Dr. Ivo Pezzuto | INTERNATIONAL SCHOOL OF MANAGEMENT, PARIS (original) (raw)

Videos by Dr. Ivo Pezzuto

Interview of Prof. Dr. Ivo Pezzuto with Kitco News/TheStreet (New York) with Ms. Daniela Cambone ... more Interview of Prof. Dr. Ivo Pezzuto with Kitco News/TheStreet (New York) with Ms. Daniela Cambone (Editor-at Large and Business Anchor). Data of the interview: March 11th, 2020.
Prof. Ivo Pezzuto is Core Faculty at ISM Global Business School in Paris and the recipient of the ISM Teaching Excellence Award for the academic year 2018-2019. Prof. Pezzuto teaches Global Economics and Competitiveness; Entrepreneurship and Disruptive Innovation; Corporate Entrepreneurship; Business Ethics and Leadership and other courses at ISM. He serves in the ISM Committee for Doctoral Studies (CDS) and in the ISM Academic Committee, and he is also a Member of the Editorial Board of the ISM Journal of International Business and a reviewer and member of the editorial board at several scholarly journals and specialized publications. He is also an affiliated member of the Microeconomics of Competitiveness program (MOC) at the Institute of Strategy and Competitiveness, Harvard Business School.

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“Challenges in the food and energy markets could get much worse and lead to significant disruptio... more “Challenges in the food and energy markets could get much worse and lead to significant disruptions in the global supply chain if the Russian-Ukrainian war stretches out longer than expected,” said Dr Ivo Pezzuto, Professsor of Global Economics, Competitiveness, and Digital Transformation at the International School of Management in Paris.

Pezzuto discussed the impact of the Russia-Ukraine war on the global supply chain with David Lin, Anchor at Kitco News.

Read the rest of the article at the following link:

https://www.kitco.com/news/2022-04-30/Food-supply-in-danger-This-is-the-full-damage-on-global-supply-chain-from-Ukrainian-war-Ivo-Pezzuto.html

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Papers by Dr. Ivo Pezzuto

Research paper thumbnail of In Conversation with Vincenzo Riili, Chief Marketing Officer Google, Italy

The Global Analyst , 2024

This article examines how AI is transforming Italy's business landscape, based on insights from a... more This article examines how AI is transforming Italy's business landscape, based on insights from an interview with Vincenzo Riili, Chief Marketing Officer of Google Italy. The research highlights AI’s growing role in optimizing marketing and e-commerce strategies, particularly for small and medium-sized enterprises (SMEs).

AI, especially generative AI, is revolutionizing marketing by enabling firms to deliver highly personalized, context-aware messages that resonate with consumers at the most relevant times and places. These capabilities enhance customer experiences by making interactions more integrated, engaging, and seamless. Advanced AI technologies, which understand context and engage in human-like conversations, allow companies to create more impactful, immersive, and user-friendly experiences.

Beyond content creation, AI is transforming the entire customer journey, from lead generation to marketing automation and personalized experiences. The interview also emphasizes the importance of organizational and cultural shifts, including AI ethics, data privacy, and transparency, to ensure responsible AI integration. A culture of continuous learning and innovation is vital as firms navigate the rapid evolution of AI.
The findings underscore AI's potential to drive innovation, productivity, and growth, positioning it as a key tool for enhancing competitiveness in Italy's evolving digital economy.

Research paper thumbnail of A Conversation with Maurizio Zordan (President of Zordan srl sb and Woodways)

The Global Analyst (May issue), 2023

In this article of the “Forward Thinkers’ Talks Series (c),” conducted by Dr. Ivo Pezzuto, Profes... more In this article of the “Forward Thinkers’ Talks Series (c),” conducted by Dr. Ivo Pezzuto, Professor of Global Economics and Digital and Sustainable Innovation at ISM Paris/New York and Founder of the Ivo Pezzuto Forward-Thinking Lab, he interviews Maurizio Zordan, Zordan srl sb’s CEO, and Woodways’ President.

Zordan is a certified B Corp. specializing in the furnishing of prestigious luxury brands’ flagship stores. Most of all, this group and its forward-thinking leader have a clear vision of the future. A future in which his company aims to create a harmonious balance between business objectives, sustainability, and prosperity.

Research paper thumbnail of A Conversation with Greta Orsi (Chief Marketing Officer @ Microsoft Italy)

Global Analyst (August issue), 2024

The interview with Greta Orsi, CMO of Microsoft Italy, presents a deep dive into the transformati... more The interview with Greta Orsi, CMO of Microsoft Italy, presents a deep dive into the transformative impact of Artificial Intelligence (AI) and Generative AI on modern business practices, particularly in marketing. Orsi elucidates how these technologies are not just tools but are fundamentally reshaping the way businesses operate, innovate, and engage with customers. A key takeaway is the role of AI in enhancing productivity, efficiency, and creativity by automating routine tasks, enabling more personalized customer interactions, and offering advanced predictive analytics that drive better decision-making.
Orsi highlights Microsoft's growth mindset culture as a critical enabler of this transformation. Under the leadership of Satya Nadella, Microsoft has embraced a philosophy that encourages experimentation, learning from failures, and maintaining a strong ethical framework. This culture not only fosters innovation but also ensures that the adoption of AI and Generative AI aligns with broader social responsibilities, such as enhancing diversity, inclusion, and accessibility.
One of the most compelling aspects of the discussion is the application of Generative AI in marketing. Orsi explains how AI-driven tools are revolutionizing B2B marketing by enabling real-time dynamic segmentation, content personalization at scale, and advanced marketing automation. These capabilities allow Microsoft and its clients to deliver highly targeted and effective marketing campaigns, significantly improving engagement and conversion rates.
Moreover, Orsi emphasizes the importance of a strategic approach to AI adoption. She advises businesses to start with pilot projects, focus on improving data quality, and gradually scale AI initiatives to maximize value. Microsoft's AI L.a.b., an initiative focused on responsible AI adoption, exemplifies how the company is leading this AI revolution in Italy and beyond.
In summary, the interview underscores that AI and Generative AI are not mere trends but are driving a fundamental shift in business and marketing practices. Companies that embrace these technologies with a growth mindset and a commitment to ethical practices are poised to lead in the rapidly evolving digital landscape.

