Radha Kashyap | IIS university (original) (raw)

Papers by Radha Kashyap

IJAR - Indian Journal of Applied Research, 2019

International Journal in Management and Social Science, 2016

The way people feel about their bodies is indicative of cultural ideology, social reactions and p... more The way people feel about their bodies is indicative of cultural ideology, social reactions and personal activities. Clothing is perceived differently by individuals in relation in body image. Our bodies and our perception represent an important part of our sociocultural heritage. Physical ideas vary from culture to culture and from one historic era to the next, but in most cultures and periods of time it is clear that humans strive to improve nature. In fact there is a close relation between physical ideals and apparel styles because we are accustomed to seeing the body in clothed state. However, important differences between male and female physical ideas still exist.

Indian journal of applied research, 2019

Asian Journal of Management Sciences, 2016

India is known as a treasure of crafts; one of them is traditional embroideries, which mainly res... more India is known as a treasure of crafts; one of them is traditional embroideries, which mainly resides in rural areas. Every region in India has its own specialty in terms of crafts. Barmer located in Rajasthan is lesser explored area where beautiful and intricate embroideries are practiced by women artisans. These women mainly work in unorganized and informal sector where the nature of employment is temporary. There were many factors which are responsible for their poor living standards. Therefore researcher felt the need to study and record the socio economic status of women artisans in Barmer region, who are engaged in traditional embroidery craft. The study was carried out in villages such as Binjasar, Dhanau, Goronka Tala, Lohira, Mithrau and Premka Tala. The data was collected from 300 women artisans falling under the age group of 21-50yrs through purposive random sampling. Interview schedule was tool used to collect the data about the socioeconomic status of women artisans. Re...

Research Journal of Textile and Apparel, 2021

Purpose The omni-channel strategy provides a holistic experience during shopping by integrating o... more Purpose The omni-channel strategy provides a holistic experience during shopping by integrating online and offline channel services. In this digitalized realm, customers are more dependent on online elements for shopping. However, physical stores are still their first choice for apparel shopping. The introduction of interactive technology is one of the key elements to provide an online experience in the physical store. The purpose of this paper is to identify the impact of interactive technologies on purchase intention and its role. Design/methodology/approach This study has been conducted in Delhi using 573 customers who are using interactive technologies for shopping. A self-developed questionnaire was used to collect the data. Data was analysed using structural equation modelling through smart partial least square 3. Findings The results show that 46% change in purchase intention was due to mobile point of sale/digital wallet, tablet/i-pad/digital signage, smartphone and click an...

Asian Journal of Dairy and Food Research, 2006

The present study is a small venture in introducing the new concept of ready to wear blouses. As ... more The present study is a small venture in introducing the new concept of ready to wear blouses. As majority of the women face problem in getting the blouses stitched, hence forth a range of readymade blouses were developed keeping the likes and dislikes of the women, These blouses were evaluated on the basis of comfort, appearance, design, fabric etc, to find the acceptability of the blouses. It was found that readyrnade blouses were accepted by women as it provided a quick solution in saving time, energy and money.

There are many ways i.e. Quality Control, Total Quality Management, standard time, workplace cond... more There are many ways i.e. Quality Control, Total Quality Management, standard time, workplace conditions, to solve the problems regarding productivity. Working conditions are one way to enhance the productivity and also increases the satisfaction level of the workers. The apparel industries in the Rajasthan are mainly concentrated in Jaipur. There are approximately 250 apparel manufacturing units in Jaipur. The present study aims to analyze the working conditions of the low, medium and high productivity units. Data was collected from 12 apparel export industries, four from low productivity, four from medium productivity and four from high productivity using a interview schedule. The results revealed that in high productivity units, working conditions were better as compared to medium and low productivity units. Significant difference was found in factors between low, medium and high productivity units.

