Chrishankar Janathanan | Horizon Campus in Sri Lank (original) (raw)

Papers by Chrishankar Janathanan

International Journal of Innovative Technology and Exploring Engineering, 2019

promoting is a trifling exchange of goods and services for cost but advertising and marketing is ... more promoting is a trifling exchange of goods and services for cost but advertising and marketing is the phenomenon that allows keeping clients other than attracting them. Within the gift era among the numerous modes of marketing, digital marketing occurs to generate the maximum fee. It could be as the mechanism of reaching consumers through the use of diverse virtual distribution channels. The present observes aims to observe the effect of digital marketing and advertising on client purchase conduct and additionally makes an attempt to investigate as to in what ways are the clients absolutely privy to the diverse digital marketing and advertising mediums inside the gift digital generation. The look at is primarily based on the survey method. A questionnaire is prepared and covered 786 respondents for evaluation. The effects of the look at discovered the information that the purchasers are privy to the digital mediums available to them. It also confirmed the results that most of the cus...

International Journal of Trend in Scientific Research and Development, 2018

In the Rapid development of our country. It is the most leading part of the financial sector of t... more In the Rapid development of our country. It is the most leading part of the financial sector of the country as it is responsible for more than 70 % of the funds flowing through the financial sector in the country. The banking system in the country has thre functions:  Operations of Payment system  Depositor and protector of people's savings  Issue loans to individual and Companies

The main objective of conducting this research is to analyse the impact of information technology... more The main objective of conducting this research is to analyse the impact of information technology on the consumer buying behaviour. In addition, this helps in answering the research questions which is What is known as consumer buying behaviour, how does information technology influence the decision to buy a product, what are the factors that influence the buying behaviour of customers that purchase using the internet, what role does demographics play in buying behaviours, how does the internet help in understanding consumer buying behaviour. Subsequently, by means of the conceptual framework the independent (Social network awareness, price, information search, consumer trust and online shopping experience) and the dependent variable (Consumer buying behaviour) were identified. The author has used 125 questionnaires that has been distributed in the western province to obtain the quantitative data needed to conduct the research. Furthermore, snowballing technique under the non-probability sampling was used. This research is to be carried out to the leading online service provider “Kapruka.com” and in terms of qualitative research the author conducted interviews on 3 consumers. Furthermore, the author has used the IBM Statistical Package for Social Science (SPSS). Using the SPSS Software an analysis of the sample profile, validity, reliability analysis using Cronbach alpha, test for normality, linearity, correlation and regression were developed. Moreover, the Cronbach’s alpha test resulted in a value of 0.903 and as a reliability analysis conducted for the 125 respondents. Consequently, the correlation values between the independent and dependent variables were analysed resulting in 0.622 for social network awareness, 0.611 for price, 0.476 for information search, 0.611 for consumer trust, 0.518 for online shopping experience. Therefore, all the hypothesis has been analysed and has been accepted.

Title: Impact of digital marketing on consumer purchase behaviour: A case study on Dialog Axiata ... more Title: Impact of digital marketing on consumer purchase behaviour: A case study on Dialog Axiata with specific reference to social media marketing. Purpose – The purpose of this research is to identify how the social media marketing impact on the consumer purchase decision. The objective of this research is that to define the term social media marketing and consumer purchase behaviour, to carry out a literature review on the subject of consumer purchase behaviour and impact of social media, to conduct a primary research with the help of questionnaires and interviews on the impact of social media advertising and consumer purchase behaviour, and to review the findings and to make recommendations to management of Dialog Axiata.

Purpose-This research aim is to develop the Internet Voluntary Disclosure (IVD) in the banking an... more Purpose-This research aim is to develop the Internet Voluntary Disclosure (IVD) in the banking and finance sector which will help for the top board managers, the stock owners and the potential investors to identify the determinants

— Purpose: Nowadays, the banks are mainly focusing on promoting the concept of e-banking among th... more — Purpose: Nowadays, the banks are mainly focusing on promoting the concept of e-banking among their customers since it can provide speedier, faster and reliable services to the customers better than traditional banking. Therefore, the purpose of this research is to explore the impact of e-banking on the customer satisfaction within the HNB PLC, Colombo district in Sri Lanka. Methodology: The researcher used primary as well as the secondary source of data where the required primary data was collected through questionnaires and interviews. The random sampling technique was used to recruit 210 customers representing the desired range of demographic variables (educational level, occupation, gender and age). Three interviews were conducted with two customers and an employee of HNB PLC in depth to achieve the research objectives. An analysis of data was done by the use of SPSS version of 21. Findings: The results showed that impact of e-banking had a positive effect on Hatton National Bank PLC's customers. It is because, all variables namely convenience, reliability, responsiveness, security and costs correlated with a strong positive relationship, and their significance level is below 0.05. The study also indicates that convenience, security and costs (fees and charges) are the main factors contributing to satisfy the customers of e-banking in HNB PLC. Originality/value: The research was developed based on the existing knowledge from previous researchers regarding what constitutes e-banking service. The study offering key recommendations towards HNB PLC's decision making to further enhance the level customer satisfaction in e-banking.

