Isaac Tandoh | Ghana Institute Of Journalism (original) (raw)

Isaac Tandoh

Ike Tandoh, Ph.D. has spent all his adult life teaching and impacting the children and youth in Africa. Painfully losing his mother at age 14, young Ike took the responsibility of inspiring and motivating the less privileged young adults in Ghana and Africa through writing and publication of moral fiction stories. Ike took to storytelling at the age of 19 and has about 27 novels to his name including his all-time best-seller “Dear Mama why so soon”.
He has over twenty (20) years of dutifully earned experience in Corporate Communications, Integrated Communications, Brand Communications, Journalism, Publishing, and Strategic Management. Ike has served as a brand communications strategist, lead spokesperson for both local and international brands, and a scholar of Integrated Marketing Communication and Strategic Brand Communications.

Teaching and practicing as a Corporate Anthropologist and an Accredited Public Relations Specialist, Dr. Tandoh’s research focuses on investigating the role integrated marketing communications play in connecting stakeholders to brands and how mutually beneficial relationships between firms and their customers can be established through an effective integrated communication approach. His research primarily focuses on areas such as Public Relations Strategy, Integrated Marketing Communications, Brand Communications, Corporate Social Responsibly, Crisis Communication, and Strategic brand management. Ike Tandoh has published in leading and reputable journals like the European Journal of Business and Management, Text Engerning and Management, International Journal of Psychosocial Rehabilitation, Texila Journal of Management, International Journal of Innovation and Research, Covenant Journal of Communication (CJOC), etc

His professional engagements span across multiple industries including Academia, Media, Banking, Publishing, Development Work (INGO), and Consultancy.

Contacts: iketandy@yahoo.com, iketandy@gmail.com. 0501278530/0244618579.
Supervisors: Prof. Ernest O. Asamoah and Dr. Nicholas Oppong -Mensah
Phone: +233501278530
Address: P.o.box ks 613,Adum, Kumasi

less

Uploads

Videos by Isaac Tandoh

Mama is Gone is my 28th Novel and one of the best moral fiction collection ever written

A GH One TV interview

6 views

Papers by Isaac Tandoh

Institutions all over the world have become very aggressive and innovative towards their marketin... more Institutions all over the world have become very aggressive and innovative towards their marketing strategies due to the highly competitive business milieu. One of the strategies marketers do adopt to win new prospects and increase sales revenue is Sales Promotion. This book is aimed at looking at the sales promotional efforts adopted by the Ghanaian auto mobile companies in order to stay ahead of the competition and also win new clients. Readers will find this book innovative and insightful and it will help companies to reevaluate their promotional strategies to increase their market share. This book has also added to the literature in sale promotions.

Zenodo (CERN European Organization for Nuclear Research), Feb 7, 2022

Palgrave Studies of Marketing in Emerging Economies, 2022

Journal of Development Communication, 2024

Economics, management and sustainability, Nov 28, 2023

This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license.

The literature on the perception of stakeholders on CSR has been well documented in developed cou... more The literature on the perception of stakeholders on CSR has been well documented in developed countries but less is known of it in developing countries like Ghana. Therefore, this study investigates what stakeholders of companies know about CSR practices in Ghana and how they affect their choice and delivery of products and services. Qualitative research method was used in data collection and analysis to gather rich information from customers, employees and managers of six (6) companies in Ghana. NVivo, a qualitative data analysis computer software, was used to analyze the data collected. The key findings were that, there are three categories of customers had knowledge in CSR, employees are aware of CSR and would choose organisations that are CSR-driven, managers are also aware of CSR benefits and these benefits have influence on their performance. Results also revealed that there are four (4) forms of CSR practiced most in Ghana, economic, ethical, philanthropy and environmental responsibilities respectively. The study also revealed the constraints to the performance of CSR in Ghana are financial constraints and lack of vision of management team. The study recommends that companies in Ghana increase their CSR activities to give rise to high profits and other benefits.

Economics, Management and Sustainability, 2023

: Purpose: Climate Change affects all countries in the world. It impacts negatively on the living... more : Purpose: Climate Change affects all countries in the world. It impacts negatively on the living conditions of humankind, especially livelihood, temperature change, rainfall regime, and rise in tidal waves. Design/Methodology/Approach: The population in the real estate industry. A descriptive design was used, including questionnaires, to gather data. Since the study sought to examine the willingness to purchase accordingly, a logit regression model was used to predict the likelihood that the dependent variable willingness to pay (WTP) equals 1 (rather than 0). Findings: Income level, price of the products, respondent’s age, gender, and availability of policies concerning eco-friendly products and identified associated health risks positively influence respondents’ WTP. The study reveals that in the real estate sector of the Ghanaian economy, there is a positive WTP eco-friendly roofing product; hence, entrepreneurs and investors should take advantage of the urgency to reduce the impact of climate change in Ghana by investing in eco-friendly products for both the real estate and construction sectors of the economy. Recommendations: The results show that any eco-friendly roof material must raise consumer awareness about the effects of climate change and shape consumer perceptions.