Research paper thumbnail of A Conversation with Lorenzo Carnelli, CEO, Board Member and Shareholder, FRIEM, Italy

The Global Analyst (April issue), 2024

In this article of the “Forward Thinkers’ Talks Series (c),” written by Dr. Ivo Pezzuto, Professo... more In this article of the “Forward Thinkers’ Talks Series (c),” written by Dr. Ivo Pezzuto, Professor of Global Economics and Competitiveness at ISM Paris/New York and Founder and Director of the Ivo Pezzuto Forward-Thinking Lab, he interviews Lorenzo Carnelli, CEO, Board Member and Shareholder of FRIEM, Italy.

FRIEM is a seventy-year-old company pursuing bold and environmentally friendly growth strategies in the global electric energy converter market. The firm specializes in the design and production of electrical converters for special applications. FRIEM’s mission revolves around utilizing renewable energy sources, such as wind and solar power, to generate electricity for the electrolysis process.

Green hydrogen has the potential to decarbonize a whole host of industries (including aviation, fertilizer, long-haul trucking, maritime shipping, construction, petrochemicals, refining, and steel). These are some of the worst emitters of greenhouse gases, defined as “hard-to-abate” industries.

The company holds a central position in the green hydrogen supply chain between renewable energy producers and end users, both in the power-to-gas and gas-to-power processes, therefore it benefits from a unique perspective on the green hydrogen ecosystem.

In this article, FRIEM's CEO explains why he believes that a concerted effort of bold investments in green hydrogen; forward-looking energy policies, and an effective energy mix can lead to a more resilient, environmentally friendly, and sustainable growth model in the future.

Research paper thumbnail of A Conversation with Francesco Scalambrino (Founder and Chief Product Director @ Jet HR)

The Global Analyst (February issue), 2024

In this article of the “Forward Thinkers’ Talks Series (c),” written Dr. Ivo Pezzuto, Professor o... more In this article of the “Forward Thinkers’ Talks Series (c),” written Dr. Ivo Pezzuto, Professor of Global Economics and Competitiveness at ISM Paris/New York and Founder of the Ivo Pezzuto Forward-Thinking Lab, he interviews Francesco Scalambrino, Jet HR’s co-Founder and Chief Product Officer.

Jet HR is a promising and fast-growing tech start-up which aims to deliver innovative, seamless, and user-friendly digital HR services to Small and Medium-Sized Enterprises (SMEs) through its proprietary Software-as-a-Service (SaaS) platform. It was founded in December 2022, and in a relatively short period of time, has attracted the attention and capitals of several prominent Italian venture capitalists, investors, entrepreneurs, and leaders of firms such as, Exor Ventures, Satispay, Musixmatch, Bending Spoons, Casavo, Scalapay, Gellify, Talent Garden, Poke House, Lambda Alpha, and Santagostino. In 2023, the firm raised a pre-seed funding round of €4,7 million. The company mission is to help firms simplify and streamline HR activities; increase automation and productivity through digitalization of tasks, and to enable rapid scalability of digital HR services. Most of all, the firm’s greatest declared ambition is to help firms reduce bureaucracy. This article aims to explain how a tech firm aims to reduce bureaucracy and enhance productivity in HR practices through an innovative and disruptive Software-as-a-Service (SaaS) business model.

Research paper thumbnail of United States. Is a Slowdown in the Offing?

Risk Management & Analysis in Financial Institutions eJournal, 2015

In this article, published on the July 2015 issue of THE GLOBAL ANALYST (magazine), the author pr... more In this article, published on the July 2015 issue of THE GLOBAL ANALYST (magazine), the author provides a detailed analysis of the US economy as of first quarter 2015 and an outlook for the coming months. This article aims to indicate, through economic fundamentals, sentiment indicators, and other predictive indicators, that in spite of the first-quarter of 2015 GDP contraction, the US economy, in the absence of potential tail risk events/severe shocks and externalities, should eventually rebound in the coming quarters.The article also aims to contribute to the debate about the changes needed in the banking and finance industries, and about the crucial and urgent changes required to the Eurozone governance in order to strengthen the integration and solidarity among members states and to improve global financial stability, and social, and economic sustainability. It also addresses tail risk scenarios related to the potential unintended consequences of rate hikes decisions, by the Fed...

Research paper thumbnail of The Need for Cultural Change in Organizations and Society

Research paper thumbnail of The Miracle Still Goes On For Someone

This guest post is by Ivo Pezzuto, Professor at the Swiss Management Center University (SMCU) in ... more This guest post is by Ivo Pezzuto, Professor at the Swiss Management Center University (SMCU) in Zurich, Switzerland, and an experienced observer of the global financial services industry. Simon Johnson (Ronald A. Kurtz Professor of Entrepreneurship at the MIT Sloan School of Management, senior fellow at the Peterson Institute for International Economics, member of the U.S. Congressional Budget Office's Panel of Economic Advisers, and a member of the FDIC's systemic resolution advisory committee. He has held a wide variety of academic and policy-related positions, including Professor of Economics at Duke University's Fuqua School of Business.From March 2007 through the end of August 2008, he was Chief Economist of the International Monetary Fund

Research paper thumbnail of The Factors that have Led to the Global Financial Crisis

Predictable and Avoidable, 2016

Much has been said and written about the 'financial tsunami' and subsequent economic disl... more Much has been said and written about the 'financial tsunami' and subsequent economic dislocation that occurred in the opening decade of the 21st Century. Professor Ivo Pezzuto is described by business scholars as an expert on the global financial crisis. He has lectured about it at conferences and seminars; written some of the most read and quoted papers; contributed to what is considered the most authoritative book on the subject; and to one of the best known US-based blogs dealing with it.

Research paper thumbnail of Disruptive Innovation and Healthcare: The Case of Nigeria

SSRN Electronic Journal, 2019

Disruptive innovation in healthcare sector offers potential opportunities to developing countries... more Disruptive innovation in healthcare sector offers potential opportunities to developing countries like Nigeria, which are in urgent need of low-cost, efficient and sustainable healthcare solutions that are easily accessible to the masses. This article based on an exploratory study supports the idea that disruptive innovations in the digital health and telehealth combined with innovative business models and public-private sectors collaborations can help improve access to quality healthcare services for the lower-income and underreached and underserved communities of multiple emerging and developing economies. The evidences provided by a number of exploratory studies with thought leaders and industry experts seem to confirm an optimist scenario for the rapid expansion of more inclusive digital healthcare economic models in these economies. With a huge untapped growth potential.

Research paper thumbnail of World Economy. Resilience or Great Reset?

