Adi Brian Fikri - Academia.edu (original) (raw)

Papers by Adi Brian Fikri

Purpose: This study focuses on entrepreneurial intention among students. The purpose of this stud... more Purpose: This study focuses on entrepreneurial intention among students. The purpose of this study was to determine the factors that influence student entrepreneurship interest as a career orientation in an uncertain environmental situation. Design/methodology/approach: The statistical analysis method used is Structural Equation Modeling (SEM) where each is measured using several indicators, how uncertainty affects Career Orientation and Entrepreneurial Intentions. This research was conducted on students of the Management Study Program, Faculty of Economics and Business, Bhayangkara University, Greater Jakarta. This research was conducted by distributing questionnaires to 300 students using a simple random sampling method. Findings: The results of this study want to obtain a model that shows that uncertainty affects career orientation and student interest in entrepreneurship. Research limitations/implications: Future research is expected to explore the factors that influence student...

African Journal of Hospitality, Tourism and Leisure, 2019

Jurnal Abdidas, 2021

Ibu-ibu rumah tangga dengan sejumlah aktivitas keseharian, berperan penting dalam pertumbuhan dan... more Ibu-ibu rumah tangga dengan sejumlah aktivitas keseharian, berperan penting dalam pertumbuhan dan pendidikan anak anak. Seorang ibu membutuhkan energi yang besar untuk beraktivitas dan memotivasi seluruh anggota keluarga. Ibu rumah tangga juga diharapkan dapat mendukung ekonomi keluarga. Banyaknya tuntutan sebagai ibu rumah tangga dalam menyelaraskan kegiatan harian, maka seorang ibu harus kreatif. Kegiatan ini bermaksud memberikan pelatihan pembuatan bunga dari sabun, sehingga dari hasil kreativitas ini ibu-ibu rumah tangga dapat membantu perekonomian keluarga dan juga memotivasi ibu-ibu rumah tangga dalam meningkatkan kualitas diri. Kegiatan ini dilakukan pada kelompok PKK RW.014, Kelurahan Bintara Jaya, Kecamatan Bekasi Barat, Kota Bekasi dengan memberikan praktik pelatihan dari pengolahan bahan baku hingga pemasaran pada ibu-ibu rumah tangga yang menjadi peserta di dalam kegiatan ini. Kegiatan PKK menjadi ajang silaturahim dan berdampak positif dengan perluasan wawasan dari kaca...

Revista de Turism: Studii si Cercetari in Turism, 2019

Home industry-based businesses in the City of Bekasi began to emerge, one of which was the home i... more Home industry-based businesses in the City of Bekasi began to emerge, one of which was the home industry of s. home industry is one of the businesses that produce a that is made directly by someone's hand not by using a machine, so the quality of the product is maintained. This home industry produces s where each month will always vary in the amount of production depending on existing orders. Home The industry is located in Bekasi Timur housing Regency Rt 03 Rw 18 Kelurahan Cimuning Mustika Jaya District, Bekasi City. Based on the description in the background above, the formulation of the problem above, the purpose of this research is to find out what strategies should be carried out by puppet home industry. Primary data obtained from the object of research are business owners, employees, distributors and consumers of the home industry, they act as informants by means of direct interviews. And Secondary data is obtained by reading or recording existing data, namely data obt...

Laksa Tangerang is one of Tangerang's culinary specialties and has the potential to be develo... more Laksa Tangerang is one of Tangerang's culinary specialties and has the potential to be developed as one of the culinary tourism products in Tangerang considering that the tourism sector is one of the sector contributors of foreign exchange which is quite a large provider for regional and national development. This study aims to develop marketing strategies in an effort to develop Laksa Tangerang culinary tourism so that it can improve the quality and quantity of traditional culinary entrepreneurs in the city of Tangerang. By using primary data obtained from interviews and observations on culinary entrepreneurs and artisans, as well as secondary data from related institutions an IF / EF analysis and SWOT analysis were undertaken. Destination marketers face a new need to perfect and link their culinary experience branding and marketing strategies so as to capture great tourism market share. This means that non-traditional tourist destinations such as Tangerang, must make some effo...

