Neena Sinha | Guru Gobind Singh Indraprastha University (original) (raw)

Papers by Neena Sinha

Research paper thumbnail of Exploring Gender Receptivity on the Process and Outcome of ‘Social Networking Site Advertising Evaluation’

Social Science Research Network, 2020

One of the major highlights of Web 2.0 phenomenon is Social Media technologies which offer greate... more One of the major highlights of Web 2.0 phenomenon is Social Media technologies which offer greater interactivity and collaboration. Advertisers are unleashing the potential of social networks to enhance the viewership of their brands and target the right audience. Amidst the myriad of competing visual fields calling for consumers’ attention on social media sites, personalized ads are used to break the cluttered landscape. The targeting techniques are employed by tracking browsing activities of the user (digital cookies) and covertly managing a database of their online footprints (data mining analytics). Effects of targeted advertising on SNS are required to be considered along with the delivered ad content to measure SNS advertising effectiveness. This study would investigate the gender differences in cognitive, affective and conative process associated with SNS advertising consumption behaviour. The platform chosen for the experiment is Facebook as Digital In 2018 has declared India as the largest repository of active Facebook users in the world. Also, 60 percent of world’s advertisers rely on Facebook for targeted marketing communications. For this study, gender is operationalized as a binary construct rather than a continuous variable. Primary data have been collected from 211 Facebook users by judgment sampling with the help of pre-structured questionnaire on five point Likert scale. Reliability test using the statistic of Cronbach’s alpha is conducted to assess the inter-item reliability of the measures. For quantitative analysis t-test has been applied to test the hypotheses and validate the results. The analysis is in conformity with the objectives of the study and the hypotheses formulated. Further research contributions and scope for future studies are suggested.

Research paper thumbnail of Corporate social responsibility and financial performance in selected companies of India: an event study approach

International Journal of Business and Globalisation, 2022

Research paper thumbnail of Instagram Advertising among Young Consumers in Wearable Fitness Trackers: The Moderating Role of Technology Acceptance Factors

Journal of Global Marketing, Jun 7, 2021

Abstract The main focus of research studies assessing consumers’ attitudes toward advertising has... more Abstract The main focus of research studies assessing consumers’ attitudes toward advertising has shifted to social media platforms, replacing traditional advertising. In this regard, Instagram is considered one of the most popular social media platforms, with a global user base of 700 million active users. The purpose of this paper is to investigate the key factors that affect young consumers’ attitudes toward the digital advertising of fitness trackers on Instagram. The study is based on the self-administered survey questionnaire responses collected from young Indian consumers. Structural Equation Modeling has been used to analyze direct and moderating effects. The obtained results found that variables such as informativeness of Instagram advertising, perceived usefulness, and perceived ease of use of fitness trackers play a central role in developing respondents’ attitudes. This study pioneers in providing empirical evidence revealing the moderating effect of perceived usefulness and perceived ease of use on the relationship between advertising value factors and consumers’ attitudes toward advertising. The present study also offers valuable insights for marketers to design social media communication strategies on Instagram, showcasing the ease of use and utility of fitness trackers while delivering entertaining values.

Research paper thumbnail of Impact of Merger and Acquisition Announcement on Shareholders’ Wealth an Empirical Study using Event Study Methodology

Delhi Business Review, 2015

Research paper thumbnail of Exploring Gender Receptivity on the Process and Outcome of ‘Social Networking Site Advertising Evaluation’

SSRN Electronic Journal, 2020

One of the major highlights of Web 2.0 phenomenon is Social Media technologies which offer greate... more One of the major highlights of Web 2.0 phenomenon is Social Media technologies which offer greater interactivity and collaboration. Advertisers are unleashing the potential of social networks to enhance the viewership of their brands and target the right audience. Amidst the myriad of competing visual fields calling for consumers’ attention on social media sites, personalized ads are used to break the cluttered landscape. The targeting techniques are employed by tracking browsing activities of the user (digital cookies) and covertly managing a database of their online footprints (data mining analytics). Effects of targeted advertising on SNS are required to be considered along with the delivered ad content to measure SNS advertising effectiveness. This study would investigate the gender differences in cognitive, affective and conative process associated with SNS advertising consumption behaviour. The platform chosen for the experiment is Facebook as Digital In 2018 has declared India as the largest repository of active Facebook users in the world. Also, 60 percent of world’s advertisers rely on Facebook for targeted marketing communications. For this study, gender is operationalized as a binary construct rather than a continuous variable. Primary data have been collected from 211 Facebook users by judgment sampling with the help of pre-structured questionnaire on five point Likert scale. Reliability test using the statistic of Cronbach’s alpha is conducted to assess the inter-item reliability of the measures. For quantitative analysis t-test has been applied to test the hypotheses and validate the results. The analysis is in conformity with the objectives of the study and the hypotheses formulated. Further research contributions and scope for future studies are suggested.