The Global Analyst Magazine (IUP Publications) ISSN 2320-5628 , 2020

The COVID-19 pandemic, like other previous health crises, was a severe and unlikely predictable e... more The COVID-19 pandemic, like other previous health crises, was a severe and unlikely predictable event that will certainly leave lasting economic and social scars around the world in the years to come, but hopefully, it will also probably become the catalyst of a brighter and more sustainable future, thanks to the acceleration of new priorities, values, and lifestyle habits in society and to the rapid changes in industries’ transformation, digitalization, automation, consolidation, reconfiguration of supply chains, productivity enhancements, and the invention of exciting new business models.

The fact that the global communities have been hit by this pandemic crisis almost simultaneously will certainly become a powerful driver of change, adaptation, and resilience for economies, and the enabler of a more rapid and coordinated global crisis resolution strategy.

Dramatic health and social crises often can become the catalyst of unexpected innovations; of new waves of ideas, and the inspiration for reimagining and rebuilding a new and more inclusive, sustainable, and environmentally-friendly economic model and a more socially-responsible social contract.

In fact, history teaches us that human kind has always found a way forward, no matter how hard things have been. Creativity, disruptive innovations, and some of the most unimaginable new discoveries have often come to life after prolonged periods of suffering and hardship.

This crisis is opening up or accelerating new exciting growth and job creation opportunities in new areas of business and, in particular, in new emerging industries related to sustainability; clean and renewable energy sources; mobility and transportation; digitalization, social entrepreneurship, and space exploration, as consumer and firms learn to adapt to the “New Normal” and to reinvent themselves.

The article aims to explore, through data-dependent analyses, some of the greatest challenges and opportunities facing the world economy in the post-COVID-19 era and the major casualties and potential risks related to the dramatic externality.

The article also aims to highlight unique and specific fragilities at the onset of this pandemic crisis and the urgent need for a globally-coordinated policy response to address them in order to make the world economy more resilient. the article also recalls in his conclusion the unique and unparalleled abilities of human kind, and its highly interdependent and interconnected communities in a globalized world, to overcome the most difficult challenges and to find the inspiration to turn severe and dramatic health, economic and social crises, like COVID-19, into the seeds for a new, bold and brighter rebirth; a robust new recovery trajectory towards a more resilient, inclusive, fair, and socially-responsible economic model.

Research paper thumbnail of An Analysis of the Recent Eurozone Recovery: Is It Sustainable?

Journal of Governance and Regulation, 2017

This article addresses the topic of the surprise European Economy recovery in 2017 and its possib... more This article addresses the topic of the surprise European Economy recovery in 2017 and its possible implications. The article aims to provide a broad and comprehensive understanding of the triggering factors that have contributed to this unexpected economic revival and to the slow and uneven economic recovery in Europe after the Global Financial Crisis of 2008 and the Great Recession. The article also aims to highlight the potential downside risks related to the still unsolved structural issues that caused the debt overhang and macroeconomic imbalances in Europe in the past decade. Thus, the European Union and the Eurozone seem to be on course for a potential brighter future in the years to come but internal and external risks might still undermine the path to sustained growth, full economic recovery, and stronger integration in the region unless proper political, economic, fiscal, and monetary governance and policies are assured to make the euro area more resilient to future system...

Research paper thumbnail of Making Healthcare Systems More Efficient and Sustainable in Emerging and Developing Economies Through Disruptive Innovation: The Case of Nigeria

SSRN Electronic Journal, 2019

Research paper thumbnail of Turning globalization 4.0 into a real and sustainable success for all stakeholders

Journal of Governance and Regulation, 2019

The paper aims to provide an overview of the major opportunities and challenges of the fourth pha... more The paper aims to provide an overview of the major opportunities and challenges of the fourth phase of globalization in the current macro scenario characterized by a high level of economic and geopolitical complexity and uncertainty. The assumptions and results reported in this work are based mostly on the judgmental opinion of the author and on his critical analysis of macroeconomic data and global trends. The author of the paper is a seasoned chief economic advisor and professor of global economics and disruptive innovation. Forecasting global market trends and future scenarios in a highly unpredictable business environment is always a complex task which cannot be undertaken simply relying on quantitative research techniques based on historical datasets since the past is not always a good predictor of future events. The qualitative approach adopted for this research is based on multiple forms of data sources and the following activities: (1) identification of the key forces and tr...

![Research paper thumbnail of La Grecia: Quale Futuro Nell`Eurozona?](https://a.academia-assets.com/images/blank-paper.jpg)

![Research paper thumbnail of Quantitative Easing: Effetti Sull`Eurozona](https://a.academia-assets.com/images/blank-paper.jpg)

Research paper thumbnail of Predictable and Avoidable: Repairing Economic Dislocation and Preventing the Recurrence of Crisis (Chapter 1 - Introduction)

International Finance eJournal, 2013

The author of this paper (Dr. Ivo Pezzuto) has been one of the first authors to write back in 200... more The author of this paper (Dr. Ivo Pezzuto) has been one of the first authors to write back in 2008 about the alleged "subprime mortgage loans fraud" which has triggered the 2008 financial crisis, in combination with multiple other complex, highly interrelated, and concurrent factors. The author has been also one of the first authors to report in that same working paper of 2008 (available on SSRN and titled "Miraculous Financial Engineering or Toxic Finance? The Genesis of the U.S. Subprime Mortgage Loans Crisis and its Consequences on the Global Financial Markets and Real Economy") the high probability of a Eurozone debt crisis, due to a number of unsolved structural macroeconomic problems, the lack of a single crisis resolution scheme, current account imbalances, and in some countries, housing bubbles/high private debt. In the book published in 2013 and titled "Predictable and Avoidable: Repairing Economic Dislocation and Preventing the Recurrence of Crisis...

Research paper thumbnail of Eurozone Recovery: Is it Sustainable?

ERN: Europe (Development) (Topic), 2017

This article addresses the topic of the surprise European Economy recovery in 2017 and its possib... more This article addresses the topic of the surprise European Economy recovery in 2017 and its possible implications. The article aims to provide a broad and comprehensive understanding of the triggering factors that have contributed to this unexpected economic revival and to the slow and uneven economic recovery in Europe after the Global Financial Crisis of 2008 and the Great Recession. The article also aims to highlight the potential downside risks related to the still unsolved structural issues that caused the debt overhang and macroeconomic imbalances in Europe in the past decade. Thus, the European Union and the Eurozone seem to be on course for a potential brighter future in the years to come but internal and external risks might still undermine the path to sustained growth, full economic recovery, and stronger integration in the region unless proper political, economic, fiscal, and monetary governance and policies are assured to make the euro area more resilient to future system...

