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The Journal of Academic Social Sciences, 2021
Generation Y is the generation that quickly adapted to technological developments in the nineties... more Generation Y is the generation that quickly adapted to technological developments in the nineties, even though most of its early Representatives, born in the early eighties, had encountered only color television and multiple channels in terms of technology in their childhood. Marketing 4.0 refers to a cybernetic marketing system in which business transactions and customer activity can be monitored in real time as a result of various changes resulting from intense global competition, new consumer types and rapid development in technologies. As a result of the literature review, which is a qualitative research method performed before writing, the study was carried out separately to address the relationship between Generation Y and marketing 4.0. In the study, Generation Y and marketing 4.0 were discussed as a whole and the link between them was tabulated. It is thought that the study will lead similar studies on this subject.
The Journal of Academic Social Sciences, 2021
Generation Y is the generation that quickly adapted to technological developments in the nineties... more Generation Y is the generation that quickly adapted to technological developments in the nineties, even though most of its early Representatives, born in the early eighties, had encountered only color television and multiple channels in terms of technology in their childhood. Marketing 4.0 refers to a cybernetic marketing system in which business transactions and customer activity can be monitored in real time as a result of various changes resulting from intense global competition, new consumer types and rapid development in technologies. As a result of the literature review, which is a qualitative research method performed before writing, the study was carried out separately to address the relationship between Generation Y and marketing 4.0. In the study, Generation Y and marketing 4.0 were discussed as a whole and the link between them was tabulated. It is thought that the study will lead similar studies on this subject.