Gaurav Rana | Indian Institute of Technology Delhi (original) (raw)

Papers by Gaurav Rana

SSRN Electronic Journal, 2019

Domestic violence is a very well known and most frequent towards women’s in India. Domestic viole... more Domestic violence is a very well known and most frequent towards women’s in India. Domestic violence against women is understood as a situation supported and reinforced by gender norms and values that place women in a subordinate position in relation to men. This study reviles the presence of domestic violence in Indian women’s. An interview schedule was prepared to assess the prevalence of domestic violence. 50 women’s of Lucknow were interviewed to get an adequate result. The study showed that the alcoholism of husbands is one of the main cause of domestic violence against women’s. The result showed that Domestic violence is still prevailing in the Indian society and women’s are very less aware of the laws and organizations dealing with domestic violence. The study showed that the alcoholism of husbands is one of the main cause of domestic violence against women’s.

SSRN Electronic Journal, 2019

Micro Small and Medium Scale Enterprises (MSMEs) generate growth and development for any economy.... more Micro Small and Medium Scale Enterprises (MSMEs) generate growth and development for any economy. These enterprises are faced with a diversity of problems in India due to numerous domestic and global economic problems, and policy inconsistencies. The result is a high poverty rate. The objective of this review paper, therefore, is to critically examine the problems facing the MSMEs in India and identify the options strategies utilised by these MSMEs as demonstration alternatives. The manufacturing sector’s contribution to national income until today remains low. Major findings include lack of management skill, poor record keeping, weak access to financing, multiple taxation, and inconsistent policies. Seminars and workshops are recommended to improve MSMEs’ management capabilities, as well as the institutional coordination of the efforts of relevant agencies and institutions, and the streamlining of the myriad of taxes stifling MSMEs.

SSRN Electronic Journal, 2016

Tourism is the most crucial factor in world trade as it is the most effective and easiest means f... more Tourism is the most crucial factor in world trade as it is the most effective and easiest means for earning foreign exchange, by providing employment to the local people of the country and by increasing the market capabilities. Tourism also works as medium of social cultural exchange. Not much travel and tourism literature exists in this area of destination branding in tourism. The availability of literature regarding destination branding is very low and all the literature related to this topic has surfaced recently. The first conference in such topic took place in 1996 and the first journal related to such article got published in late 1990s and the first book got published in 2002. This destination branding technique is important as it attract new visitors toward the country. The destination branding strategy also works effectively when the destination is facing a down trend in tourist arrival either because of natural constraints or because of political constraints. Here for the purpose of the study we have analysed the data of foreign tourist arrival in Malaysia, Japan and India. And then try to formulate a conceptual model for destination branding which can be applied on any type of destination whether the destination belongs to rural or urban, hilly or sea, desert or plain area. The model that we developed is Destination Brand Positioning and can fit in any type of destination.

SSRN Electronic Journal, 2016

Tourism is a temporary, short term movement of people to destination outside the places where the... more Tourism is a temporary, short term movement of people to destination outside the places where they normally live and work their activities during the stay at each destination. It can be defined as the organization and operation of holidays especially, commercially. Tourism is now-a-days considered as an important industry which has vast scope for the generation of income and employment. It is one of the world's fastest growing industries, a major source of foreign exchange earner of a nation and a measure for resolving inter state and inter community conflict. Although the whole north eastern region has tremendous tourism potential, the tourism industry in the area is still miles to go to exploit the proper potentialities. This is mainly due to curse of nature and lack of proper attention of the central government. The state as well as the entire north east region of India has been subjected to century long neglect. Even after 64 years of the country's independence, same kind of central apathy is being continued to the region. The state of Assam is best known for her unique natural beauty with flora and fauna, historical monuments, pilgrim centre, tea gardens and its colorful cultural festivals. All these can make Assam as one of the best destination of the tourists. The tourism in Assam is mainly based on Wildlife, Tea tourism, Historical Monuments Ethnic cultural heritages etc. Therefore, natural parks and sanctuaries, rivers, lakes, warm water springs, forests, wild life, are the principal components of tourist attraction in the state. The whole tourism potentialities of the state can be grouped together under the categories-Wildlife, Nature Tourism, Tea tourism, Eco Tourism, Cultural Tourism, and Adventure Tourism etc. The present paper has been an attempt to highlight the main prospects and problems of tourism in Assam. The development of tourism in the state during the globalization period has also been analysised on the basis of some secondary data.

