Patrick J Moreo | Unlv (original) (raw)

Papers by Patrick J Moreo

Research paper thumbnail of European Hospitality Education: An American Perspective

Journal of Hospitality & Tourism Research, 1988

There is increasing mutual interest in European, British, and American hospitality education. Thi... more There is increasing mutual interest in European, British, and American hospitality education. This interest was summarized in a comparison of the philosophies, organization and major operational areas of hospitality education programs in those geographic areas. Areas of mutual interest and cooperation were identified.

Research paper thumbnail of The Paradigm Shift from Domination/Control to Partnership

Journal of College & University Foodservice, 1995

The evolutionary process toward a better organization reveals a shifting from the higher to the l... more The evolutionary process toward a better organization reveals a shifting from the higher to the lower ranks of the organization. Assumptions about people in organizations and the paradigms long accepted by leaders are being challenged, and there is a movement from domination/control to partnership. Organizational leaders are empowering their employees to fully realize their potential and increase their role in

Research paper thumbnail of Marketplace Lodging Needs of Mature Travelers

Cornell Hotel and Restaurant Administration Quarterly, 1992

Research paper thumbnail of A comparison of mail, fax and web-based survey methods

This study compares mail, fax and web-based surveys in a university setting for response speed, r... more This study compares mail, fax and web-based surveys in a university setting for response speed, response rate and costs. The survey was distributed to 300 hospitality professors randomly chosen from the Council on Hotel, Restaurant, and Institutional Education members listed in the organisation's online directory as of April 2000. It was found that the fastest method was fax, with an

Research paper thumbnail of A Qualitative Analysis of Hotel Services Desired by Female Business Travelers

Journal of Travel & Tourism Marketing, 1993

... From this pilot study, the synthesis of information generated by Robert A. Howell is Research... more ... From this pilot study, the synthesis of information generated by Robert A. Howell is Research Associate, Dr. Patrick J. Moreo is Associate Professor, and Dr ... Vladimir (1990) stated that, “Hospital-ity companies need to take a look at the difference between marketing and selling. ...

Research paper thumbnail of Hospitality Management Educators vs. the Industry: a Competency Assessment

An often-asked question in the hospitality industry is whether graduates of hospitality education... more An often-asked question in the hospitality industry is whether graduates of hospitality education programs possess the competencies that the hospitality industry believes students should possess. The purpose of this study is to determine the ...

Research paper thumbnail of Reasons for Employee Turnover Among Room Attendants

Journal of Human Resources in Hospitality & Tourism, 2004

The purpose of this paper was to determine the important reasons leading to employee turnover in ... more The purpose of this paper was to determine the important reasons leading to employee turnover in the housekeeping department in lodging properties in the State of Oklahoma. The data were obtained utilizing a self-administered mail survey, which was completed by housekeeping/property managers in Oklahoma lodging properties. Chi square, independent samples T-test, and one-way ANOVA analysis were used to test five hypotheses. Findings suggest that significant differences exist between the lodging industry segments in their level of agreement with turnover reasons.

Research paper thumbnail of Individualism-Collectivism Insights into the Strategic Behavior of Hotel Managers

Journal of Human Resources in Hospitality & Tourism, 2009

This study investigated the potential influence of the cultural dimension of individualism-collec... more This study investigated the potential influence of the cultural dimension of individualism-collectivism on the approaches toward business strategy development. A total of 207 responses from hotel top executives from the United States, Malaysia, Thailand, and Turkey were analyzed quantitatively. The results demonstrated that differences between executives from cultures with varied degrees of emphasis on individualism were significant regarding openness to

Research paper thumbnail of Impact of Time Orientation on the Strategic Behavior of Thai and American Hotel Managers

Journal of Hospitality Marketing & Management, 2009

The aim of this article was to investigate the potential influence of the cultural dimension of t... more The aim of this article was to investigate the potential influence of the cultural dimension of time orientation on the strategic behavior of hotel managers. A survey questionnaire was mailed to top-level hotel managers in the U.S. (short-term orientation) and Thailand (long-term orientation). A usable sample of 120 was used in the analysis. The results indicated that this cultural dimension

Research paper thumbnail of Hospitality & Tourism Educators vs. The Industry: A Competency Assessment