Interview of Prof. Dr. Ivo Pezzuto with Kitco News/TheStreet (New York) with Ms. Daniela Cambone ... more Interview of Prof. Dr. Ivo Pezzuto with Kitco News/TheStreet (New York) with Ms. Daniela Cambone (Editor-at Large and Business Anchor). Data of the interview: March 11th, 2020.
Prof. Ivo Pezzuto is Core Faculty at ISM Global Business School in Paris and the recipient of the ISM Teaching Excellence Award for the academic year 2018-2019. Prof. Pezzuto teaches Global Economics and Competitiveness; Entrepreneurship and Disruptive Innovation; Corporate Entrepreneurship; Business Ethics and Leadership and other courses at ISM. He serves in the ISM Committee for Doctoral Studies (CDS) and in the ISM Academic Committee, and he is also a Member of the Editorial Board of the ISM Journal of International Business and a reviewer and member of the editorial board at several scholarly journals and specialized publications. He is also an affiliated member of the Microeconomics of Competitiveness program (MOC) at the Institute of Strategy and Competitiveness, Harvard Business School.

3 views

“Challenges in the food and energy markets could get much worse and lead to significant disruptio... more “Challenges in the food and energy markets could get much worse and lead to significant disruptions in the global supply chain if the Russian-Ukrainian war stretches out longer than expected,” said Dr Ivo Pezzuto, Professsor of Global Economics, Competitiveness, and Digital Transformation at the International School of Management in Paris.

Pezzuto discussed the impact of the Russia-Ukraine war on the global supply chain with David Lin, Anchor at Kitco News.

Read the rest of the article at the following link:

https://www.kitco.com/news/2022-04-30/Food-supply-in-danger-This-is-the-full-damage-on-global-supply-chain-from-Ukrainian-war-Ivo-Pezzuto.html

24 views

Research paper thumbnail of In Conversation with Vincenzo Riili, Chief Marketing Officer Google, Italy

The Global Analyst , 2024

This article examines how AI is transforming Italy's business landscape, based on insights from a... more This article examines how AI is transforming Italy's business landscape, based on insights from an interview with Vincenzo Riili, Chief Marketing Officer of Google Italy. The research highlights AI’s growing role in optimizing marketing and e-commerce strategies, particularly for small and medium-sized enterprises (SMEs).

AI, especially generative AI, is revolutionizing marketing by enabling firms to deliver highly personalized, context-aware messages that resonate with consumers at the most relevant times and places. These capabilities enhance customer experiences by making interactions more integrated, engaging, and seamless. Advanced AI technologies, which understand context and engage in human-like conversations, allow companies to create more impactful, immersive, and user-friendly experiences.

Beyond content creation, AI is transforming the entire customer journey, from lead generation to marketing automation and personalized experiences. The interview also emphasizes the importance of organizational and cultural shifts, including AI ethics, data privacy, and transparency, to ensure responsible AI integration. A culture of continuous learning and innovation is vital as firms navigate the rapid evolution of AI.
The findings underscore AI's potential to drive innovation, productivity, and growth, positioning it as a key tool for enhancing competitiveness in Italy's evolving digital economy.

Research paper thumbnail of A Conversation with Maurizio Zordan (President of Zordan srl sb and Woodways)

The Global Analyst (May issue), 2023

In this article of the “Forward Thinkers’ Talks Series (c),” conducted by Dr. Ivo Pezzuto, Profes... more In this article of the “Forward Thinkers’ Talks Series (c),” conducted by Dr. Ivo Pezzuto, Professor of Global Economics and Digital and Sustainable Innovation at ISM Paris/New York and Founder of the Ivo Pezzuto Forward-Thinking Lab, he interviews Maurizio Zordan, Zordan srl sb’s CEO, and Woodways’ President.

Zordan is a certified B Corp. specializing in the furnishing of prestigious luxury brands’ flagship stores. Most of all, this group and its forward-thinking leader have a clear vision of the future. A future in which his company aims to create a harmonious balance between business objectives, sustainability, and prosperity.

Research paper thumbnail of A Conversation with Greta Orsi (Chief Marketing Officer @ Microsoft Italy)

Global Analyst (August issue), 2024

The interview with Greta Orsi, CMO of Microsoft Italy, presents a deep dive into the transformati... more The interview with Greta Orsi, CMO of Microsoft Italy, presents a deep dive into the transformative impact of Artificial Intelligence (AI) and Generative AI on modern business practices, particularly in marketing. Orsi elucidates how these technologies are not just tools but are fundamentally reshaping the way businesses operate, innovate, and engage with customers. A key takeaway is the role of AI in enhancing productivity, efficiency, and creativity by automating routine tasks, enabling more personalized customer interactions, and offering advanced predictive analytics that drive better decision-making.
Orsi highlights Microsoft's growth mindset culture as a critical enabler of this transformation. Under the leadership of Satya Nadella, Microsoft has embraced a philosophy that encourages experimentation, learning from failures, and maintaining a strong ethical framework. This culture not only fosters innovation but also ensures that the adoption of AI and Generative AI aligns with broader social responsibilities, such as enhancing diversity, inclusion, and accessibility.
One of the most compelling aspects of the discussion is the application of Generative AI in marketing. Orsi explains how AI-driven tools are revolutionizing B2B marketing by enabling real-time dynamic segmentation, content personalization at scale, and advanced marketing automation. These capabilities allow Microsoft and its clients to deliver highly targeted and effective marketing campaigns, significantly improving engagement and conversion rates.
Moreover, Orsi emphasizes the importance of a strategic approach to AI adoption. She advises businesses to start with pilot projects, focus on improving data quality, and gradually scale AI initiatives to maximize value. Microsoft's AI L.a.b., an initiative focused on responsible AI adoption, exemplifies how the company is leading this AI revolution in Italy and beyond.
In summary, the interview underscores that AI and Generative AI are not mere trends but are driving a fundamental shift in business and marketing practices. Companies that embrace these technologies with a growth mindset and a commitment to ethical practices are poised to lead in the rapidly evolving digital landscape.

