Alyaa Gharby | The German University in Cairo (original) (raw)

Alyaa Gharby

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Papers by Alyaa Gharby

Research paper thumbnail of Design features of forecasting systems involving management judgments

Journal of Marketing Research, 1985

Research paper thumbnail of Forecasting methods for marketing: Review of empirical research

… Journal of Forecasting, 1987

This paper reviews the empirical research on forecasting in marketing. In addition, it presents r... more This paper reviews the empirical research on forecasting in marketing. In addition, it presents results from some small scale surveys. We offer a framework for discussing forecasts in the area of marketing, and then review the literature in light of that framework. Particular emphasis is given to a pragmatic interpretation of the literature and findings. Suggestions are made on what research is needed.

Research paper thumbnail of Design features of forecasting systems involving management judgments

Journal of Marketing Research, 1985

Research paper thumbnail of Forecasting methods for marketing: Review of empirical research

… Journal of Forecasting, 1987

This paper reviews the empirical research on forecasting in marketing. In addition, it presents r... more This paper reviews the empirical research on forecasting in marketing. In addition, it presents results from some small scale surveys. We offer a framework for discussing forecasts in the area of marketing, and then review the literature in light of that framework. Particular emphasis is given to a pragmatic interpretation of the literature and findings. Suggestions are made on what research is needed.

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