Ahmed omer - Academia.edu (original) (raw)
Papers by Ahmed omer
Journal of Tourism Insights, 2023
The influence of brand image on consumer behaviour is widely recognized. It affects how tourists ... more The influence of brand image on consumer behaviour is widely recognized. It affects how tourists make pre-purchase decisions, making destinations with more substantial images more likely to be chosen. Additionally, the destination needs a strong brand image to maintain its position in the competitive business world. Product differentiation is crucial because Socotra Island, the research area, has a unique landscape, botanical, marine, and bird biodiversity, and cultural and heritage features and offers tremendously attractive destinations. Purposive random sampling was used to gather data from 410 international tourists at the sample locations for this study, which intends to examine how tourists perceive their expectations and experiences after visiting Socotra Island. Descriptive statistics and pair t-tests were used to analyze the data collected. The findings show that solid waste management, tourism infrastructure, and capacity building for tourism providers must be improved. The study has also suggested that tourism products, e.g., cultural heritage, Nature-based tourism, and Adventure sports, must be positioned and promoted aggressively.
Journal of Namibian Studies, 2023
A tourist's destination brand awareness is a significant reflection of how consumers recognize a ... more A tourist's destination brand awareness is a significant reflection of how consumers recognize a brand and involves the strength of the brand presence in the mind of consumers and the means whereby this knowledge can be easily retrieved from the mind or memory. This research study evaluates tourists' brand awareness towards Socotra Island tourism products. This study was conducted on Socotra Island in Yemen and is exploratory in nature. A constructed questionnaire survey of 320 international tourists provided data for descriptive and inferential analysis. The results indicate that tourists are not significantly aware of historical and cultural tourism products; however, they have shown a slight awareness of adventure tourism products. The results also showed that tourists are significantly aware of nature-based tourism products. The study suggests that the historical, cultural, and adventure products should be promoted intensively so that Socotra will have a variety of products that can be experienced by potential tourists and will make Socotra distinguish itself from other competitive destinations.
Asian And Pacific Economic Review, 2023
This paper explores the perception and challenges in rebranding a tourist destination, a Socotra ... more This paper explores the perception and challenges in rebranding a tourist destination, a Socotra Island,-Yemen case study. This study thoroughly examines the concept of tourist destination branding, rebranding, and challenges. It describes the destination branding concept, respondents' opinions on the concept of branding, and the features and challenges of branding a destination. One hundred and sixty-four respondents from the Yemen Tourism Promotion Board, Travel Agents and tour Operators, Tourist guides, and Friends of Socotra (FOS) were selected using a stratified random sampling technique. A structured questionnaire was administered among the respondents, forming the basis for analysis. The collected data was analyzed using Statistical Packages for the Social Sciences. The study's findings show that the targeted tourism stakeholders appeared to comprehend the concept of destination branding and the attributes related to rebranding a tourist destination. More importantly, the study highlights the significant challenges that need to be tackled by the concerned party. The challenges are solid waste management, poor tourism infrastructure, lack of educational institutions for tourism service providers, and the carrying capacity of tourists arriving at various destinations in the study area.DMOs, tourism stakeholders, planners, and policymakers will significantly benefit from this study when rebranding the study area.
Journal of Tourism Insights, 2023
The influence of brand image on consumer behaviour is widely recognized. It affects how tourists ... more The influence of brand image on consumer behaviour is widely recognized. It affects how tourists make pre-purchase decisions, making destinations with more substantial images more likely to be chosen. Additionally, the destination needs a strong brand image to maintain its position in the competitive business world. Product differentiation is crucial because Socotra Island, the research area, has a unique landscape, botanical, marine, and bird biodiversity, and cultural and heritage features and offers tremendously attractive destinations. Purposive random sampling was used to gather data from 410 international tourists at the sample locations for this study, which intends to examine how tourists perceive their expectations and experiences after visiting Socotra Island. Descriptive statistics and pair t-tests were used to analyze the data collected. The findings show that solid waste management, tourism infrastructure, and capacity building for tourism providers must be improved. The study has also suggested that tourism products, e.g., cultural heritage, Nature-based tourism, and Adventure sports, must be positioned and promoted aggressively.
Journal of Namibian Studies, 2023
A tourist's destination brand awareness is a significant reflection of how consumers recognize a ... more A tourist's destination brand awareness is a significant reflection of how consumers recognize a brand and involves the strength of the brand presence in the mind of consumers and the means whereby this knowledge can be easily retrieved from the mind or memory. This research study evaluates tourists' brand awareness towards Socotra Island tourism products. This study was conducted on Socotra Island in Yemen and is exploratory in nature. A constructed questionnaire survey of 320 international tourists provided data for descriptive and inferential analysis. The results indicate that tourists are not significantly aware of historical and cultural tourism products; however, they have shown a slight awareness of adventure tourism products. The results also showed that tourists are significantly aware of nature-based tourism products. The study suggests that the historical, cultural, and adventure products should be promoted intensively so that Socotra will have a variety of products that can be experienced by potential tourists and will make Socotra distinguish itself from other competitive destinations.
Asian And Pacific Economic Review, 2023
This paper explores the perception and challenges in rebranding a tourist destination, a Socotra ... more This paper explores the perception and challenges in rebranding a tourist destination, a Socotra Island,-Yemen case study. This study thoroughly examines the concept of tourist destination branding, rebranding, and challenges. It describes the destination branding concept, respondents' opinions on the concept of branding, and the features and challenges of branding a destination. One hundred and sixty-four respondents from the Yemen Tourism Promotion Board, Travel Agents and tour Operators, Tourist guides, and Friends of Socotra (FOS) were selected using a stratified random sampling technique. A structured questionnaire was administered among the respondents, forming the basis for analysis. The collected data was analyzed using Statistical Packages for the Social Sciences. The study's findings show that the targeted tourism stakeholders appeared to comprehend the concept of destination branding and the attributes related to rebranding a tourist destination. More importantly, the study highlights the significant challenges that need to be tackled by the concerned party. The challenges are solid waste management, poor tourism infrastructure, lack of educational institutions for tourism service providers, and the carrying capacity of tourists arriving at various destinations in the study area.DMOs, tourism stakeholders, planners, and policymakers will significantly benefit from this study when rebranding the study area.