SSRN Electronic Journal, 2013

The main objective of the research paper is to examine the status, scenario and growth rate of to... more The main objective of the research paper is to examine the status, scenario and growth rate of tourism industry in India and Uttarakhand in particular. The socio economic impact and effect of Himalayan Tsunami on the tourism industry in the state of Uttarakhand has also been covered in the present study. During 2012 the foreign tourist data was just 2.38 million but it augmented three fold in a decade to 6.97 million in 2013 with an average annual growth of 28.78%. At present India’s global ranking in terms of total tourist arrival is 42 and in terms of FEE it got 16th position which means that India is one of the most favoured nations of the world in top 50 tourist countries. India can increase its standing in the list of most favoured nation if it will take care of negative incidents. The Uttarakhand tourism industry also shows the almost same trend as in case of Indian tourism but instead of continuous increase in the total number of tourist arrival it shows decrease in number (2008-2013) because in this hilly state there were so many negative incidents happened like continuous landslides and cloud outburst in rainy season and as it is a tourist dominant state of all the seasons. The total tourist arrival in Uttarakhand is doubled in a decade but if we exclude 2013 then we can observe that it tripled in 2012 but due to Himalayan tsunami the tourism trend in Uttarakhand is badly affected by a negative growth rate of - 28.07%.

SSRN Electronic Journal, 2017

Pilgrimage is one of the oldest and most basic forms of population mobility known to human societ... more Pilgrimage is one of the oldest and most basic forms of population mobility known to human society, and its political, social, cultural and economic implications have always been, and continue to be, substantial. The size and economic significance of tourism industry have attracted the attention of many countries in actively promoting tourism as a way to stimulate their economies such as Malaysia, Indonesia, and Nepal. The world tourism organization has recognized the potential of tourism sector for the purpose of poverty alleviation by increased job creation; consequently, many developing countries are improving their tourism planning and developments approaches. The objective of this research article is to study and examine the key issues, satisfaction level of tourist and determinants of spiritual tourism and problems faced by tourist in Himachal Pradesh. To understand the problems and challenges related to this Pilgrimage tourism in Himachal Pradesh, we categorized these forces into two categories one in continuous and another in change forces. After categorization of factors we will analyze their importance then divide continuous forces in to vital, desirable and burden category and divide change forces into high, medium and low impact forces. After doing VDB and Impact analysis we will map these force into C-C Matrix (Change and continuity Matrix) to form strategic crystal. This strategic crystal help us to draw strategic landscape where we can understand the current situation in Matrix and from here we can draw “to be” strategy to improve the level of spiritual tourism in this district by keeping tourism arrival as our main focus. Therefore in this paper we will be discuss about the determinants, Challenges and problems faced by Tourism Industry, which led to the change in their strategy time to time but there is a need to form an detailed strategy to work on problems along with exact solution. Hence to frame flexible strategy requires emphasis on the continuity as well as on change forces which will give us a picture of Pilgrimage tourism and help us to frame strategy by aligning the change and continuity forces in strategic landscape.

Socially Responsible Investment eJournal, 2017

The Himalayan region in India remains a popular tourist destination. It attracts massive inflow o... more The Himalayan region in India remains a popular tourist destination. It attracts massive inflow of tourist in this region round the year. Most of the tourist comes here for either for adventures or pilgrimage purpose. For the purpose of study we have chosen Uttarakhand as it provides both adventures and pilgrimage tourism along with educational tourism which made it one the most important region of tourism in complete Himalaya. The Uttarakhad state in India is divided in two divisions the north-western division is known as Garhwal and south-eastern division is known as Kumaon. It is a hill state with beautiful forest and snow-capped mountain and important pilgrimage spot which attract tourist round the year. Tourism here is a source of employment opportunity which provide source of living to local people. Yet tourism here create environmental and socio economic consequences, and mountain tourism require major concern as massive infrastructural development for supporting tourism by p...

