Arif Afendi - Academia.edu (original) (raw)
Papers by Arif Afendi
Journal of Digital Marketing and Halal Industry, Oct 30, 2020
In this modern era, many companies produce fashion products labeled halal to increase sales value... more In this modern era, many companies produce fashion products labeled halal to increase sales value and increase public awareness about the importance of buying products tagged halal according to religious law. This study aims to examine the effect of halal certification, halal awareness and product knowledge on purchasing decisions for halal fashion products and provide a perspective on the importance of using halal products in society. This article type of research is quantitative; this journal's research data were obtained from 100 respondents who used halal fashion products in Semarang. The research data were analyzed using multiple linear regression. This article's research shows that halal certification has a positive but insignificant effect on fashion products' purchasing decisions labeled halal. Halal awareness has a positive and significant impact on product purchasing decisions. Product knowledge also has a positive and significant effect on purchasing decisions.
The purpose of this research is to analyze the impact of green perceived value and green perceive... more The purpose of this research is to analyze the impact of green perceived value and green perceived quality to the green trust, and green perceived value, green perceived quality and green trust to the green purchase behavior. This research was a quantitative and used structural equation model (SEM). The data in this research was primary data with 100 respondents as a sample who used Philips LED lighting in Semarang. The sampling techniques was non probability sampling. The result of the research shows that : There were positive and significant effect of green perceived value and green perceived quality to green trust. Green trust has positive and significant effect to green green purchase behavior. Another result shows green perceived value and green perceived quality have positive and significant effect to green purchase behavior
Purpose This research aims to analyze the influence of the Revenue Sharing Fund, General Allocati... more Purpose This research aims to analyze the influence of the Revenue Sharing Fund, General Allocation Fund, Special Allocation Fund, and Village Fund on the level of Human Development Index in 18 Districts in West Java Province in 2015-2018. Method The data used in this study were secondary. The Revenue Sharing Fund, General Allocation Fund, Special Allocation Fund, and Village Fund are obtained from the Central Government Financial Report from the Ministry of Finance. Meanwhile, the human development index data were obtained from the Central Bureau of Statistics (BPS). The data were analyzed using multiple linear regressions. Result The results showed that the revenue sharing fund had a positive and significant effect on the Human Development Index, the general allocation fund had a negative and significant effect on the human development index, the special allocation fund had a positive but insignificant effect on the human development index, while the village fund had a negative an...
The research aims to determine of the effect of Office Channeling, Financing to Deposit Ratio (FD... more The research aims to determine of the effect of Office Channeling, Financing to Deposit Ratio (FDR), Non-Performing Financing (NPF), and BI Rate on the total assets of sharia business units in 2014-2019. The research approach used is a quantitative. The data used is data in the form of time series obtained from sharia banking statistics reports published by the Financial Services Authority and BI Rate from Indonesian Banks. The population in this study are all sharia business units in Indonesia. The sample used was 60 data from October 2014 to September 2019. This study used multiple regression analysis that was processed through the SPSS 16.0 program.The results of hypothesis testing show that partially office channeling has a positive and significants effect with a regression value of 91,444. FDR has a negative but not significants effect with a regression value of -224,687. NPF has a negatice and significants effect with a regression value of -11559,375. And the BI Rate has a pos...
Abstract: This research aims to analyze the impact of spiritual well-being and religious commitme... more Abstract: This research aims to analyze the impact of spiritual well-being and religious commitment on customer satisfaction. And spiritual well-being, religious commitment, and customer satisfaction to customer loyalty. This research was quantitative with multiple linear regression. The data in this research was primary data with 165 banking customers. The sampling technique was non-probability sampling. The result of the research shows that There was a positive and significant effect of spiritual well-being and religious commitment to customer satisfaction. In addition, customer satisfaction has a positive and significant effect on customer loyalty. Another result shows spiritual well-being and religious commitment have a positive and significant effect on customer loyalty. This study provides information to sharia bank management to pay attention to religious and non-religious factors. For example, social, economic, educational, environmental, cultural factors, the magnitude of p...