Journal of Hospitality & Tourism Education, 2010

An often-asked question in the hospitality industry is whether graduates of hospitality education... more An often-asked question in the hospitality industry is whether graduates of hospitality education programs possess the competencies that the hospitality industry believes students should possess. The purpose of this study is to determine the discrepancies, if any, in the competencies being taught in the classroom for hospitality tourism students versus what lodging and food and beverage professionals believe are the most important competencies to be taught. Semi-structured, personal in-depth interviews were conducted with Research proceedings of the 13 th Annual Graduate Student Research Conference in Hospitality and Tourism, 2008, Orlando, Florida. both educators of, and industry professionals working in, lodging management, and the food and beverage industry. The results of this study, incorporated into a competency domain model, indicate that there are small gaps between professionals and educators in both industries, as well as differences between the two industries. This discovery suggests that lines of communication are not open between educators and professionals. Faculty internships, industry forums, and interaction with graduating students are suggested means to opening communication.

Research paper thumbnail of Customers' Satisfaction Factors Regarding University Food Court Service

Journal of Foodservice Business Research, 2005

Abstract The purpose of this study was to identify university customers' satisfa... more Abstract The purpose of this study was to identify university customers' satisfaction levels regarding foods and services in the food court at Oklahoma State University. A survey of 276 customers was conducted regarding customer satisfaction levels of foods and services. ...

Research paper thumbnail of The influence of the cultural dimension of uncertainty avoidance on business strategy development: A cross-national study of hotel managers

International Journal of Hospitality Management, 2008

The purpose of this exploratory study was to empirically investigate the potential influence of u... more The purpose of this exploratory study was to empirically investigate the potential influence of uncertainty avoidance (UA) on hotel top managers' approach to strategy development. Scales were developed to measure managers' openness to strategic change, involvement of others, formality of strategic control, type of data used in strategic analysis, and strategic planning time horizon. Responses from 207 managers (50 Americans, 43 Malaysians, 70 Thai, and 44 Turkish) were analyzed using ANOVA. The findings indicated that UA had minimal influences on the managers' approach, as different managers from cultures with varied degrees of UA demonstrated noticeable similarities among the five variables investigated. Practical implications as well as suggestions for future research were provided. r (B.M. Ayoun), Pat.Moreo@unlv.edu (P.J. Moreo).

Research paper thumbnail of What do seasonal lodging operators need to know about seasonal workers?

International Journal of Hospitality Management, 2007

Part of the seasonal employee retention problem stems from a lack of understanding of diversified... more Part of the seasonal employee retention problem stems from a lack of understanding of diversified seasonal employees. The overall job satisfaction of seasonal workers and the attitudes toward coworkers and the workplace need to be studied to identify factors that would help employers in retaining a full workforce. Job satisfaction, the workers' perceptions, and expectations of social and physical working environments were identified. Seasonal workers perceive different social and moral values, and management might affect seasonal worker job satisfaction. Such differences may help in explaining the relationship between social value and job satisfaction relationship in summer destination resorts. r

Research paper thumbnail of A model of historical development and future trends of Italian cuisine in America

International Journal of Hospitality Management, 2010

Research paper thumbnail of Hotel Housekeeping Operational Audit

International Journal of Hospitality & Tourism Administration, 2005

There were three objectives of this study: (1) to identify and document patterns in operational a... more There were three objectives of this study: (1) to identify and document patterns in operational audits currently being used in hotel housekeeping operations in North America; (2) to analyze and summarize the most important elements of these housekeeping audits; (3) to develop a generic hotel housekeeping audit which could be self-administered by employees and management. Qualitative methodologies including document content

Research paper thumbnail of A Comparative Study of the Importance of Hotel Selection Components by Turkish Business Travelers

International Journal of Hospitality & Tourism Administration, 2003

Abstract The study surveyed 612 Turkish business travelers to determine the importance they place... more Abstract The study surveyed 612 Turkish business travelers to determine the importance they placed on hotel selection attributes. Twelve major factors emerged including service, price and value, security, extra amenities, technology, room comfort, food and beverage, complimentary goods, parking, location, health sensitivity, and single sensitivity. Further analysis suggested that there are significant differences between male and female business travelers in five of the twelve factors: Security, food and beverage, complimentary goods, ...