Research paper thumbnail of A Conversation with Lorenzo Carnelli, CEO, Board Member and Shareholder, FRIEM, Italy

The Global Analyst (April issue), 2024

In this article of the “Forward Thinkers’ Talks Series (c),” written by Dr. Ivo Pezzuto, Professo... more In this article of the “Forward Thinkers’ Talks Series (c),” written by Dr. Ivo Pezzuto, Professor of Global Economics and Competitiveness at ISM Paris/New York and Founder and Director of the Ivo Pezzuto Forward-Thinking Lab, he interviews Lorenzo Carnelli, CEO, Board Member and Shareholder of FRIEM, Italy.

FRIEM is a seventy-year-old company pursuing bold and environmentally friendly growth strategies in the global electric energy converter market. The firm specializes in the design and production of electrical converters for special applications. FRIEM’s mission revolves around utilizing renewable energy sources, such as wind and solar power, to generate electricity for the electrolysis process.

Green hydrogen has the potential to decarbonize a whole host of industries (including aviation, fertilizer, long-haul trucking, maritime shipping, construction, petrochemicals, refining, and steel). These are some of the worst emitters of greenhouse gases, defined as “hard-to-abate” industries.

The company holds a central position in the green hydrogen supply chain between renewable energy producers and end users, both in the power-to-gas and gas-to-power processes, therefore it benefits from a unique perspective on the green hydrogen ecosystem.

In this article, FRIEM's CEO explains why he believes that a concerted effort of bold investments in green hydrogen; forward-looking energy policies, and an effective energy mix can lead to a more resilient, environmentally friendly, and sustainable growth model in the future.

Research paper thumbnail of A Conversation with Francesco Scalambrino (Founder and Chief Product Director @ Jet HR)

The Global Analyst (February issue), 2024

In this article of the “Forward Thinkers’ Talks Series (c),” written Dr. Ivo Pezzuto, Professor o... more In this article of the “Forward Thinkers’ Talks Series (c),” written Dr. Ivo Pezzuto, Professor of Global Economics and Competitiveness at ISM Paris/New York and Founder of the Ivo Pezzuto Forward-Thinking Lab, he interviews Francesco Scalambrino, Jet HR’s co-Founder and Chief Product Officer.

Jet HR is a promising and fast-growing tech start-up which aims to deliver innovative, seamless, and user-friendly digital HR services to Small and Medium-Sized Enterprises (SMEs) through its proprietary Software-as-a-Service (SaaS) platform. It was founded in December 2022, and in a relatively short period of time, has attracted the attention and capitals of several prominent Italian venture capitalists, investors, entrepreneurs, and leaders of firms such as, Exor Ventures, Satispay, Musixmatch, Bending Spoons, Casavo, Scalapay, Gellify, Talent Garden, Poke House, Lambda Alpha, and Santagostino. In 2023, the firm raised a pre-seed funding round of €4,7 million. The company mission is to help firms simplify and streamline HR activities; increase automation and productivity through digitalization of tasks, and to enable rapid scalability of digital HR services. Most of all, the firm’s greatest declared ambition is to help firms reduce bureaucracy. This article aims to explain how a tech firm aims to reduce bureaucracy and enhance productivity in HR practices through an innovative and disruptive Software-as-a-Service (SaaS) business model.

Research paper thumbnail of United States. Is a Slowdown in the Offing?

Risk Management & Analysis in Financial Institutions eJournal, 2015

In this article, published on the July 2015 issue of THE GLOBAL ANALYST (magazine), the author pr... more In this article, published on the July 2015 issue of THE GLOBAL ANALYST (magazine), the author provides a detailed analysis of the US economy as of first quarter 2015 and an outlook for the coming months. This article aims to indicate, through economic fundamentals, sentiment indicators, and other predictive indicators, that in spite of the first-quarter of 2015 GDP contraction, the US economy, in the absence of potential tail risk events/severe shocks and externalities, should eventually rebound in the coming quarters.The article also aims to contribute to the debate about the changes needed in the banking and finance industries, and about the crucial and urgent changes required to the Eurozone governance in order to strengthen the integration and solidarity among members states and to improve global financial stability, and social, and economic sustainability. It also addresses tail risk scenarios related to the potential unintended consequences of rate hikes decisions, by the Fed...

Research paper thumbnail of The Need for Cultural Change in Organizations and Society

Research paper thumbnail of The Miracle Still Goes On For Someone

This guest post is by Ivo Pezzuto, Professor at the Swiss Management Center University (SMCU) in ... more This guest post is by Ivo Pezzuto, Professor at the Swiss Management Center University (SMCU) in Zurich, Switzerland, and an experienced observer of the global financial services industry. Simon Johnson (Ronald A. Kurtz Professor of Entrepreneurship at the MIT Sloan School of Management, senior fellow at the Peterson Institute for International Economics, member of the U.S. Congressional Budget Office's Panel of Economic Advisers, and a member of the FDIC's systemic resolution advisory committee. He has held a wide variety of academic and policy-related positions, including Professor of Economics at Duke University's Fuqua School of Business.From March 2007 through the end of August 2008, he was Chief Economist of the International Monetary Fund

Research paper thumbnail of The Factors that have Led to the Global Financial Crisis

Predictable and Avoidable, 2016

Much has been said and written about the 'financial tsunami' and subsequent economic disl... more Much has been said and written about the 'financial tsunami' and subsequent economic dislocation that occurred in the opening decade of the 21st Century. Professor Ivo Pezzuto is described by business scholars as an expert on the global financial crisis. He has lectured about it at conferences and seminars; written some of the most read and quoted papers; contributed to what is considered the most authoritative book on the subject; and to one of the best known US-based blogs dealing with it.

Research paper thumbnail of Disruptive Innovation and Healthcare: The Case of Nigeria

SSRN Electronic Journal, 2019

Disruptive innovation in healthcare sector offers potential opportunities to developing countries... more Disruptive innovation in healthcare sector offers potential opportunities to developing countries like Nigeria, which are in urgent need of low-cost, efficient and sustainable healthcare solutions that are easily accessible to the masses. This article based on an exploratory study supports the idea that disruptive innovations in the digital health and telehealth combined with innovative business models and public-private sectors collaborations can help improve access to quality healthcare services for the lower-income and underreached and underserved communities of multiple emerging and developing economies. The evidences provided by a number of exploratory studies with thought leaders and industry experts seem to confirm an optimist scenario for the rapid expansion of more inclusive digital healthcare economic models in these economies. With a huge untapped growth potential.

