Mark Anthony Brands International | LinkedIn (original) (raw)
Food & Beverages
Dublin 4, County Dublin 10,905 followers
Mark Anthony Brands International. We build distinctive brands.
About us
Mark Anthony Brands International; a beverage alcohol business of distinction, creating and developing a diverse portfolio of category defining brands in ready to drink and premium craft spirits. A member of the Mark Anthony group of companies, Mark Anthony Brands International is located in Dublin, Ireland. Mark Anthony Brands International. We build distinctive brands.
Industry
Food & Beverages
Company size
51-200 employees
Headquarters
Dublin 4, County Dublin
Type
Privately Held
Founded
2014
Locations
Employees at Mark Anthony Brands International
Updates
- INTRODUCING THE NEW MIKES HARD LEMONADE BRAND CAMPAIGN "HARD DAYS DESERVE A HARD LEMONADE" 🍋 Mike’s Hard Lemonade is 25 years old and that’s a quarter-century of rewarding hard days with a refreshing Mike’s Hard Lemonade. And we're thrilled to unveil our latest campaign as we return to the essence of the brand's original strategy. Mike’s as a reward for a hard day’s work, positioning Mike’s as the ultimate reward for a well earned thirst. Set in our heartland, the convenience store, we introduce Hank & Joel, our diligent store owners and esteemed arbiters of all things hard work. Ensuring each and every Mike’s in their convenience store only goes to those who are truly deserving. This humorous campaign will run across a multitude of channels throughout the Summer, inclusive of Social, OLV, CTV, OOH & Linear. With key programming placements such as NASCAR, MLB, MLS and late night. Make sure you tune in. Mike partnered with its global agency of record, VCCP, to establish the new brand campaign and renowned Canadian directors, the Perlorian Brothers to direct the spot. 🍋 Check out the campaign here: https://bit.ly/4dIbCla Mark Anthony Group Isabelle Sakai, Eimear Gorman, Emma McLaughlin, Scott Walton. Big thanks for the support from our trusted partners and colleagues in MABI local brand team, media, consumer insights. In addition to our trusted agency partners VCCP & Edelman.
- NEW WHITE CLAW GLOBAL BRAND PLATFORM “GRAB LIFE BY THE CLAW™” Despite the world being more connected than ever through technology and social media, many consumers have never felt lonelier. White Claw® are doing something about that. Through its new global brand platform and U.S. ad campaign, White Claw is inspiring even more people to seek out real life connections — and “Grab Life By The Claw™.” “Grab Life By The Claw” embodies the White Claw spirit of togetherness with a group of friends creating a meaningful connection while enjoying a White Claw® Hard Seltzer Variety Pack. White Claw partnered with its global creative agency of record, VCCP, to establish the new global brand platform and worked with international award-winning director Björn Rühmann to direct the campaign spot. Mark Anthony Group Isabelle Sakai Nicola Barrett Kevin Brady Scott Walton Philip Higham Jordan Wood Jonny Shaw Marcia Relling Darren Bailes Julian Douglas Anita Sasdy