Consumer Social Responsibility eJournal, 2014

In the light of current emphasis on the environmental concerns, one wonders to what extent does a... more In the light of current emphasis on the environmental concerns, one wonders to what extent does a consumer contemplates about the impact of his consumption on the environment. Most green marketing literature is strongly based on the assumption that a consumer’s environmental awareness is a pre-condition for green purchasing. While following such a ‘behaviouristic’ green marketing both scholars and companies seem to have neglected that green products are bought only if customers perceive the products as superior to competitors’ offerings. This paper focus on the youth (Digital people), that how green is today’s youth and there valuable input to green marketing. This tech-savvy generation (also known as Millennials) grew up with computers and the Internet and their ability to express opinions through online consumer forum, blogging, and social networking, they are capable of gathering immediate responses from millions around the world Though many consumers are aware of the impact of v...

AARN: South Asia (Topic), 2017

Travel & Tourism is a truly global economic activity – one which takes place in destinations acro... more Travel & Tourism is a truly global economic activity – one which takes place in destinations across the world, from leading capital cities and smaller town and villages in rural and coastal area, to some of the remotest points on the planet. Tourism acts as a catalyst to economic, social and physical development of the state. It is the commercial aspect of this industry that bestows all economic as well as other benefits to the host state. The present work is an attempt to show the academic world how international tourism in Himachal Pradesh is happening and how nicely this sector can be made healthy for the future. The various studies have been undertaken by different scholars both from India and outside to prove its uniqueness, to describe its majestic history and to offer it as a complete destination with peace and peaks. But here the purpose of this paper is to develop an extended tourism for sustainable growth in Himachal Pradesh tourism. We have utilized the states for Himacha...

The Himalayan region is a popular tourist destination. It attracts massive inflows of tourist in ... more The Himalayan region is a popular tourist destination. It attracts massive inflows of tourist in this region round the year. Most of the tourist comes here either for adventures or pilgrimage purpose. Tourism is a multidimensional crucial development parameter of the world economy. Travel & Tourism’s impact on the economic and social development of a country can be enormous: opening it up for business, trade and capital investment, creating jobs and entrepreneurialism for the workforce and protecting heritage and cultural values. For the purpose of present study we have chosen the complete Himalayan Region which consists of Western Himalayas of Kashmir and Punjab Region, Central Himalayas of Kumaon and Nepal Region and Eastern Himalayas of Sikkim, Arunachal Pradesh and Eastern part of Tibet as it provides both adventures and pilgrimage tourism along with educational tourism. Tourism here is a source of employment opportunity which provide source of living to local people. Therefore ...

Development Economics: Women, 2017

The Himalayan region in India remains a popular tourist destination. It attracts massive inflows ... more The Himalayan region in India remains a popular tourist destination. It attracts massive inflows of tourist in this region round the year. Most of the tourist comes here for either for adventures or pilgrimage purpose. Tourism is the most crucial factor in the world trade as it is the most effective and easiest means for earning foreign exchange, by providing employment to the local community of the country and by increasing the market capabilities. Tourism also works as medium of social cultural exchange. For the purpose of study we have chosen Himalayan Region of Uttarakhand as it provides both adventures and pilgrimage tourism along with educational tourism which made it one the most important region of tourism in complete Himalaya. It is a hill state with beautiful forest and snow-capped mountain and important pilgrimage spot which attract tourist round the year. Tourism here is a source of employment opportunity which provide source of living to local people. Therefore there is...

Urban Research eJournal, 2013

With a population 121 Crore India is a country of multilingual, multicultural and multi-level soc... more With a population 121 Crore India is a country of multilingual, multicultural and multi-level society. A World Bank study has revealed that nearly two thirds of India’s total population still lives in rural areas. The rural economy has rapidly transformed in the last decade and is now being led by manufacturing. Rural India accounts for about 50 percent of India’s GDP and nearly 70 percent of India’s population. Rural markets have acquired significance, as the overall growth of the economy and industrial development in rural area has resulted into substantial increase in the purchasing power of the rural communities. Nielsen estimates stats that by 2025, the fast moving consumer goods (FMCG) market in rural India will hit $100 billion. This paper studies the changing paradigm of the Indian rural markets and suggests some ways in overcoming the roadblocks in rural selling with rural marketing four “A” approach.

