and can afford carried over
If you worked with Funeral Funds of America in the past, you’re dealing with the same person today. We now have more financial tools to help you and your family members.
WHY THIS MATTERS FOR YOU
Final Expense Guy doesn’t pigeonhole clients into one product, because:
- Sometimes a small final expense policy makes sense.
- Sometimes term life is cheaper and smarter.
- Sometimes disability coverage matters more than death coverage right now.
That flexibility didn’t exist under a funeral-only brand, but it does now!
THE BOTTOM LINE
Funeral Funds of America wasn’t sold. It wasn’t shut down. It wasn’t replaced because something failed.
It evolved to help more people with affordable life insurance.
Randy VanderVaate is still the owner, and Final Expense Guy is the continuation of a business that started back in 2015 and expanded in 2025 to help people with more than just funerals.
Welcome to the future of affordable Life Insurance!
Randy VanderVaate
Owner & President
www.fexguy.com
888-862-9456
