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Research paper thumbnail of The Experience Economy in a Wine Destination—Analysing Visitor Reviews

Sustainability

Wine tourism in rural territories, sometimes organised along wine routes, increasingly attracts v... more Wine tourism in rural territories, sometimes organised along wine routes, increasingly attracts visitors, tourism agents, wine producers and those responsible for developing rural territories. Wine tourism is located at the intersection of two distinct business sectors: the agribusiness-oriented wine production and the hedonic service/experience-oriented tourism activity. From the tourism perspective, the visitor experience is paramount and requires an understanding of its nature, conditioning factors and possible outcomes. This study analyses tourist experiences of the Bairrada wine route/Portugal, as reported by regional visitors on TripAdvisor. Results reveal not only the overall quite positive evaluation of these experiences, but also the importance of the aesthetic and educational experience dimensions, when applying Pine and Gilmore’s consumer experience framework. Diverse experience contexts contribute to a rich terroir experiencescape, where contents are far from limited to ...

Research paper thumbnail of Tourist expertise and pre-travel value co-creation: Task-related processes and beyond

Tourism Management Perspectives

Abstract Our knowledge of how tourists could co-create value in the pre-travel stage is limited. ... more Abstract Our knowledge of how tourists could co-create value in the pre-travel stage is limited. This should be particularly worrying for tourism providers, as they could gain competitive advantage by improving their understanding of these processes and responding accordingly. Based on service-dominant logic, this study explores this gap in research by identifying three value co-creation processes that occur before a trip (travel organization, information seeking, and mental time travel) and examining the contribution of tourist expertise on each of these processes. Although previous studies tend to assimilate co-creation with “tasks,” this study focuses on mental time travel, which is the only pre-travel value co-creation process that contributes value to the consumer without involving costs. An empirical study with 984 French and Spanish tourists was conducted, the results of which corroborate the particular salience of expertise predicted by service-dominant logic.

Research paper thumbnail of Expanding the Task-Dominant Value Cocreation Narrative: The Role of Consumer Expertise and Social and Mental Processes

Journal of Travel Research, 2021

This research proposes an integral model of cocreation processes before, during, and after a trip... more This research proposes an integral model of cocreation processes before, during, and after a trip affecting customer value and anteceded by tourist expertise. Beyond prevailing task-related (coproduction) processes and the more recently contemplated social processes, we consider mental cocreation using the concept of mental time travel (forward and backward). Findings from 428 tourist responses reveal the great potential of these novel cocreation forms, showing that imagining a forthcoming trip and remembering the travel afterwards are important affective value drivers, as is interacting with locals and employees. Overall, these play a more prominent role than task-related processes. Likewise, we found that tourist expertise is a major antecedent of cocreation and precursor of value. Managers could encourage tourist cocreation by applying customer education strategies, stimulating activities with high community contact, and using virtual tools to intensify thoughts and memories of p...

Research paper thumbnail of Exploring Wine Terroir Experiences: A Social Media Analysis

The present study seeks to better understand wine terroir experiences as reported by visitors of ... more The present study seeks to better understand wine terroir experiences as reported by visitors of a Portuguese wine region, namely Bairrada in Central Portugal that has also been dynamized through a wine tourism route development. The here presented approach focuses on experiences lived by visitors of this territory and correspondingly reported on Tripadvisor, an intensely used social media site with multiple, shared information on trips, destinations, tourism services and vacation or leisure experiences. It is correspondingly frequently used for travel planning and is recognized as significantly impacting destination image development and travel decision-making. For the present study a total of 137 comments reported on Tripadvisor regarding Bairrada experiences from 2019 to 2020 were analyzed using NVivo, following rigorous reliability procedures. Results show the role of wine, tangible cultural heritage and natural landscapes in providing emotionally gratifying, memorable and recom...