Research paper thumbnail of World Economy. Resilience or Great Reset?

The Global Analyst Magazine (IUP Publications) ISSN 2320-5628 , 2020

The COVID-19 pandemic, like other previous health crises, was a severe and unlikely predictable e... more The COVID-19 pandemic, like other previous health crises, was a severe and unlikely predictable event that will certainly leave lasting economic and social scars around the world in the years to come, but hopefully, it will also probably become the catalyst of a brighter and more sustainable future, thanks to the acceleration of new priorities, values, and lifestyle habits in society and to the rapid changes in industries’ transformation, digitalization, automation, consolidation, reconfiguration of supply chains, productivity enhancements, and the invention of exciting new business models.

The fact that the global communities have been hit by this pandemic crisis almost simultaneously will certainly become a powerful driver of change, adaptation, and resilience for economies, and the enabler of a more rapid and coordinated global crisis resolution strategy.

Dramatic health and social crises often can become the catalyst of unexpected innovations; of new waves of ideas, and the inspiration for reimagining and rebuilding a new and more inclusive, sustainable, and environmentally-friendly economic model and a more socially-responsible social contract.

In fact, history teaches us that human kind has always found a way forward, no matter how hard things have been. Creativity, disruptive innovations, and some of the most unimaginable new discoveries have often come to life after prolonged periods of suffering and hardship.

This crisis is opening up or accelerating new exciting growth and job creation opportunities in new areas of business and, in particular, in new emerging industries related to sustainability; clean and renewable energy sources; mobility and transportation; digitalization, social entrepreneurship, and space exploration, as consumer and firms learn to adapt to the “New Normal” and to reinvent themselves.

The article aims to explore, through data-dependent analyses, some of the greatest challenges and opportunities facing the world economy in the post-COVID-19 era and the major casualties and potential risks related to the dramatic externality.

The article also aims to highlight unique and specific fragilities at the onset of this pandemic crisis and the urgent need for a globally-coordinated policy response to address them in order to make the world economy more resilient. the article also recalls in his conclusion the unique and unparalleled abilities of human kind, and its highly interdependent and interconnected communities in a globalized world, to overcome the most difficult challenges and to find the inspiration to turn severe and dramatic health, economic and social crises, like COVID-19, into the seeds for a new, bold and brighter rebirth; a robust new recovery trajectory towards a more resilient, inclusive, fair, and socially-responsible economic model.

Research paper thumbnail of An Analysis of the Recent Eurozone Recovery: Is It Sustainable?

Journal of Governance and Regulation, 2017

This article addresses the topic of the surprise European Economy recovery in 2017 and its possib... more This article addresses the topic of the surprise European Economy recovery in 2017 and its possible implications. The article aims to provide a broad and comprehensive understanding of the triggering factors that have contributed to this unexpected economic revival and to the slow and uneven economic recovery in Europe after the Global Financial Crisis of 2008 and the Great Recession. The article also aims to highlight the potential downside risks related to the still unsolved structural issues that caused the debt overhang and macroeconomic imbalances in Europe in the past decade. Thus, the European Union and the Eurozone seem to be on course for a potential brighter future in the years to come but internal and external risks might still undermine the path to sustained growth, full economic recovery, and stronger integration in the region unless proper political, economic, fiscal, and monetary governance and policies are assured to make the euro area more resilient to future system...

Research paper thumbnail of Making Healthcare Systems More Efficient and Sustainable in Emerging and Developing Economies Through Disruptive Innovation: The Case of Nigeria

SSRN Electronic Journal, 2019

Research paper thumbnail of Turning globalization 4.0 into a real and sustainable success for all stakeholders

Journal of Governance and Regulation, 2019

The paper aims to provide an overview of the major opportunities and challenges of the fourth pha... more The paper aims to provide an overview of the major opportunities and challenges of the fourth phase of globalization in the current macro scenario characterized by a high level of economic and geopolitical complexity and uncertainty. The assumptions and results reported in this work are based mostly on the judgmental opinion of the author and on his critical analysis of macroeconomic data and global trends. The author of the paper is a seasoned chief economic advisor and professor of global economics and disruptive innovation. Forecasting global market trends and future scenarios in a highly unpredictable business environment is always a complex task which cannot be undertaken simply relying on quantitative research techniques based on historical datasets since the past is not always a good predictor of future events. The qualitative approach adopted for this research is based on multiple forms of data sources and the following activities: (1) identification of the key forces and tr...

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Research paper thumbnail of Predictable and Avoidable: Repairing Economic Dislocation and Preventing the Recurrence of Crisis (Chapter 1 - Introduction)

International Finance eJournal, 2013

The author of this paper (Dr. Ivo Pezzuto) has been one of the first authors to write back in 200... more The author of this paper (Dr. Ivo Pezzuto) has been one of the first authors to write back in 2008 about the alleged "subprime mortgage loans fraud" which has triggered the 2008 financial crisis, in combination with multiple other complex, highly interrelated, and concurrent factors. The author has been also one of the first authors to report in that same working paper of 2008 (available on SSRN and titled "Miraculous Financial Engineering or Toxic Finance? The Genesis of the U.S. Subprime Mortgage Loans Crisis and its Consequences on the Global Financial Markets and Real Economy") the high probability of a Eurozone debt crisis, due to a number of unsolved structural macroeconomic problems, the lack of a single crisis resolution scheme, current account imbalances, and in some countries, housing bubbles/high private debt. In the book published in 2013 and titled "Predictable and Avoidable: Repairing Economic Dislocation and Preventing the Recurrence of Crisis...

Research paper thumbnail of Eurozone Recovery: Is it Sustainable?

ERN: Europe (Development) (Topic), 2017

This article addresses the topic of the surprise European Economy recovery in 2017 and its possib... more This article addresses the topic of the surprise European Economy recovery in 2017 and its possible implications. The article aims to provide a broad and comprehensive understanding of the triggering factors that have contributed to this unexpected economic revival and to the slow and uneven economic recovery in Europe after the Global Financial Crisis of 2008 and the Great Recession. The article also aims to highlight the potential downside risks related to the still unsolved structural issues that caused the debt overhang and macroeconomic imbalances in Europe in the past decade. Thus, the European Union and the Eurozone seem to be on course for a potential brighter future in the years to come but internal and external risks might still undermine the path to sustained growth, full economic recovery, and stronger integration in the region unless proper political, economic, fiscal, and monetary governance and policies are assured to make the euro area more resilient to future system...