Research paper thumbnail of Gender Discrimination and Sexual Harassment

Research paper thumbnail of Workplace Robotics Acceptance--Model

Research paper thumbnail of An investigation on dynamic connectedness of commodity market with financial market during the Russia–Ukraine invasion

Benchmarking: An International Journal

PurposeThis study unravels an attempt to investigate the dynamic connectedness of agri-commodity ... more PurposeThis study unravels an attempt to investigate the dynamic connectedness of agri-commodity (wheat) of Russia with 10 financial markets of wheat importing counties during the Russia–Ukraine invasion.Design/methodology/approachThis study took the daily prices of Wheat FOB Black Sea Index (Russia) along with stock indices of 10 major wheat-importing nations of Russia and Ukraine. The time frame for this study ranges from February 24, 2022 to July 31, 2022. This time frame was selected since it fully examines all of the effects of the crisis. The conditional correlations and volatility spillovers of these indices are predicted using the DCC-GARCH model, Diebold and Yilmaz (2012) and Baruník and Křehlík (2018) models.FindingsIt is found that there is dynamic linkage of agri-commodity of with stock markets of Iraq, Pakistan and Tanzania in short run while stock markets of Egypt, Turkey, Bangladesh, Pakistan, Brazil and Iraq are spilled by agri-commodity in long run. In addition, it ...

Research paper thumbnail of Popularity of Facebook hotel brand-page posts among consumers: a study of top ten international and domestic hospitality brands in India

International Journal of Business and Globalisation

Research paper thumbnail of Financial Contagion in European Equity Markets: Evidence from the US Subprime and the Eurozone Crises

Indian Journal of Finance

Research paper thumbnail of Drivers of satisfaction and usage continuance in e-grocery retailing: a collaborative design supported perspective

Journal of Research in Interactive Marketing, 2022

PurposeThe purpose of the study is to identify the key antecedents relating to the interaction de... more PurposeThe purpose of the study is to identify the key antecedents relating to the interaction design of the e-groceryretail mobile applications and offer innovative marketing interventions to facilitate consumer–brand interaction and generate continuous usage intention.Design/methodology/approachData were collected from the subjects using a personally administered questionnaire by adopting a non-probability method. The target respondents of this study were individuals who are users of smartphone and have purchased groceries through mobile applications at least once in two months. On the basis of responses received, a sequential predictive analytic method that includes structural equation modelling (SEM) and artificial neural network (ANN) techniques were employed.FindingsThe findings of the study highlighted the critical role of collaboration design in harbouring satisfaction and maintaining a regular clientele for e-grocery applications by confirming the presence of complementary ...

Research paper thumbnail of Instagram Advertising among Young Consumers in Wearable Fitness Trackers: The Moderating Role of Technology Acceptance Factors

Journal of Global Marketing, 2021

Abstract The main focus of research studies assessing consumers’ attitudes toward advertising has... more Abstract The main focus of research studies assessing consumers’ attitudes toward advertising has shifted to social media platforms, replacing traditional advertising. In this regard, Instagram is considered one of the most popular social media platforms, with a global user base of 700 million active users. The purpose of this paper is to investigate the key factors that affect young consumers’ attitudes toward the digital advertising of fitness trackers on Instagram. The study is based on the self-administered survey questionnaire responses collected from young Indian consumers. Structural Equation Modeling has been used to analyze direct and moderating effects. The obtained results found that variables such as informativeness of Instagram advertising, perceived usefulness, and perceived ease of use of fitness trackers play a central role in developing respondents’ attitudes. This study pioneers in providing empirical evidence revealing the moderating effect of perceived usefulness and perceived ease of use on the relationship between advertising value factors and consumers’ attitudes toward advertising. The present study also offers valuable insights for marketers to design social media communication strategies on Instagram, showcasing the ease of use and utility of fitness trackers while delivering entertaining values.

