Responsibility overview - Future (original) (raw)
DIVERSITY AND SUSTAINABILITY IN OUR CONTENT
At Future, we want our content to work for the whole audience, because everyone deserves the best. Our audience is diverse, not only in gender, age and culture, but also in how they interact with our content.
We want all experiences with our brands to be inclusive, and therefore making all content accessible is integral to how our content is created and delivered.
WHAT WE’VE DONE SO FAR
In 2022 we published our Content Accessibility Guide internally, focused on ensuring all Future content is accessible and from a diverse range of voices. The Guide provides a single resource for all content creators, highlighting the significance of accessibility and inclusion and diversity in our content. In FY24, all Future brands completed an ESG Mission Statement, detailing their commitment to embedding sustainability into their content where relevant.
EDITORIAL STANDARDS
We’re consistently working to leverage our brands’ influence to create positive societal change. A key part of this is providing the support to our editorial teams that will enable them to create inclusive content for our audiences.
WHAT WE’VE DONE SO FAR
In FY22, we published our Responsible Content Framework internally and here, which covers the following:
- Accuracy and fairness
- Corrections, amendments and apologies
- Complaints procedure
- Duty of Care
- Editorial independence
- Honesty in reviews and eCommerce
- Gifts, trips and hospitality
We also run an Ethics Committee at Future, made up of senior colleagues to debate issues that cannot be resolved by those involved, and proactively addresses thematic issues
ENCOURAGING POSITIVE IMPACT
We’re striving to make a difference and are driven by our desire to use our platform positively. With a monthly online audience of over 400 million globally, we have an opportunity to inspire positive change, shape the world we live in and champion positive societal impact.
WHAT WE’VE DONE SO FAR
Each year, Future runs a Positive Impact Award as part of its Annual Awards Show. The most recent winner in December 2024 was Live Science, for its climate change coverage. In FY24, Live Science’s climate change coverage generated 7.76 million page views. The brand’s Science Spotlight series highlighted key stories, such as the decline of oil and indigenous-led conservation efforts.