yaşar onbaşıoğlu | Hacettepe University (original) (raw)
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ABSTRACT Advertisements are all around us, and every day we come across with dozens of advertisem... more ABSTRACT
Advertisements are all around us, and every day we come across with dozens of advertisements in various mediums. Advertising language has a special aim which is to persuade the consumers to buy or support the product, the service or the idea being advertised. This study aims to define the attention seeking techniques being used in spam mail advertisements‟ titles. The paper focuses on the identity targeting technique, which is an important marketing strategy, especially how the text writers use the limited area of mail titles to attract attention and persuade the target to open the mail by. Our data consists of 86 mail titles chosen from 4500 Turkish advertisement mails from various companies marketing different products and services or promoting a charity campaign. The data was analyzed with a special focus on how the customer distinctiveness is evoked. It is found that the advertisers are using customers‟ personal names and personal pronouns like “you, we” very often to give the impression that they know each other. It is also found that advertisers use various strategies in order to target different groups.
Keywords persuasion, advertising language, identity targeting
Abstract Computer games have become a major fun element in our lives and most people spend hours ... more Abstract
Computer games have become a major fun element in our lives and most people spend hours in front of the screen playing them. This study deals with this issue from a linguistic point of view. The goal pursued in this study is to find out whether playing computer games improve foreign language acquisition of elementary level Turkish children or not. 40 participants were tested in means of vocabulary, pronunciation and communications skills. Data was collected through a 50 item questionnaire which consists of a vocabulary starting from basic words to more complex ones, taken from different types of computer games and communication based multiple choice questions. As a result we have found that participants who play computer games have a better understanding of English words and phrases; on the contrary pronunciation of the participants who does not play computer games was much better.
Keywords: computer games, computer assisted language learning, second language acquisition, foreign language learning, English vocabulary learning
ABSTRACT Advertisements are all around us, and every day we come across with dozens of advertisem... more ABSTRACT
Advertisements are all around us, and every day we come across with dozens of advertisements in various mediums. Advertising language has a special aim which is to persuade the consumers to buy or support the product, the service or the idea being advertised. This study aims to define the attention seeking techniques being used in spam mail advertisements‟ titles. The paper focuses on the identity targeting technique, which is an important marketing strategy, especially how the text writers use the limited area of mail titles to attract attention and persuade the target to open the mail by. Our data consists of 86 mail titles chosen from 4500 Turkish advertisement mails from various companies marketing different products and services or promoting a charity campaign. The data was analyzed with a special focus on how the customer distinctiveness is evoked. It is found that the advertisers are using customers‟ personal names and personal pronouns like “you, we” very often to give the impression that they know each other. It is also found that advertisers use various strategies in order to target different groups.
Keywords persuasion, advertising language, identity targeting
Abstract Computer games have become a major fun element in our lives and most people spend hours ... more Abstract
Computer games have become a major fun element in our lives and most people spend hours in front of the screen playing them. This study deals with this issue from a linguistic point of view. The goal pursued in this study is to find out whether playing computer games improve foreign language acquisition of elementary level Turkish children or not. 40 participants were tested in means of vocabulary, pronunciation and communications skills. Data was collected through a 50 item questionnaire which consists of a vocabulary starting from basic words to more complex ones, taken from different types of computer games and communication based multiple choice questions. As a result we have found that participants who play computer games have a better understanding of English words and phrases; on the contrary pronunciation of the participants who does not play computer games was much better.
Keywords: computer games, computer assisted language learning, second language acquisition, foreign language learning, English vocabulary learning