Research paper thumbnail of Robotics at workplace: An integrated Twitter analytics – SEM based approach for behavioral intention to accept

International Journal of Information Management, 2020

Robotics application has provided a fruitful combination for hybrid industry 4.0 teams wherein ro... more Robotics application has provided a fruitful combination for hybrid industry 4.0 teams wherein robotic systems are progressing their way into spaces shared with human workers. The advent of artificial intelligence has also instilled the feeling of distress and ambiguity among employees regarding their future. Such confusion has triggered a plethora of deliberations surrounding the possible receptivity and hostility towards these modern technologies in the digital era where people are articulating their opinions and experiences through social media communication. This study explores the antecedents of employees' intention to accept robotics at workplace using two-step analyses: Twitter Analysis and Survey-based analysis. Around 121,750 tweets from 43,000 Twitter handles were evaluated in the form of descriptive analysis, geospatial analysis, network analysis and sentiment analysis. Thereafter, the conceptual model has been formulated and validated based on the extracted themes (anthropomorphism, technophobia and behavioral intention to accept robotics at workplace) by including 864 responses from an online survey conducted in India. The findings corroborated that anthropomorphism and technophobia significantly influence behavioral intention, and technophobia acts as a significant competitive mediator.

Research paper thumbnail of Transforming Organizations – the Importance of Leadership and Culture in Managing Change: A Case Study

DESCRIPTION In this case study a new leadership paradigm, the relationship between leadership and... more DESCRIPTION In this case study a new leadership paradigm, the relationship between leadership and organizational culture and the role played by both in successfully transforming businesses and organizations is discussed. The organization in focus-NPTI, recognized that culture and behavioural change were the key to success of its turnaround. A compelling vision, an intelligent business strategy, innovative interventions and strong core values would matter the most. The success of a business strategy depends upon both the alignment of an organization’s leadership, as well as a leadership culture that supports execution of the strategy. Responding to change in the business world is a key function of leadership which has to develop leaders at different levels within an organization. The way each level copes up with the change and directs the transformation determines how the whole organization will change and sustain the change.

Research paper thumbnail of Central Fertilizer Ltd. (CFL)

DESCRIPTION Information used in the case has been primarily sourced from Fertilizer Industry Coor... more DESCRIPTION Information used in the case has been primarily sourced from Fertilizer Industry Coordination Committee, Department Of Fertilizers, Ministry Of Chemical And Fertilizers, Government Of India; and Fertilizer Association Of India, New Delhi & Ministry Of Agriculture And Cooperation, Government Of India, New Delhi. Company perspective (Name Changed) and the key issue have been highlighted as per the series of communications with company officials dealing in marketing and operations. This case has been written for use in the Course of Strategic Management and International Business. Students are introduced to SWOT Analysis, Competitive Forces Model and Disinvestments of Public Sector Enterprise in the backdrop of globalization with the help of the case on one hand and are expected to evaluate the strategic options of Stability, Growth and Retrenchment in the form of Disinvestment

Research paper thumbnail of Effectiveness of Contract Farming: A Case of Nadukkara Agro Processing Company Ltd

The effectiveness of marketing agricultural products is important to the viability of Indian agri... more The effectiveness of marketing agricultural products is important to the viability of Indian agricultural economy. With the changing legislative framework it has been possible to corporatize agri-business. An important development in the recent years is corporate organization like ITC and Pepsico entering into contract farming agreements with the farmers. There are important inferences to be drawn from studying contract, its forms and functions, and the way that the farmers and the business interact. This calls for a multidisciplinary approach and the review attempts to draw together insights from economics, legal framework covering land law, strategy, inclusive marketing and supply chain management as they apply to the study of effectiveness of contract farming . With the help of literature survey an attempt is made to assess the effectiveness of contract farming model in India. In this paper we also explore other innovations in promoting agri-business that can be applied in India....

