Dominic Tufuor | Ghana Institute Of Journalism (original) (raw)
With a keen interest in finding out, I take to research as it altogether broadens the frontiers of my knowledge. I enjoy research.
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Thesis Chapters by Dominic Tufuor
The concept of Corporate Social Responsibility (CSR) has been long discussed by corporations even... more The concept of Corporate Social Responsibility (CSR) has been long discussed by corporations even in the 1950s and by that, its essence or otherwise has been deliberated before recent times. Organisations are situated within societies, thus, they have an environment to which they render either a service or provide a product. Many scholars have defined CSR in a variety of ways. Most believe it is founded on good corporate citizenship or the acknowledgement by businesses that they need to understand and manage the business’s wider influences on society for the benefit of the company and society as a whole (Marsden and Andriof, 1998).
The objectives of the study were to verify the level of knowledge of the mining communities about CSR being Newmont’s obligation, ascertain the Returns on Investment on CSR projects for Newmont and to establish the link between CSR projects of NAkDeF and the image these projects earn Newmont among the ten mining communities. Although the researchers encountered challenges in data collection, the study found that Newmont, Ghana engages its stakeholders in its CSR decisions in the Akyem. Furthermore, it was found that Newmont, Ghana in collaboration with the chiefs of the communities affected by its mining operations and the district assembly established a company to be the CSR vehicle for Newmont in the communities and also a community development agency for the communities.
The study found that NAkDeF in carrying out its mandate sometimes faces a challenge which comes in the form of resistance from the community members towards some solutions that are offered to certain societal problems identified by NAkDeF. The study therefore recommended that NAkDeF increases its stakeholder engagement to foster acceptance of solutions to some societal problems in the communities that have been identified by it.
ABSTRACT Social media advertising is a new version of corporate advertising which has been adopte... more ABSTRACT
Social media advertising is a new version of corporate advertising which has been adopted as new techniques by many companies. This study sought to ascertain the effects of social media advertising on consumer behaviour of university students, specifically in their patronage of cosmetic products. The sample used was 150 students from the Ghana Institute of Journalism and Accra Technical University. The study was based on the theories of uses and gratification and the black-box model. Furthermore, the study adopted a mixed-method approach of research to arrive at the findings and conclusions.
The findings showed that, majority of the students in both universities were between the ages of 18-30 years and that 70.7% of females patronized cosmetic products more than males who were only 29.3%. Furthermore, it was revealed in this study that among the 150 participants in the study, most of them use social media platforms like Facebook, Twitter, Snapchat, Instagram and WhatsApp, with again most of them using WhatsApp more than the other platforms as WhatsApp alone had a percentage of 84% of the respondents who use it very often as compared to the 33.3% for Facebook, 23.3% for Twitter, 34% for Instagram and 20.7% for Snapchat.
It was further revealed that, although many of participants used social media platforms, the reason for use of these social media platforms was not to see adverts, but rather for other reasons like generating and maintaining friendships. For this reason, most of the participants had the perception that social media adverts were not helpful, and that informed their low patronage thereof.
It was therefore concluded that social media adverts have minimal indirect effects on consumer behaviour with respect to the patronage of cosmetic products among university students.
The concept of Corporate Social Responsibility (CSR) has been long discussed by corporations even... more The concept of Corporate Social Responsibility (CSR) has been long discussed by corporations even in the 1950s and by that, its essence or otherwise has been deliberated before recent times. Organisations are situated within societies, thus, they have an environment to which they render either a service or provide a product. Many scholars have defined CSR in a variety of ways. Most believe it is founded on good corporate citizenship or the acknowledgement by businesses that they need to understand and manage the business’s wider influences on society for the benefit of the company and society as a whole (Marsden and Andriof, 1998).
The objectives of the study were to verify the level of knowledge of the mining communities about CSR being Newmont’s obligation, ascertain the Returns on Investment on CSR projects for Newmont and to establish the link between CSR projects of NAkDeF and the image these projects earn Newmont among the ten mining communities. Although the researchers encountered challenges in data collection, the study found that Newmont, Ghana engages its stakeholders in its CSR decisions in the Akyem. Furthermore, it was found that Newmont, Ghana in collaboration with the chiefs of the communities affected by its mining operations and the district assembly established a company to be the CSR vehicle for Newmont in the communities and also a community development agency for the communities.
The study found that NAkDeF in carrying out its mandate sometimes faces a challenge which comes in the form of resistance from the community members towards some solutions that are offered to certain societal problems identified by NAkDeF. The study therefore recommended that NAkDeF increases its stakeholder engagement to foster acceptance of solutions to some societal problems in the communities that have been identified by it.
ABSTRACT Social media advertising is a new version of corporate advertising which has been adopte... more ABSTRACT
Social media advertising is a new version of corporate advertising which has been adopted as new techniques by many companies. This study sought to ascertain the effects of social media advertising on consumer behaviour of university students, specifically in their patronage of cosmetic products. The sample used was 150 students from the Ghana Institute of Journalism and Accra Technical University. The study was based on the theories of uses and gratification and the black-box model. Furthermore, the study adopted a mixed-method approach of research to arrive at the findings and conclusions.
The findings showed that, majority of the students in both universities were between the ages of 18-30 years and that 70.7% of females patronized cosmetic products more than males who were only 29.3%. Furthermore, it was revealed in this study that among the 150 participants in the study, most of them use social media platforms like Facebook, Twitter, Snapchat, Instagram and WhatsApp, with again most of them using WhatsApp more than the other platforms as WhatsApp alone had a percentage of 84% of the respondents who use it very often as compared to the 33.3% for Facebook, 23.3% for Twitter, 34% for Instagram and 20.7% for Snapchat.
It was further revealed that, although many of participants used social media platforms, the reason for use of these social media platforms was not to see adverts, but rather for other reasons like generating and maintaining friendships. For this reason, most of the participants had the perception that social media adverts were not helpful, and that informed their low patronage thereof.
It was therefore concluded that social media adverts have minimal indirect effects on consumer behaviour with respect to the patronage of cosmetic products among university students.