Tujuan dari penulisan ini adalah untuk mengantisipasi ancaman finansial teknologi terhadap eksis... more Tujuan dari penulisan ini adalah untuk mengantisipasi ancaman finansial teknologi terhadap eksistensi industri perbankan di ndonesia, karena dewasa ini kemajuan technologi sudah tidak dapat dihindari lagi, hal ini dibuktikan dengan fenomena yang terjadi saat ini dimana Indonesia menjadi negara dengan salah satu masyarakat dengan pengguna internet terbesar di dunia. Metodologi yang dignakan adalah deskriptif kualitattif dengan menggambarkan atau melukiskan fakta-fakta, atau gejala yang terjadi saat ini terhadap pesatnya perkembangan financial teknologi dalam menyonsong era digitalisasi revolusi industry 4.0, khususnya dalam indutri perbankan. Hasilnya adalah perubahan manajemen merupakan suatu keharusan yang tidak bisa dielakkan bagi Industri ini agar tetap bertahan dalam persaingan . melalui pendekatannya memberikan petujuk dalam melakukan perubahan dengan menggunakan 3 pertanyaan : (1) “mengapa harus berubah ?”, (2)“ Apa yang harus berubah ?”, (3) “ Bagaimana melakukan...

International Journal of Scientific & Technology Research, 2020

Technology development brings a wide impact for community, especially for young generation. Techn... more Technology development brings a wide impact for community, especially for young generation. Technology provides both positive and negative impacts for young people in Indonesia, especially communication technology. The following is a review of a study that will reveal the impact litertur and dynamic behavior of the younger generation as a result of the development of social media in Indonesia. This study is expected to be a reference for subsequent studies on adolescent study and its dynamic

Solid State Technology, 2020

The aim of this studi is to development e-marketing strategies of Betawi Traditional Culinary Ent... more The aim of this studi is to development e-marketing strategies of Betawi Traditional Culinary Entrepreneurs by maximizing the use of social media to optimize the market opportunities. Research is qualitative; based on observations, literature studies and interviews with related parties. The study uses three stages, namely; Input method (useing IFAS / EFAS matrix dan weighting refers to the process of comparing systems that adopt the Process Hierarchy Analysis concept), adjustment method (using the Grand Strategy ) and Matrix of Quantitative Strategic Planning Matrix (QSPM) matrix is used as a tool to determine alternative strategies that are relevant to be applied. The three alternative strategies that can be implemented (based on implementation priorities referring to the QSPM matrix output); Joint venture, maintain tea exixting market and product development.

Jurnal Pengabdian kepada Masyarakat UBJ, 2021

The purpose of this Community Service Activity (PKM) is to provide introduction and computer trai... more The purpose of this Community Service Activity (PKM) is to provide introduction and computer training to orphans at the Bekasi Orphanage. Participants in this training are orphans from Junior High School (SMP) to Senior High School (SMA) level. This Community Service Activity (PKM) is a continuation of the previous PKM activities, namely the first is Simple Bookkeeping Training and Socialization on Introduction to Savings, and the next is Handicraft Training which is held at Rumah Yatim Bekasi. The method used in this training is theory and practice which is guided by a team of lecturers from the Faculty of Economics, University of Bhayangkara Jakarta Raya, and learners are given a module book as guide material in computer training. Through this activity, students can find out and understand about computers, especially Microsoft Office, to help with school work and other tasks in daily activities. The result of this training is that students understand the role of computers and the ...

Jurnal Ilmiah Manajemen Ubhara, 2021

Tujuan penelitian ini adalah untuk menganalisis model peningkatan keputusan konsumen melalui kual... more Tujuan penelitian ini adalah untuk menganalisis model peningkatan keputusan konsumen melalui kualitas produksi, harga dan food safety ikan asin Panimbang Provinsi Banten. Populasi dalam penelitian ini adalah seluruh karyawan yang bekerja pada usaha mikro, kecil dan menengah di Kecamatan Panimbang Provinsi Banten. Sampel yang digunakan dalam penelitian adalah purposive sampling dengan jumlah 95 orang. Penelitian ini menggunakan metode penelitian kuantitatif dengan analisis uji validitas, reliabilitas, normalitas, uji t, uji F dan koefisien determinasi. Keputusan konsumen dipengaruhi secara signifikan oleh kualitas produk. Rasa produk ikan asin lebih disukai dari pada warna, bau dan metode proses ikan asin. Keputusan konsumen dipengaruhi secara signifikan oleh Harga. Biaya pembelian bahan baku merupakan faktor penting bagi pengain apabila dibandingkan biaya tenaga kerja dan persaingan harga. Keputusan konsumen dipengaruhi secara signifikan oleh food safety. Tidak adanya label food saf...