Research paper thumbnail of Inland Container Depot (Icd) Dadri

DESCRIPTION INLAND CONTAINER DEPOT (ICD) DADRI

Research paper thumbnail of A Review of Incentive Schemes for Investment in Power Sector

Research paper thumbnail of An Integrated approach to Energy Efficiency Management in India

DESCRIPTION Use of energy is important in improving people’s standard of living. However electric... more DESCRIPTION Use of energy is important in improving people’s standard of living. However electricity generation and use can also damage the environment. Therefore there is need for effective energy management. During fiscal 2007, India’s total energy shortage was 9.9% of its total requirements, and peak shortage was 16.6% of peak demand requirements, indicating the need for measures to enhance energy efficiency. Most of the studies related to energy efficiency focus on Demand Side Management (DSM), however in this paper we propose that an integrated approach incorporating regulatory mechanism, increased level of Foreign Direct Investment (FDI), operational efficiency, improvement of existing power generating stations, introduction of Information and Communications technology (ICT) for energy efficient processes and reduction of losses in transmission and distribution can contribute to Energy Efficiency Management thereby helping in promoting sustainable economic development.

Research paper thumbnail of Revisiting expectation confirmation model to measure the effectiveness of multichannel bank services for elderly consumers

International Journal of Emerging Markets, 2022

Purpose This study aims to understand the expectations of elderly bank customers with mobile bank... more Purpose This study aims to understand the expectations of elderly bank customers with mobile banking services and to measure its impact on their long-term satisfaction and continued intention. The study is based on two theories, expectations-confirmation theory (ECT) and hedonic adaptation theory. Design/methodology/approach A self-administered longitudinal survey was completed with a sample of 208 elder customers who do not use mobile banking services. Latent growth curve modelling approach was used to determine the change in their post-adoption experience over four time points. Findings Results of the study confirm that the use of mobile banking services prolongs the duration of customer satisfaction and continued intention level, post-adoption, reinforcing the hedonic adaptation theory. Research limitations/implications Mobile banking services are going to be a significant component of the multichannel banking agenda. But it might be interesting to review other digital channels o...

Research paper thumbnail of Exploring Gender Receptivity on the Process and Outcome of ‘Social Networking Site Advertising Evaluation’

Social Science Research Network, 2020

One of the major highlights of Web 2.0 phenomenon is Social Media technologies which offer greate... more One of the major highlights of Web 2.0 phenomenon is Social Media technologies which offer greater interactivity and collaboration. Advertisers are unleashing the potential of social networks to enhance the viewership of their brands and target the right audience. Amidst the myriad of competing visual fields calling for consumers’ attention on social media sites, personalized ads are used to break the cluttered landscape. The targeting techniques are employed by tracking browsing activities of the user (digital cookies) and covertly managing a database of their online footprints (data mining analytics). Effects of targeted advertising on SNS are required to be considered along with the delivered ad content to measure SNS advertising effectiveness. This study would investigate the gender differences in cognitive, affective and conative process associated with SNS advertising consumption behaviour. The platform chosen for the experiment is Facebook as Digital In 2018 has declared India as the largest repository of active Facebook users in the world. Also, 60 percent of world’s advertisers rely on Facebook for targeted marketing communications. For this study, gender is operationalized as a binary construct rather than a continuous variable. Primary data have been collected from 211 Facebook users by judgment sampling with the help of pre-structured questionnaire on five point Likert scale. Reliability test using the statistic of Cronbach’s alpha is conducted to assess the inter-item reliability of the measures. For quantitative analysis t-test has been applied to test the hypotheses and validate the results. The analysis is in conformity with the objectives of the study and the hypotheses formulated. Further research contributions and scope for future studies are suggested.

