Mahshid Barani | Shiraz Art University (original) (raw)
Papers by Mahshid Barani
info:eu-repo/semantics/publishedVersio
Revitalization is of crucial importance in revivifying historical sites and heritages. In most ca... more Revitalization is of crucial importance in revivifying historical sites and heritages. In most cases, it is associated with the reconstruction and restoration of a historical site and only considers its physical aspect, while the aspects concerning its value are not taken into consideration. However, historical sites require elements, such as environmental furniture, as a factor connecting unique historical heritages and audiences. This study, which is a systematic effort towards considering the design of environmental furniture in the process of revitalization, is applied research with a descriptive approach that evaluates the furniture existing in Persepolis based on library studies and field observations and emphasizes heeding the importance of design in terms of functions, esthetics, and semiotics in historical sites. Therefore, by explaining the patterns in the contextualism approach, an effort has been made to present solutions for designing, so that the designed furniture and equipment help understand the message of the design context. According to the results, in the process of designing the furniture for historical sites, esthetic and semiotics must be heeded in addition to functions. Therefore, the visual and functional expectations of the audience (tourists) are met during their presence, and the achieved harmony allows for a better understanding of the site's identity.
Space and culture, India, Jun 25, 2021
The utility of the destination brand experience directly originates from the type of feelings of ... more The utility of the destination brand experience directly originates from the type of feelings of audiences present in a city. In this study, after recognising the components affecting the sense of place, their relationship with the tourism brand experience in the city of Shiraz, Iran was assessed, and the way the components made effects were investigated as well. To achieve this end, as stated above, this research was conducted using a case study of Shiraz city. The data collection was performed through observation and questionnaire, and the data analysis technique was a combination of quantitative (using SPSS software) and qualitative methods. The obtained results demonstrated that all factors in each form, activity and meaning components affected the sense of place in Shiraz; however, factors associated with the city's history, such as historical attractions and famous people, had a remarkable effect when compared to others. Overall, consideration of the indicators influencing the sense of place in all aspects, particularly the management and operational ones (design and execution), results in a more robust connection of the audience with the destination brand, growth of sustainable tourism in Shiraz, and successful competition in the international arena.
Вісник Національної академії керівних кадрів культури і мистецтв, 2018
Knowledge processes and learning outcomes in MNCs: an empirical investigation of the role of HRM ... more Knowledge processes and learning outcomes in MNCs: an empirical investigation of the role of HRM practices in foreign subsidiaries, Human Resource Management, 48 (4), 505-530. 30. Donohue, B & et al, (2009). Description of a Standardized Treatment Center That Utilizes Evidence-Based Clinic Operations to Facilitate Implementation of an Evidence-Based Treatment, Behavior Modification, 33 (4), 411-433.
The International Journal of Design Management and Professional Practice, 2021
Space and Culture, India, 2021
The utility of the destination brand experience directly originates from the type of feelings of ... more The utility of the destination brand experience directly originates from the type of feelings of audiences present in a city. In this study, after recognising the components affecting the sense of place, their relationship with the tourism brand experience in the city of Shiraz, Iran was assessed, and the way the components made effects were investigated as well. To achieve this end, as stated above, this research was conducted using a case study of Shiraz city. The data collection was performed through observation and questionnaire, and the data analysis technique was a combination of quantitative (using SPSS software) and qualitative methods. The obtained results demonstrated that all factors in each form, activity and meaning components affected the sense of place in Shiraz; however, factors associated with the city’s history, such as historical attractions and famous people, had a remarkable effect when compared to others. Overall, consideration of the indicators influencing the...