Jurnal Kajian Ilmiah, 2021

The food crop sector has an important role for regions in Indonesia. Food plants can be a determi... more The food crop sector has an important role for regions in Indonesia. Food plants can be a determinant for an area in meeting the needs of the people in that area. In addition, the food crop sector, if developed, can become revenue for the region. This study aims to analyze the leading food plants in 35 districts / cities in Central Java Province. By using the location quotient (LQ) method and the Regional Specialization Index. The data used is time series data from 2014 to 2019 in 35 districts / cities in Central Java Province for food crops based on land area and production. The results obtained for the average LQ value of food crops based on land area, there are only 12 districts / cities which are the basis for superior food crops with Wonogiri Regency at the top. Meanwhile, based on the average LQ value based on production, only 11 districts / cities are the basis for superior food crops with Semarang Regency being the top. For the specialization index based on both land area an...

Jurnal Pengabdian kepada Masyarakat UBJ, 2020

The purpose of this activity is to educate PNS Pemkot Bekasi in entering the retirement prepara... more The purpose of this activity is to educate PNS Pemkot Bekasi in entering the retirement preparation period. The reason for the importance of this activity is that retirement age is a time when returning to the age category is unproductive, talking about retirement, which we think is a relaxed, pleasant time, a time free of rules for years. Some people are ready to face retirement, and some are not ready to face retirement. The thing that often happens is when someone is still actively working, forgetting or not thinking about preparation for retirement, both in terms of financial, health, and mental. What we will do after not working anymore must start thinking from now on, at least 2-3 years before retiring. The method used is conducting observations by making observations and systematic recording of the symptoms / phenomena that are investigated, how the phenomena that often occur among retirees, then determine the theme of service that is debriefing financial planning in enteri...

Jurnal Pengabdian kepada Masyarakat UBJ, 2020

Duta Bangsa College of Technology was established on March 3, 2007 in accordance with the Decree ... more Duta Bangsa College of Technology was established on March 3, 2007 in accordance with the Decree of the Minister of Education and Culture Number.34/D/0/2007 concerning the establishment of STT.Duta Bangsa. STT.Duta Bangsa is located in Kp. Pulokapuk RT 01 RW 05 Mekar Mukti Village Kec. North Cikarang Kab. Bekasi. Tel/Fax number: (021) 29082747. Permit of Higher Education: Minister of Education Decree No.2740/D/T/K-IV/2010. Minister of Education Decree No.2741/D/T/K-IV/2010. Decree of Minister of National Education No.2742/D/T/K-IV/2010. The problem faced by the Indonesian ambasadors foundation is the marketing problem, where they have to compete in fighting over a limited market niche with more and more competitors. Moreover, the market share to fight over the students who are nota bene is the X generation who are literate in the world of Information Technology, which certainly requires marketing to hit their hearts. Starting from this, we from the Faculty of Economics at Bhayangkar...

During the period 2006-2011, banks in Indonesia, particularly the National Private Bank, has expe... more During the period 2006-2011, banks in Indonesia, particularly the National Private Bank, has experienced a period of financial crisis and the aftermath of the financial crisis. Where the impact of the global financial crisis that helped determine the development of a national bank credit, in addition to financial factors the bank itself. It is known that the global financial crisis that hit Indonesia's banking sector and world financial crisis triggered by the emergence of the subprime mortgage crisis in the United States began in 2007. As a result, among other things, the banking sector credit expansion began braking, especially on long-term projects, foreign currency loans and consumer loans (Kompas, 2008). The purpose of this study was to analyze the influence of micro factors (DPK, Liquidity, Capital Ratio, BOPO, ROA) and macro factors (inflation, GDP, Exchange Rate) for credit in the Private Bank National Commercial Foreign Exchange. The results showed that DPK significant influence and positively related to credit, while liquidity is also affected significantly but negatively associated with lending on Public Private Foreign Exchange National Bank. So as to be able to increase lending, the bank should seek to increase thirdparty funds while still maintaining liquidity in order to function optimally in intermediary role.