The purpose of this research is to test the effect of experiental marketing and service quality o... more The purpose of this research is to test the effect of experiental marketing and service quality on customer satisfaction and customer loyalty . The type of research used is quantitative research using the Structural Equation Model (SEM) method. The data in this study was primary data with 100 respondents of mandiri syaria bank (BSM) Semarang . The results of this study show that there is a positive and significant effect of experiental marketing and servic quality on customer satisfaction . The effect of the service quality on customer loyalty is positive and significant. The effect of customer loyalty is positive and significant while the effect of experiental marketing to customer loyalty is positive but not significant. Keywords: experiental marketing, service quality, customer loyalty, customer satisfaction
Journal of Digital Marketing and Halal Industry, Oct 30, 2020
In this modern era, many companies produce fashion products labeled halal to increase sales value... more In this modern era, many companies produce fashion products labeled halal to increase sales value and increase public awareness about the importance of buying products tagged halal according to religious law. This study aims to examine the effect of halal certification, halal awareness and product knowledge on purchasing decisions for halal fashion products and provide a perspective on the importance of using halal products in society. This article type of research is quantitative; this journal's research data were obtained from 100 respondents who used halal fashion products in Semarang. The research data were analyzed using multiple linear regression. This article's research shows that halal certification has a positive but insignificant effect on fashion products' purchasing decisions labeled halal. Halal awareness has a positive and significant impact on product purchasing decisions. Product knowledge also has a positive and significant effect on purchasing decisions.
The purpose of this research is to analyze the impact of green perceived value and green perceive... more The purpose of this research is to analyze the impact of green perceived value and green perceived quality to the green trust, and green perceived value, green perceived quality and green trust to the green purchase behavior. This research was a quantitative and used structural equation model (SEM). The data in this research was primary data with 100 respondents as a sample who used Philips LED lighting in Semarang. The sampling techniques was non probability sampling. The result of the research shows that : There were positive and significant effect of green perceived value and green perceived quality to green trust. Green trust has positive and significant effect to green green purchase behavior. Another result shows green perceived value and green perceived quality have positive and significant effect to green purchase behavior
Purpose This research aims to analyze the influence of the Revenue Sharing Fund, General Allocati... more Purpose This research aims to analyze the influence of the Revenue Sharing Fund, General Allocation Fund, Special Allocation Fund, and Village Fund on the level of Human Development Index in 18 Districts in West Java Province in 2015-2018. Method The data used in this study were secondary. The Revenue Sharing Fund, General Allocation Fund, Special Allocation Fund, and Village Fund are obtained from the Central Government Financial Report from the Ministry of Finance. Meanwhile, the human development index data were obtained from the Central Bureau of Statistics (BPS). The data were analyzed using multiple linear regressions. Result The results showed that the revenue sharing fund had a positive and significant effect on the Human Development Index, the general allocation fund had a negative and significant effect on the human development index, the special allocation fund had a positive but insignificant effect on the human development index, while the village fund had a negative an...
The research aims to determine of the effect of Office Channeling, Financing to Deposit Ratio (FD... more The research aims to determine of the effect of Office Channeling, Financing to Deposit Ratio (FDR), Non-Performing Financing (NPF), and BI Rate on the total assets of sharia business units in 2014-2019. The research approach used is a quantitative. The data used is data in the form of time series obtained from sharia banking statistics reports published by the Financial Services Authority and BI Rate from Indonesian Banks. The population in this study are all sharia business units in Indonesia. The sample used was 60 data from October 2014 to September 2019. This study used multiple regression analysis that was processed through the SPSS 16.0 program.The results of hypothesis testing show that partially office channeling has a positive and significants effect with a regression value of 91,444. FDR has a negative but not significants effect with a regression value of -224,687. NPF has a negatice and significants effect with a regression value of -11559,375. And the BI Rate has a pos...
Abstract: This research aims to analyze the impact of spiritual well-being and religious commitme... more Abstract: This research aims to analyze the impact of spiritual well-being and religious commitment on customer satisfaction. And spiritual well-being, religious commitment, and customer satisfaction to customer loyalty. This research was quantitative with multiple linear regression. The data in this research was primary data with 165 banking customers. The sampling technique was non-probability sampling. The result of the research shows that There was a positive and significant effect of spiritual well-being and religious commitment to customer satisfaction. In addition, customer satisfaction has a positive and significant effect on customer loyalty. Another result shows spiritual well-being and religious commitment have a positive and significant effect on customer loyalty. This study provides information to sharia bank management to pay attention to religious and non-religious factors. For example, social, economic, educational, environmental, cultural factors, the magnitude of p...
The purpose of this research is to test the effect of experiental marketing and service quality o... more The purpose of this research is to test the effect of experiental marketing and service quality on customer satisfaction and customer loyalty . The type of research used is quantitative research using the Structural Equation Model (SEM) method. The data in this study was primary data with 100 respondents of mandiri syaria bank (BSM) Semarang . The results of this study show that there is a positive and significant effect of experiental marketing and servic quality on customer satisfaction . The effect of the service quality on customer loyalty is positive and significant. The effect of customer loyalty is positive and significant while the effect of experiental marketing to customer loyalty is positive but not significant. Keywords: experiental marketing, service quality, customer loyalty, customer satisfaction