Purpose – The aim of this research is to identify the impact of social media advertising on consu... more Purpose – The aim of this research is to identify the impact of social media advertising on consumer engagement. The objectives of the research are to define social media and explain how it developed over the years along with the definition of customer engagement, to analyse a literature review on social media and its impact on consumer engagement, with the use of primary research tools such as questionnaires and interviews, analyse the impact of social media advertising on The Body Shop and to review the findings gathered and make recommendations for the management of The Body Shop. Methodology – As means of this research, the impact of social media advertising on customer engagement with relevance to The Body Shop. Furthermore, for the purpose of qualitative and quantitative analysis of data collection tools, questionnaires and three structured interviews were accomplished. Subsequently, convenience sampling was used with a sample size of 165 respondents within the Colombo district. Findings – The four hypothesis for the relationship between consumer engagement and the independent variables of social media were accepted. Additionally, with the aid of the SPSS software, regression values of independent variables and Cronbach alpha value-0.964, the correlation values (trust in information-0.808, interaction-0.758, electronic word of mouth-0.746 and customer satisfaction-0.824) for both independent and dependent variables along with descriptive statistics were found. Moreover, from these findings a positive correlation between the dependent and independent variables was revealed. Value-This research assists in overcoming the issues that were encountered in previously existing articles. Additionally, it develops a more functional and less complex method in which social media advertising could be used to improve customer engagement.

This is the conference proceedings of a research conference

Conference Presentations by Chrishankar Janathanan

OURS, 2023

Knowledge of the English language has been a primary challenge in the Sri Lankan context. This is... more Knowledge of the English language has been a primary challenge in the Sri Lankan context. This is due to the existence of Sri Lanka’s native language-based teaching (L1) strategy during primary and secondary school education. School education is largely based on mother tongue (L1) for the vast majority. English language was introduced to learners as a link language in Grade 5 with the 1997 Educational reforms. This presents a greater challenge to learners who have come from the context of schools that do not have access to proficient teachers, systems that encourage English language teaching, a societal background that could promote and implement English language-based education. Activity based learning has been widely discussed in the field of educational learning. The application of Activity based learning has been focused on the aspect of technology adoption (mLearning), problem-based learning, collaborative learning, communicative approach, use of podcasts, project-based learning methods, online vocabulary tools and games. However, in all of this coverage, though activity-based learning is appreciated, there is no set template or model for an educator to follow. While each teaching practitioner is required to understand the classroom, it is quite important for the teaching pedagogy to improve. The research aims to understand an effective model for building the capability of learners and to create a theoretical model for teaching English to learners from native L1 socio-economic backgrounds. The primary research objectives are to understand the effectiveness of the activitybased learning model on the student’s English Language proficiency, determine how activity-based learning can promote the student’s motivation to learn English, gauge the efficacy of activity-based learning in imparting knowledge, skills to the learners and recognise challenges and limitations. The research involved an action research study. Observations are recorded by the research author. The skill building capability is accessed by the submission of logbooks. Learner’s capability adaptation was evaluated with a series of activities conducted via in-class speech presentation and logbook which records a series of activities. On findings, the research uncovered that a weekly submission of work will improve the student’s engagement with the learning activity. Weekly submissions and in-class activities when promoted with positive encouragement will lead to a positive outcome. Stage fright, fear of making mistakes, peer pressure are all considerable challenges that are to be considered by a future trainer. The logbook which records the weekly progress of students was an immensely positive tool. Peer pressure worked positively as the learners who did not submit felt left out. Therefore, it increased the rates of submission. Further, pinning the assessments to internal grades further disarmed the peer pressure experienced by learners as all learners understood that
grades were the outcome of their academic practice..

Keywords: Activity-based Learning, English Language teaching (L2), Teaching English for Foreign learners

Purpose – The purpose of this research is to identify how the service quality of e-commerce indus... more Purpose – The purpose of this research is to identify how the service quality of e-commerce industries cause an impact on customer satisfaction and to identify the necessity of service quality in an e-commerce industry. Design/methodology/approach – This research examines the impact of service quality of the e-commerce on customer satisfaction with specific reference to Retail Genius. Furthermore, qualitative analysis through questionnaire while three interviews for qualitative analysis were conducted as the data collection tools for this research. In addition, the sampling method that was used is convenience sampling as everyone was a potential customer. The sample size was limited to 217 respondents. Furthermore, data that were gathered from the data collection were analysed through using SPSS software. Findings – Furthermore, all four hypotheses in the research were accepted for the relationships between customer satisfaction and the independent variables such as ease of use, trust, website design and information quality. Furthermore, the correlation values between customer satisfaction and ease of use was 0.712, while the relationship between customer satisfaction and website design is 0.770 and relationship between customer satisfaction and trust is 0.811. And the relationship between customer satisfaction and information quality is 0.821. Therefore, the findings show that there are positive correlations between the dependent and independent variables. Originality/value – This research helps to overcome the problems which are faced in the based articles. Furthermore, the research creates a functional and less complex process in order to create service quality to forecast the customer satisfaction.

International Journal of Innovative Technology and Exploring Engineering, 2019

International Journal of Trend in Scientific Research and Development, 2018

This is the conference proceedings of a research conference

OURS, 2023

Keywords: Activity-based Learning, English Language teaching (L2), Teaching English for Foreign learners