Ahmad Rifani - Academia.edu (original) (raw)
Papers by Ahmad Rifani
JWM: Jurnal Wawasan Manajemen, 2016
This study to identify and analyze the influence of the dead celebrity endorser is measured throu... more This study to identify and analyze the influence of the dead celebrity endorser is measured through expertise, trustworthines, attractiveness, reputation, hero and devoted admirer on decision purchasing, brand image and brand personality KukuBima Ener-G Mbah Maridjan. Methods of data collection in this study using questionnaires with 100 consumers KukuBima Ener-G as a sample. Measurement of variables using techniques Likert Scale. Determine the effect of variables using a statistical technique Structural Equation Modeling with Partial Least Square (PLS) were processed with the SmartPlS program.The results of this study indicate that dead celebrity endorser influence significantly on purchasing decisions, brand image and brand personality KukuBima Ener-G Mbah Maridjan. The results also show that brand image and brand personality KukuBima Ener-G influence significantly on purchasing decisions. Keywords : dead celebrity
The purpose of this research was to analyze how the Financial Literacy of the Jukung Craftsmencom... more The purpose of this research was to analyze how the Financial Literacy of the Jukung Craftsmencommunity in Barito Kuala Regency utilized Financial Technology in running business so as toform a resilient Jukung Craftsmen community in Barito Kuala Regency.The research approach used Schutz's phenomenology and determined the Jukung industrycraftsmen in Pulau Sugara village, Barito Kuala Regency, as informants.The results showed that Jukungcra ftsmen in Barito Kuala Regency in managing finances had nogood understanding about Financial Technology but in their daily lives they used FinancialTechnology to facilitate various financial transactions.The resilience of the Jukung craftsmen in the Barito Kuala Regency was manifested in severalattitudes: wholeheartedly accepted every calamity that hit business, be steadfast and patient inmaintaining the business in which they were involved, did not give up easily, a confidence thatthere must be an ease after difficulty, did not consider compet...
The tight competition in the hospital services industry requires each of these service providers ... more The tight competition in the hospital services industry requires each of these service providers to fix the services they provide to consumers. The hospital as a service provider must understand the expectations and desires of consumers well so that in the end the hospital will be able to provide services expected by consumers, this will certainly have an impact on the brand of the hospital itself. A brand makes it possible for hospitals to compete in the sale of products or services and shows the proportion of the value of its business strategy, therefore it is strategically very important to develop, filter and improve the brand of a product or service. This study focuses on analyzing the influence of brand equity variables on service purchase decisions, analyzing the influence of brand awareness on service purchase decisions, analyzing the influence of brand associations on service purchase decisions, analyzing the effect of perceived quality on service purchase decisions, and an...
This research was done at non-profit companies. Whereas, there was limitation number of research ... more This research was done at non-profit companies. Whereas, there was limitation number of research that connecting with non-profit company. The aim of this research were to describe non-profit strategic typology that was used by hospitals in Banjarmasin, to know environment dynamic variable as moderator in the influence of strategic planning and operational planning toward non-profit company's performance, based on balanced scorecard approach. This research was kind of explanatory research, defines as the research that explains correlation between variables and tests the hypothesis. The population is people who work in hospital and get involves in strategic planning arranger and operational planning at each hospitals in Banjarmasin. Census sampling technique was used in this research, which were resulted 60 peoples as respondent. Hypothesis was tested by Moderated Regression Analysis (MR4). The result of this research showed five in eight hospitals have been implicating non-profit...
JWM: Jurnal Wawasan Manajemen, 2019
Nowadays, banks are actively using twitter in order to maintain relationships with customers. Unf... more Nowadays, banks are actively using twitter in order to maintain relationships with customers. Unfortunately, the trend of using social media as Relationship Maintenance Strategy (RMS) for the banking industry is not supported by adequate research in the realm of marketing public relation science. Positivity, openness, task sharing, networking, access, and assurance are six dimensions that can be used to measure the application of RMS through twitter. Thus, this research aims to analyze whether there are differences in the implementation of RMS in the Indonesia Banking Industry through content analysis of its offi cial twitter. The banks that will be further investigated are the three top banks belonging to Indonesia Bank Loyalty Index (IBLI) and Most Followed Bank (MFB). Research fi ndings resulted Banks belonging to IBLI and MFB group has a different level implementation of RMS through twitter. The overall level of implementation ...