Purpose: This study focuses on entrepreneurial intention among students. The purpose of this stud... more Purpose: This study focuses on entrepreneurial intention among students. The purpose of this study was to determine the factors that influence student entrepreneurship interest as a career orientation in an uncertain environmental situation. Design/methodology/approach: The statistical analysis method used is Structural Equation Modeling (SEM) where each is measured using several indicators, how uncertainty affects Career Orientation and Entrepreneurial Intentions. This research was conducted on students of the Management Study Program, Faculty of Economics and Business, Bhayangkara University, Greater Jakarta. This research was conducted by distributing questionnaires to 300 students using a simple random sampling method. Findings: The results of this study want to obtain a model that shows that uncertainty affects career orientation and student interest in entrepreneurship. Research limitations/implications: Future research is expected to explore the factors that influence student...

African Journal of Hospitality, Tourism and Leisure, 2019

Jurnal Abdidas, 2021

Ibu-ibu rumah tangga dengan sejumlah aktivitas keseharian, berperan penting dalam pertumbuhan dan... more Ibu-ibu rumah tangga dengan sejumlah aktivitas keseharian, berperan penting dalam pertumbuhan dan pendidikan anak anak. Seorang ibu membutuhkan energi yang besar untuk beraktivitas dan memotivasi seluruh anggota keluarga. Ibu rumah tangga juga diharapkan dapat mendukung ekonomi keluarga. Banyaknya tuntutan sebagai ibu rumah tangga dalam menyelaraskan kegiatan harian, maka seorang ibu harus kreatif. Kegiatan ini bermaksud memberikan pelatihan pembuatan bunga dari sabun, sehingga dari hasil kreativitas ini ibu-ibu rumah tangga dapat membantu perekonomian keluarga dan juga memotivasi ibu-ibu rumah tangga dalam meningkatkan kualitas diri. Kegiatan ini dilakukan pada kelompok PKK RW.014, Kelurahan Bintara Jaya, Kecamatan Bekasi Barat, Kota Bekasi dengan memberikan praktik pelatihan dari pengolahan bahan baku hingga pemasaran pada ibu-ibu rumah tangga yang menjadi peserta di dalam kegiatan ini. Kegiatan PKK menjadi ajang silaturahim dan berdampak positif dengan perluasan wawasan dari kaca...

Revista de Turism: Studii si Cercetari in Turism, 2019

Home industry-based businesses in the City of Bekasi began to emerge, one of which was the home i... more Home industry-based businesses in the City of Bekasi began to emerge, one of which was the home industry of s. home industry is one of the businesses that produce a that is made directly by someone's hand not by using a machine, so the quality of the product is maintained. This home industry produces s where each month will always vary in the amount of production depending on existing orders. Home The industry is located in Bekasi Timur housing Regency Rt 03 Rw 18 Kelurahan Cimuning Mustika Jaya District, Bekasi City. Based on the description in the background above, the formulation of the problem above, the purpose of this research is to find out what strategies should be carried out by puppet home industry. Primary data obtained from the object of research are business owners, employees, distributors and consumers of the home industry, they act as informants by means of direct interviews. And Secondary data is obtained by reading or recording existing data, namely data obt...

Laksa Tangerang is one of Tangerang's culinary specialties and has the potential to be develo... more Laksa Tangerang is one of Tangerang's culinary specialties and has the potential to be developed as one of the culinary tourism products in Tangerang considering that the tourism sector is one of the sector contributors of foreign exchange which is quite a large provider for regional and national development. This study aims to develop marketing strategies in an effort to develop Laksa Tangerang culinary tourism so that it can improve the quality and quantity of traditional culinary entrepreneurs in the city of Tangerang. By using primary data obtained from interviews and observations on culinary entrepreneurs and artisans, as well as secondary data from related institutions an IF / EF analysis and SWOT analysis were undertaken. Destination marketers face a new need to perfect and link their culinary experience branding and marketing strategies so as to capture great tourism market share. This means that non-traditional tourist destinations such as Tangerang, must make some effo...