Research paper thumbnail of Corporate social responsibility and financial performance in selected companies of India: an event study approach

International Journal of Business and Globalisation, 2022

Research paper thumbnail of Instagram Advertising among Young Consumers in Wearable Fitness Trackers: The Moderating Role of Technology Acceptance Factors

Journal of Global Marketing, Jun 7, 2021

Abstract The main focus of research studies assessing consumers’ attitudes toward advertising has... more Abstract The main focus of research studies assessing consumers’ attitudes toward advertising has shifted to social media platforms, replacing traditional advertising. In this regard, Instagram is considered one of the most popular social media platforms, with a global user base of 700 million active users. The purpose of this paper is to investigate the key factors that affect young consumers’ attitudes toward the digital advertising of fitness trackers on Instagram. The study is based on the self-administered survey questionnaire responses collected from young Indian consumers. Structural Equation Modeling has been used to analyze direct and moderating effects. The obtained results found that variables such as informativeness of Instagram advertising, perceived usefulness, and perceived ease of use of fitness trackers play a central role in developing respondents’ attitudes. This study pioneers in providing empirical evidence revealing the moderating effect of perceived usefulness and perceived ease of use on the relationship between advertising value factors and consumers’ attitudes toward advertising. The present study also offers valuable insights for marketers to design social media communication strategies on Instagram, showcasing the ease of use and utility of fitness trackers while delivering entertaining values.

Research paper thumbnail of Impact of Merger and Acquisition Announcement on Shareholders’ Wealth an Empirical Study using Event Study Methodology

Delhi Business Review, 2015

Research paper thumbnail of Exploring Gender Receptivity on the Process and Outcome of ‘Social Networking Site Advertising Evaluation’

SSRN Electronic Journal, 2020

One of the major highlights of Web 2.0 phenomenon is Social Media technologies which offer greate... more One of the major highlights of Web 2.0 phenomenon is Social Media technologies which offer greater interactivity and collaboration. Advertisers are unleashing the potential of social networks to enhance the viewership of their brands and target the right audience. Amidst the myriad of competing visual fields calling for consumers’ attention on social media sites, personalized ads are used to break the cluttered landscape. The targeting techniques are employed by tracking browsing activities of the user (digital cookies) and covertly managing a database of their online footprints (data mining analytics). Effects of targeted advertising on SNS are required to be considered along with the delivered ad content to measure SNS advertising effectiveness. This study would investigate the gender differences in cognitive, affective and conative process associated with SNS advertising consumption behaviour. The platform chosen for the experiment is Facebook as Digital In 2018 has declared India as the largest repository of active Facebook users in the world. Also, 60 percent of world’s advertisers rely on Facebook for targeted marketing communications. For this study, gender is operationalized as a binary construct rather than a continuous variable. Primary data have been collected from 211 Facebook users by judgment sampling with the help of pre-structured questionnaire on five point Likert scale. Reliability test using the statistic of Cronbach’s alpha is conducted to assess the inter-item reliability of the measures. For quantitative analysis t-test has been applied to test the hypotheses and validate the results. The analysis is in conformity with the objectives of the study and the hypotheses formulated. Further research contributions and scope for future studies are suggested.

Research paper thumbnail of Gender Discrimination and Sexual Harassment

Research paper thumbnail of Workplace Robotics Acceptance--Model

Research paper thumbnail of An investigation on dynamic connectedness of commodity market with financial market during the Russia–Ukraine invasion

Benchmarking: An International Journal

PurposeThis study unravels an attempt to investigate the dynamic connectedness of agri-commodity ... more PurposeThis study unravels an attempt to investigate the dynamic connectedness of agri-commodity (wheat) of Russia with 10 financial markets of wheat importing counties during the Russia–Ukraine invasion.Design/methodology/approachThis study took the daily prices of Wheat FOB Black Sea Index (Russia) along with stock indices of 10 major wheat-importing nations of Russia and Ukraine. The time frame for this study ranges from February 24, 2022 to July 31, 2022. This time frame was selected since it fully examines all of the effects of the crisis. The conditional correlations and volatility spillovers of these indices are predicted using the DCC-GARCH model, Diebold and Yilmaz (2012) and Baruník and Křehlík (2018) models.FindingsIt is found that there is dynamic linkage of agri-commodity of with stock markets of Iraq, Pakistan and Tanzania in short run while stock markets of Egypt, Turkey, Bangladesh, Pakistan, Brazil and Iraq are spilled by agri-commodity in long run. In addition, it ...

