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Papers by Bijit Ghosh

International Journal of Advanced Research in Commerce, Management & Social Science, 2020

Control of consumption is an exceedingly uphill task in the 21st century; hence there is an encou... more Control of consumption is an exceedingly uphill task in the 21st century; hence there is an encouragement of research on substitute routes to direct towards an environment friendly lifestyle. Negative effects on the environment are escalated by both the manufacturing and the usage of non-environment-friendly products and services. An optimum ecological consumption depends on the extent of consumers' intention towards purchasing of "green" products. Numerous research have been carried out inspecting the process of identification, analysing the behaviour and also deciphering the needs of the green consumer. Findings also state in spite of conveying a high degree of approval for alternative and sustainable purchase, consumers have not reciprocated the school of thought into actions. This study examines the effect which price sensitivity has on the pro-environmental attitude and finally green purchase intention. The primary data collection was done through the survey method from 140 Indian customers contacted on email through structured questionnaires. The empirical findings disclose that while the green purchase intention is increased by the pro-environmental attitudes, there is a moderating role of price sensitivity in the negative sense. The study has been concluded by putting forward recommendations for marketers and policymakers regarding forthcoming eco-friendly campaigns.

African Journal of Business and Economic Research, 2020

Environmental degradation enkindled by human civilisation is a snowballing concern. Both manufact... more Environmental degradation enkindled by human civilisation is a snowballing concern. Both manufacturing and consumption of goods and services result in numerous negative impacts on the environment. Consumption control is an exceedingly arduous challenge in the 21st century; hence it is encouraging research on alternative routes to direct towards a more environment friendly lifestyle. Companies aim to design policies to stimulate eco-friendly behaviour by conceptualizing sustainable development. Nurturing ecological consumption is dependent on the extent of consumers' inclination to employ "green" consumer behaviour. Research has been carried out seeking identification, analysis and also deciphering the green consumer. Findings also state in spite of conveying a high degree of approval for alternative and sustainable purchase, consumers have not reciprocated the school of thought into actions. Having said that, there is scant research which has investigated the influence of ecological responsibility on green purchase intention and especially how this relationship has been mediated by pro-environmental attitude. This study examines the effect of ecological responsibility on green purchase intention through the mediation of pro-environmental attitude. The survey method was employed for data collection from 250 Indian consumers via an email questionnaire. The empirical findings disclose that ecological responsibility can heighten pro-environmental attitude and amplify green purchase intention. Pro-environmental attitude increases green purchase intention and plays a mediating role between ecological responsibility and green purchase intention. The theoretical and managerial implications of the results are discussed. The study has been concluded by putting forward recommendations for policymakers regarding forthcoming green marketing campaigns.

Conference Presentations by Bijit Ghosh

Considering the significance of social networking sites(SNSs) and career decisions among college ... more Considering the significance of social networking sites(SNSs) and career decisions among college students, we examined the relationship between dependency on SNSs and emotional intelligence with self-efficacy in career decision making (N= 445). The findings of the current research confirmed previous studies that indicated that achieving a high degree of understanding and repair of emotions helped us directly career creation, e.g. enhance awareness of the steps involved in the career decision-making process, increase self-information, increase knowledge regarding the various professions.. However, none of the dimensions of SNSs dependence found significantly associated with Occupational information, goal selection, self-assessment, planning and problem solving.The results of the study have implications for the more efficient use of emotional understanding and repair by students in career prospects.

Environmental degradation enkindled by human civilisation is a snowballing concern. Both manufact... more Environmental degradation enkindled by human civilisation is a snowballing concern. Both manufacturing and consumption of goods and services result in numerous negative impacts on the environment. Consumption control is an exceedingly arduous challenge in the 21st century; hence it is encouraging research on alternative routes to direct towards a more environment friendly lifestyle. Companies aim to design policies to stimulate eco-friendly behaviour by conceptualizing sustainable development. Nurturing ecological consumption is dependent on the extent of consumers' inclination to employ "green" consumer behaviour. Research has been carried out seeking identification, analysis and also deciphering the green consumer. Findings also state in spite of conveying a high degree of approval for alternative and sustainable purchase, consumers have not reciprocated the school of thought into actions. Having said that, there is scant research which has investigated the influence of ecological responsibility on green purchase intention and especially how this relationship has been mediated by a pro-environmental attitude. This study examines the effect of ecological responsibility on green purchase intention through the mediation of pro-environmental attitude. The survey method was employed for data collection from 250 Indian consumers via an email questionnaire. The empirical findings disclose that ecological responsibility can heighten pro-environmental attitude and amplify green purchase intention. Pro-environmental attitude increases green purchase intention and plays a mediating role between ecological responsibility and green purchase intention. The theoretical and managerial implications of the results are discussed. The study has been concluded by putting forward recommendations for policymakers regarding forthcoming green marketing campaigns.