Women has developed as an important segment in apparel buying. They give lot of importance to app... more Women has developed as an important segment in apparel buying. They give lot of importance to apparel resulting in changing behaviour of consumers. The purpose of the study is to expand knowledge of apparel buying behaviour of Indian consumers by understanding the apparel buying preferences of working women and to assess the impact of big five personality type on various dimensions which influence the apparel buying behaviour of working women like consumer characteristics, product attributes, promotion, store attributes and reference groups. Hence the study was conducted on 480 working women belonging to the three age group 26-35 years, 36-45 years and 46-55 years. The study was conducted in Jaipur which is the capital of Rajasthan state. Convenient sampling technique was used for selection of sample. Data analysis was done using percentage, mean and correlation. It was found that there is a positive correlation between the apparel buying behaviour dimensions and big five personality type. The findings of this study will contribute towards understanding of behaviour and will provide a meaningful insight to retailers, entrepreneurs and merchandisers regarding apparel buying behaviour.

The fashion world is constantly seeking and latching onto new materials. The adoption of eco-frie... more The fashion world is constantly seeking and latching onto new materials. The adoption of eco-friendly products has become a fashion statement. Among many eco friendly products bamboo is the fastest growing tree on the earth. Bamboo, a renewable resource grown widely throughout Asia, serves as medium for manufacturing numerous utility and decorative article. The present day scenario shows that the people are more conscious about environment and also personal health. People are deeply attracted towards eco friendly fabric process because it minimizes the waste and hazardous by-product. Bamboo fabric is considered as an eco fabric because of its softness, drapability and as it is grown without using pesticides. Due to the high functional properties it can be used for medical, military, industrial, domestic, apparel and household furnishing. This paper presents an overview on properties, ecological benefits and characteristic of bamboo fiber.

Due to remarkable contribution of the fashion industry to environmental degradation sustainable p... more Due to remarkable contribution of the fashion industry to environmental degradation sustainable practices are becoming increasingly important. The purpose of this paper was to assess the knowledge of college girls towards eco fashion. To fulfill the aim 400 college girls belonging to 18-21 and 22-25 years of age group were approached to collect the data through an interview schedule from four girl’s colleges of Jaipur city. The data was analyzed through one-way ANOVA to determine the effect of demographic factors on knowledge of college students. The results of the study revealed that 64% respondents have good knowledge and 36% respondents have poor knowledge towards eco fashion. It was also found that respondent’s age, monthly family income, occupation of mother, literacy level of parents, siblings, family type and marital status have no significant effect on knowledge towards eco fashion. Only occupation of father has a significant effect on knowledge of college girls towards eco ...

International journal of applied research, 2017

Online shopping is becoming a well-accepted way to purchase a wide range of products and services... more Online shopping is becoming a well-accepted way to purchase a wide range of products and services. Internet shopping is becoming extremely popular because online shoppers have an option of shopping at any time of the day sitting at their home or offices. It offers a huge collection of products and allows consumers to get the products as per their needs. Shopping online offers lower prices as compared to the traditional shopping method. It offers gift coupons, vouchers and promotional offers which attracts the consumer to buy products in discounted price. Not only does online shopping offer really good deals, but also brings optimum convenience to the consumers. Moreover, the use of Internet tools for price searching and comparison provides an additional advantage in consumers’ final decision, as they can purchase their desired products in the lowest available price. This paper focuses on the level of satisfaction of male and female consumers with website design. Snowball sampling te...

Journal of textile and apparel technology and management, 2016

Timely and reliable measurement of manufacturing performance improvements after lean initiation i... more Timely and reliable measurement of manufacturing performance improvements after lean initiation in terms of Key Performance Indicators (KPI) not only enables the organization to evaluate the success of lean implementation, but, also to understand key areas for future improvements. Keeping the importance of using Key Performance Indicators (KPI), the present study was designed to comparatively assess the improvement in manufacturing performance among lean and non-lean initiated apparel units of National Capital Region (India) in terms of manufacturing key performance indicators -productivity, quality, work in progress and efficiency.The study was limited to 10 lean initiated and non -lean initiated apparel units each manufacturing the ladies garments in NCR. Apparel units in National Capital Region (NCR), India were selected using inclusion and exclusion criteria from the member list of Apparel Export Promotion Council, Gurgaon, India. A common full sleeve collar ladies top or shirt ...