Research paper thumbnail of Italian Referendum: What To Expect?

Research paper thumbnail of The Financial Crisis Was Predictable and Avoidable

Research paper thumbnail of The Factors that have Led to the Global Financial Crisis (Chapter 2 of the book "Predictable and Avoidable: Repairing Economic Dislocation and Preventing the Recurrence of Crisis")

Routledge , 2013

Much has been said and written about the 'financial tsunami' and subsequent economic dislocation ... more Much has been said and written about the 'financial tsunami' and subsequent economic dislocation that occurred in the opening decade of the 21st Century. With this book the author aims to offer business school students; academics; and industry experts in the fields of finance, risk management, audit, corporate governance, economics, and regulation, a truly independent and unbiased analysis of the financial crises starting in 2007. Augmented with personal interviews involving selected global thought leaders and industry experts of leading global organizations and universities (i.e. University of Chicago, Stanford University, NYU Stern School of Business, The Wharton Financial Institution Center, IESE Business School (Barcelona), Bocconi University (Milan), Catholic University Milan, State University of Milan, University of Pisa, The Financial Times, Bloomberg New York, London School of Economics, (Fed) Federal Reserve Bank, Intesa Sanpaolo Bank, Unicredit Bank, Citibank, Sorbonne University, HSBC, Barclays, Ulster Bank/Royal Bank of Scotland, Oracle, Temenos, OECD, Eurointelligence, etc.) , the author's narrative focuses on the technical issues that led to the global crisis, but also addresses the human, cultural, and ethical aspects of the events from both sociological and managerial perspectives. The book exposes the root causes and contributes significantly to the debate about the change needed in the banking and finance industries and to supervisory frameworks and regulatory mechanisms. This analysis enables readers to understand that the crisis we have seen was predictable and should have been avoidable, and that a recurrence can be avoided, if lessons are learned and the right action taken.

Research paper thumbnail of ICTF June 2022 final

ICTF Magazine, 2022

In the June 2022 issue of the ICTF Magazine (International Credit and Trade Finance Professionals... more In the June 2022 issue of the ICTF Magazine (International Credit and Trade Finance Professionals) Prof. Ivo Pezzuto provides an analysis of the macro scenario related to the likely consequences of the Russia-Ukraine conflict explaining that, inevitably, the social and economic costs of this geopolitical and economic will have lasting impact in the years to come for multiple countries and not only in Europe.

Research paper thumbnail of World Economy. Resilience or Great Reset?

ICTF Magazine, 2020

The article has been published on the September 2020 issue of the ICTF Magazine (THE ASSOCIATION ... more The article has been published on the September 2020 issue of the ICTF Magazine (THE ASSOCIATION OF INTERNATIONAL CREDIT AND TRADE FINANCE PROFESSIONALS). Scope of this research: providing an analysis on the impact of the COVID-19 on the global economy and an economic outlook for improved response policy measures. The Covid-19 pandemic, like other previous crises, will certainly leave lasting economic scars around the world in the years to come, but hopefully, it will also become the catalyst of a brighter and more sustainable future, thanks to the acceleration of industries’ transformation, digitalization, consolidation, reconfiguration of supply chains, productivity enhancements, and invention of new business models. The article aims to explore some of the greatest challenges facing the world economy in the post-COVID-19 era and the major casualties and potential risks related to dramatic externality. The article also aims to highlight unique and specific fragilities at the onset of this pandemic crisis and the urgent need to address them in order to make the world economy more resilient.

Research paper thumbnail of Turning Globalization 4.0 into a Real and Sustainable Success for all Stakeholders - ICTF Magazine March 2019 edition

ICTF Magazine March Issue, 2019

The new era of globalization, propelled by the rapid technological advancements and widespread co... more The new era of globalization, propelled by the rapid technological advancements and widespread concern for sustainable development goals, seems to be headed for a bright and promising future, driven by an unprecedented groundbreaking potential. It’s a very exciting moment for dynamic, highly competitive and innovative firms and startups to engage these days in international business, thanks to a vibrant and highly interconnected global business environment, eagerly driven knowledge-sharing communities, and ease of access to smart and seamless enabling technologies. Yet, globalization is currently facing also very serious challenges whose root causes seem to be deep and complex and if they are not fully understood and properly addressed by political leaders and multilateral institutions, they may potentially threaten to derail the existing world order. This article aims to provide a broad overview of the major opportunities and challenges of the new era of globalization and to stimulate reflections, debates, and possible new visions and strategic directions in order to create a more sustainable, socially inclusive, competitive, innovation-driven, and prosperous future for all stakeholders in the global market.

Research paper thumbnail of Balancing Opportunities and Challenges of the New Era of Globalization with Social Inclusion and Sustainability Goals for All Stakeholders.

International Banker, 2019

The new era of globalization, propelled by the rapid technological advancements and widespread co... more The new era of globalization, propelled by the rapid technological advancements and widespread concern for sustainable development goals, seems to be headed for a bright and promising future, driven by an unprecedented groundbreaking potential. It’s a very exciting moment for dynamic, highly competitive and innovative firms and startups to engage these days in international business, thanks to a vibrant and highly interconnected global business environment, eagerly driven knowledge-sharing communities, and ease of access to smart and seamless enabling technologies. Yet, globalization is currently facing also very serious challenges whose root causes seem to be deep and complex and if they are not fully understood and properly addressed by political leaders and multilateral institutions, they may potentially threaten to derail the existing world order. This article aims to provide a broad overview of the major opportunities and challenges of the new era of globalization and to stimulate reflections, debates, and possible new visions and strategic directions in order to create a more sustainable, socially inclusive, competitive, innovation-driven, and prosperous future for all stakeholders in the global market.

Research paper thumbnail of Fed Bites The Bullet (January 2016)

In the article, the author explains that the US Federal Reserve finally seems ready to bite the b... more In the article, the author explains that the US Federal Reserve finally seems ready to bite the bullet (i.e. implementing the first-rate hike in nearly a decade, increasing the FFR – a key short-term interest rate – by quarter of a per cent. With this, the regulator has clearly signaled that it might take similar actions in future (gradual monetary policy normalization), if need arises, to take the economy towards full recovery. Yet, challenges and uncertainties remains in the medium term as global scenarios, asset bubbles, and imbalances, and geopolitical risks might trigger tensions and downside risks

Research paper thumbnail of Federal Reserve's Rate Rise Coming Soon? (September 2015)

In this article, the author explains in September 2015 that, in spite of the solid improvement of... more In this article, the author explains in September 2015 that, in spite of the solid improvement of the US economy fundamentals, it is still unlikely that it will immediately undertake a rate rise will occur in September 2015 (unless the Fed aims to make just a minor symbolic hike), the first one in more than nine years, since it might not be fully consistent with the current inflation expectations and the latest turbulent international developments. This analysis is based on data-dependent econometric analysis and macro analysis.