The purpose of the study was to gain better understanding into how Donation can be used as a Mark... more The purpose of the study was to gain better understanding into how Donation can be used as a Marketing communication tool in the financial sector. This is due to this fact, most financial institutions in the Ghana, are using the other traditional communication tools with sales promotion and Advertising dominating. Atwima Kwanwoma Rural Bank is used as a case study. Questionnaires, Interviews and documentations are the instruments used to gather data for this study. From the result of the study, it was discovered that Donation is a strong communication tool apart from the traditional communication mix. Donation also provides a cost effective means of communication to all stakeholders involved both in the long and short run. This was realized from the response gathered from the Questionnaires and interview. Again, Donation has a quick influence as it communicates quickly to recipients through the kind gesture done by the Bank. Donation increases sales as it urges most beneficiaries to open accounts with the Bank. It is therefore suggested that in event of further studies, information regarding the internal operation of the Bank must be made available so as to provide balance analysis of the study. In the study, Donation was found to infuse all the other communication tools at a time, because in one Donation activity, the Bank is able to directly promote its services through Direct Marketing, personal selling, advertising, sales promotion and public relations.

International journal of applied research in business and management, Apr 1, 2023

This study explored the determinants and constraints of the access to finance of Agro Based SMEs ... more This study explored the determinants and constraints of the access to finance of Agro Based SMEs in the Cape Coast Metropolis, Ghana. The research utilized primary data using a structured questionnaire. Sixty (60) SMEs in the Metropolis were selected using the simple random sampling technique. A pilot test was conducted to confirm data reliability and validity. Results show that Agro-based SMEs prefer personal savings as the first means of finance. Also, collateral, owner’s gender, business sector, availability of audited financial statements, firm’s performance and size are the determinants of Agro-based SME’s access to financing. The major challenges Agro-based SMEs face in financing their businesses result in a lack of the expertise to prepare sophisticated financial statements, less repayment period, unclear financial plans to execute business, non-availability of enough MFIs and bureaucracy. It is recommended that Agro-based SMEs should cultivate the habit of savings personally to serve as the basis for their working capital to reduce over-reliance on banks and microfinance institutions. Additionally, Government interventions like MASLOC must be enhanced to allow more SME owners in SME businesses to access financing.

International Journal of Applied Research in Business and Management , 2023

Corporate Communications: An International Journal, May 31, 2022

Purpose-Much of public relations scholarship in the last three decades has been dominated by disc... more Purpose-Much of public relations scholarship in the last three decades has been dominated by discussions about best practices. Theories developed over the years have often been based on western practices with little focus on emerging economies such as Africa. The growing call for a shift to a new system, especially from a non-western perspective has resulted in scholars examining public relations scholarship and practice in other jurisdictions, particularly in Asia. The onset of globalisation increased the scholarly discussion on public relations theorising, with culture playing a significant role in these discussions. This paper undertakes a review of the various discussions on public relations theorising due to globalisation and discusses its implications for public relations scholarship and practice in Africa. Design/methodology/approach-The paper approaches the issue by examining relevant literature on globalisation and societal changes, public relations theorising, and the African worldview. Findings-The paper concludes by proposing an African public relations framework that reflects the African worldview. The framework proposes that African public relations can be premised on four levels, humanist, relational, communalist, and strategic. Research limitations/implications-This research is limited in the sense that the proposed framework has not been empirically tested for verification. It offers scholars the opportunity to empirically test it within the African setting. Practical implications-The framework presents an opportunity for practitioners to review public relations practice within the African context. Originality/value-The paper's originality is premised on the development of a public relations framework premised on African social values.

Motivated by the non-visibility of literature about African countries, this work examines corpora... more Motivated by the non-visibility of literature about African countries, this work examines corporate websites as dialogic online public relations tools in Ghana. The explorative study used six case studies, three apiece from private and public organizations. Thirty respondents from these organizations debated the subject in focus group discussions and interviews. The transcripts show that, while public institutions use their websites to inform, educate, train, and develop positive relationships with their publics, profit-oriented organizations extend the usage to running advertisements to gain more profits. The findings also show that an organization's ethical systems can determine a website’s content in dialogic communication. Besides ensuring regular updates and efficient feedback systems, we recommend that organizations have proactive public relations work ethics that make website content address visitors' issues without delay. Organizations can also incorporate video-on-d...

Applied Economics Letters, 2009

Testing for stationarity, cointegration and structural break for the ICT data are significant to ... more Testing for stationarity, cointegration and structural break for the ICT data are significant to determine Malaysia&amp;amp;amp;amp;amp;#39;s economic growth. This article finds that the ICT follows similar trend as Gross Domestic Product (GDP), capital and employment data. The cointegration test suggests that ICT follows a long-run equilibrium in relation to GDP, capital and employment variables. The test for parameter instability for

International Journal of Applied Research in Business and Management

Customer retention and satisfaction are the most important objectives and indicators of a company... more Customer retention and satisfaction are the most important objectives and indicators of a company's success in today's world, and monitoring them is one of the most important management jobs. The modified SERVQUAL model was used to examine service quality and its impact on customer satisfaction and retention in the Ghanaian shipping industry. The study used a quantitative research approach and a non-probability sampling method. The demographic data was evaluated using frequencies and percentages, while the measurement and structural model were evaluated using Partial Least Square in Smart PLS 3.2.9. Assurance and responsiveness both have a detrimental influence on customer satisfaction. Customer satisfaction has also been demonstrated to influence customer retention. Empathy, reliability, and tangibility were shown to have a beneficial impact on customer satisfaction. Customer satisfaction was unaffected by the delivery service's quality or the personnel's competence...

