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Papers by Amelia Tomasevic

Organizacijska kiiltura odredena je formom, jaCinom i obimom razIiCitih elemenata, prvenstveno ko... more Organizacijska kiiltura odredena je formom, jaCinom i obimom razIiCitih elemenata, prvenstveno kognitivnih i simboliôkih te kao takva utjeée na iispjcänost poslovanja i jedna je od poluga uspjeánosti menadímenta. U hotelijerstvu su ti elementi od izninine vaínosti, jer se na njima u vecoj mjeri gradi prepoznatljivost. Slijedom toga predstavijaju konkurentskii prednost na temeiju koje ce gost hotela donijeti odlukii o izboru hotela. U radu se istraáuje razina vaznosti pojedinih elementa organizacijske kulture prema percepciji anketiranih hotela. U obradi podataka dobivenih iz provedcnih anketa medu europskim i brendiranim gradskim hoteiskim organizacijama koriátene su statisticke i matematiéke metode kako bi se dokazaia osnovna teza da su kognitivni i simboU¿kÍ elementi vazan element u postizanju boljih i na turistiCkoni tríiatu prepoznatijivih hoteiskih sadriaja, u pravilu u hotelima s pet i Cetiri zvjezdice, ato je i potvrdeno kroz kIjuCne nalaze empirijskog dljela rada. KLJUCNE RJJECI: organizacijska kultura, hotel, kognitivni elementi, simboliCki elementi SUMMARY: Organizational eulture is determined by form, strength and the volume of certain elements, primarily cognitive and symbolic ones, and as such, it has an effect on company performance. It is one of the comer stones of management's success. In the hotel industry, these elements are of key importance, since recognition is largely based on them. As a result, they represent competitive advantage on the basis of which a guest makes a decision on the choice of hotel. This paper is going to look into how important certain elements of the organizational culture are, according to the polled hotels. In the analysis of the collected data from European and branded city hotel companies, statistical and mathematical methods were used in order to prove the basic thesis that cognitive and symbolic elements are key in developing better hotel facilities and services for mostly five and four-star hotels, recognized by the tourism market. This has been proven by the key fmdings in the empirical part of this paper.

Bridging tourism theory and practice, Oct 4, 2018

Abstract This chapter treats the luxury hotel concept and practice and its recent trends in the t... more Abstract This chapter treats the luxury hotel concept and practice and its recent trends in the tourism industry. This niche market is expanding rapidly with changing global income structures and increasing complexity of the hospitality sector. Its clientele comprises quality-seeking, prestige-striving, and high-spending customers. The chapter first explores the concept of luxury in relation to hotels. It further groups various associated assets into tangibles and intangibles to discuss their recent trends across the world. It is suggested that companies and destinations active in the luxury hotel market or contemplating entry take these trends into account to gain and/or maintain competitiveness.

U danasnje se vrijeme sve vise govori o potrebi kvalitetnog komuniciranja s javnoscu u svim gospo... more U danasnje se vrijeme sve vise govori o potrebi kvalitetnog komuniciranja s javnoscu u svim gospodarskim granama, a osobito u hotelijerstvu. Hoteli u svakom trenutku komuniciraju s internom i eksternom javnoscu, a forma i stil komunikacije odražavaju ujedno i organizacijsku kulturu hotela. Kvaliteta komuniciranja mora biti strateska odrednica menadžmenta, a treba se planirati i primjenjivati svjesno i kontinuirano u održivim granicama. Kanale komuniciranja treba birati pažljivo prema profilu hotela, strateskim ciljevima i ciljanim grupama. Kvalitetno je komuniciranje integralni dio kvalitete svake organizacije.

Sve je jaca potreba da se hoteli diferenciraju u svojoj ponudi prema sve zahtjevnijim gostima. Po... more Sve je jaca potreba da se hoteli diferenciraju u svojoj ponudi prema sve zahtjevnijim gostima. Pocetak 21.st. oznacio je novi trend - istaknuti modni kreatori angažiraju se u hotelskoj industriji na razlicite nacine - kao vlasnici, autori unutarnjeg uređenja ili kreatori određenih detalja. Doživljaj specificnog životnog stila postaje kompetitivna prednost za određenu zahtjevnu klijentelu.

Acta Turistica, 2009

Korporativna kultura je pojam koji obuhvaca zbir vjerovanja, ocekivanja i vrijednosti sto ih dije... more Korporativna kultura je pojam koji obuhvaca zbir vjerovanja, ocekivanja i vrijednosti sto ih dijeli vecina zaposlenih u poduzecu, te predstavlja

Tourism hospitality management, Dec 1, 2006

The national culture is a system of assumptions, values, norms and traditions shared by one natio... more The national culture is a system of assumptions, values, norms and traditions shared by one national group; the corporate culture is a system of rituals, behavior patters, norms and values shared by majority of employees in a company. Both cultures influence the style of management and communication with employees. The national culture influences the corporate culture, but in a long term, a corporate culture can also influence the national culture. Strong corporate cultures can suppress the national culture through the system of standardization of business operations, which in international companies is an element of brand identification and a competitive advantage. Global hotel companies which manage the hotels all over the world, face problems which derive from differences between their own corporate culture and national cultures of local staff. The efficiency of operations will depend on the way and skills in handling those problems. The influence of national and sometimes local cultures might have positive impact on creation of very successful hotel system of hotel service which often is well accepted on tourist market, but might also result with potential misunderstandings and even opposite effects. The paper surveys the elements of national cultures which might have impact on corporate cultures. The paper assumes that global hotel companies often face big cultural and social differences in certain destinations of their business interest. The model of survey are hotel corporate cultures in Croatian, European and world hotels and their corporations.

Turističko poslovanje, 2018

Tourism is the fastest growing phenomena, but not only from the economic point of view-all its as... more Tourism is the fastest growing phenomena, but not only from the economic point of view-all its aspects are changing fast in the permanent attempt to offer new experiences, create new travel motivators and reach new markets. That endeavour results in new tourist programmes which only few years ago were unthinkable. Those new ideas are actually the response to the clients' increasing request for new emotions and knowledge in search for weird, unusual and unique memories. Among many different possibilities, certain destinations recently organize the visit to cemeteries for groups or individuals with specific interests, and some even include it in the regular sightseeing. The analysis also shows that not all visits to cemeteries are for the identical reasons, that the motives can be classified and that such programmes represent added value to promotion of selected destinations. This paper deals with various types of cemetery visits, participants' profile in such tours and concludes with the recommendation for organization based on worldwide examples and experiences. Researching methodology involved analysis, synthesis, description and comparison.

Bridging tourism theory and practice, Oct 4, 2018

Acta Turistica, 2009

Tourism hospitality management, Dec 1, 2006

Turističko poslovanje, 2018