AGUNG EBW - Academia.edu (original) (raw)
Papers by AGUNG EBW
Indonesia secara geografis berada di daerah pertemuan lempeng Eurasia, Lempeng Samudera Pasifik d... more Indonesia secara geografis berada di daerah pertemuan lempeng Eurasia, Lempeng Samudera Pasifik dan Indo-Australia sehingga beberapa wilayah berpotensi mengalami bencana alam baik tektonik maupun vulkanik serta potensi tsunami secara periodik karena pergeseran lempeng. Edukasi mitigasi bencana sesuai kondisi dan karakteristik masyarakat mendesak karena frekuensi bencana yang terjadi. Penelitian ini mencoba mengeksplorasi kekayaan dan kearifan lokal terkait budaya visual yang selama ini telah dimiliki masyarakat kita karena proses belajar sekian lama hidup di daerah yang berpotensi bencana. Penelitian ini bertujuan mengidentifikasi, memahami dan menjelaskan dalam kajian budaya visual pada media edukasi kebencanaan dalam berbagai strategi penuturan transmedia. Beberapa media edukasi yang sudah akan dikembangkan memanfaatkan pendekatan budaya tutur masyarakat lokal seperti lewat lagu atau permainan rakyat yang diwujudkan secara visual. Metode penelitian yang diterapkan adalah grounded ...
Subjectivity in advertisement is a ‘power’ possessed by advertisements to construct trend, concep... more Subjectivity in advertisement is a ‘power’ possessed by advertisements to construct trend, concept, truth, and ideology through subconscious mind. Advertisements, in performing their functions as message conveyors, use such visual representation as metaphors bridging imagination and reality. Ambient media is advertising medium making the best use of the environment where the advertisement is located. Miracle Aesthetic Clinic (Miracle) popularizes the visual representation of its ambient media advertisement through the omission of face-image of both female mannequins that function as its ambient media models. The face of a model in advertisement is an image commodity having selling values; however, the faces of ambient media models in Miracle advertisement campaign are suppressed over the table and wall. This face concealing aspect creates not only a paradox of subjectivity but also plurality of meaning. This research applies critical discourse analysis method to analyze subjectivity...
Indonesia located in the intersection zone of Eurasian Plate, Pacific Ocean Plate and Indo-Austra... more Indonesia located in the intersection zone of Eurasian Plate, Pacific Ocean Plate and Indo-Australia causing some areas in Indonesia has the potential to experience periodically both earthquakes and tsunami. The education to deal with those circumstances has become a necessity in most parts of Indonesia to build resilience to disaster. This research aims to identify, understand and explain the study of visual content on disaster education media in the strategy of vernacular design. This difference emerges because of the authority of traditional knowledge and the stakeholder of local wisdom which is widely followed by several communities in Indonesian society has different direction in seeing disasters. Educational media that have been developed utilize the spoken culture such as folksongs, folktale or traditional games, but it’s never been evaluated the effectiveness of the media in term of visual communication approach. Technological developments close to the user allow opportuniti...
Proceedings of the 4th International Conference on Arts Language and Culture (ICALC 2019), 2020
Utilization of oral culture as a language and idiom in the mitigation of Sundanese disaster is de... more Utilization of oral culture as a language and idiom in the mitigation of Sundanese disaster is decreasing. As an area with a high number of hydrometeorological disasters, Disaster Risk Reduction (DRR) campaign aim to raise awareness about these potential disasters is required, by revitalization of Sundanese oral culture. The design was developed by utilizing Sundanese idioms and then developed into a popular design idea for the current generation. The design thinking method developed promotes educational media that are close to the daily life of the flood-prone community in Bojongsoang, Bandung. The educational tools design concept aim to deliver the contents through the media that build knowledge and at the same time, educate the user about disaster. The common media using a physical platforms like information graphic creates the possibility to use virtual content for specific devices. The use of human, animal or mythological creatures is reliable as mascot and communicator in campaign of DDR awareness. Scenes in the disaster-prone area bring uncomfortable memory, but the development of idioms that related to the culture of the audience will help the acceptance of information. The information not only adds knowledge in the cognitive of the audience but also enriches their emotional experiences. As communication reaches the affective level, it would enable us to build the culture and habitual attitude to deal with a disaster or emergency.
Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia)
Sebuah iklan perlu mempunyai strategi kreatif yang tepat, sehinggapesannya dapat tersampaikan. Ik... more Sebuah iklan perlu mempunyai strategi kreatif yang tepat, sehinggapesannya dapat tersampaikan. Iklan hiperbola sudah pasti memuat sebuahpesan, yang akan sampai pada benak sasaran, kemudian dipersepsiberdasarkan alasan masing-masing. Bagaimana mengetahui persepsipemirsa terhadap pesan iklan hiperbola. Melalui pendekatan persepsidengan metoda deskriptif analisis terhadap iklan yang diteliti, hasilpenelitian menunjukkan terjadi perbedaan `persepsi’ antara satu denganyang lainnya, diakibatkan oleh proses sensasi. Secara garis besar terjadikesesuaian dalam mempersepsi pesan konsep hiperbola dan semua itutergantung pada konsep kreatif muatan hiperbolanya. Manfaat daripenelitian, antara lain memahami persepsi pemirsa terhadap pesan iklanhiperbola, menambah pengetahuan mengenai strategi kreatif, juga menjaditambahan referensi bagi keimuan desain, komunikasi dan periklanan.
Arts and Design Studies, 2015
Subjectivity in advertisement is a 'power' possessed by advertisements to construct trend, concep... more Subjectivity in advertisement is a 'power' possessed by advertisements to construct trend, concept, truth, and ideology through subconscious mind. Advertisements, in performing their functions as message conveyors, use such visual representation as metaphors bridging imagination and reality. Ambient media is advertising medium making the best use of the environment where the advertisement is located. Miracle Aesthetic Clinic (Miracle) popularizes the visual representation of its ambient media advertisement through the omission of face-image of both female mannequins that function as its ambient media models. The face of a model in advertisement is an image commodity having selling values; however, the faces of ambient media models in Miracle advertisement campaign are suppressed over the table and wall. This face concealing aspect creates not only a paradox of subjectivity but also plurality of meaning. This research applies critical discourse analysis method to analyze subjectivity in obtaining the insight of ambient media's meaning. First, in the stage of textual analysis, the embedding attributes upon female mannequins imply that the models are denoted as the representation of modern women, which are identical with the identities of their social milieus. The communication signs aimed to be constructed are the women who lose their subjectivities and 'feel embarrassed' to flaunt their faces to the public because of pimples on their faces. Second, in the stage of analysis of discourse practice, it points out that ambient media as communication media has been comprehensively responded by the targeted audiences. Ambient media has a role as an actor because of its eyes-catching setting, and taking space over the area where the public are wandering around. Indeed, when the public realize that the ambient media models are motionlessunlike human-stronger relation then appears, marked by several responses from targeted audiences. Third, in the stage of analysis of social practice, the myth of female ghost becomes a dominant discourse influencing advertisement meaning. The subjectivity of Miracle Advertisement corners women by the absence of women participation in public space, the representation of women in isolation, and the portrayal of women as horrible creature in the social rank when their faces suffered from pimples. The Ambient media as the advertisement campaign of Miracle is quite success in constructing a new trend discourse of face beauty that is not limited on benchmarks of common beauty virtues, but the idea of beauty can be presented by unblemished face.
VISUALITA
Manunggale Cipto, Roso, Karso Agawe Rahayuning Bumi Reog slogan ini terpampang pada Pendopo Agung... more Manunggale Cipto, Roso, Karso Agawe Rahayuning Bumi Reog slogan ini terpampang pada Pendopo Agung Ponorogo yang terletak di alun-alun pusat Kota Ponorogo. Ponorogo memanfaatkan kesenian tradisonalnya yaitu Reog untuk mengkomunikasikan kotanya. Reog merupakan kesenian khas daerah Ponorogo yang telah ada sejak berabad-abad yang lalu dan diwariskan secara turun-temurun di kalangan masyarakat Ponorogo hingga saat ini. Kesenian ini juga banyak mengandung tradisi dan nilai-nilai luhur budaya yang harus dilestarikan, untuk itu pemerintah mengangkat Reog sebagai inspirasi dalam menciptakan sebuah brand bagi kotanya. Reog dihadirkan melalui berbagai elemen pembentuk citra kota, tujuan utama dari pencitraan ini adalah mengundang hadirnya para wisatawan domestik maupun asing, terutama pada acara tahunan yang diadakan oleh pemerintah yaitu Grebeg Suro. Penelitian ini menggunakan pendekatan kualitatif dengan metode penggalian data melalui observasi dan wawancara. Penggalian data dilakukan selama...