JWM: Jurnal Wawasan Manajemen, 2018
The purpose of this research is to know the effect of afters-sales service based on chicken farmi... more The purpose of this research is to know the effect of afters-sales service based on chicken farming technique (X1) and loyalty reward program (X2) as independent variable to customer satisfaction (Y1) in shaping customer loyalty (Y2) animal feed in Kalimantan as dependent variable. The method used in this research is to collect the data with the questionnaire survey technical to the livestock feed customer in Kalimantan Island. Determination of the research sample using non-probability sampling method of purposive sampling type with the criteria has been purchasing feed for more than 3 years, have felt the benefits of the company and have farm broiler, laying hens, ducks. The measurement of variables using the bipolar adjective scale of perfection of the semantic scale with the two extreme categories "strongly disagree (1)" and "strongly agree (10)". Survey data for variables X1, X2, to Y1 and Y2 are then analyzed by Structural Equation Modeling method using AMOS...
T his research was aimed at examining and analyzing the effect of brand awareness, brand loyalty,... more T his research was aimed at examining and analyzing the effect of brand awareness, brand loyalty, perceived quality, brand image on the consumers’ purchasing decisions on the Honda Scoopy Matic Motorcycle at Honda Dealers in Banjarmasin. T his research was conducted on the basis of used the quantitative approach, by using questionnaires distributed to 200 respondents; and the units of analysis were consumers who have purchased a Honda Scoopy Matic Motorcycle in Banjarmasin. Data were analyzed by the use of Structural Equation Model (SEM). T he results of research showed that Brand Loyalty and Perceived Quality effected significantly to Consumers’ purchasing decisions, while Brand Awareness and Brand Image did not affect Consumers’purchasing decisions.
JWM: Jurnal Wawasan Manajemen, 2016
This research aimed to identify and analyze the influence of cultural factors (X1), so... more This research aimed to identify and analyze the influence of cultural factors (X1), social class (X2), attitude (X3), personality (X4), and perception (X5) simultaneously and partially on purchasing decisions of sasirangan cloth in the Municipality of Banjarmasin. The research was conducted using the Analysis Method i.e. Statistical Descriptive Analysis Methods used to generatean overview of the data that has been collected; Multiple Regression Analysis used to find the influence of the independent variable (X) on the dependent variable (Y) either simultaneously or partially; and Classical Assumption Test by using Ordinary Least Square (OLS) in order to get unbiased and efficient estimation values from multiple linear regression equation. The hypothesis testing was conducted by using the F test to examine the simultaneous effect of independent variable on dependent variable. The hypothesis testing was also done by using the T test to determine the effe...
The purpose s of this study are (1) to know and analyze the influence of religious values, qualit... more The purpose s of this study are (1) to know and analyze the influence of religious values, quality of service, promotion, and trust simultaneously against the decision of becoming customer of Bank Syariah in Banjarmasin, (2) to find out and to analyze the influence of religious values against the decision of customer of Bank Syariah in Banjarmasin, (3) to identify and to analyze the effect of quality of service to customer of Bank Syaria decision in Banjarmasin, (4) determine and analyze the effect of promotions to decision of customer of Bank Syariah in Banjarmasin, (5) to determine and to analyze the effect s of confidence in the decision of customer of Bank Syariah in Banjarmasin. This study used non-probability sampling and purposive sampling techniques, by taking sample s of 100 respondents who became customers of Bank BPD Kalsel Syariah, Bank Syariah Mandiri, Bank BRI Syariah and Bank BNI Syariah, of which 25 persons were taken of each bank as samples. This research was descri...
Restaurant Business
In the face of the increasingly competitive market competition, retail marketing strategies are e... more In the face of the increasingly competitive market competition, retail marketing strategies are essential in maximizing customer satisfaction and loyalty, which are essential in increasing the likelihood of repurchase intentions. This study aims at identifying customer characteristics and determining customer perceptions in hypermarket company marketing strategy, satisfaction, loyalty in increasing repurchase intention as well as retail marketing strategy that is the basis in creating loyalty. Data analysis was by Confirmation Factor Analysis, SEM-PLS and Biplot. Findings indicate that the characteristics of hypermarket customers include individuals aged 18-29 years, married, unmarried, undergraduate, middle-income, and private employee. The dominant factor affecting loyalty is the quality of retail service. The retail mix strategy of hypermarkets in Banjarmasin is predicted not to affect loyalty, while effective customer loyalty directly affects repurchase intention.