Research paper thumbnail of Popularity of Facebook hotel brand-page posts among consumers: a study of top ten international and domestic hospitality brands in India

International Journal of Business and Globalisation

Research paper thumbnail of Financial Contagion in European Equity Markets: Evidence from the US Subprime and the Eurozone Crises

Indian Journal of Finance

Research paper thumbnail of Drivers of satisfaction and usage continuance in e-grocery retailing: a collaborative design supported perspective

Journal of Research in Interactive Marketing, 2022

PurposeThe purpose of the study is to identify the key antecedents relating to the interaction de... more PurposeThe purpose of the study is to identify the key antecedents relating to the interaction design of the e-groceryretail mobile applications and offer innovative marketing interventions to facilitate consumer–brand interaction and generate continuous usage intention.Design/methodology/approachData were collected from the subjects using a personally administered questionnaire by adopting a non-probability method. The target respondents of this study were individuals who are users of smartphone and have purchased groceries through mobile applications at least once in two months. On the basis of responses received, a sequential predictive analytic method that includes structural equation modelling (SEM) and artificial neural network (ANN) techniques were employed.FindingsThe findings of the study highlighted the critical role of collaboration design in harbouring satisfaction and maintaining a regular clientele for e-grocery applications by confirming the presence of complementary ...

Research paper thumbnail of Instagram Advertising among Young Consumers in Wearable Fitness Trackers: The Moderating Role of Technology Acceptance Factors

Journal of Global Marketing, 2021

Abstract The main focus of research studies assessing consumers’ attitudes toward advertising has... more Abstract The main focus of research studies assessing consumers’ attitudes toward advertising has shifted to social media platforms, replacing traditional advertising. In this regard, Instagram is considered one of the most popular social media platforms, with a global user base of 700 million active users. The purpose of this paper is to investigate the key factors that affect young consumers’ attitudes toward the digital advertising of fitness trackers on Instagram. The study is based on the self-administered survey questionnaire responses collected from young Indian consumers. Structural Equation Modeling has been used to analyze direct and moderating effects. The obtained results found that variables such as informativeness of Instagram advertising, perceived usefulness, and perceived ease of use of fitness trackers play a central role in developing respondents’ attitudes. This study pioneers in providing empirical evidence revealing the moderating effect of perceived usefulness and perceived ease of use on the relationship between advertising value factors and consumers’ attitudes toward advertising. The present study also offers valuable insights for marketers to design social media communication strategies on Instagram, showcasing the ease of use and utility of fitness trackers while delivering entertaining values.

Research paper thumbnail of Robotics at workplace: An integrated Twitter analytics – SEM based approach for behavioral intention to accept

International Journal of Information Management, 2020

Robotics application has provided a fruitful combination for hybrid industry 4.0 teams wherein ro... more Robotics application has provided a fruitful combination for hybrid industry 4.0 teams wherein robotic systems are progressing their way into spaces shared with human workers. The advent of artificial intelligence has also instilled the feeling of distress and ambiguity among employees regarding their future. Such confusion has triggered a plethora of deliberations surrounding the possible receptivity and hostility towards these modern technologies in the digital era where people are articulating their opinions and experiences through social media communication. This study explores the antecedents of employees' intention to accept robotics at workplace using two-step analyses: Twitter Analysis and Survey-based analysis. Around 121,750 tweets from 43,000 Twitter handles were evaluated in the form of descriptive analysis, geospatial analysis, network analysis and sentiment analysis. Thereafter, the conceptual model has been formulated and validated based on the extracted themes (anthropomorphism, technophobia and behavioral intention to accept robotics at workplace) by including 864 responses from an online survey conducted in India. The findings corroborated that anthropomorphism and technophobia significantly influence behavioral intention, and technophobia acts as a significant competitive mediator.

Research paper thumbnail of Transforming Organizations – the Importance of Leadership and Culture in Managing Change: A Case Study

DESCRIPTION In this case study a new leadership paradigm, the relationship between leadership and... more DESCRIPTION In this case study a new leadership paradigm, the relationship between leadership and organizational culture and the role played by both in successfully transforming businesses and organizations is discussed. The organization in focus-NPTI, recognized that culture and behavioural change were the key to success of its turnaround. A compelling vision, an intelligent business strategy, innovative interventions and strong core values would matter the most. The success of a business strategy depends upon both the alignment of an organization’s leadership, as well as a leadership culture that supports execution of the strategy. Responding to change in the business world is a key function of leadership which has to develop leaders at different levels within an organization. The way each level copes up with the change and directs the transformation determines how the whole organization will change and sustain the change.

