Dr. Aakanksha Singhal - Academia.edu (original) (raw)

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Papers by Dr. Aakanksha Singhal

Journal of Science and Technology Policy Management, 2018

Purpose In the current scenario, consumers are looking for the well-known brands having quality w... more Purpose In the current scenario, consumers are looking for the well-known brands having quality which satisfies their needs. Most people value the environment and belief to protect it. They are aware about the environmental problems, but it is not necessary that their purchasing should lie on this basis. There may be a difference between their attitude towards eco-friendly cosmetic products and the purchasing, which lies on some important factors such as product features, price, promotion and convenience to purchase. This paper aims to discuss the relationship between different age, education and income groups of female consumers with the attitude of female consumers towards green cosmetic products. This paper also highlights the purchasing of female consumers towards eco-friendly cosmetic products and the relationship of it with their attitude. Design/methodology/approach The sample of 100 female consumers from Delhi region has been taken. Statistics have been used with the help of...

International Journal of Environment, Ecology, Family and Urban Studies, 2019

There are number of stuff in mind of every female consumers and effect their decision to purchase... more There are number of stuff in mind of every female consumers and effect their decision to purchase any product. Although, the green cosmetic products are comparatively much beneficial for our environment and all the living species in this environment but in order to take decision about the purchase of any cosmetic product, they have to think a lot by take all the alternatives. In this study, the important alternatives which are cost, safety, performance, symbol and status and convenience are taken which collectively consist of consumer value positioning. The purpose of this study is to find whether the consumer value positioning impact on female consumers concern and by what extent. The sample of 425 female consumers was taken from Delhi-NCR region. Statistics have been used for analysis with the help of SPSS. The significance of this study is its uniqueness, as female concerns has been analyzed for green cosmetic product, and its effectiveness as multiple regression is used to analyze the impact of all the beneficial elements on female consumers concern. It has been found that consumer value positioning have an impact on female consumers for green cosmetic products. The other important point which has been explored is cost, which have a negative relationship with the female consumers i.e., the increase in the cost of green cosmetic products will negatively effect on them whereas the other beneficial elements (safety, performance, symbol and status and convenience) are positively related with them.

Indian Journal of Economics & Business, 2018

In the present era, the cosmetics are the part of life style which not only affects the skin but ... more In the present era, the cosmetics are the part of life style which not only affects the skin but the environment at large. Because of which many companies have introduced the cosmetic products which are eco friendly and trying to capture the market. But its awareness is an important factor which can hamper the brands, companies, society and environment. This paper is to check the awareness level of green marketing among the consumers. For this purpose, the samples of 66 female consumers of Delhi region have taken. Descriptive and inferential statistics have used with the help of SPSS. This paper highlights the relationship between different age, qualification and income groups of female consumers with the awareness level among them. It also found the major source of awareness and the de-motivating factors among female consumers for not choosing the green cosmetic products.

International Journal of Management Research & Review, 2015

Environmental problem is the biggest problem and have to solve to survive in this world because o... more Environmental problem is the biggest problem and have to solve to survive in this world because of which it is important to implement the green marketing concept. It is not a new concept and many countries have adopted this concept since many years. India is one of those countries who have started to explore more about this concept. This paper is concern about the importance of green marketing in India. Although many companies in India have adopted this but there are too many challenges because of which this concept is still blurred. So, this paper also describes the challenges of adopting green marketing concept.

Journal of Science and Technology Policy Management, 2018

Purpose In the current scenario, consumers are looking for the well-known brands having quality w... more Purpose In the current scenario, consumers are looking for the well-known brands having quality which satisfies their needs. Most people value the environment and belief to protect it. They are aware about the environmental problems, but it is not necessary that their purchasing should lie on this basis. There may be a difference between their attitude towards eco-friendly cosmetic products and the purchasing, which lies on some important factors such as product features, price, promotion and convenience to purchase. This paper aims to discuss the relationship between different age, education and income groups of female consumers with the attitude of female consumers towards green cosmetic products. This paper also highlights the purchasing of female consumers towards eco-friendly cosmetic products and the relationship of it with their attitude. Design/methodology/approach The sample of 100 female consumers from Delhi region has been taken. Statistics have been used with the help of...

International Journal of Environment, Ecology, Family and Urban Studies, 2019

There are number of stuff in mind of every female consumers and effect their decision to purchase... more There are number of stuff in mind of every female consumers and effect their decision to purchase any product. Although, the green cosmetic products are comparatively much beneficial for our environment and all the living species in this environment but in order to take decision about the purchase of any cosmetic product, they have to think a lot by take all the alternatives. In this study, the important alternatives which are cost, safety, performance, symbol and status and convenience are taken which collectively consist of consumer value positioning. The purpose of this study is to find whether the consumer value positioning impact on female consumers concern and by what extent. The sample of 425 female consumers was taken from Delhi-NCR region. Statistics have been used for analysis with the help of SPSS. The significance of this study is its uniqueness, as female concerns has been analyzed for green cosmetic product, and its effectiveness as multiple regression is used to analyze the impact of all the beneficial elements on female consumers concern. It has been found that consumer value positioning have an impact on female consumers for green cosmetic products. The other important point which has been explored is cost, which have a negative relationship with the female consumers i.e., the increase in the cost of green cosmetic products will negatively effect on them whereas the other beneficial elements (safety, performance, symbol and status and convenience) are positively related with them.

Indian Journal of Economics & Business, 2018

In the present era, the cosmetics are the part of life style which not only affects the skin but ... more In the present era, the cosmetics are the part of life style which not only affects the skin but the environment at large. Because of which many companies have introduced the cosmetic products which are eco friendly and trying to capture the market. But its awareness is an important factor which can hamper the brands, companies, society and environment. This paper is to check the awareness level of green marketing among the consumers. For this purpose, the samples of 66 female consumers of Delhi region have taken. Descriptive and inferential statistics have used with the help of SPSS. This paper highlights the relationship between different age, qualification and income groups of female consumers with the awareness level among them. It also found the major source of awareness and the de-motivating factors among female consumers for not choosing the green cosmetic products.

International Journal of Management Research & Review, 2015

Environmental problem is the biggest problem and have to solve to survive in this world because o... more Environmental problem is the biggest problem and have to solve to survive in this world because of which it is important to implement the green marketing concept. It is not a new concept and many countries have adopted this concept since many years. India is one of those countries who have started to explore more about this concept. This paper is concern about the importance of green marketing in India. Although many companies in India have adopted this but there are too many challenges because of which this concept is still blurred. So, this paper also describes the challenges of adopting green marketing concept.