JABE (Journal of Applied Business and Economic)
JWM (Jurnal Wawasan Manajemen)
This study aims to determine (i) Internal environmental factors and weaknesses, (ii) determine fa... more This study aims to determine (i) Internal environmental factors and weaknesses, (ii) determine factors of external environmental into opportunities and threats in the depvelopment of marine ecotourism in Kotabaru district, and (iii) appropriate strategic alternatives in the development of marine ecotourism in Kotabaru districtThis study use destriptive method with qualitative approach. Purposive sampling technique in use to select the sample of 60 tourism and 40 local people who were in Kotabaru district. Data analysis used IFAS, EFAS, SFAS and SWOT analysis.The result showed that factors of internal environment which became the strength in the development of ecotourism of Kotabaru district are very interesting tourism attraction. It can be seen from natural conditions which are still beautiful, and natural. It is free from pollution and noise, and has very beautiful coral reefs and sea plants, and it is spported by the attitude of local people whoare very friendly and open to touri...
Journal Prestasi, Jun 1, 2012
JWM (Jurnal Wawasan Manajemen)
The purpose of this research were to analyze and to find out the effect of cigarette displays to ... more The purpose of this research were to analyze and to find out the effect of cigarette displays to unplanned purchases and brand switching at traditional outlets.This research used Non Probability Sampling and Purposive Sampling technique, with samples of 132 respondents of adult smokers. Totally there were 20 traditional outlets for the location of the research. The instrument of this research was questionnaires and the data were analyzed with Structural Equation ModelAMOS.The first result of this research showed that the cigarette displays had significant effects and positive trends to unplanned purchases. It means that because the cigarette displays were easy to be seen, easy to be obtained, easy to be remembered, and they were well arranged, they will encourage unplanned purchases. Another result showed that the cigarette displays did not have effects and negative trends to brand switching, it means that although cigarette displays were easy to be seen, easy to be obtained, easy t...
JWM: Jurnal Wawasan Manajemen, 2016
This study to identify and analyze the influence of the dead celebrity endorser is measured throu... more This study to identify and analyze the influence of the dead celebrity endorser is measured through expertise, trustworthines, attractiveness, reputation, hero and devoted admirer on decision purchasing, brand image and brand personality KukuBima Ener-G Mbah Maridjan. Methods of data collection in this study using questionnaires with 100 consumers KukuBima Ener-G as a sample. Measurement of variables using techniques Likert Scale. Determine the effect of variables using a statistical technique Structural Equation Modeling with Partial Least Square (PLS) were processed with the SmartPlS program.The results of this study indicate that dead celebrity endorser influence significantly on purchasing decisions, brand image and brand personality KukuBima Ener-G Mbah Maridjan. The results also show that brand image and brand personality KukuBima Ener-G influence significantly on purchasing decisions. Keywords : dead celebrity
The purpose of this research was to analyze how the Financial Literacy of the Jukung Craftsmencom... more The purpose of this research was to analyze how the Financial Literacy of the Jukung Craftsmencommunity in Barito Kuala Regency utilized Financial Technology in running business so as toform a resilient Jukung Craftsmen community in Barito Kuala Regency.The research approach used Schutz's phenomenology and determined the Jukung industrycraftsmen in Pulau Sugara village, Barito Kuala Regency, as informants.The results showed that Jukungcra ftsmen in Barito Kuala Regency in managing finances had nogood understanding about Financial Technology but in their daily lives they used FinancialTechnology to facilitate various financial transactions.The resilience of the Jukung craftsmen in the Barito Kuala Regency was manifested in severalattitudes: wholeheartedly accepted every calamity that hit business, be steadfast and patient inmaintaining the business in which they were involved, did not give up easily, a confidence thatthere must be an ease after difficulty, did not consider compet...