Control of consumption is an exceedingly uphill task in the 21st century; hence there is an encou... more Control of consumption is an exceedingly uphill task in the 21st century; hence there is an encouragement of research on substitute routes to direct towards an environment friendly lifestyle. Negative effects on the environment are escalated by both the manufacturing and the usage of non-environment-friendly products and services. An optimum ecological consumption depends on the extent of consumers' intention towards purchasing of "green" products. Numerous research have been carried out inspecting the process of identification, analysing the behaviour and also deciphering the needs of the green consumer. Findings also state in spite of conveying a high degree of approval for alternative and sustainable purchase, consumers have not reciprocated the school of thought into actions. This study examines the effect which price sensitivity has on the pro-environmental attitude and finally green purchase intention. The primary data collection was done through the survey method from 200 Indian consumers via an email questionnaire. The empirical findings disclose that while pro-environmental attitudes heighten the green purchase intention, there is a moderating role of price sensitivity in the negative sense. The theoretical and managerial implications of the results are discussed. The study has been concluded by putting forward recommendations for marketers and policymakers regarding forthcoming eco-friendly campaigns.

Online shopping has created a paradigm shift in the purchasing behaviour of the customers as they... more Online shopping has created a paradigm shift in the purchasing behaviour of the customers as they interact with businesses for buying products. Previous research has shown the effect of volume, valence and content on online customer behaviour (Cheung & Thadani, 2012). This paper investigates the effect of ordering of the positive and negative online reviews in ecommerce platforms on the customer purchase decisions. The authors also propose a solution through which the opportunity loss due to this ordering effect can be converted into potential sales for the ecommerce organizations.

International Journal of Advanced Research in Commerce, Management & Social Science, 2020

African Journal of Business and Economic Research, 2020

Environmental degradation enkindled by human civilisation is a snowballing concern. Both manufact... more Environmental degradation enkindled by human civilisation is a snowballing concern. Both manufacturing and consumption of goods and services result in numerous negative impacts on the environment. Consumption control is an exceedingly arduous challenge in the 21st century; hence it is encouraging research on alternative routes to direct towards a more environment friendly lifestyle. Companies aim to design policies to stimulate eco-friendly behaviour by conceptualizing sustainable development. Nurturing ecological consumption is dependent on the extent of consumers' inclination to employ "green" consumer behaviour. Research has been carried out seeking identification, analysis and also deciphering the green consumer. Findings also state in spite of conveying a high degree of approval for alternative and sustainable purchase, consumers have not reciprocated the school of thought into actions. Having said that, there is scant research which has investigated the influence of ecological responsibility on green purchase intention and especially how this relationship has been mediated by a pro-environmental attitude. This study examines the effect of ecological responsibility on green purchase intention through the mediation of pro-environmental attitude. The survey method was employed for data collection from 250 Indian consumers via an email questionnaire. The empirical findings disclose that ecological responsibility can heighten pro-environmental attitude and amplify green purchase intention. Pro-environmental attitude increases green purchase intention and plays a mediating role between ecological responsibility and green purchase intention. The theoretical and managerial implications of the results are discussed. The study has been concluded by putting forward recommendations for policymakers regarding forthcoming green marketing campaigns.

Control of consumption is an exceedingly uphill task in the 21st century; hence there is an encou... more Control of consumption is an exceedingly uphill task in the 21st century; hence there is an encouragement of research on substitute routes to direct towards an environment friendly lifestyle. Negative effects on the environment are escalated by both the manufacturing and the usage of non-environment-friendly products and services. An optimum ecological consumption depends on the extent of consumers' intention towards purchasing of "green" products. Numerous research have been carried out inspecting the process of identification, analysing the behaviour and also deciphering the needs of the green consumer. Findings also state in spite of conveying a high degree of approval for alternative and sustainable purchase, consumers have not reciprocated the school of thought into actions. This study examines the effect which price sensitivity has on the pro-environmental attitude and finally green purchase intention. The primary data collection was done through the survey method from 200 Indian consumers via an email questionnaire. The empirical findings disclose that while pro-environmental attitudes heighten the green purchase intention, there is a moderating role of price sensitivity in the negative sense. The theoretical and managerial implications of the results are discussed. The study has been concluded by putting forward recommendations for marketers and policymakers regarding forthcoming eco-friendly campaigns.