پژوهش حاضر سعی در بررسی چگونگی تأثیر زنده‌نمایی و شخصیت‌سازی در طراحی محصولات به‌ویژه لوازم خانگی... more پژوهش حاضر سعی در بررسی چگونگی تأثیر زنده‌نمایی و شخصیت‌سازی در طراحی محصولات به‌ویژه لوازم خانگی را دارد. از آنجا که زندگی معاصر با روند سریع تغییرات اجتماعی و فناورانه همراه است، طراحی محصولات نیز باید به شیوه‌ای متفاوت از قبل جهت پاسخگویی به نیازهای مشتریان صورت گیرد. امروزه افراد با بازارهایی مملو از محصولات و خدمات گوناگون روبه‌رو هستند که به لحاظ عملکردی و زیبایی‌شناختی از تنوع زیادی برخوردارند. این مسئله سبب پررنگ‌تر شدن جنبۀ طراحی احساسی در روند تولید محصول شده است؛ به‌طوری‌که کاربران، دیگر محصولات را تنها به دلیل مشخصه‌های کارکردی انتخاب نمی‌کنند، بلکه بیشتر به نحوی در خصوص محصولات فکر و صحبت می‌کنند که گویی یک شخصیت و موجود زنده را در نظر دارند؛ محصولی که قادر است مانند انسان قدرتمند، خشن و یا مهربان باشد. به این ترتیب طراحی محصول با توجه به رویکردهای احساسی سبب برقراری ارتباط بهتر با مخاطب و انتقال احساساتی نظیر لذت و شادی می‌شود. زنده‌نمایی محصول از راه‌های تضمین‌شدۀ پاسخگویی به نیاز احساسی کاربر است که در زمینه‌های زیادی از تولیدات کاربرد داشته و این مقاله به کاربرد ز...
2010 International Conference on User Science and Engineering (i-USEr), 2010
Due to the change of social conditions and economical and cultural aspects, user'... more Due to the change of social conditions and economical and cultural aspects, user's expectation has been changed too. Today for users, satisfying the emotional and feeling needs towards products is most important point. The recent human psychological studies suggest that having an experience and good feeling with products is the main factor for making decisions. Hence, designers try to understand
Revitalization is of crucial importance in revivifying historical sites and heritages. In most ca... more Revitalization is of crucial importance in revivifying historical sites and heritages. In most cases, it is associated with the reconstruction and restoration of a historical site and only considers its physical aspect, while the aspects concerning its value are not taken into consideration. However, historical sites require elements, such as environmental furniture, as a factor connecting unique historical heritages and audiences. This study, which is a systematic effort towards considering the design of environmental furniture in the process of revitalization, is applied research with a descriptive approach that evaluates the furniture existing in Persepolis based on library studies and field observations and emphasizes heeding the importance of design in terms of functions, esthetics, and semiotics in historical sites. Therefore, by explaining the patterns in the contextualism approach, an effort has been made to present solutions for designing, so that the designed furniture and...
Journal of Science and Technology
Architectural design process is usually run based on a detailed plan reflecting human needs in bo... more Architectural design process is usually run based on a detailed plan reflecting human needs in both functional and aesthetic context. However, due to the necessity of comprehensive attention to various design aspects including social, economic, technological and structural and etc. detailed design and the interaction among the constituting elements of the space and production method, are usually less considered during the design process while it is considered as one of the main elements of industrial design methods. Therefore, in order to achieve a more complete and productive response to human needs and architectural and manufacturing requirements, it is necessary to develop a strategy toward a detailed and comprehensive consideration on the design of physical and non-physical architectural elements and their interaction. This paper with regard to the similarities and differences between the two fields of architecture and industrial design will analyze the common trend in architect...
Due to the change of social conditions and economical and cultural aspects, user's expectation ha... more Due to the change of social conditions and economical and cultural aspects, user's expectation has been changed too. Today for users, satisfying the emotional and feeling needs towards products is most important point. The recent human psychological studies suggest that having an experience and good feeling with products is the main factor for making decisions. Hence, designers try to understand those hidden needs of people. In this way, they can make a special kind of user's satisfaction. During this process, all possible relationships between the user and the product and all factors that are involved in its interaction are analyzed. In the final stage, current technologies, user experiences, feelings and imaginations are applied in designing the product. The present article is about the different ways of involving the user in designing the products in order to open a new window, which causes specific vision and determines the hidden perspectives of the user desire and its environment.