Indonesia secara geografis berada di daerah pertemuan lempeng Eurasia, Lempeng Samudera Pasifik d... more Indonesia secara geografis berada di daerah pertemuan lempeng Eurasia, Lempeng Samudera Pasifik dan Indo-Australia sehingga beberapa wilayah berpotensi mengalami bencana alam baik tektonik maupun vulkanik serta potensi tsunami secara periodik karena pergeseran lempeng. Edukasi mitigasi bencana sesuai kondisi dan karakteristik masyarakat mendesak karena frekuensi bencana yang terjadi. Penelitian ini mencoba mengeksplorasi kekayaan dan kearifan lokal terkait budaya visual yang selama ini telah dimiliki masyarakat kita karena proses belajar sekian lama hidup di daerah yang berpotensi bencana. Penelitian ini bertujuan mengidentifikasi, memahami dan menjelaskan dalam kajian budaya visual pada media edukasi kebencanaan dalam berbagai strategi penuturan transmedia. Beberapa media edukasi yang sudah akan dikembangkan memanfaatkan pendekatan budaya tutur masyarakat lokal seperti lewat lagu atau permainan rakyat yang diwujudkan secara visual. Metode penelitian yang diterapkan adalah grounded ...
Subjectivity in advertisement is a ‘power’ possessed by advertisements to construct trend, concep... more Subjectivity in advertisement is a ‘power’ possessed by advertisements to construct trend, concept, truth, and ideology through subconscious mind. Advertisements, in performing their functions as message conveyors, use such visual representation as metaphors bridging imagination and reality. Ambient media is advertising medium making the best use of the environment where the advertisement is located. Miracle Aesthetic Clinic (Miracle) popularizes the visual representation of its ambient media advertisement through the omission of face-image of both female mannequins that function as its ambient media models. The face of a model in advertisement is an image commodity having selling values; however, the faces of ambient media models in Miracle advertisement campaign are suppressed over the table and wall. This face concealing aspect creates not only a paradox of subjectivity but also plurality of meaning. This research applies critical discourse analysis method to analyze subjectivity...
Indonesia located in the intersection zone of Eurasian Plate, Pacific Ocean Plate and Indo-Austra... more Indonesia located in the intersection zone of Eurasian Plate, Pacific Ocean Plate and Indo-Australia causing some areas in Indonesia has the potential to experience periodically both earthquakes and tsunami. The education to deal with those circumstances has become a necessity in most parts of Indonesia to build resilience to disaster. This research aims to identify, understand and explain the study of visual content on disaster education media in the strategy of vernacular design. This difference emerges because of the authority of traditional knowledge and the stakeholder of local wisdom which is widely followed by several communities in Indonesian society has different direction in seeing disasters. Educational media that have been developed utilize the spoken culture such as folksongs, folktale or traditional games, but it’s never been evaluated the effectiveness of the media in term of visual communication approach. Technological developments close to the user allow opportuniti...
Proceedings of the 4th International Conference on Arts Language and Culture (ICALC 2019), 2020
Utilization of oral culture as a language and idiom in the mitigation of Sundanese disaster is de... more Utilization of oral culture as a language and idiom in the mitigation of Sundanese disaster is decreasing. As an area with a high number of hydrometeorological disasters, Disaster Risk Reduction (DRR) campaign aim to raise awareness about these potential disasters is required, by revitalization of Sundanese oral culture. The design was developed by utilizing Sundanese idioms and then developed into a popular design idea for the current generation. The design thinking method developed promotes educational media that are close to the daily life of the flood-prone community in Bojongsoang, Bandung. The educational tools design concept aim to deliver the contents through the media that build knowledge and at the same time, educate the user about disaster. The common media using a physical platforms like information graphic creates the possibility to use virtual content for specific devices. The use of human, animal or mythological creatures is reliable as mascot and communicator in campaign of DDR awareness. Scenes in the disaster-prone area bring uncomfortable memory, but the development of idioms that related to the culture of the audience will help the acceptance of information. The information not only adds knowledge in the cognitive of the audience but also enriches their emotional experiences. As communication reaches the affective level, it would enable us to build the culture and habitual attitude to deal with a disaster or emergency.
Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia)
Sebuah iklan perlu mempunyai strategi kreatif yang tepat, sehinggapesannya dapat tersampaikan. Ik... more Sebuah iklan perlu mempunyai strategi kreatif yang tepat, sehinggapesannya dapat tersampaikan. Iklan hiperbola sudah pasti memuat sebuahpesan, yang akan sampai pada benak sasaran, kemudian dipersepsiberdasarkan alasan masing-masing. Bagaimana mengetahui persepsipemirsa terhadap pesan iklan hiperbola. Melalui pendekatan persepsidengan metoda deskriptif analisis terhadap iklan yang diteliti, hasilpenelitian menunjukkan terjadi perbedaan `persepsi’ antara satu denganyang lainnya, diakibatkan oleh proses sensasi. Secara garis besar terjadikesesuaian dalam mempersepsi pesan konsep hiperbola dan semua itutergantung pada konsep kreatif muatan hiperbolanya. Manfaat daripenelitian, antara lain memahami persepsi pemirsa terhadap pesan iklanhiperbola, menambah pengetahuan mengenai strategi kreatif, juga menjaditambahan referensi bagi keimuan desain, komunikasi dan periklanan.
Arts and Design Studies, 2015
Subjectivity in advertisement is a 'power' possessed by advertisements to construct trend, concep... more Subjectivity in advertisement is a 'power' possessed by advertisements to construct trend, concept, truth, and ideology through subconscious mind. Advertisements, in performing their functions as message conveyors, use such visual representation as metaphors bridging imagination and reality. Ambient media is advertising medium making the best use of the environment where the advertisement is located. Miracle Aesthetic Clinic (Miracle) popularizes the visual representation of its ambient media advertisement through the omission of face-image of both female mannequins that function as its ambient media models. The face of a model in advertisement is an image commodity having selling values; however, the faces of ambient media models in Miracle advertisement campaign are suppressed over the table and wall. This face concealing aspect creates not only a paradox of subjectivity but also plurality of meaning. This research applies critical discourse analysis method to analyze subjectivity in obtaining the insight of ambient media's meaning. First, in the stage of textual analysis, the embedding attributes upon female mannequins imply that the models are denoted as the representation of modern women, which are identical with the identities of their social milieus. The communication signs aimed to be constructed are the women who lose their subjectivities and 'feel embarrassed' to flaunt their faces to the public because of pimples on their faces. Second, in the stage of analysis of discourse practice, it points out that ambient media as communication media has been comprehensively responded by the targeted audiences. Ambient media has a role as an actor because of its eyes-catching setting, and taking space over the area where the public are wandering around. Indeed, when the public realize that the ambient media models are motionlessunlike human-stronger relation then appears, marked by several responses from targeted audiences. Third, in the stage of analysis of social practice, the myth of female ghost becomes a dominant discourse influencing advertisement meaning. The subjectivity of Miracle Advertisement corners women by the absence of women participation in public space, the representation of women in isolation, and the portrayal of women as horrible creature in the social rank when their faces suffered from pimples. The Ambient media as the advertisement campaign of Miracle is quite success in constructing a new trend discourse of face beauty that is not limited on benchmarks of common beauty virtues, but the idea of beauty can be presented by unblemished face.
VISUALITA
Manunggale Cipto, Roso, Karso Agawe Rahayuning Bumi Reog slogan ini terpampang pada Pendopo Agung... more Manunggale Cipto, Roso, Karso Agawe Rahayuning Bumi Reog slogan ini terpampang pada Pendopo Agung Ponorogo yang terletak di alun-alun pusat Kota Ponorogo. Ponorogo memanfaatkan kesenian tradisonalnya yaitu Reog untuk mengkomunikasikan kotanya. Reog merupakan kesenian khas daerah Ponorogo yang telah ada sejak berabad-abad yang lalu dan diwariskan secara turun-temurun di kalangan masyarakat Ponorogo hingga saat ini. Kesenian ini juga banyak mengandung tradisi dan nilai-nilai luhur budaya yang harus dilestarikan, untuk itu pemerintah mengangkat Reog sebagai inspirasi dalam menciptakan sebuah brand bagi kotanya. Reog dihadirkan melalui berbagai elemen pembentuk citra kota, tujuan utama dari pencitraan ini adalah mengundang hadirnya para wisatawan domestik maupun asing, terutama pada acara tahunan yang diadakan oleh pemerintah yaitu Grebeg Suro. Penelitian ini menggunakan pendekatan kualitatif dengan metode penggalian data melalui observasi dan wawancara. Penggalian data dilakukan selama...