Semantic SEO - Get Clicks (original) (raw)
Semantic SEO refers to the content part of your website. Since search engines need to understand the topics of your pages, working on the semantic side is extremely important. By making sure that your content is relevant and that it matches the right keywords, Get Clicks will help you to improve your rankings and the organic traffic.
Google needs to understand the keywords you target
Semantic SEO Services
As you know, users and search engines visit your website. They have different goals, but both of them need to understand the topics of your pages. If your content does not provide the necessary information for a user, they won’t buy your products or services. On the other hand, if you properly target the right keywords in the right tags, search engines will not be able to understand the topic of your pages and they will not display them when users will look for information in relation with your products and services.
To help you achieving great SEO performances, Get Clicks provides three main services that will help you to improve the semantic part of your pages.
KEYWORD RESEARCH
Since Internet users are typing keywords in search engines to find information, it is a key step to understand how do they search. Get Clicks will help you to highlight the terms that they are using so we can improve your pages and follow the performances.
ON-PAGE OPTIMISATIONS
In order to make sure that your pages will pop-up when Internet users will use keywords related to your activity, Get Clicks will tell you where to add the keywords in your pages. This survey is based on the keyword research and the current content available in your site.
LANDING PAGES ANALYSIS
In order to better understand how Internet users interact with your pages, it is important to run landing pages analysis based on Google Analytics data. Get Clicks will help you to understand which pages are not performing to provide new strategies.
What are the outcomes?
While the technical SEO audit aims at making sure your that the pages are accessible, the semantic improvements will provide you recommendations about your keyword targeting strategy.
- We highlight the relevant terms related to your services
- We make sure that search engines understand the topic of your pages
- We get rid about the duplicate content
- We improve your pages to match user’s intent
- We analyse the performances of the pages to provide strategies
- We improve the UX by making sure that your content is richer
- We provide best-practices to your copywriting team
FAQ ABOUT SEMANTIC SEO
📝 What does semantic search mean?
Semantic search is an evolution of the way search engines like Google try to understand a document, in our case, the webpages. Google needs to categorise and rank the pages but rather than looking only at the “exact keywords”, it now tries to understand the whole meaning of a page.
🧐 How does it influence my SEO strategy?
10 years ago, SEO agencies tend to recommend to include the keyword that you target X number of time in your pages. That’s what we called “Keyword Density”, but that’s not longer valid since Googlebot is smarter than before.
Instead, the goal is to create meaningful copy that will take into consideration:
- The semantic field of the keyword your target.
- The synonyms, the antonyms and the LSI keywords.
- The intent of the user.
🤯 What are LSI keywords?
LSI stands for “Latent Semantic Indexing”. It refers to a process search engines like Google use during the crawling process, to understand the meaning of a webpages. LSI keywords refer to the terms and phrases that are related to the main topic that you target. Instead of “Keyword Density”, we are more talking about correlation between the words, the sentences and the topics, which will influence the visibility of a content in Google search result pages.
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