پژوهش حاضر سعی در بررسی چگونگی تاثیر زنده نمایی و شخصیت ساز ی در طراحی محصولات به ویژه لوازم خانگ... more پژوهش حاضر سعی در بررسی چگونگی تاثیر زنده نمایی و شخصیت ساز ی در طراحی محصولات به ویژه لوازم خانگی را دارد. از آنجا که زندگی معاصر با روند سریع تغییرات اجتماعی و تکنولوژیکی همراه است، طراحی محصولات نیز می بایست به شیوه ای متفاوت از قبل جهت پاسخگویی به نیازهای مشتریان صورت گیرد. امروزه افراد با بازار هایی مملو از محصولات و خدمات گوناگون روبرو هستند که به لحاظ عملکردی و زیبایی شناختی از تنوع زیادی برخوردارند. این مساله سبب پررنگ تر شدن جنبه ی طراحی احساسی در روند تولید محصول شده است؛ به طوری که کاربران دیگر محصولات را تنها به دلیل مشخصه های کارکردی انتخاب نمی کنند بلکه بیشتر به نحوی در خصوص محصولات فکر و صحبت می کنند که گویی یک شخصیت و موجود زنده را در نظر دارند. محصولی که قادر است مانند انسان قدرتمند، خشن و یا مهربان باشد. به این ترتیب طراحی محصول با توجه به رویکرد های احساسی سبب برقراری ارتباط بهتر با مخاطب و انتقال احساساتی نظیر لذت و شادی می شود. زنده نمایی محصول از راه های تضمین شده ی پاسخگویی به نیاز احساسی کاربر می باشد که در زمینه های زیادی از تولیدات کاربرد داشته و این مقاله به کاربرد زنده نمایی در طراحی و نتایج روانشناسانه ی آن در جلب نظر مشتری در انتخاب و همچنین شادی به هنگام استفاده از محصول می پردازد.
کلید واژه ها:
طراحی محصول، زنده نمایی، ارتباط با کاربر، لذت استفاده، نیاز احساسی
info:eu-repo/semantics/publishedVersio
Revitalization is of crucial importance in revivifying historical sites and heritages. In most ca... more Revitalization is of crucial importance in revivifying historical sites and heritages. In most cases, it is associated with the reconstruction and restoration of a historical site and only considers its physical aspect, while the aspects concerning its value are not taken into consideration. However, historical sites require elements, such as environmental furniture, as a factor connecting unique historical heritages and audiences. This study, which is a systematic effort towards considering the design of environmental furniture in the process of revitalization, is applied research with a descriptive approach that evaluates the furniture existing in Persepolis based on library studies and field observations and emphasizes heeding the importance of design in terms of functions, esthetics, and semiotics in historical sites. Therefore, by explaining the patterns in the contextualism approach, an effort has been made to present solutions for designing, so that the designed furniture and equipment help understand the message of the design context. According to the results, in the process of designing the furniture for historical sites, esthetic and semiotics must be heeded in addition to functions. Therefore, the visual and functional expectations of the audience (tourists) are met during their presence, and the achieved harmony allows for a better understanding of the site's identity.
Space and culture, India, Jun 25, 2021
The utility of the destination brand experience directly originates from the type of feelings of ... more The utility of the destination brand experience directly originates from the type of feelings of audiences present in a city. In this study, after recognising the components affecting the sense of place, their relationship with the tourism brand experience in the city of Shiraz, Iran was assessed, and the way the components made effects were investigated as well. To achieve this end, as stated above, this research was conducted using a case study of Shiraz city. The data collection was performed through observation and questionnaire, and the data analysis technique was a combination of quantitative (using SPSS software) and qualitative methods. The obtained results demonstrated that all factors in each form, activity and meaning components affected the sense of place in Shiraz; however, factors associated with the city's history, such as historical attractions and famous people, had a remarkable effect when compared to others. Overall, consideration of the indicators influencing the sense of place in all aspects, particularly the management and operational ones (design and execution), results in a more robust connection of the audience with the destination brand, growth of sustainable tourism in Shiraz, and successful competition in the international arena.