ZENITH International Journal of Multidisciplinary Research, 2016

Social media is a marketing strategy to manage market shrinkage in fashion and luxury markets. So... more Social media is a marketing strategy to manage market shrinkage in fashion and luxury markets. Social media is a crucial aspect of public relations for brands and its benefits are particularly applicable to smal1er brands. Promoting brand personality via Facebook, Twitter and Instagram has allowed long tail fashion companies to reach audiences, eliminating the need to have physical stores. Using social media also allows brands to penetrate into international markets.

International Journal of Academic Research and Development, 2017

The present study focuses on consumer awareness and knowledge towards workmanship of the garment.... more The present study focuses on consumer awareness and knowledge towards workmanship of the garment. The study was conducted in Jaipur city. The sample size used was 200 samples from two age group i.e. 26-30 and 36-40 years. The data was gathered from respondents through interview schedule. Respondents were selected using random sample selection method. The study concluded that females in both age groups are more aware of the workmanship of the garment as compared to male because females are more concerned about the quality of the garment and they was check garments before purchase as compared to male.

Silk fiber is the most beautiful natural fiber known as the “Queen of Textiles”. Ahimsa silk is a... more Silk fiber is the most beautiful natural fiber known as the “Queen of Textiles”. Ahimsa silk is an eco-friendly, sustainable and non-violent process of the production. Cotton is a versatile fabric full of comfort properties. Hand spun and hand woven cotton fabric is another model of sustainable fabrics. Therefore, union fabrics in different ratios were prepared from Khadi cotton and ahimsa silk yarns (Eri Silk) and conventional Silk yarns (Muga Silk and tussar silk). Assessment of physical properties of Khadi cotton with Ahimsa silk and Conventional Silk union fabrics has been accomplished in this research. Objective of the study was to prepare union fabrics in three different ratios Eri*Cotton 33:67, Eri*Cotton 50:50 and Eri*Cotton 67:33 and assessment of its physical properties. These fabrics were tested in the wool Research Association for their crease resistance (resilience), pilling, shrinkage, tearing strength; moisture regain (absorbency) and drapability etc. The results indi...

The purpose of this study was to investigate the relationship of proximity of clothing to self an... more The purpose of this study was to investigate the relationship of proximity of clothing to self and perceived clothing deprivation with self-confidence among three different socio-economic groups, to find the moderating effect of socio-economic status on this relationship and to find the percentage of variance in self-confidence as predicted by proximity of clothing to self and perceived clothing deprivation of adolescent girls. Participants were 600 adolescent girls (200 each from low, middle and high socio-economic group) aged between 15-18 years from only girls schools of Jaipur city. They completed a questionnaire that included measures of socio-economic status, proximity of clothing to self, perceived clothing deprivation, and self-confidence. Correlation analysis, sub-group analysis and regression analysis indicated no significant correlation between proximity of clothing to self and self-confidence. Socio-economic status is not found to have any moderating effect on the relati...

International Journal For Science Technology And Engineering, 2016

A dye is a colored substance that has the ability to color materials such as textiles, paper, ink... more A dye is a colored substance that has the ability to color materials such as textiles, paper, ink, foodstuff, cosmetics, medicine and many others. Hence, a natural dye means an extracted colored component from any organic materials such as plants, animals and minerals (Siva, 2007). Natural dyes are considered eco-friendly as these are renewable and biodegradable are skin friendly and may also provide health benefits to the wearer. Natural dyes can be used for dyeing almost all types of natural fibers and provide more elegant, soothing and aesthetic colors to the fabric. A natural dye was extracted from coconut husk powder and used to dye cotton fabric at different dyeing conditions. Cotton fabric was dyed using two different mordants with different mordanting techniques. Eco-friendly mordants were used alum and vinegar. Samples were dyed at temperature 80°c with different concentrations of 4%, 6% and 8% in 100ml of water for 45 minutes. The rubbing, light and washing fastness of dye...