The tight competition in the hospital services industry requires each of these service providers ... more The tight competition in the hospital services industry requires each of these service providers to fix the services they provide to consumers. The hospital as a service provider must understand the expectations and desires of consumers well so that in the end the hospital will be able to provide services expected by consumers, this will certainly have an impact on the brand of the hospital itself. A brand makes it possible for hospitals to compete in the sale of products or services and shows the proportion of the value of its business strategy, therefore it is strategically very important to develop, filter and improve the brand of a product or service. This study focuses on analyzing the influence of brand equity variables on service purchase decisions, analyzing the influence of brand awareness on service purchase decisions, analyzing the influence of brand associations on service purchase decisions, analyzing the effect of perceived quality on service purchase decisions, and an...
This research was done at non-profit companies. Whereas, there was limitation number of research ... more This research was done at non-profit companies. Whereas, there was limitation number of research that connecting with non-profit company. The aim of this research were to describe non-profit strategic typology that was used by hospitals in Banjarmasin, to know environment dynamic variable as moderator in the influence of strategic planning and operational planning toward non-profit company's performance, based on balanced scorecard approach. This research was kind of explanatory research, defines as the research that explains correlation between variables and tests the hypothesis. The population is people who work in hospital and get involves in strategic planning arranger and operational planning at each hospitals in Banjarmasin. Census sampling technique was used in this research, which were resulted 60 peoples as respondent. Hypothesis was tested by Moderated Regression Analysis (MR4). The result of this research showed five in eight hospitals have been implicating non-profit...
JWM: Jurnal Wawasan Manajemen, 2019
Nowadays, banks are actively using twitter in order to maintain relationships with customers. Unf... more Nowadays, banks are actively using twitter in order to maintain relationships with customers. Unfortunately, the trend of using social media as Relationship Maintenance Strategy (RMS) for the banking industry is not supported by adequate research in the realm of marketing public relation science. Positivity, openness, task sharing, networking, access, and assurance are six dimensions that can be used to measure the application of RMS through twitter. Thus, this research aims to analyze whether there are differences in the implementation of RMS in the Indonesia Banking Industry through content analysis of its offi cial twitter. The banks that will be further investigated are the three top banks belonging to Indonesia Bank Loyalty Index (IBLI) and Most Followed Bank (MFB). Research fi ndings resulted Banks belonging to IBLI and MFB group has a different level implementation of RMS through twitter. The overall level of implementation ...
JWM: Jurnal Wawasan Manajemen, 2018
The purpose of this research is to know the effect of afters-sales service based on chicken farmi... more The purpose of this research is to know the effect of afters-sales service based on chicken farming technique (X1) and loyalty reward program (X2) as independent variable to customer satisfaction (Y1) in shaping customer loyalty (Y2) animal feed in Kalimantan as dependent variable. The method used in this research is to collect the data with the questionnaire survey technical to the livestock feed customer in Kalimantan Island. Determination of the research sample using non-probability sampling method of purposive sampling type with the criteria has been purchasing feed for more than 3 years, have felt the benefits of the company and have farm broiler, laying hens, ducks. The measurement of variables using the bipolar adjective scale of perfection of the semantic scale with the two extreme categories "strongly disagree (1)" and "strongly agree (10)". Survey data for variables X1, X2, to Y1 and Y2 are then analyzed by Structural Equation Modeling method using AMOS...
T his research was aimed at examining and analyzing the effect of brand awareness, brand loyalty,... more T his research was aimed at examining and analyzing the effect of brand awareness, brand loyalty, perceived quality, brand image on the consumers’ purchasing decisions on the Honda Scoopy Matic Motorcycle at Honda Dealers in Banjarmasin. T his research was conducted on the basis of used the quantitative approach, by using questionnaires distributed to 200 respondents; and the units of analysis were consumers who have purchased a Honda Scoopy Matic Motorcycle in Banjarmasin. Data were analyzed by the use of Structural Equation Model (SEM). T he results of research showed that Brand Loyalty and Perceived Quality effected significantly to Consumers’ purchasing decisions, while Brand Awareness and Brand Image did not affect Consumers’purchasing decisions.