The main purpose of this study was to assess the effects of customer services on customer retenti... more The main purpose of this study was to assess the effects of customer services on customer retention among some selected community pharmacies in Kumasi. A structured questionnaire was distributed to customers who visited these selected pharmacies. Two hundred (200) participants were targeted. Factors that affect customer retention were categorized into two main groups, i.e., service quality (reliability, responsiveness assurance, and empathy) and customer satisfaction and loyalty. Respondents' variables such as gender, age, education, and employment status were analyzed. Correlation and multiple regression analysis were used to measure the association between service quality and customer satisfaction and customer loyalty. There was an indication of the results that there posited that there existed a strong association between service quality and customer satisfaction and loyalty. The researcher then recommended that to retain customers, pharmacy attendants, including service providers should focus more on the variables or dimensions of service quality such as reliability, responsiveness, assurance, and empathy.

Communicare : Journal of Communication Studies, 2021

The study's goal was to find out what some of Ghana's top executives thought about public... more The study's goal was to find out what some of Ghana's top executives thought about public relations. The goals were to determine the Chief Executive Officers' (CEOs') understanding of public relations, as well as their perceptions of public relations' role in strategic management and the restrictions of public relations' role in corporate strategy. Through an in-depth interview with five (5) CEOs of chosen agencies within Ghana's Ministry of Transport, the study gathered data using a qualitative research technique. This data was then evaluated using theme analysis, which demonstrated that the public impression of public relations practice in Ghana is positive, implying that the technique is effective. Public relations were deemed to be an important role in strategic management, particularly if it was part of top management. It also limited its contribution to business strategy owing to a variety of problems experienced in the chosen firms, including finan...

Mama is Gone is my 28th Novel and one of the best moral fiction collection ever written

A GH One TV interview

6 views

Zenodo (CERN European Organization for Nuclear Research), Feb 7, 2022

Palgrave Studies of Marketing in Emerging Economies, 2022

Journal of Development Communication, 2024

Economics, management and sustainability, Nov 28, 2023

This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license.

Economics, Management and Sustainability, 2023

International journal of applied research in business and management, Apr 1, 2023

International Journal of Applied Research in Business and Management , 2023

Corporate Communications: An International Journal, May 31, 2022

Applied Economics Letters, 2009

International Journal of Applied Research in Business and Management

Communicare : Journal of Communication Studies, 2021

Journal of Communications Studies, 2022

The study's goal was to find out what some of Ghana's top executives thought about public relatio... more The study's goal was to find out what some of Ghana's top executives thought about public relations. The goals were to determine the Chief Executive Officers' (CEOs') understanding of public relations, as well as their perceptions of public relations' role in strategic management and the restrictions of public relations' role in corporate strategy. Through an in-depth interview with five (5) CEOs of chosen agencies within Ghana's Ministry of Transport, the study gathered data using a qualitative research technique. This data was then evaluated using theme analysis, which demonstrated that the public impression of public relations practice in Ghana is positive, implying that the technique is effective. Public relations were deemed to be an important role in strategic management, particularly if it was part of top management. It also limited its contribution to business strategy owing to a variety of problems experienced in the chosen firms, including financial limits, a lack of deep understanding of CEOs in public relations, and others. According to the conclusions of the research, Ghanaian CEOs and business leaders should identify and promote public relations practice. The Institute of Public Relations Ghana should speed up its attempts to enact a statute making public relations a regulated profession.

Customer retention and satisfaction are the most important objectives and indicators of a company... more Customer retention and satisfaction are the most important objectives and indicators of a company's success in today's world and monitoring them is one of the most important management jobs. The modified SERVQUAL model was used to examine service quality and its impact on customer satisfaction and retention in the Ghanaian shipping industry. The study used a quantitative research approach and a non-probability sampling method. The demographic data was evaluated using frequencies and percentages, while the measurement and structural model were evaluated using Partial Least Square in Smart PLS 3.2.9. Assurance and responsiveness both have a detrimental influence on customer satisfaction. Customer satisfaction has also been demonstrated to influence customer retention. Empathy, reliability, and tangibility were shown to have a beneficial impact on customer satisfaction. Customer satisfaction was unaffected by the delivery service's quality or the personnel's competence. The study adds to the body of knowledge on customer service quality, as well as customer satisfaction (CS) and customer retention (CR). Examining the many parts of the SERVQUAL model and their impact on CS and CR is critical for the establishment of an effective organization, especially in the shipping sector, as this study illustrates the main variables.