Research paper thumbnail of China and the US Fed: Leading the World Toward Extreme Volatility? (September 2015)

In this article written in September 2015 provides, the author provides a detailed and fact-based... more In this article written in September 2015 provides, the author provides a detailed and fact-based analysis of the massive Chinese's debt-led growth which followed the global financial crisis of 2008. This aggressive growth model and the related recourse to shadow banking activity, has explained by the author in the article, have allowed the Country to help sustain global economic recovery and sustainability but have also created challenges for corporate debt sustainability and risks related to "zombie" firms and financial institutions. The analysis and the related arguments of the author lead to the idea that in the long-run, in a worst case scenario, the tensions, uneven growth, and potential retaliations might lead to extreme volatility among the leading global economies if not properly negotiated at an international level.

Research paper thumbnail of "BREXIT." Will It or Won't It:  The Big Question Before Britain! (March 2016)

This article covers the main root causes of the "Brexit" event and genesis and provides detailed ... more This article covers the main root causes of the "Brexit" event and genesis and provides detailed insights on the potential long-term aftermath of the Brexit decision in an adverse scenario. The author has analyzed the issue from both the economic perspective and the sociological and behavioral perspective. The author's view and conclusion indicates that in the short-term of the Brexit process tensions and retaliations might lead to a complex negotiation whereas in the medium and long terms there is a higher probability of a compromise between the parties and a burden sharing scenario from the exit (Great Britain and the EU).

Research paper thumbnail of 'GREXIT'. Avoided for Now! (August 2015)

In this document, the author has explained in August 2015 that while the threat of an unceremonio... more In this document, the author has explained in August 2015 that while the threat of an unceremonious exit from the Euro Zone might have receded for the beleaguered Greece in the short-term the crisis is still not over, since there seem to be no guarantee that the present bailout deal of 2015 is enough to ensure the Country's return to normalcy and to avoid additional bail-outs/rescue plans. The article also addresses the impact that a potential collapse the Greek economy could, in an adverse scenario, on the Eurozone.

Research paper thumbnail of UNITED STATES. Is a Slowdown in the Offing? (July 2015)

In this document, the author of the article, provides an economic outlook and scenario analysis i... more In this document, the author of the article, provides an economic outlook and scenario analysis in July 2015 on the US Economy, based on qualitative and quantitative research data, indicating that in the absence of potential tail risk events/severe shocks and externalities, the rate of GDP growth in the US should eventually rebound in the coming quarters. The conclusion is that the economic growth and recovery in the US despite a number of national and global economic and geopolitical challenges should remain solid and sustainable in the short ad medium-term unless hit by potential downside risks, strong financial market corrections, or other tail-risk events related to global imbalances and potential boom-bust scenarios due to the excess of accommodative monetary policies, tapering risks, and financial bubbles.

Research paper thumbnail of VENEZUELA. Crisis in Caracas (June 2016)

This article provides an early warning, detailed, and fact-based analysis of the geopolitical and... more This article provides an early warning, detailed, and fact-based analysis of the geopolitical and economic risks likely to lead Venezuela in a deep crisis in the coming years, unless effective reforms and drastic policy changes will occur. The author of this document explained the root causes of the crisis and its likely baseline and worst-case scenarios. Furthermore, the author has also provided in this document arguments supporting the potential policy options the Country may undertake in order to reduce systemic risks, its humanitarian crisis, and its economic and social demise.

Research paper thumbnail of A conversation with Francesco Scalambrino (Founder and Chief Product Officer @ Jet HR)

Global Analyst , 2024

In this article of the “Forward Thinkers’ Talks Series (c),” conducted by Dr. Ivo Pezzuto, Profes... more In this article of the “Forward Thinkers’ Talks Series (c),” conducted by Dr. Ivo Pezzuto, Professor of Global Economics and Digital and Sustainable Innovation at ISM Paris/New York and Founder of the Ivo Pezzuto Forward-Thinking Lab, he interviews Francesco Scalambrino, Jet HR’s co-Founder and Chief Product Officer.

Jet HR is a promising and fast-growing tech start-up which aims to deliver innovative, seamless, and user-friendly digital HR services to Small and Medium-Sized Enterprises (SMEs) through its proprietary Software-as-a-Service (SaaS) platform. It was founded in December 2022, and in a relatively short period of time, has attracted the attention and capitals of several prominent Italian venture capitalists, investors, entrepreneurs, and leaders of firms such as, Exor Ventures, Satispay, Musixmatch, Bending Spoons, Casavo, Scalapay, Gellify, Talent Garden, Poke House, Lambda Alpha, and Santagostino. In 2023, the firm raised a pre-seed funding round of €4,7 million. The company mission is to help firms simplify and streamline HR activities; increase automation and productivity through digitalization of tasks, and to enable rapid scalability of digital HR services.

Most of all, the firm’s greatest declared ambition is to help firms reduce bureaucracy. This article aims to explain how a tech firm aims to reduce bureaucracy and enhance productivity in HR practices through an innovative and disruptive Software-as-a-Service (SaaS) business model.

Research paper thumbnail of A Conversation with Maurizio Zordan, Zordan srl sb’s CEO, and Woodways’ President

The Global Analyst , 2023

In this article of the “Forward Thinkers’ Talks Series (c),” conducted by Dr. Ivo Pezzuto, Profes... more In this article of the “Forward Thinkers’ Talks Series (c),” conducted by Dr. Ivo Pezzuto, Professor of Global Economics and Digital and Sustainable Innovation at ISM Paris/New York and Founder of the Ivo Pezzuto Forward-Thinking Lab, he interviews Maurizio Zordan, Zordan srl sb’s CEO, and Woodways’ President.

Zordan is a certified B Corp. specializing in the furnishing of prestigious luxury brands’ flagship stores. Most of all, this group and its forward-thinking leader have a clear vision of the future. A future in which his company aims to create a harmonious balance between business objectives, sustainability, and prosperity