JWM: Jurnal Wawasan Manajemen, 2016
This research aimed to identify and analyze the influence of cultural factors (X1), so... more This research aimed to identify and analyze the influence of cultural factors (X1), social class (X2), attitude (X3), personality (X4), and perception (X5) simultaneously and partially on purchasing decisions of sasirangan cloth in the Municipality of Banjarmasin. The research was conducted using the Analysis Method i.e. Statistical Descriptive Analysis Methods used to generatean overview of the data that has been collected; Multiple Regression Analysis used to find the influence of the independent variable (X) on the dependent variable (Y) either simultaneously or partially; and Classical Assumption Test by using Ordinary Least Square (OLS) in order to get unbiased and efficient estimation values from multiple linear regression equation. The hypothesis testing was conducted by using the F test to examine the simultaneous effect of independent variable on dependent variable. The hypothesis testing was also done by using the T test to determine the effe...
The purpose s of this study are (1) to know and analyze the influence of religious values, qualit... more The purpose s of this study are (1) to know and analyze the influence of religious values, quality of service, promotion, and trust simultaneously against the decision of becoming customer of Bank Syariah in Banjarmasin, (2) to find out and to analyze the influence of religious values against the decision of customer of Bank Syariah in Banjarmasin, (3) to identify and to analyze the effect of quality of service to customer of Bank Syaria decision in Banjarmasin, (4) determine and analyze the effect of promotions to decision of customer of Bank Syariah in Banjarmasin, (5) to determine and to analyze the effect s of confidence in the decision of customer of Bank Syariah in Banjarmasin. This study used non-probability sampling and purposive sampling techniques, by taking sample s of 100 respondents who became customers of Bank BPD Kalsel Syariah, Bank Syariah Mandiri, Bank BRI Syariah and Bank BNI Syariah, of which 25 persons were taken of each bank as samples. This research was descri...
Restaurant Business
In the face of the increasingly competitive market competition, retail marketing strategies are e... more In the face of the increasingly competitive market competition, retail marketing strategies are essential in maximizing customer satisfaction and loyalty, which are essential in increasing the likelihood of repurchase intentions. This study aims at identifying customer characteristics and determining customer perceptions in hypermarket company marketing strategy, satisfaction, loyalty in increasing repurchase intention as well as retail marketing strategy that is the basis in creating loyalty. Data analysis was by Confirmation Factor Analysis, SEM-PLS and Biplot. Findings indicate that the characteristics of hypermarket customers include individuals aged 18-29 years, married, unmarried, undergraduate, middle-income, and private employee. The dominant factor affecting loyalty is the quality of retail service. The retail mix strategy of hypermarkets in Banjarmasin is predicted not to affect loyalty, while effective customer loyalty directly affects repurchase intention.
JABE (Journal of Applied Business and Economic)
JWM (Jurnal Wawasan Manajemen)
This study aims to determine (i) Internal environmental factors and weaknesses, (ii) determine fa... more This study aims to determine (i) Internal environmental factors and weaknesses, (ii) determine factors of external environmental into opportunities and threats in the depvelopment of marine ecotourism in Kotabaru district, and (iii) appropriate strategic alternatives in the development of marine ecotourism in Kotabaru districtThis study use destriptive method with qualitative approach. Purposive sampling technique in use to select the sample of 60 tourism and 40 local people who were in Kotabaru district. Data analysis used IFAS, EFAS, SFAS and SWOT analysis.The result showed that factors of internal environment which became the strength in the development of ecotourism of Kotabaru district are very interesting tourism attraction. It can be seen from natural conditions which are still beautiful, and natural. It is free from pollution and noise, and has very beautiful coral reefs and sea plants, and it is spported by the attitude of local people whoare very friendly and open to touri...
Journal Prestasi, Jun 1, 2012
JWM (Jurnal Wawasan Manajemen)
The purpose of this research were to analyze and to find out the effect of cigarette displays to ... more The purpose of this research were to analyze and to find out the effect of cigarette displays to unplanned purchases and brand switching at traditional outlets.This research used Non Probability Sampling and Purposive Sampling technique, with samples of 132 respondents of adult smokers. Totally there were 20 traditional outlets for the location of the research. The instrument of this research was questionnaires and the data were analyzed with Structural Equation ModelAMOS.The first result of this research showed that the cigarette displays had significant effects and positive trends to unplanned purchases. It means that because the cigarette displays were easy to be seen, easy to be obtained, easy to be remembered, and they were well arranged, they will encourage unplanned purchases. Another result showed that the cigarette displays did not have effects and negative trends to brand switching, it means that although cigarette displays were easy to be seen, easy to be obtained, easy t...