ANDREA MARTINEZ NOYA - Profile on Academia.edu (original) (raw)

Papers by ANDREA MARTINEZ NOYA

BRQ Business Research Quarterly, 2018

R&D cooperation has become a core aspect of the innovation strategy of R&Dperforming organisation... more R&D cooperation has become a core aspect of the innovation strategy of R&Dperforming organisations over the last three decades. Globalisation has increased the imperative to organise these cross-border, inter-firm agreements efficiently, and this has led to a cross-fertilisation of ideas from a variety of fields, including international business, management, geography and, more recently, psychology. The aim of this paper is to review and synthesise this literature to identify new directions for research. The breadth of the academic discussion has evolved towards a general consensus on governance choice decisions, motives for collaboration, partner selection decisions and performance implications. Despite having achieved some degree of clarity on these issues, the growing complexity and international nature of these alliances requires a multidisciplinary approach, both in relation to the theories to apply, as well as in the type of data needed.

Global strategic alliances, those whose area of work crosses borders, can accelerate the overseas... more Global strategic alliances, those whose area of work crosses borders, can accelerate the overseas expansion of the company. This article presents a detailed analysis of the different fast-track alliance-based international expansion strategies. In particular, it presents a typology based on the external resources a company needs in order to sell its products to a wider market. The main contribution of this article is to show how all types of businesses can benefit from global alliances, independently of their prior available resources.

Research Policy, 2021

This paper analyzes how innovation performance feedback affects firms' decisions to change the di... more This paper analyzes how innovation performance feedback affects firms' decisions to change the diversity of their technological alliance portfolio and how this relationship is moderated by firms' R&D intensity. In line with behavioral theory, we argue that only those firms deviating (either above or below) from their performance aspiration levels are expected to embrace changes in their alliance portfolio. We also posit that a firm's R&D intensity captures its ability to identify and detect good partners, based on its technological absorptive capacity. On this basis and given that recent innovation performance may condition firms' attractiveness as partners, we expect that for firms performing below aspirations, R&D intensity negatively moderates the propensity to increase alliance portfolio diversity. On the contrary, when firms perform above aspirations, R&D intensity reinforces the propensity to increase alliance portfolio diversity. We find support for our hypotheses based on data from the Spanish Technological Innovation Panel from 2008 to 2015.

Location, shared suppliers and the innovation performance of R&D outsourcing agreements

Industry and Innovation, 2017

Abstract The location of an international supplier constitutes a crucial variable when outsourcin... more Abstract The location of an international supplier constitutes a crucial variable when outsourcing research and development (R&D) services, especially if the supplier also serves competitors. Even though shared suppliers have refined capabilities, they may act as hubs for knowledge transfers, exposing their clients to the risk of knowledge leakages to their competitors. Building on Transaction Cost Theory, we argue that a client’s ability to benefit from having a shared supplier will be dependent on the appropriability regime of the outsourcing location, whose effectiveness depends on the Intellectual Property Rights (IPR) protection within the country, and the tacit and specific nature of the service outsourced. Using primary data at the transaction level from a survey to 170 technology-intensive firms from the EU and the U.S., we find that sharing R&D suppliers with competitors appear to mimic some of the advantages and disadvantages of being collocated with them, especially in countries offering weak IPR protection.

Journal of Knowledge Management, 2016

Purpose Despite the keen interest in radical and incremental innovation, few studies have tested ... more Purpose Despite the keen interest in radical and incremental innovation, few studies have tested the varying impact of firm-level factors in service sectors. This paper analyses how collaboration with existing and prospective users and investments in knowledge management (KM) practices can be adapted to maximise the outputs of radical and incremental process innovation in a knowledge-intensive business service industry. Design/methodology/approach Original survey data from 166 information technology service firms and interviews with 13 executives provide the empirical evidence. Partial least squares-structural equation modelling is used to analyse the data. Findings Collaboration with different types of users, and investments in KM practices affect radical versus incremental process innovation differently. Collaboration with existing users influences incremental process innovation directly, but not radical innovation; and prospective user collaboration matters for radical, but not i...

Nuevas formas de cooperación empresarial en un mundo globalizado

Claves De La Economia Mundial Vol 8 2008 Isbn 978 84 7811 637 9 Pags 87 95, 2008

R&D Management, 2015

When outsourcing research and development (R&D) services, fears of knowledge leakage can make cli... more When outsourcing research and development (R&D) services, fears of knowledge leakage can make client firms reluctant to transfer knowledge to their suppliers, even at the cost of reducing the performance of the agreement. Outsourcing to R&D suppliers shared with competitors ensures relying on refined capabilities due to the aggregation of the demands of related clients, but also aggravates this interorganizational learning dilemma. Taking a regulatory focus perspective, we argue that the client's commitment to the process of knowledge transfer with a shared supplier will depend on whether the relationship is framed with a promotion or a prevention focus. Using primary data at the transaction level from a survey conducted among 170 European and US technological firms, we find that sharing suppliers with competitors only boosts the client's innovative performance when outsourcing R&D services that do not require the transfer of tacit and firm-specific knowledge. Otherwise, the appropriability hazards involved will make the firm frame the relationship with a prevention focus limiting the client's ability to achieve its innovation objectives.

