Our Mission (original) (raw)
Big
Meaty
Flavor
Way Smaller
Footprint*
Everyone loves meat because it’s so delicious, not because of where it comes from. Luckily, we live in a time in history when it’s possible to skip the animal and produce everyone’s favorite food from something way better: you guessed it…plants!
*Compared to animal meat
This breakthrough couldn’t have come at a better time
You probably already know about the effects animal agriculture has had on the environment for decades. Back in 2011, those effects were the urgent call to action that led us to start Impossible Foods.
Answering the planet’s most pressing crisis
We gave ourselves an impossible mission (pun intended): to make tasty products packed with nutrients that are better for the planet and for animals. The rest is history. Kidding, check out our timeline.
OurMissionIn Action
We're always looking for new ways to make nutrient-packed, savory products made from plants that are better for the planet.
We strive to make delicious food from plants that’s nutrient-packed, better for the planet, and way better for animals.
Our delicious products are nutrient-packed and have 0 mg cholesterol. Did you know our beef 17g protein per 100g serving? Aren't plants amazing?
- Rounded average based on combined Aug 2021 & Dec 2021 in-home use tests with 259 meat-eating consumers.
- For example, 99% of the soy is American-sourced in our Impossible Ground Beef, Burger Patties, Beef Lite, Indulgent Beef, Sausage Patties, Sausage Links, and Ground Sausage US retail products as of April 2024.
- Diets low in saturated fat and cholesterol, and as low as possible in trans fat, may reduce the risk of heart disease.
- See nutrition panel for fat and sodium content.
- Based on a Nov 2011 study by the International Livestock Research Institute.
AMission You Can HelpWith
Make a career out of our mission to save meat, and the world.
Convince your taste buds, try our mouthwatering Impossible™ products
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