Digital Marketing Course: Become an Expert E-Commerce Website Developer | growfast (original) (raw)

Course Description

This comprehensive course is designed to transform you from a beginner into a proficient e-commerce website developer. Whether you're aiming to launch your own online store, offer web development services, or simply want to learn how to effectively use WordPress and WooCommerce, this course is ideal for you.
You’ll gain hands-on experience in setting up and customizing WordPress, building professional websites, and integrating WooCommerce to create a fully functional online store. The course covers essential topics such as product management, payment gateways, shipping options, SEO for e-commerce, and enhancing user experience. Additionally, it explores advanced techniques like optimizing website performance and implementing crucial plugins. By the end of the course, you'll be equipped with the skills and confidence needed to build and manage professional e-commerce websites.

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What you'll learn

• Master the process of setting up and customizing WordPress for e-commerce websites.
• Build professional, fully functional online stores using WooCommerce.
• Gain expertise in managing products, payment gateways, and shipping options.
• Understand and apply SEO strategies specifically for e-commerce websites.
• Enhance user experience through design and functionality improvements.
• Learn to optimize website performance for faster load times and better user engagement.
• Implement essential plugins to extend website features and capabilities.
• Develop the confidence and skills to build and manage professional e-commerce websites from start to finish.

Who Should Enrol

• Future Web Developers: Individuals interested in starting a career in web development, particularly in the creation and management of e-commerce websites.
• Owners of Small Businesses: Small business owners and entrepreneurs who wish to launch and run their own online shop fronts or build corporate websites without depending on outside developers.
• Advertisers on the internet: Marketing experts who wish to broaden their expertise by learning about the technical facets of website administration and e-commerce.
• Freelancers: WordPress and WooCommerce are the main tools used by freelancers that wish to provide website development and e-commerce solutions to their clients.
• E-Commerce Aficionados: People who are interested in e-commerce and want to know how an online store operates behind the scenes, from setup to launch and beyond.
• Students and Recent Graduates: Those pursuing practical skills in the development and administration of professional websites are students or recent graduates in sectors such as marketing, business, or IT.

Course Curriculum

• Digital marketing - Wordpress Website Development 23 lectures

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  Introduction to WordPress Website

  Explore the basics of WordPress and understand its role in creating modern websites with ease, focusing on its user-friendly interface and powerful features for beginners and professionals alike.

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  Registration of Domain and Hosting

  Learn how to register a domain and hosting, the foundation of every website, and discover the best practices for choosing a reliable hosting service.

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  Introduction to the Concept of Cpanel

  Understand how Cpanel works, the go-to control panel for managing website hosting, from email setup to file management and database configurations.

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  What is CMS

  Dive into the concept of Content Management Systems (CMS) and how WordPress stands out as a leading platform for creating, managing, and maintaining websites efficiently.

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  Installing a WordPress Website

  Step-by-step guide to installing WordPress, either manually or through hosting providers, ensuring you’re ready to start building your website with ease.

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  Selecting Themes

  Learn how to select and install the perfect WordPress theme, ensuring your website looks professional and aligns with your brand's identity.

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  Customizing WordPress Theme

  Unlock customization options for WordPress themes, learning how to tweak designs, layouts, and settings to match your desired look and feel.

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  Creating Main Menu

  Learn the process of building an intuitive and functional main menu that improves website navigation and user experience.

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  Creating a Footer of Page

  Design a functional footer that includes key information like links, contact details, and social media integrations to enhance website navigation and professionalism.

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  Concept of WordPress Plugin

  Explore the concept of WordPress plugins and how they enhance functionality, allowing users to customize their websites beyond the core features.

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  Creating Contact Forms

  Learn how to create and embed contact forms, providing your audience with easy ways to reach out and interact with you through your website.

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  Adding Woocommerce Plugin

  Understand how to install and set up the WooCommerce plugin, turning your WordPress site into a fully functional e-commerce store.

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  Setting up Woocommerce Store

  Step-by-step guide to setting up a WooCommerce store, from configuring payment gateways to managing shipping options and taxes.

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  Adding the Products on WordPress

  Learn how to upload and manage products on your WooCommerce-enabled WordPress website, ensuring your e-commerce store is stocked and functional.

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  Creating Discount Coupons

  Master the art of creating discount coupons on WooCommerce to drive sales and enhance customer engagement.

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  Woocommerce Orders

  Explore the WooCommerce order management system, ensuring you can handle and track orders efficiently from purchase to delivery.

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  Woocommerce Extension

  Discover the range of WooCommerce extensions that can further enhance your store’s functionality, including subscriptions, memberships, and more.

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  Yoast SEO Plugin

  Learn how to install and use the Yoast SEO plugin to optimize your WordPress site for better visibility and search engine rankings.

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About the Expert

Shraddha Somani

Digital Marketing Trainer, Consultant, Strategiest and Subject Matter expert

Shraddha Somani is a passionate Digital Marketing Trainer, Consultant, and Strategist with over 8 years of experience. As a Google Ads certified partner, she offers real-world digital marketing training, incorporating live projects and practical insights. Her courses have been highly rated by 99% of her students.

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