Honor, Stealth and Beauty (original) (raw)

3/15/06 03:22 pm - koibito_moon - White Day http://en.wikipedia.org/wiki/White_DayWhite Day is a festival that was created by a concentrated marketing effort in Japan. White Day is celebrated in Japan, Korea, and Taiwan on March 14, one month after Valentine's Day. On Valentine's Day, women give gifts to men; on White Day, men who received chocolate on Valentine's Day return the favor and give gifts to women. This holiday is also beginning to catch on in America(disputed — see talk page).There are many theories about the origins of White Day, but according to one, the holiday began in 1965, when a marshmallow maker started marketing to men that they should pay back the women who gave them chocolate and other gifts with marshmallows. Originally it was called Marshmallow Day, and later it was changed to White Day.Soon, the chocolate companies started realizing that they could capitalize as well on this day, and began marketing white chocolate. Now, Japanese men give both white and non-white chocolate, as well as other edible and non-edible gifts, such as jewelry or objects of sentimental value, to the women who were kind enough to think of them and give them chocolate on Valentine's Day a month prior.In South Korea, candies are the usual present.Originally, the custom was that a man would give a white ribbon to the woman the had feelings for, and if a woman was given a ribbon by a man she had feelings for, and he tied it on for her, their love would last forever.However, the giving of a ribbon can sometimes be a sign of friendship, and does not always signify love.