Research paper thumbnail of Cultural Influences on Strategic Behavior of Hotel Executives: Masculinity and Femininity

International Journal of Hospitality & Tourism Administration, 2010

As more hotel companies progressively internationalize their operations, the composition of their... more As more hotel companies progressively internationalize their operations, the composition of their top management teams becomes more diversified. This necessitates the understanding of whether variations in strategic behavior and philosophy among these executives exist, which can be partially explained by differences in their national cultures. This article investigated the potential influence of masculinity on strategic behaviors by comparing hotel executives

Research paper thumbnail of Expatriation in the hotel industry: An exploratory study of management skills and cultural training

International Journal of Contemporary Hospitality Management, 2011

Purpose – The purpose of this paper is to investigate the following expatriate issues as related ... more Purpose – The purpose of this paper is to investigate the following expatriate issues as related to the hospitality industry, from the perspective of practitioners: the most important management skills hotel expatriates should possess, whether these skills vary by the country of origin of the expatriate and parent company, and the most effective cross-cultural training activities provided by hotel companies.

Research paper thumbnail of Does national culture affect hotel managers' approach to business strategy?

International Journal of Contemporary Hospitality Management, 2008

Purpose – The purpose of this paper is to empirically examine the potential impact of the cultura... more Purpose – The purpose of this paper is to empirically examine the potential impact of the cultural dimension of power distance on hotel managers' approach to business strategy development. Design/methodology/approach – A survey was administered to hotel top managers in four countries, namely, the USA, Thailand, Malaysia, and Turkey. The questionnaire measured several aspects of strategy-making process that are subject

Research paper thumbnail of Pre-Employment Drug-Testing in the Full-Service Restaurant Industry and its Relationship to Employee Work Performance Factors

Journal of Human Resources in Hospitality & Tourism, 2012

The purpose of this research is to assess the effect of pre-employment drug-testing policies on a... more The purpose of this research is to assess the effect of pre-employment drug-testing policies on aspects of employee work performance in the full-service restaurant industry. Specifically, this study attempts to compare aspects of employee work performance in full-service restaurants with pre-employment drug-testing policies against the aforementioned aspects of work performance in full-service restaurants without pre-employment drug-testing polices. For the purpose

Research paper thumbnail of European Hospitality Education: An American Perspective

Journal of Hospitality & Tourism Research, 1988

There is increasing mutual interest in European, British, and American hospitality education. Thi... more There is increasing mutual interest in European, British, and American hospitality education. This interest was summarized in a comparison of the philosophies, organization and major operational areas of hospitality education programs in those geographic areas. Areas of mutual interest and cooperation were identified.

Research paper thumbnail of The Paradigm Shift from Domination/Control to Partnership

Journal of College & University Foodservice, 1995

The evolutionary process toward a better organization reveals a shifting from the higher to the l... more The evolutionary process toward a better organization reveals a shifting from the higher to the lower ranks of the organization. Assumptions about people in organizations and the paradigms long accepted by leaders are being challenged, and there is a movement from domination/control to partnership. Organizational leaders are empowering their employees to fully realize their potential and increase their role in

Research paper thumbnail of Marketplace Lodging Needs of Mature Travelers

Cornell Hotel and Restaurant Administration Quarterly, 1992

Research paper thumbnail of A comparison of mail, fax and web-based survey methods

This study compares mail, fax and web-based surveys in a university setting for response speed, r... more This study compares mail, fax and web-based surveys in a university setting for response speed, response rate and costs. The survey was distributed to 300 hospitality professors randomly chosen from the Council on Hotel, Restaurant, and Institutional Education members listed in the organisation's online directory as of April 2000. It was found that the fastest method was fax, with an

Research paper thumbnail of A Qualitative Analysis of Hotel Services Desired by Female Business Travelers

Journal of Travel & Tourism Marketing, 1993

... From this pilot study, the synthesis of information generated by Robert A. Howell is Research... more ... From this pilot study, the synthesis of information generated by Robert A. Howell is Research Associate, Dr. Patrick J. Moreo is Associate Professor, and Dr ... Vladimir (1990) stated that, “Hospital-ity companies need to take a look at the difference between marketing and selling. ...

