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This study examines the factors that influence the adoption of e-commerce in Nigerian business or... more This study examines the factors that influence the adoption of e-commerce in Nigerian business organizations. Structured questionnaire was used to collect data from seventy (70) respondents who comprise all CEOs of selected business organizations in Lagos state, Nigeria. Multiple regression was employed to analyze the data and the result showed that that innovation culture, infrastructure, finance, knowledge and skills, compatibility and level of security independently and jointly predict e-commerce adoption (F (6, 63) = 55.042; R 2 =0.840; P<.05). The predictor variables jointly explained 84% of the variance of e-commerce adoption.It was concluded for Nigerian business organizations to embrace e-commerce for their business operations technological infrastructures should be put in place by the government and also government should establish an empowered independence e-commerce agency to implement all policies relating to the adoption and usage of e-commerce in Nigeria.
IOSR Journal of Business and Management, 2013
This research paper investigates the impact of marketing strategy on business performance with sp... more This research paper investigates the impact of marketing strategy on business performance with special reference to the selected SMEs in Oluyole local government area Ibadan, Nigeria. The survey research design method was used in this study which involves using a self-design questionnaire in collecting data from one hundred and three (103) respondents. The instrument used in this study is a close-ended questionnaire that was designed by the researchers. Correlation coefficient and multiple regression analysis were used to analyze the data with the aid of statistical package for social sciences (SPSS) version 20. The results show that the independent variables (i.e Product, Promotion, Place, Price, Packaging and After sales service) were significant joint predictors of business performance in term of profitability, market share, return on investment, and expansion.(F(6, 97) = 14.040; R 2 = 0.465; P< .05). The independent variables jointly explained 46.5% of variance in business performance. Subsequently, recommendation were made to SMEs operators to produce quality products; charge competitive prices, position appropriately, use attractive package for the product, engage in after sales service and provide other distinctive functional benefits to consumers.
This study examines the factors that influence the adoption of e-commerce in Nigerian business or... more This study examines the factors that influence the adoption of e-commerce in Nigerian business organizations. Structured questionnaire was used to collect data from seventy (70) respondents who comprise all CEOs of selected business organizations in Lagos state, Nigeria. Multiple regression was employed to analyze the data and the result showed that that innovation culture, infrastructure, finance, knowledge and skills, compatibility and level of security independently and jointly predict e-commerce adoption (F (6, 63) = 55.042; R 2 =0.840; P<.05). The predictor variables jointly explained 84% of the variance of e-commerce adoption.It was concluded for Nigerian business organizations to embrace e-commerce for their business operations technological infrastructures should be put in place by the government and also government should establish an empowered independence e-commerce agency to implement all policies relating to the adoption and usage of e-commerce in Nigeria.
IOSR Journal of Business and Management, 2013
This research paper investigates the impact of marketing strategy on business performance with sp... more This research paper investigates the impact of marketing strategy on business performance with special reference to the selected SMEs in Oluyole local government area Ibadan, Nigeria. The survey research design method was used in this study which involves using a self-design questionnaire in collecting data from one hundred and three (103) respondents. The instrument used in this study is a close-ended questionnaire that was designed by the researchers. Correlation coefficient and multiple regression analysis were used to analyze the data with the aid of statistical package for social sciences (SPSS) version 20. The results show that the independent variables (i.e Product, Promotion, Place, Price, Packaging and After sales service) were significant joint predictors of business performance in term of profitability, market share, return on investment, and expansion.(F(6, 97) = 14.040; R 2 = 0.465; P< .05). The independent variables jointly explained 46.5% of variance in business performance. Subsequently, recommendation were made to SMEs operators to produce quality products; charge competitive prices, position appropriately, use attractive package for the product, engage in after sales service and provide other distinctive functional benefits to consumers.