ANOOP MOHAN - Academia.edu (original) (raw)
Assistant professor
Address: Trivandrum, Kerala, India
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Technological Institute of Western Macedonia, Kozani- Greece
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Papers by ANOOP MOHAN
Social media and social media applications that build consumer communities involving ric... more Social media and social media applications that build consumer communities involving rich user-generated content are new marketplaces and or tools for marketers. Social media is now a developing phenomenon in marketing. Marketers are beginning to understand the use of social media as a component in their marketing strategies and campaigns to reach out to customers. Promotions, marketing intelligence, sentiment research, public relations, marketing communications, and product and customer management are sub-disciplines of marketing that may use social media. This study aims to specify Generation Y consumers’ attitudes toward social media marketing. Given this context the questionnaire prepared for gathering data was distributed among 150 students of Jamal Mohamed College belonging to age group 18-33. Simple random sampling method was used to collect data. IBM SPSS V-19 version was used for data analysis and T-test and ANOVA was applied for hypothesis testing.
Social media and social media applications that build consumer communities involving ric... more Social media and social media applications that build consumer communities involving rich user-generated content are new marketplaces and or tools for marketers. Social media is now a developing phenomenon in marketing. Marketers are beginning to understand the use of social media as a component in their marketing strategies and campaigns to reach out to customers. Promotions, marketing intelligence, sentiment research, public relations, marketing communications, and product and customer management are sub-disciplines of marketing that may use social media. This study aims to specify Generation Y consumers’ attitudes toward social media marketing. Given this context the questionnaire prepared for gathering data was distributed among 150 students of Jamal Mohamed College belonging to age group 18-33. Simple random sampling method was used to collect data. IBM SPSS V-19 version was used for data analysis and T-test and ANOVA was applied for hypothesis testing.