Вісник Національної академії керівних кадрів культури і мистецтв, 2018
Knowledge processes and learning outcomes in MNCs: an empirical investigation of the role of HRM ... more Knowledge processes and learning outcomes in MNCs: an empirical investigation of the role of HRM practices in foreign subsidiaries, Human Resource Management, 48 (4), 505-530. 30. Donohue, B & et al, (2009). Description of a Standardized Treatment Center That Utilizes Evidence-Based Clinic Operations to Facilitate Implementation of an Evidence-Based Treatment, Behavior Modification, 33 (4), 411-433.
The International Journal of Design Management and Professional Practice, 2021
Space and Culture, India, 2021
The utility of the destination brand experience directly originates from the type of feelings of ... more The utility of the destination brand experience directly originates from the type of feelings of audiences present in a city. In this study, after recognising the components affecting the sense of place, their relationship with the tourism brand experience in the city of Shiraz, Iran was assessed, and the way the components made effects were investigated as well. To achieve this end, as stated above, this research was conducted using a case study of Shiraz city. The data collection was performed through observation and questionnaire, and the data analysis technique was a combination of quantitative (using SPSS software) and qualitative methods. The obtained results demonstrated that all factors in each form, activity and meaning components affected the sense of place in Shiraz; however, factors associated with the city’s history, such as historical attractions and famous people, had a remarkable effect when compared to others. Overall, consideration of the indicators influencing the...
پژوهش حاضر سعی در بررسی چگونگی تأثیر زنده‌نمایی و شخصیت‌سازی در طراحی محصولات به‌ویژه لوازم خانگی... more پژوهش حاضر سعی در بررسی چگونگی تأثیر زنده‌نمایی و شخصیت‌سازی در طراحی محصولات به‌ویژه لوازم خانگی را دارد. از آنجا که زندگی معاصر با روند سریع تغییرات اجتماعی و فناورانه همراه است، طراحی محصولات نیز باید به شیوه‌ای متفاوت از قبل جهت پاسخگویی به نیازهای مشتریان صورت گیرد. امروزه افراد با بازارهایی مملو از محصولات و خدمات گوناگون روبه‌رو هستند که به لحاظ عملکردی و زیبایی‌شناختی از تنوع زیادی برخوردارند. این مسئله سبب پررنگ‌تر شدن جنبۀ طراحی احساسی در روند تولید محصول شده است؛ به‌طوری‌که کاربران، دیگر محصولات را تنها به دلیل مشخصه‌های کارکردی انتخاب نمی‌کنند، بلکه بیشتر به نحوی در خصوص محصولات فکر و صحبت می‌کنند که گویی یک شخصیت و موجود زنده را در نظر دارند؛ محصولی که قادر است مانند انسان قدرتمند، خشن و یا مهربان باشد. به این ترتیب طراحی محصول با توجه به رویکردهای احساسی سبب برقراری ارتباط بهتر با مخاطب و انتقال احساساتی نظیر لذت و شادی می‌شود. زنده‌نمایی محصول از راه‌های تضمین‌شدۀ پاسخگویی به نیاز احساسی کاربر است که در زمینه‌های زیادی از تولیدات کاربرد داشته و این مقاله به کاربرد ز...
2010 International Conference on User Science and Engineering (i-USEr), 2010
Due to the change of social conditions and economical and cultural aspects, user'... more Due to the change of social conditions and economical and cultural aspects, user's expectation has been changed too. Today for users, satisfying the emotional and feeling needs towards products is most important point. The recent human psychological studies suggest that having an experience and good feeling with products is the main factor for making decisions. Hence, designers try to understand
Revitalization is of crucial importance in revivifying historical sites and heritages. In most ca... more Revitalization is of crucial importance in revivifying historical sites and heritages. In most cases, it is associated with the reconstruction and restoration of a historical site and only considers its physical aspect, while the aspects concerning its value are not taken into consideration. However, historical sites require elements, such as environmental furniture, as a factor connecting unique historical heritages and audiences. This study, which is a systematic effort towards considering the design of environmental furniture in the process of revitalization, is applied research with a descriptive approach that evaluates the furniture existing in Persepolis based on library studies and field observations and emphasizes heeding the importance of design in terms of functions, esthetics, and semiotics in historical sites. Therefore, by explaining the patterns in the contextualism approach, an effort has been made to present solutions for designing, so that the designed furniture and...