With more and more women are being educated, confident, self-reliant, skilled, competent-enough t... more With more and more women are being educated, confident, self-reliant, skilled, competent-enough to give tough competition to their male counterparts in management sectors. But sadly despite all the existing legal provision women are still struggling more than ever to reach the top positions and this has been labelled glass ceiling. Research by International Labour Organization (Breaking through the Glass Ceiling 2004) being one of the most comprehensive international studies reveals that the attainment of top executive positions for females in the world in general and India, in particular, is complex. Over a period of time the number of highly educated women in the workforce has increased and in some way has achieved commendable success in the male domain of the corporate world. However, gender discrimination in the working world has adversely affected the advancement of women. Women today comprise only 2 per cent of the total managerial strength in the Indian Management sector. Alt...

Since a group of McKinsey consultants coined the phrase the War for Talent in 1997 (Michaels, Han... more Since a group of McKinsey consultants coined the phrase the War for Talent in 1997 (Michaels, Handfield-Jones, & Axelrod, 2001; Axelrod, Handfield-Jones, & Michaels, 2002), the topic of talent management has received a remarkable degree of practitioner and academic interest. In our developing world the organizations have to choose their personnel under different complicated and changing environment. This makes the managers obligate with the importance of choosing right personnel according to the different situations. Becoming one of the important topics of HRM, talents effect directly the organization and the organization success. Nevertheless, competitions of organizations become the competition of talents. Talent management (or succession management) is the on-going process of analysing, developing and effectively utilizing talent to meet business needs. It involves a specific process that compares current talent in a department to the strategic business needs of that department. Results lead to the development and implementation of corresponding strategies to address any talent gaps or surpluses. Talent management have becoming need of an hour because business have become more complex and dynamic, positive relation between better talent and better performance, employees expectations are also changing, to save on wastage of funds due to employee absenteeism and turnover etc. In an interview Lenovo India's MD Amar Babu, his focus is on talent: coaching, team-building and making the right pitch for the right people and said. "Talent management today tops my agenda and role," he says. People and teams, he knows, are what go into making a successful organization. "Especially at the middle and senior management levels, it is becoming increasingly difficult to get good talent which matches the company's culture [1]

Development Economics: Microeconomic Issues in Developing Economies eJournal, 2019

The Great Himalayan Range in the region of India and Nepal is a prime tourist region as it keeps ... more The Great Himalayan Range in the region of India and Nepal is a prime tourist region as it keeps on wooing lakhs of tourist in the Himalayan states situated between India and Nepal. The most important reason behind this is, its world-class attribute, therefore, most of the tourist as well as excursionist come here for many types of tourism whether it is Medical, Yoga, Spa, Adventure, Religion, Buddhist or Hindu pilgrimage purpose. Therefore, tourism here is a major source of employment opportunity not only because it has both backward and forward linkage but also for its easiness to operate in rural as well as in far remote domain which also make it more interesting topic to research among researchers and scholars. Here we have opted for Uttarakhand as it provides above mentioned various types of tourism which made it as one the most attractive region for tourism not only in complete Himalayan Region but also throughout World.<br><br>Uttarakhand is a hill state with beau...

International Public Management Journal

The aim of this study is to develop a model describing the interactions and interdependence betwe... more The aim of this study is to develop a model describing the interactions and interdependence between the obstacles to effective implementation of a collaborative model of pandemic preparedness and response. A comprehensive review of the relevant literature highlighted 15 key variables. The contextual interactions between these barrier variables were identified based on the opinions of experts with COVID-19 pandemic experience and analyzed to determine their driving and dependence powers using interpretive structural modeling. The findings indicate that the lack of guidelines and procedures for coordinated actions, differences in organizational culture (working habits) and funding constraints are the most critical barriers to effective multi-stakeholder collaboration. Managers of collaborative programmes, policymakers and researchers should carefully focus on these hindrances because any improvement in them can significantly affect the overall system.

