ANDREA VARGHESE - Academia.edu (original) (raw)
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Papers by ANDREA VARGHESE
AIP Conference Proceedings, Dec 31, 2022
Today India's media industry is growing very rapidly. It is shifting from tradition media to ... more Today India's media industry is growing very rapidly. It is shifting from tradition media to digital media. According to advertising revenue forecasting by IAMAI, Indian digital media is growing at the rate of 31% in 2016 as opposite to other media. The main aim of this study is to explore the digital scenes and compare the digital media reach in rural and urban area. This is primary data based study. Results of this study shows that, reach of digital media is increasing in rural and urban area. However, there is large gap in digital media reach in rural and urban area.
AIP Conference Proceedings, Dec 31, 2022
Today India's media industry is growing very rapidly. It is shifting from tradition media to ... more Today India's media industry is growing very rapidly. It is shifting from tradition media to digital media. According to advertising revenue forecasting by IAMAI, Indian digital media is growing at the rate of 31% in 2016 as opposite to other media. The main aim of this study is to explore the digital scenes and compare the digital media reach in rural and urban area. This is primary data based study. Results of this study shows that, reach of digital media is increasing in rural and urban area. However, there is large gap in digital media reach in rural and urban area.