Abdellah HOUSSAINI - Academia.edu (original) (raw)

Papers by Abdellah HOUSSAINI

Zenodo (CERN European Organization for Nuclear Research), Sep 16, 2022

Déclaration de divulgation : L'auteur n'a pas connaissance de quelconque financement qui pourrait... more Déclaration de divulgation : L'auteur n'a pas connaissance de quelconque financement qui pourrait affecter l'objectivité de cette étude. Conflit d'intérêts : L'auteur ne signale aucun conflit d'intérêts.

E3S Web of Conferences

The digitalization of banking services requires a focus on sustainable development as well as the... more The digitalization of banking services requires a focus on sustainable development as well as the utilization of new technologies. Understanding and predicting evolving customer needs and expectations is a vital objective for banks. This approach enables achieving and sustaining optimal customer satisfaction, leading to the establishment of customer loyalty It is crucial to examine how Industry 4.0 affects the transformation of the banking industry. It is necessary to prioritize finding a balance between competition, innovation, security, and customer satisfaction to ensure sustainable development. This paper aims to explore the implementation of Industry 4.0 technologies in the banking system and increase awareness among researchers and bank managers about these new technologies and the concept of sustainability. Through an analysis of relevant literature, we hope to provide valuable insights. In this regard, it presents a framework studying the critical components for achieving ba...

Pomorstvo

The aim of this systematic literature review is to identify the Port Attractiveness Determinants ... more The aim of this systematic literature review is to identify the Port Attractiveness Determinants (PADs) and their attributes. These attributes have been extracted from 87 references published between 1970 and 2022. In addition to the conceptual contribution, this review has added value at the methodological and empirical levels. Split in two parts, Part I of this paper presents the findings about the nine PADs identified in the sample screened, which stem from both bibliometric and content analyses performed using software programs and an in-depth screening performed by four reviewers. Part II of this review details the 116 items measuring the PADs.

Zenodo (CERN European Organization for Nuclear Research), Feb 12, 2023

Revue Internationale du Marketing et Management Stratégique, 2020

Revue des Etudes et Recherche en Logistique et Développement, Sep 12, 2021

HAL (Le Centre pour la Communication Scientifique Directe), Apr 26, 2018

Marketing: From paradigm crisis to crisis paradigm-Abstract Marketing had faced the crisis of mas... more Marketing: From paradigm crisis to crisis paradigm-Abstract Marketing had faced the crisis of mass production model to which it tried to adapt by initiating a conceptual shift: from the marketing mix to relationship marketing. However, since the late of the 90s, the marketing will face a chaotic environment which concludes the end of the 2000s by a crisis that shaken the global financial system and the real economy worldwide. Given these changes, the marketing will face difficult times leading it to an existential crisis. This crisis appears at the low contribution to strategic thinking, at the difference or even divorce between thought and practice marketing and finally at the prevalence of quantitative approach to the expense of the qualitative approach.

Invitation aux flux, 2016

CRC Press eBooks, Mar 1, 2023

The attendance of Moroccan politicians on the Social Networks Sites (SNS) is an undeniable realit... more The attendance of Moroccan politicians on the Social Networks Sites (SNS) is an undeniable reality. However, the questions of how Moroccan politicians use these new communication and mobilization devices, and to what extent they take advantage of the huge potentialities they offer, remain unanswered. The content analysis of a 160 posts made by a sample of 16 active Moroccan politicians on <em>Facebook</em> shows that they don't use all the proposed features. Results indicate nevertheless slight differences in use between incumbents and challengers.

2022 14th International Colloquium of Logistics and Supply Chain Management (LOGISTIQUA)

Cet article a pour objet d'explorer comment les actes participatifs politiques se manifestent... more Cet article a pour objet d'explorer comment les actes participatifs politiques se manifestent sur les réseaux sociaux numériques. En effet, la forte pénétration de ces derniers, notamment au sein de la catégorie des jeunes, interpelle de plus en plus les chercheurs. La revue de la littérature sur la question met en exergue des controverses en matière d'impact de ces nouvelles plateformes de communication sur le comportement politique des usagers. Afin d'explorer cet impact dans le contexte du Maroc, nous avons opté pour la méthode de la netnographie. Une telle méthode d'enquête qualitative nous a permis d'approcher de près les acteurs du phénomène étudié et, en conséquence, observer et identifier les différentes manifestations de leurs comportements politiques en ligne. Dans ce sens, l'immersion au sein d'un échantillon exploratoire de pages, groupes et comptes politiques de marocains sur Facebook révèle que ces nouveaux dispositifs sociotechniques favori...

