Mohammed El Dief | Helwan University (original) (raw)

Mohammed El Dief

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Research paper thumbnail of The determinants of hotels' marketing managers' green marketing behaviour

Journal of Sustainable Tourism, 2010

Little is known about the factors underlying the pro-environmental behaviour of marketing manager... more Little is known about the factors underlying the pro-environmental behaviour of marketing managers. This paper explores the determinants of green marketing practices in the Red Sea hotel sector in Egypt. The research model assesses green marketing practices against the personal and organisational values of the marketing managers, together with a range of organisational and demographic variables expected to influence hotels' environmental behaviour. From a valid sample of 89 marketing managers responsible for 194 hotels, it was found that organisational contextual variables, and in particular targeting Western tourists, being affiliated to an international hotel chain and the marketers' own demographics, including age, academic subject studied and gender, were the best predictors of more proactive green marketing. Personal environmental values did not explain the pro-environmental behaviour of marketers, and the organisational environmental values that had explained part of their ethical behaviour had resulted from voluntarism rather than utilitarian or conformance-based values. Government policies also appeared to be ineffective determinants. The implications for green marketing practices are also discussed.

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Research paper thumbnail of Determinants of Environmental Management in the Red Sea Hotels: Personal and Organizational Values and Contextual Variables

Journal of Hospitality & Tourism Research, 2012

... In many cases, Scandic was able to influence suppliers' environmental behavior. ... Mana... more ... In many cases, Scandic was able to influence suppliers' environmental behavior. ... Manager's industry tenure and education were included as a control variable because of its ... factor gauges two variables relating to the voluntary or altruistic values of environmental responsibility. ...

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Research paper thumbnail of The determinants of hotels' marketing managers' green marketing behaviour

Journal of Sustainable Tourism, 2010

Little is known about the factors underlying the pro-environmental behaviour of marketing manager... more Little is known about the factors underlying the pro-environmental behaviour of marketing managers. This paper explores the determinants of green marketing practices in the Red Sea hotel sector in Egypt. The research model assesses green marketing practices against the personal and organisational values of the marketing managers, together with a range of organisational and demographic variables expected to influence hotels' environmental behaviour. From a valid sample of 89 marketing managers responsible for 194 hotels, it was found that organisational contextual variables, and in particular targeting Western tourists, being affiliated to an international hotel chain and the marketers' own demographics, including age, academic subject studied and gender, were the best predictors of more proactive green marketing. Personal environmental values did not explain the pro-environmental behaviour of marketers, and the organisational environmental values that had explained part of their ethical behaviour had resulted from voluntarism rather than utilitarian or conformance-based values. Government policies also appeared to be ineffective determinants. The implications for green marketing practices are also discussed.

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Determinants of Environmental Management in the Red Sea Hotels: Personal and Organizational Values and Contextual Variables

Journal of Hospitality & Tourism Research, 2012

... In many cases, Scandic was able to influence suppliers' environmental behavior. ... Mana... more ... In many cases, Scandic was able to influence suppliers' environmental behavior. ... Manager's industry tenure and education were included as a control variable because of its ... factor gauges two variables relating to the voluntary or altruistic values of environmental responsibility. ...

Bookmarks Related papers MentionsView impact

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