Tujuan dari penulisan ini adalah untuk mengantisipasi ancaman finansial teknologi terhadap eksis... more Tujuan dari penulisan ini adalah untuk mengantisipasi ancaman finansial teknologi terhadap eksistensi industri perbankan di ndonesia, karena dewasa ini kemajuan technologi sudah tidak dapat dihindari lagi, hal ini dibuktikan dengan fenomena yang terjadi saat ini dimana Indonesia menjadi negara dengan salah satu masyarakat dengan pengguna internet terbesar di dunia. Metodologi yang dignakan adalah deskriptif kualitattif dengan menggambarkan atau melukiskan fakta-fakta, atau gejala yang terjadi saat ini terhadap pesatnya perkembangan financial teknologi dalam menyonsong era digitalisasi revolusi industry 4.0, khususnya dalam indutri perbankan. Hasilnya adalah perubahan manajemen merupakan suatu keharusan yang tidak bisa dielakkan bagi Industri ini agar tetap bertahan dalam persaingan . melalui pendekatannya memberikan petujuk dalam melakukan perubahan dengan menggunakan 3 pertanyaan : (1) “mengapa harus berubah ?”, (2)“ Apa yang harus berubah ?”, (3) “ Bagaimana melakukan...

International Journal of Scientific & Technology Research, 2020

Technology development brings a wide impact for community, especially for young generation. Techn... more Technology development brings a wide impact for community, especially for young generation. Technology provides both positive and negative impacts for young people in Indonesia, especially communication technology. The following is a review of a study that will reveal the impact litertur and dynamic behavior of the younger generation as a result of the development of social media in Indonesia. This study is expected to be a reference for subsequent studies on adolescent study and its dynamic

Solid State Technology, 2020

The aim of this studi is to development e-marketing strategies of Betawi Traditional Culinary Ent... more The aim of this studi is to development e-marketing strategies of Betawi Traditional Culinary Entrepreneurs by maximizing the use of social media to optimize the market opportunities. Research is qualitative; based on observations, literature studies and interviews with related parties. The study uses three stages, namely; Input method (useing IFAS / EFAS matrix dan weighting refers to the process of comparing systems that adopt the Process Hierarchy Analysis concept), adjustment method (using the Grand Strategy ) and Matrix of Quantitative Strategic Planning Matrix (QSPM) matrix is used as a tool to determine alternative strategies that are relevant to be applied. The three alternative strategies that can be implemented (based on implementation priorities referring to the QSPM matrix output); Joint venture, maintain tea exixting market and product development.

Jurnal Pengabdian kepada Masyarakat UBJ, 2021

The purpose of this Community Service Activity (PKM) is to provide introduction and computer trai... more The purpose of this Community Service Activity (PKM) is to provide introduction and computer training to orphans at the Bekasi Orphanage. Participants in this training are orphans from Junior High School (SMP) to Senior High School (SMA) level. This Community Service Activity (PKM) is a continuation of the previous PKM activities, namely the first is Simple Bookkeeping Training and Socialization on Introduction to Savings, and the next is Handicraft Training which is held at Rumah Yatim Bekasi. The method used in this training is theory and practice which is guided by a team of lecturers from the Faculty of Economics, University of Bhayangkara Jakarta Raya, and learners are given a module book as guide material in computer training. Through this activity, students can find out and understand about computers, especially Microsoft Office, to help with school work and other tasks in daily activities. The result of this training is that students understand the role of computers and the ...

Jurnal Ilmiah Manajemen Ubhara, 2021

Tujuan penelitian ini adalah untuk menganalisis model peningkatan keputusan konsumen melalui kual... more Tujuan penelitian ini adalah untuk menganalisis model peningkatan keputusan konsumen melalui kualitas produksi, harga dan food safety ikan asin Panimbang Provinsi Banten. Populasi dalam penelitian ini adalah seluruh karyawan yang bekerja pada usaha mikro, kecil dan menengah di Kecamatan Panimbang Provinsi Banten. Sampel yang digunakan dalam penelitian adalah purposive sampling dengan jumlah 95 orang. Penelitian ini menggunakan metode penelitian kuantitatif dengan analisis uji validitas, reliabilitas, normalitas, uji t, uji F dan koefisien determinasi. Keputusan konsumen dipengaruhi secara signifikan oleh kualitas produk. Rasa produk ikan asin lebih disukai dari pada warna, bau dan metode proses ikan asin. Keputusan konsumen dipengaruhi secara signifikan oleh Harga. Biaya pembelian bahan baku merupakan faktor penting bagi pengain apabila dibandingkan biaya tenaga kerja dan persaingan harga. Keputusan konsumen dipengaruhi secara signifikan oleh food safety. Tidak adanya label food saf...