In the face of the recent intensification in social communication in the service sector, it is im... more In the face of the recent intensification in social communication in the service sector, it is important to assess its impact on the perception and behaviors of consumers. The purpose of this article is first to understand the expectations of consumers with regard to social responsibility; second, to study the impact of philanthropic activities on consumers’ loyalty. Our exploratory study of Moroccan consumers has allowed us to highlight the expectations of consumers in terms of CSR and to understand how these activities can impact their loyalty. Based on the review of the relevant literature and the results extracted from the study, we propose a model of theoretical analysis and hypotheses to be tested as part of empirical studies

Le but de ce papier est de mettre en perspectives les possibilites d'integration des entrepri... more Le but de ce papier est de mettre en perspectives les possibilites d'integration des entreprises Marocaines aux Supply Chains globales, compte tenu des caracteristiques de leurs contextes culturels, managerial, et Macro-logistique. Nous avons releve durant la confrontation de la litterature aux donnees auxquelles nous nous disposons, un contexte managerial et macro-logistique defavorable a l'integration operationnelle des entreprises Marocaines. Neanmoins, le contexte de la culture Nationale pourrait presenter des caracteristiques favorables a l'integration relationnelle des entreprises Marocaines a leurs partenaires.

Research Papers in Economics, 2014

This paper aims to explore the concept of voluntary simplicity (VS) developed in the literature M... more This paper aims to explore the concept of voluntary simplicity (VS) developed in the literature Marketing through religious perspective. The movement of voluntary simplicity qualified as anti-consumption is the reflection of a resistance, a disgust, a resentment even of a rejection of the mode of consumption dominating in the developed societies. This movement takes support on several motivations which can result from diverse concerns: research for balance by giving meaning to the life in a postmodern society ultra individualistic, desire of Self-sufficiency and of answer to ethical and ecological and religious concerns. The literature on the VS certainly insisted on these motivations while being less prolific at the level of the religious factor. This work suggests replacing the role of this factor in the explanation of the VS, especially in its spiritual dimension and it by positioning in the oriental cultural tradition. The tradition Sufi, since its emergence, established a consu...

The objective of this article is to present a review of the literature relating to the phenomenon... more The objective of this article is to present a review of the literature relating to the phenomenon of outsourcing as part of the supply chain management approach. We shed light on the different definitions of outsourcing, as well as on the explanatory theories of the phenomenon of outsourcing. It will also be necessary to dwell on the concept of "supply chain" and trust, which makes it possible to understand the link between the phenomenon of outsourcing and the emergence of logistics service providers "LSP

Le marketing avait affronte la crise du modele de production de masse a laquelle il a essaye de s... more Le marketing avait affronte la crise du modele de production de masse a laquelle il a essaye de s’adapter en initiant une mutation conceptuelle le propulsant du marketing mix au marketing relationnel. Toutefois, depuis la fin des annees 90, le marketing va faire face a un environnement chaotique qui s’acheve a la fin de la decennie 2000 par une crise qui ebranle le systeme financier global et l’economie reelle mondiale. Face a ces mutations, le marketing va se heurter a des moments difficiles le conduisant a une crise existentielle. Parmi les manifestations cette crise, il faut citer la faible contribution a la pensee strategique, l’ecart, voire meme divorce, entre la reflexion et la pratique marketing et en enfin la predominance de la demarche quantitativiste au detriment de l’approche qualitative.

Inter-organizational relationships have received an increasingly interest in recent years because... more Inter-organizational relationships have received an increasingly interest in recent years because firms have understood that they have to collaborate to compete. Supply chain integration is an efficient tool to reach and brush up collaboration. Supply chain integration is a critical factor in fostering corporate financial performance. Despite this growing interest few studies highlighted this problematic which determine the survival of many businesses.

The Coronavirus started a multi-dimensional crisis. It has shaken our scientific, health and econ... more The Coronavirus started a multi-dimensional crisis. It has shaken our scientific, health and economic immune systems unable to give answers, causing a deep crisis of models and more particularly the economic model. Through the confinement, which caused a breakdown in the mass consumption model, the current economic model was hitted at the heart of its internal dynamics. By unleashing a crisis of meaning, the Covid 19 precipitated the questioning of an economic model whose perverse effects lead to the abyss. At the same time, it has promoted, through confinement, an evolving new consumption model, which makes simplicity its main demand. The latter announces, in the design of another future, the advent of a new economic model which can end the excesses of the current model (waste, pollution and exhaustion of resources) and which can assert post-materialist values.