Archibugi/The Handbook of Global Science, Technology, and Innovation, 2015

There has been a dramatic increase in all forms of international cooperation in science, technolo... more There has been a dramatic increase in all forms of international cooperation in science, technology and innovation over last three decades. This chapter focuses on a specific subset of such cooperative agreements: those that primarily (but not exclusively) involve firms that seek some commercial benefit from the outputs of inter-firm collaboration, known as strategic technology partnering (STP). Special attention is given to clearly define the unique nature of these collaborative agreements, as well as the reasons and theories behind their growth. We focus on their international dimension, identifying international STP trends, and how the crossborder aspect of these alliances impinges on their formation and success. Finally, managerial challenges and policy implications related to STP are also discussed.

This paper focuses on how to improve process innovation in service sectors. To do so, we analyse ... more This paper focuses on how to improve process innovation in service sectors. To do so, we analyse how the interplay of external knowledge sources (specifically, the intensity of enduser collaboration and the breadth of external collaboration) and the firm's internal resources impact process innovation at the firm level. Survey data from 166 Information Technology Services firms provide the empirical data, which is tested using the partial least squares structural equation model. Our results demonstrate that benefits from collaboration are not automatic, as the firm's commitment of internal resources fully mediates the impact of the intensity of end-user collaboration and breadth of external collaboration on process innovation. Thus, internal resources become critical to make effective use of the knowledge residing both internally and externally, and key managerial practices that enable a firm to extract benefits from external collaboration are identified.

Blurring firm R&D boundaries

An Integrated Approach to Theory and Corporate Strategy

Journal of Management Studies, 2012

Intangible relationship-specific investments can be double-edged swords, as they facilitate not o... more Intangible relationship-specific investments can be double-edged swords, as they facilitate not only the governance of business relationships but also undesired knowledge transfers. Building on transaction costs theory and the relational view of alliances, we analyse the effectiveness of these investments in R&D outsourcing agreements from the viewpoint of the client. We argue that, when outsourcing to business firms, the safeguards adopted by the clients to prevent spillovers may reduce the effectiveness of the supplier's specialized investments. Using original survey data from 170 European and US technology-intensive firms, we find that the contribution of these investments to client performance decreases the more a client's core knowledge is required to perform the service, except when outsourcing to non-profits. This suggests that as the appropriability hazards associated with outsourcing to business firms rise, the client is able to capture less value from the supplier's relationship-specific investments.

International Business Review, 2011

Características distintivas de la subcontratación de I+ d en las empresas intensivas en tecnología

ABSTRACT Si bien las actividades de I+D han sido realizadas tradicionalmente intramuros, la subco... more ABSTRACT Si bien las actividades de I+D han sido realizadas tradicionalmente intramuros, la subcontratación de ciertos servicios del proceso de I+D a proveedores especializados ha venido cobrando importancia progresivamente durante los últimos años, incluso para las empresas de sectores de alta intensidad tecnológica. Estas empresas han encontrado en la subcontratación de estas actividades un medio no sólo de reducir costes, sino también de beneficiarse de conocimiento tecnológico externo y/o aumentar su flexibilidad. Con el fin de analizar cuáles son los rasgos distintivos de estas prácticas de subcontratación de I+D, en este trabajo analizamos los principales resultados obtenidos de la explotación de una encuesta realizada a 182 empresas tecnológicas de la UE y de EE.UU. En concreto nos centramos en analizar: qué empresas tecnológicas subcontratan servicios de I+D; qué tipos de servicios de I+D se subcontratan; hacia dónde se dirigen estos acuerdos; y por qué se externalizan estos servicios.

Documentos de Trabajo …, 2007

In this paper we analyze boundary decisions in the R&D value chain. To do so, we develop a theore... more In this paper we analyze boundary decisions in the R&D value chain. To do so, we develop a theoretical framework based on TCT that maintaining the assumption of minimization of production and transaction costs integrates the contributions of other alternative paradigms. Specifically, we argue that: (i) the main drivers of outsourcing in emerging countries would be the R&D service labor intensity and the degree to which firm-specific knowledge is required to perform the service, and (ii) whereas asset specificity is not necessarily an obstacle to organize these services through alliances, firm-knowledge specificity would lead to integration of the R&D service.

… de Trabajo FUNCAS, 2010

We examine the decision to outsource R&D services to an offshore supplier instead of a domestic o... more We examine the decision to outsource R&D services to an offshore supplier instead of a domestic one. Building on the OLI paradigm, we argue that the decision to outsource offshore an R&D service is dependent on: "ownership" advantages (governance capabilities); "location-specific advantages" offshore; and "externalization advantages" for the activities outsourced. Our hypotheses were confirmed using original survey data from European and U.S. firms in high-tech industries. We found that firms with more governance capabilities are the ones showing a higher propensity to outsource offshore and that the specific location of the agreement is conditioned by the motivation to outsource.

Journal of International Management, 2012

We combine the streams of literature on outsourcing and offshoring to investigate (1) whether cho... more We combine the streams of literature on outsourcing and offshoring to investigate (1) whether choosing an R&D offshore outsourcing strategy by technological firms is advisable, and (2) where these firms are more likely to allocate these R&D services outsourcing agreements offshore, namely, in developed or developing economies. Using original survey data from European and U.S. firms in technology-intensive industries, we place especial emphasis on the fact that certain firm-specific capabilities, such as technological and international expertise, are required in order to outsource R&D overseas, especially when offshoring to developing economies, as transaction costs are still the main deterrent to outsource offshore to these regions. In addition, our results also show that in the specific case of R&D services outsourcing, knowledge-seeking objectives lead to outsource to developed economies.