Research paper thumbnail of Hospitality Management Educators vs. the Industry: a Competency Assessment

An often-asked question in the hospitality industry is whether graduates of hospitality education... more An often-asked question in the hospitality industry is whether graduates of hospitality education programs possess the competencies that the hospitality industry believes students should possess. The purpose of this study is to determine the ...

Research paper thumbnail of Reasons for Employee Turnover Among Room Attendants

Journal of Human Resources in Hospitality & Tourism, 2004

The purpose of this paper was to determine the important reasons leading to employee turnover in ... more The purpose of this paper was to determine the important reasons leading to employee turnover in the housekeeping department in lodging properties in the State of Oklahoma. The data were obtained utilizing a self-administered mail survey, which was completed by housekeeping/property managers in Oklahoma lodging properties. Chi square, independent samples T-test, and one-way ANOVA analysis were used to test five hypotheses. Findings suggest that significant differences exist between the lodging industry segments in their level of agreement with turnover reasons.

Research paper thumbnail of Individualism-Collectivism Insights into the Strategic Behavior of Hotel Managers

Journal of Human Resources in Hospitality & Tourism, 2009

This study investigated the potential influence of the cultural dimension of individualism-collec... more This study investigated the potential influence of the cultural dimension of individualism-collectivism on the approaches toward business strategy development. A total of 207 responses from hotel top executives from the United States, Malaysia, Thailand, and Turkey were analyzed quantitatively. The results demonstrated that differences between executives from cultures with varied degrees of emphasis on individualism were significant regarding openness to

Research paper thumbnail of Impact of Time Orientation on the Strategic Behavior of Thai and American Hotel Managers

Journal of Hospitality Marketing & Management, 2009

The aim of this article was to investigate the potential influence of the cultural dimension of t... more The aim of this article was to investigate the potential influence of the cultural dimension of time orientation on the strategic behavior of hotel managers. A survey questionnaire was mailed to top-level hotel managers in the U.S. (short-term orientation) and Thailand (long-term orientation). A usable sample of 120 was used in the analysis. The results indicated that this cultural dimension

Research paper thumbnail of Hospitality & Tourism Educators vs. The Industry: A Competency Assessment

Journal of Hospitality & Tourism Education, 2010

An often-asked question in the hospitality industry is whether graduates of hospitality education... more An often-asked question in the hospitality industry is whether graduates of hospitality education programs possess the competencies that the hospitality industry believes students should possess. The purpose of this study is to determine the discrepancies, if any, in the competencies being taught in the classroom for hospitality tourism students versus what lodging and food and beverage professionals believe are the most important competencies to be taught. Semi-structured, personal in-depth interviews were conducted with Research proceedings of the 13 th Annual Graduate Student Research Conference in Hospitality and Tourism, 2008, Orlando, Florida. both educators of, and industry professionals working in, lodging management, and the food and beverage industry. The results of this study, incorporated into a competency domain model, indicate that there are small gaps between professionals and educators in both industries, as well as differences between the two industries. This discovery suggests that lines of communication are not open between educators and professionals. Faculty internships, industry forums, and interaction with graduating students are suggested means to opening communication.

Research paper thumbnail of Customers' Satisfaction Factors Regarding University Food Court Service

Journal of Foodservice Business Research, 2005

Abstract The purpose of this study was to identify university customers' satisfa... more Abstract The purpose of this study was to identify university customers' satisfaction levels regarding foods and services in the food court at Oklahoma State University. A survey of 276 customers was conducted regarding customer satisfaction levels of foods and services. ...

Research paper thumbnail of The influence of the cultural dimension of uncertainty avoidance on business strategy development: A cross-national study of hotel managers

International Journal of Hospitality Management, 2008

The purpose of this exploratory study was to empirically investigate the potential influence of u... more The purpose of this exploratory study was to empirically investigate the potential influence of uncertainty avoidance (UA) on hotel top managers' approach to strategy development. Scales were developed to measure managers' openness to strategic change, involvement of others, formality of strategic control, type of data used in strategic analysis, and strategic planning time horizon. Responses from 207 managers (50 Americans, 43 Malaysians, 70 Thai, and 44 Turkish) were analyzed using ANOVA. The findings indicated that UA had minimal influences on the managers' approach, as different managers from cultures with varied degrees of UA demonstrated noticeable similarities among the five variables investigated. Practical implications as well as suggestions for future research were provided. r (B.M. Ayoun), Pat.Moreo@unlv.edu (P.J. Moreo).