Research paper thumbnail of Central Fertilizer Ltd. (CFL)

DESCRIPTION Information used in the case has been primarily sourced from Fertilizer Industry Coor... more DESCRIPTION Information used in the case has been primarily sourced from Fertilizer Industry Coordination Committee, Department Of Fertilizers, Ministry Of Chemical And Fertilizers, Government Of India; and Fertilizer Association Of India, New Delhi & Ministry Of Agriculture And Cooperation, Government Of India, New Delhi. Company perspective (Name Changed) and the key issue have been highlighted as per the series of communications with company officials dealing in marketing and operations. This case has been written for use in the Course of Strategic Management and International Business. Students are introduced to SWOT Analysis, Competitive Forces Model and Disinvestments of Public Sector Enterprise in the backdrop of globalization with the help of the case on one hand and are expected to evaluate the strategic options of Stability, Growth and Retrenchment in the form of Disinvestment

Research paper thumbnail of Effectiveness of Contract Farming: A Case of Nadukkara Agro Processing Company Ltd

The effectiveness of marketing agricultural products is important to the viability of Indian agri... more The effectiveness of marketing agricultural products is important to the viability of Indian agricultural economy. With the changing legislative framework it has been possible to corporatize agri-business. An important development in the recent years is corporate organization like ITC and Pepsico entering into contract farming agreements with the farmers. There are important inferences to be drawn from studying contract, its forms and functions, and the way that the farmers and the business interact. This calls for a multidisciplinary approach and the review attempts to draw together insights from economics, legal framework covering land law, strategy, inclusive marketing and supply chain management as they apply to the study of effectiveness of contract farming . With the help of literature survey an attempt is made to assess the effectiveness of contract farming model in India. In this paper we also explore other innovations in promoting agri-business that can be applied in India....

Research paper thumbnail of Inland Container Depot (Icd) Dadri

DESCRIPTION INLAND CONTAINER DEPOT (ICD) DADRI

Research paper thumbnail of A Review of Incentive Schemes for Investment in Power Sector

Research paper thumbnail of An Integrated approach to Energy Efficiency Management in India

DESCRIPTION Use of energy is important in improving people’s standard of living. However electric... more DESCRIPTION Use of energy is important in improving people’s standard of living. However electricity generation and use can also damage the environment. Therefore there is need for effective energy management. During fiscal 2007, India’s total energy shortage was 9.9% of its total requirements, and peak shortage was 16.6% of peak demand requirements, indicating the need for measures to enhance energy efficiency. Most of the studies related to energy efficiency focus on Demand Side Management (DSM), however in this paper we propose that an integrated approach incorporating regulatory mechanism, increased level of Foreign Direct Investment (FDI), operational efficiency, improvement of existing power generating stations, introduction of Information and Communications technology (ICT) for energy efficient processes and reduction of losses in transmission and distribution can contribute to Energy Efficiency Management thereby helping in promoting sustainable economic development.

Research paper thumbnail of Revisiting expectation confirmation model to measure the effectiveness of multichannel bank services for elderly consumers

International Journal of Emerging Markets, 2022

Purpose This study aims to understand the expectations of elderly bank customers with mobile bank... more Purpose This study aims to understand the expectations of elderly bank customers with mobile banking services and to measure its impact on their long-term satisfaction and continued intention. The study is based on two theories, expectations-confirmation theory (ECT) and hedonic adaptation theory. Design/methodology/approach A self-administered longitudinal survey was completed with a sample of 208 elder customers who do not use mobile banking services. Latent growth curve modelling approach was used to determine the change in their post-adoption experience over four time points. Findings Results of the study confirm that the use of mobile banking services prolongs the duration of customer satisfaction and continued intention level, post-adoption, reinforcing the hedonic adaptation theory. Research limitations/implications Mobile banking services are going to be a significant component of the multichannel banking agenda. But it might be interesting to review other digital channels o...