Felix Adu-Poku - Academia.edu (original) (raw)

Papers by Felix Adu-Poku

Journal of Radio & Audio Media, 2022

European Journal of Business and Management, 2016

This study examined motivation factors that contributes to sales force motivation of independent ... more This study examined motivation factors that contributes to sales force motivation of independent insurance sales force in the Central Region. The descriptive survey design was used for the research. The census sampling method was employed and data was obtained through self-administered questionnaires to 146 independent sales force of insurance companies in the Central region with regional office in Cape Coast. Correlation and multiple regression techniques were used to examine the relationships between motivation factors such as recognition, opportunity for promotion, job security, job satisfaction, role clarity and organizational work settings and sales force motivation. The results revealed a strong positive relationship between recognition, opportunity for promotion, job security, role clarity, organization work settings and motivation. The results further revealed that job security was as the most significant factor, followed by opportunity for promotion and recognition respec...

New Media and Mass Communication

The paper investigated into the radio listenership among the elite in Cape Coast Metropolis (CCM)... more The paper investigated into the radio listenership among the elite in Cape Coast Metropolis (CCM) . The study employed the descriptive cross-sectional survey design. The population of the study comprised 379 elite from the public and the private sectors. Stratified and simple random sampling techniques were employed to select respondents from the various strata and to administer self administered survey questionnaire. Quantitative data collected was analysed with descriptive statistics and inferential statistics such as frequencies, percentages, means, standard deviations, and one - way analysis. The study found that majority of elite listeners of radio in CCM were 20-25 years, males, government employees and first-degree holders. The best three radio stations in CCM were Atlantic Fm, Cape FM, and Eagle FM. The major programme of interest to listeners of radio in CCM was the morning show. Respondents in CCM listened to the radio more in the morning and evening (before work and after work) as compared to during working hours. The level of satisfaction for radio in CCM by respondents was very good; however, they also listened to other radio stations outside CCM largely from Accra, for which respondents’ level of satisfaction was rather excellent. It was therefore recommended that management of radio stations in CCM continue to partner with radio stations in Accra for broadcasting their major news; and introduce new and interesting programmes to capture and retain listeners during working hours and for listeners within the age bracket of 41 and above. Keywords: Radio, Listenership, Elite, Metropolis, Programmes and Factors DOI: 10.7176/NMMC/94-03 Publication date: December 31 st 2020

New Media and Mass Communication

The paper investigated into the radio listenership among the elite in Cape Coast Metropolis (CCM)... more The paper investigated into the radio listenership among the elite in Cape Coast Metropolis (CCM) . The study employed the descriptive cross-sectional survey design. The population of the study comprised 379 elite from the public and the private sectors. Stratified and simple random sampling techniques were employed to select respondents from the various strata and to administer self administered survey questionnaire. Quantitative data collected was analysed with descriptive statistics and inferential statistics such as frequencies, percentages, means, standard deviations, and one - way analysis. The study found that majority of elite listeners of radio in CCM were 20-25 years, males, government employees and first-degree holders. The best three radio stations in CCM were Atlantic Fm, Cape FM, and Eagle FM. The major programme of interest to listeners of radio in CCM was the morning show. Respondents in CCM listened to the radio more in the morning and evening (before work and after work) as compared to during working hours. The level of satisfaction for radio in CCM by respondents was very good; however, they also listened to other radio stations outside CCM largely from Accra, for which respondents’ level of satisfaction was rather excellent. It was therefore recommended that management of radio stations in CCM continue to partner with radio stations in Accra for broadcasting their major news; and introduce new and interesting programmes to capture and retain listeners during working hours and for listeners within the age bracket of 41 and above. Keywords: Radio, Listenership, Elite, Metropolis, Programmes and Factors DOI: 10.7176/NMMC/94-03 Publication date: December 31 st 2020

Journal of Radio & Audio Media, 2022

European Journal of Business and Management, 2016

This study examined motivation factors that contributes to sales force motivation of independent ... more This study examined motivation factors that contributes to sales force motivation of independent insurance sales force in the Central Region. The descriptive survey design was used for the research. The census sampling method was employed and data was obtained through self-administered questionnaires to 146 independent sales force of insurance companies in the Central region with regional office in Cape Coast. Correlation and multiple regression techniques were used to examine the relationships between motivation factors such as recognition, opportunity for promotion, job security, job satisfaction, role clarity and organizational work settings and sales force motivation. The results revealed a strong positive relationship between recognition, opportunity for promotion, job security, role clarity, organization work settings and motivation. The results further revealed that job security was as the most significant factor, followed by opportunity for promotion and recognition respec...

New Media and Mass Communication

The paper investigated into the radio listenership among the elite in Cape Coast Metropolis (CCM)... more The paper investigated into the radio listenership among the elite in Cape Coast Metropolis (CCM) . The study employed the descriptive cross-sectional survey design. The population of the study comprised 379 elite from the public and the private sectors. Stratified and simple random sampling techniques were employed to select respondents from the various strata and to administer self administered survey questionnaire. Quantitative data collected was analysed with descriptive statistics and inferential statistics such as frequencies, percentages, means, standard deviations, and one - way analysis. The study found that majority of elite listeners of radio in CCM were 20-25 years, males, government employees and first-degree holders. The best three radio stations in CCM were Atlantic Fm, Cape FM, and Eagle FM. The major programme of interest to listeners of radio in CCM was the morning show. Respondents in CCM listened to the radio more in the morning and evening (before work and after work) as compared to during working hours. The level of satisfaction for radio in CCM by respondents was very good; however, they also listened to other radio stations outside CCM largely from Accra, for which respondents’ level of satisfaction was rather excellent. It was therefore recommended that management of radio stations in CCM continue to partner with radio stations in Accra for broadcasting their major news; and introduce new and interesting programmes to capture and retain listeners during working hours and for listeners within the age bracket of 41 and above. Keywords: Radio, Listenership, Elite, Metropolis, Programmes and Factors DOI: 10.7176/NMMC/94-03 Publication date: December 31 st 2020

New Media and Mass Communication

The paper investigated into the radio listenership among the elite in Cape Coast Metropolis (CCM)... more The paper investigated into the radio listenership among the elite in Cape Coast Metropolis (CCM) . The study employed the descriptive cross-sectional survey design. The population of the study comprised 379 elite from the public and the private sectors. Stratified and simple random sampling techniques were employed to select respondents from the various strata and to administer self administered survey questionnaire. Quantitative data collected was analysed with descriptive statistics and inferential statistics such as frequencies, percentages, means, standard deviations, and one - way analysis. The study found that majority of elite listeners of radio in CCM were 20-25 years, males, government employees and first-degree holders. The best three radio stations in CCM were Atlantic Fm, Cape FM, and Eagle FM. The major programme of interest to listeners of radio in CCM was the morning show. Respondents in CCM listened to the radio more in the morning and evening (before work and after work) as compared to during working hours. The level of satisfaction for radio in CCM by respondents was very good; however, they also listened to other radio stations outside CCM largely from Accra, for which respondents’ level of satisfaction was rather excellent. It was therefore recommended that management of radio stations in CCM continue to partner with radio stations in Accra for broadcasting their major news; and introduce new and interesting programmes to capture and retain listeners during working hours and for listeners within the age bracket of 41 and above. Keywords: Radio, Listenership, Elite, Metropolis, Programmes and Factors DOI: 10.7176/NMMC/94-03 Publication date: December 31 st 2020