Jurnal Kajian Ilmiah, 2021

The food crop sector has an important role for regions in Indonesia. Food plants can be a determi... more The food crop sector has an important role for regions in Indonesia. Food plants can be a determinant for an area in meeting the needs of the people in that area. In addition, the food crop sector, if developed, can become revenue for the region. This study aims to analyze the leading food plants in 35 districts / cities in Central Java Province. By using the location quotient (LQ) method and the Regional Specialization Index. The data used is time series data from 2014 to 2019 in 35 districts / cities in Central Java Province for food crops based on land area and production. The results obtained for the average LQ value of food crops based on land area, there are only 12 districts / cities which are the basis for superior food crops with Wonogiri Regency at the top. Meanwhile, based on the average LQ value based on production, only 11 districts / cities are the basis for superior food crops with Semarang Regency being the top. For the specialization index based on both land area an...

Jurnal Pengabdian kepada Masyarakat UBJ, 2020

The purpose of this activity is to educate PNS Pemkot Bekasi in entering the retirement prepara... more The purpose of this activity is to educate PNS Pemkot Bekasi in entering the retirement preparation period. The reason for the importance of this activity is that retirement age is a time when returning to the age category is unproductive, talking about retirement, which we think is a relaxed, pleasant time, a time free of rules for years. Some people are ready to face retirement, and some are not ready to face retirement. The thing that often happens is when someone is still actively working, forgetting or not thinking about preparation for retirement, both in terms of financial, health, and mental. What we will do after not working anymore must start thinking from now on, at least 2-3 years before retiring. The method used is conducting observations by making observations and systematic recording of the symptoms / phenomena that are investigated, how the phenomena that often occur among retirees, then determine the theme of service that is debriefing financial planning in enteri...

Jurnal Pengabdian kepada Masyarakat UBJ, 2020

Duta Bangsa College of Technology was established on March 3, 2007 in accordance with the Decree ... more Duta Bangsa College of Technology was established on March 3, 2007 in accordance with the Decree of the Minister of Education and Culture Number.34/D/0/2007 concerning the establishment of STT.Duta Bangsa. STT.Duta Bangsa is located in Kp. Pulokapuk RT 01 RW 05 Mekar Mukti Village Kec. North Cikarang Kab. Bekasi. Tel/Fax number: (021) 29082747. Permit of Higher Education: Minister of Education Decree No.2740/D/T/K-IV/2010. Minister of Education Decree No.2741/D/T/K-IV/2010. Decree of Minister of National Education No.2742/D/T/K-IV/2010. The problem faced by the Indonesian ambasadors foundation is the marketing problem, where they have to compete in fighting over a limited market niche with more and more competitors. Moreover, the market share to fight over the students who are nota bene is the X generation who are literate in the world of Information Technology, which certainly requires marketing to hit their hearts. Starting from this, we from the Faculty of Economics at Bhayangkar...

During the period 2006-2011, banks in Indonesia, particularly the National Private Bank, has expe... more During the period 2006-2011, banks in Indonesia, particularly the National Private Bank, has experienced a period of financial crisis and the aftermath of the financial crisis. Where the impact of the global financial crisis that helped determine the development of a national bank credit, in addition to financial factors the bank itself. It is known that the global financial crisis that hit Indonesia's banking sector and world financial crisis triggered by the emergence of the subprime mortgage crisis in the United States began in 2007. As a result, among other things, the banking sector credit expansion began braking, especially on long-term projects, foreign currency loans and consumer loans (Kompas, 2008). The purpose of this study was to analyze the influence of micro factors (DPK, Liquidity, Capital Ratio, BOPO, ROA) and macro factors (inflation, GDP, Exchange Rate) for credit in the Private Bank National Commercial Foreign Exchange. The results showed that DPK significant influence and positively related to credit, while liquidity is also affected significantly but negatively associated with lending on Public Private Foreign Exchange National Bank. So as to be able to increase lending, the bank should seek to increase thirdparty funds while still maintaining liquidity in order to function optimally in intermediary role.