Journal of Science and Technology
Architectural design process is usually run based on a detailed plan reflecting human needs in bo... more Architectural design process is usually run based on a detailed plan reflecting human needs in both functional and aesthetic context. However, due to the necessity of comprehensive attention to various design aspects including social, economic, technological and structural and etc. detailed design and the interaction among the constituting elements of the space and production method, are usually less considered during the design process while it is considered as one of the main elements of industrial design methods. Therefore, in order to achieve a more complete and productive response to human needs and architectural and manufacturing requirements, it is necessary to develop a strategy toward a detailed and comprehensive consideration on the design of physical and non-physical architectural elements and their interaction. This paper with regard to the similarities and differences between the two fields of architecture and industrial design will analyze the common trend in architect...
Due to the change of social conditions and economical and cultural aspects, user's expectation ha... more Due to the change of social conditions and economical and cultural aspects, user's expectation has been changed too. Today for users, satisfying the emotional and feeling needs towards products is most important point. The recent human psychological studies suggest that having an experience and good feeling with products is the main factor for making decisions. Hence, designers try to understand those hidden needs of people. In this way, they can make a special kind of user's satisfaction. During this process, all possible relationships between the user and the product and all factors that are involved in its interaction are analyzed. In the final stage, current technologies, user experiences, feelings and imaginations are applied in designing the product. The present article is about the different ways of involving the user in designing the products in order to open a new window, which causes specific vision and determines the hidden perspectives of the user desire and its environment.
پژوهش حاضر سعی در بررسی چگونگی تاثیر زنده نمایی و شخصیت ساز ی در طراحی محصولات به ویژه لوازم خانگ... more پژوهش حاضر سعی در بررسی چگونگی تاثیر زنده نمایی و شخصیت ساز ی در طراحی محصولات به ویژه لوازم خانگی را دارد. از آنجا که زندگی معاصر با روند سریع تغییرات اجتماعی و تکنولوژیکی همراه است، طراحی محصولات نیز می بایست به شیوه ای متفاوت از قبل جهت پاسخگویی به نیازهای مشتریان صورت گیرد. امروزه افراد با بازار هایی مملو از محصولات و خدمات گوناگون روبرو هستند که به لحاظ عملکردی و زیبایی شناختی از تنوع زیادی برخوردارند. این مساله سبب پررنگ تر شدن جنبه ی طراحی احساسی در روند تولید محصول شده است؛ به طوری که کاربران دیگر محصولات را تنها به دلیل مشخصه های کارکردی انتخاب نمی کنند بلکه بیشتر به نحوی در خصوص محصولات فکر و صحبت می کنند که گویی یک شخصیت و موجود زنده را در نظر دارند. محصولی که قادر است مانند انسان قدرتمند، خشن و یا مهربان باشد. به این ترتیب طراحی محصول با توجه به رویکرد های احساسی سبب برقراری ارتباط بهتر با مخاطب و انتقال احساساتی نظیر لذت و شادی می شود. زنده نمایی محصول از راه های تضمین شده ی پاسخگویی به نیاز احساسی کاربر می باشد که در زمینه های زیادی از تولیدات کاربرد داشته و این مقاله به کاربرد زنده نمایی در طراحی و نتایج روانشناسانه ی آن در جلب نظر مشتری در انتخاب و همچنین شادی به هنگام استفاده از محصول می پردازد.
کلید واژه ها:
طراحی محصول، زنده نمایی، ارتباط با کاربر، لذت استفاده، نیاز احساسی