Journal of Modern Management & Entrepreneurship, 2019

Tourism is one of the productive business activities directed for the production of the goods and... more Tourism is one of the productive business activities directed for the production of the goods and services. It provides the goods and services for the customers (mainly visitors), generally while providing employment and income for the locals. Due to forward and backward linkages, Tourism industry in India is the major source for sustainable economic development with other prominent sectors of economy. The Indian Tourism Industry has flourished in the past few years, contributing to the Foreign Exchange Earnings, Gross Domestic Product, Employment in other words we can say in overall Nation's Development. Now-a-days, tourism is the flourishing industry. The advantages of tourism includes service sector growth, increase in opportunities of employment, earnings in foreign exchange, recreation, growth of economy, socializing, constructive and humanistic exchange for better international relations and no doubt enjoyment as well. Good health and better wellness is also among the advantages of tourism. In world trade measurement Tourism is an important factor for all the economies, which helps in foreign earning, tourism provides employment to various people, it is also an important tool which can be used for cultural and social exchange. Tourism is only an industry which creates many indirect employments with every direct employment. To finance the tourism sector, several strategies and sources may be tapped. Among these, domestic private investment, foreign direct investment, government budget and foreign aid (bilateral and multilateral) are vital. Therefore, here we will focus on review of economic and financial impacts of tourism industry in India.

Optimization: Journal of Research in Management, 2018

SSRN Electronic Journal, 2019

SSRN Electronic Journal, 2016

SSRN Electronic Journal, 2013

SSRN Electronic Journal, 2017

Socially Responsible Investment eJournal, 2017

Consumer Social Responsibility eJournal, 2014

AARN: South Asia (Topic), 2017

Development Economics: Women, 2017

Urban Research eJournal, 2013

Development Economics: Microeconomic Issues in Developing Economies eJournal, 2019

International Public Management Journal

Journal of Modern Management & Entrepreneurship, 2019

Optimization: Journal of Research in Management, 2018

Jammu & Kashmir (J&K) is a predominantly Himalayan state in the north-western part of India. It h... more Jammu & Kashmir (J&K) is a predominantly Himalayan state in the north-western part of India. It has three geographically distinct divisions viz., Jammu, Kashmir and Ladakh, which are immensely rich in their biological and cultural diversity. It is an important tourist destination of the country and has been a place of attraction for tourists since centuries. The lush green forests, sweet springs, perennial rivers, pictures que, alpines scenery and pleasant climate of Kashmir valley has remained an internationally acclaimed tourist destination, whereas Jammu region- the land of temples is attracting a large number of pilgrim. The objective of this research article is to study the satisfaction level of tourist and determinants of spiritual tourism and problems faced by tourist in Reasi District. Reasi is one of the oldest town of Jammu and Kashmir State. Major Hindu Pilgrimage Sites are situated there such as, Vaishno Devi, Shiv Khori, Dhansar Baba and Baba Siyad. To understand the problems and challenges related to this district’s tourism industry we categorized these forces into two categories one in continuous and another in change forces. After categorization of factors we will analyze their importance then divide continuous forces in to vital, desirable and burden category and divide change forces into high, medium and low impact forces. After doing VDB and Impact analysis we will map these force into C-C Matrix (Change and continuity Matrix) to form strategic crystal. This strategic crystal help us to draw strategic landscape where we can understand the current situation in Matrix and from here we can draw “to be” strategy to improve the level of spiritual tourism in this district by keeping tourism arrival as our main focus. Therefore in this paper we will be discuss about the determinants, Challenges and problems faced by Tourism Industry, which led to the change in their strategy time to time but there is a need to form an detailed strategy to work on problems along with exact solution. Hence to frame flexible strategy requires emphasis on the continuity as well as on change forces which will give us a picture of Spiritual tourism industry and help us to frame strategy by aligning the change and continuity forces in strategic landscape.