Research paper thumbnail of What do seasonal lodging operators need to know about seasonal workers?

International Journal of Hospitality Management, 2007

Part of the seasonal employee retention problem stems from a lack of understanding of diversified... more Part of the seasonal employee retention problem stems from a lack of understanding of diversified seasonal employees. The overall job satisfaction of seasonal workers and the attitudes toward coworkers and the workplace need to be studied to identify factors that would help employers in retaining a full workforce. Job satisfaction, the workers' perceptions, and expectations of social and physical working environments were identified. Seasonal workers perceive different social and moral values, and management might affect seasonal worker job satisfaction. Such differences may help in explaining the relationship between social value and job satisfaction relationship in summer destination resorts. r

Research paper thumbnail of A model of historical development and future trends of Italian cuisine in America

International Journal of Hospitality Management, 2010

Research paper thumbnail of Hotel Housekeeping Operational Audit

International Journal of Hospitality & Tourism Administration, 2005

There were three objectives of this study: (1) to identify and document patterns in operational a... more There were three objectives of this study: (1) to identify and document patterns in operational audits currently being used in hotel housekeeping operations in North America; (2) to analyze and summarize the most important elements of these housekeeping audits; (3) to develop a generic hotel housekeeping audit which could be self-administered by employees and management. Qualitative methodologies including document content

Research paper thumbnail of A Comparative Study of the Importance of Hotel Selection Components by Turkish Business Travelers

International Journal of Hospitality & Tourism Administration, 2003

Abstract The study surveyed 612 Turkish business travelers to determine the importance they place... more Abstract The study surveyed 612 Turkish business travelers to determine the importance they placed on hotel selection attributes. Twelve major factors emerged including service, price and value, security, extra amenities, technology, room comfort, food and beverage, complimentary goods, parking, location, health sensitivity, and single sensitivity. Further analysis suggested that there are significant differences between male and female business travelers in five of the twelve factors: Security, food and beverage, complimentary goods, ...

Research paper thumbnail of Cultural Influences on Strategic Behavior of Hotel Executives: Masculinity and Femininity

International Journal of Hospitality & Tourism Administration, 2010

As more hotel companies progressively internationalize their operations, the composition of their... more As more hotel companies progressively internationalize their operations, the composition of their top management teams becomes more diversified. This necessitates the understanding of whether variations in strategic behavior and philosophy among these executives exist, which can be partially explained by differences in their national cultures. This article investigated the potential influence of masculinity on strategic behaviors by comparing hotel executives

Research paper thumbnail of Expatriation in the hotel industry: An exploratory study of management skills and cultural training

International Journal of Contemporary Hospitality Management, 2011

Purpose – The purpose of this paper is to investigate the following expatriate issues as related ... more Purpose – The purpose of this paper is to investigate the following expatriate issues as related to the hospitality industry, from the perspective of practitioners: the most important management skills hotel expatriates should possess, whether these skills vary by the country of origin of the expatriate and parent company, and the most effective cross-cultural training activities provided by hotel companies.

Research paper thumbnail of Does national culture affect hotel managers' approach to business strategy?

International Journal of Contemporary Hospitality Management, 2008

Purpose – The purpose of this paper is to empirically examine the potential impact of the cultura... more Purpose – The purpose of this paper is to empirically examine the potential impact of the cultural dimension of power distance on hotel managers' approach to business strategy development. Design/methodology/approach – A survey was administered to hotel top managers in four countries, namely, the USA, Thailand, Malaysia, and Turkey. The questionnaire measured several aspects of strategy-making process that are subject

Research paper thumbnail of Pre-Employment Drug-Testing in the Full-Service Restaurant Industry and its Relationship to Employee Work Performance Factors

Journal of Human Resources in Hospitality & Tourism, 2012

The purpose of this research is to assess the effect of pre-employment drug-testing policies on a... more The purpose of this research is to assess the effect of pre-employment drug-testing policies on aspects of employee work performance in the full-service restaurant industry. Specifically, this study attempts to compare aspects of employee work performance in full-service restaurants with pre-employment drug-testing policies against the aforementioned aspects of work performance in full-service restaurants without pre-employment drug-testing polices. For the purpose