Connie Liu | The Hang Seng University of Hong Kong (original) (raw)

Papers by Connie Liu

Sustainability, 2021

The coronavirus disease 2019 (COVID-19) pandemic has affected educational institutions and instru... more The coronavirus disease 2019 (COVID-19) pandemic has affected educational institutions and instructors in an unprecedented way. The majority of educational establishments were forced to take their courses online within a very short period of time, and both instructors and students had to learn to navigate the digital array of courses without much training. Our study examined factors that affect students’ attitude toward online teaching and learning during the COVID-19 pandemic. It is different from other online learning studies where online courses are mostly a method of choice, with suitable support from institutions and expectation from instructors and students, rather than a contingency. Under this specific environment, we utilized an online survey to collect students’ feedback from eleven universities across Hong Kong. Using partial least squares for analysis on the 400 valid samples we received, we found that peer interactions and course design have the most salient impact on s...

In the proposed project, we will investigate the imitation effect on technology adoption using En... more In the proposed project, we will investigate the imitation effect on technology adoption using Enterprise Resource Planning (ERP) systems as an example. This approach will offer a completely new perspective on IT adoption as a less rational behavior, even for critical ERP investment at the organizational level. Along with this investigation of the imitation-adoption relationship, our research will evaluate the moderating effect of experience on imitation behavior. We believe that imitation behavior will be strongest when an organization is considering ERP for initial adoption. However, when an organization has accumulated „experience‟ of ERP over time, its adoption of subsequent ERP modules will probably follow a more rational decision process, as explained by traditional adoption theories.

International Journal of Engineering Business Management, 2019

The extensive adoption of Internet technology led to a second wave of change in many different in... more The extensive adoption of Internet technology led to a second wave of change in many different industries: education being one of them. As we witnessed the explosion of free online e-learning platforms and videos, physical educational institutions also felt the pressure to enhance their classroom learning experience in order to stay competitive. Coupled with the popularity of mobile devices, physical educational institutions could also utilize a combination of technologies to enhance teaching and learning, increasing their competitive edge. Flipped classroom is the teaching pedagogy which is gaining growing popularity among educational institutions. Fundamentally, it is a way of teaching such that individual learning could be conducted online outside of class, while group interactive learning would be conducted during class time. Since this is a relatively new concept using mobile and Internet technology, literature is limited and there is yet a systematic approach to conduct flippe...

Various models have been proposed to explain information technology (IT) adoption behavior. Howev... more Various models have been proposed to explain information technology (IT) adoption behavior. However, these models are based primarily on logical deliberation. In reality, it is impossible to obtain perfect information for a rational evaluation of new or emerging IT. In this situation ...

Journal of Database Marketing, 2003

His research interests include customer relationship management (CRM), data mining, MIS and marke... more His research interests include customer relationship management (CRM), data mining, MIS and marketing research. In the past few years, he obtained funding of more than US$1.2m in CRM research from the government and the banking industry and served as CRM consultant in five leading banks in Hong Kong.

Journal of Database Marketing & Customer Strategy Management, 2004

actually bring in? The traditional above-the-line advertising is commonly known to be effective i... more actually bring in? The traditional above-the-line advertising is commonly known to be effective in image building and acquisition when there is no other channel for reaching new customers. On the other hand, database marketing uses INTRODUCTION People see and hear bank advertising on television, radio, newspapers and magazines every day. However, does anyone know how much additional revenue these advertising activities 216

Sustainability, 2021

The coronavirus disease 2019 (COVID-19) pandemic has affected educational institutions and instru... more The coronavirus disease 2019 (COVID-19) pandemic has affected educational institutions and instructors in an unprecedented way. The majority of educational establishments were forced to take their courses online within a very short period of time, and both instructors and students had to learn to navigate the digital array of courses without much training. Our study examined factors that affect students’ attitude toward online teaching and learning during the COVID-19 pandemic. It is different from other online learning studies where online courses are mostly a method of choice, with suitable support from institutions and expectation from instructors and students, rather than a contingency. Under this specific environment, we utilized an online survey to collect students’ feedback from eleven universities across Hong Kong. Using partial least squares for analysis on the 400 valid samples we received, we found that peer interactions and course design have the most salient impact on s...

In the proposed project, we will investigate the imitation effect on technology adoption using En... more In the proposed project, we will investigate the imitation effect on technology adoption using Enterprise Resource Planning (ERP) systems as an example. This approach will offer a completely new perspective on IT adoption as a less rational behavior, even for critical ERP investment at the organizational level. Along with this investigation of the imitation-adoption relationship, our research will evaluate the moderating effect of experience on imitation behavior. We believe that imitation behavior will be strongest when an organization is considering ERP for initial adoption. However, when an organization has accumulated „experience‟ of ERP over time, its adoption of subsequent ERP modules will probably follow a more rational decision process, as explained by traditional adoption theories.

International Journal of Engineering Business Management, 2019

The extensive adoption of Internet technology led to a second wave of change in many different in... more The extensive adoption of Internet technology led to a second wave of change in many different industries: education being one of them. As we witnessed the explosion of free online e-learning platforms and videos, physical educational institutions also felt the pressure to enhance their classroom learning experience in order to stay competitive. Coupled with the popularity of mobile devices, physical educational institutions could also utilize a combination of technologies to enhance teaching and learning, increasing their competitive edge. Flipped classroom is the teaching pedagogy which is gaining growing popularity among educational institutions. Fundamentally, it is a way of teaching such that individual learning could be conducted online outside of class, while group interactive learning would be conducted during class time. Since this is a relatively new concept using mobile and Internet technology, literature is limited and there is yet a systematic approach to conduct flippe...

Various models have been proposed to explain information technology (IT) adoption behavior. Howev... more Various models have been proposed to explain information technology (IT) adoption behavior. However, these models are based primarily on logical deliberation. In reality, it is impossible to obtain perfect information for a rational evaluation of new or emerging IT. In this situation ...

Journal of Database Marketing, 2003

His research interests include customer relationship management (CRM), data mining, MIS and marke... more His research interests include customer relationship management (CRM), data mining, MIS and marketing research. In the past few years, he obtained funding of more than US$1.2m in CRM research from the government and the banking industry and served as CRM consultant in five leading banks in Hong Kong.

Journal of Database Marketing & Customer Strategy Management, 2004

actually bring in? The traditional above-the-line advertising is commonly known to be effective i... more actually bring in? The traditional above-the-line advertising is commonly known to be effective in image building and acquisition when there is no other channel for reaching new customers. On the other hand, database marketing uses INTRODUCTION People see and hear bank advertising on television, radio, newspapers and magazines every day. However, does anyone know how much additional revenue these advertising activities 216