Research paper thumbnail of Towards Territorial Sustainability Systems: A step forward

Regional research has focused on the innovation-competitiveness-growth chain, which is implicit i... more Regional research has focused on the innovation-competitiveness-growth chain, which is implicit in Territorial Innovation Systems. This literature has neglected or subordinated social and ecological regional conditions. We see this study as a first step towards more systematic research on what might be termed ?Territorial Sustainability Systems.? We study local sustainability planning processes under the label of Local Agenda 21 (LA21) in Italy. A model is proposed in which the integration of resources explains the engagement of municipal authorities with LA21-type processes that are implemented within a networking structure. Two types of resources, municipal (or internal resources), and relational resources, are considered. Relational resources stem from: (1) dyadic relations with higher levels of government (HLG), and (2) network relations (municipality-HLG-municipality). The model is tested by considering the perceptions of local authorities who are in charge of LA21 processes in...

Research paper thumbnail of Co-creation in tourism marketing: What does it mean?

The aim of the study is to analyze the current situation of tourism marketing literature regardin... more The aim of the study is to analyze the current situation of tourism marketing literature regarding value co-creation, to be able to detect possible gaps in the literature and, in turn, move forward in future investigations. Thus, our research question is: what is co-creation in tourism marketing?

Research paper thumbnail of Place marketing examined through a service-dominant logic lens: A review

Journal of Destination Marketing & Management, 2018

The traveler (or city-customer) should be viewed as a major co-creator of the value extracted fro... more The traveler (or city-customer) should be viewed as a major co-creator of the value extracted from her or his destination (or city) experience. Consumer resources such as energy, mental disposition, expertise, or involvement may be crucial to explain the final value perceived. It is not clear, however, how effectively the concept of co-creation has been incorporated within place marketing. This research takes a step forward toward covering this gap by: (1) drawing on service-dominant logic and related perspectives to propose a co-creation-led, baseline framework; (2) conducting a systematic review of quantitative place-marketing research that has attempted to incorporate the value co-creation perspective; (3) critically reviewing these research efforts; and (4) providing future research avenues. Overall, this research shows that quantitative place-marketing literature is advancing towards incorporating the co-creation proposal, although that is primarily so in destination and hospitality contexts. There is still a long way to go, however, before a consensus is reached on many fundamental aspects.

Research paper thumbnail of Local sustainability processes worldwide: a systematic review of the literature and research agenda

Journal of Environmental Planning and Management

Research paper thumbnail of The Experience Economy in a Wine Destination—Analysing Visitor Reviews

Sustainability

Wine tourism in rural territories, sometimes organised along wine routes, increasingly attracts v... more Wine tourism in rural territories, sometimes organised along wine routes, increasingly attracts visitors, tourism agents, wine producers and those responsible for developing rural territories. Wine tourism is located at the intersection of two distinct business sectors: the agribusiness-oriented wine production and the hedonic service/experience-oriented tourism activity. From the tourism perspective, the visitor experience is paramount and requires an understanding of its nature, conditioning factors and possible outcomes. This study analyses tourist experiences of the Bairrada wine route/Portugal, as reported by regional visitors on TripAdvisor. Results reveal not only the overall quite positive evaluation of these experiences, but also the importance of the aesthetic and educational experience dimensions, when applying Pine and Gilmore’s consumer experience framework. Diverse experience contexts contribute to a rich terroir experiencescape, where contents are far from limited to ...

Research paper thumbnail of Tourist expertise and pre-travel value co-creation: Task-related processes and beyond

Tourism Management Perspectives

Abstract Our knowledge of how tourists could co-create value in the pre-travel stage is limited. ... more Abstract Our knowledge of how tourists could co-create value in the pre-travel stage is limited. This should be particularly worrying for tourism providers, as they could gain competitive advantage by improving their understanding of these processes and responding accordingly. Based on service-dominant logic, this study explores this gap in research by identifying three value co-creation processes that occur before a trip (travel organization, information seeking, and mental time travel) and examining the contribution of tourist expertise on each of these processes. Although previous studies tend to assimilate co-creation with “tasks,” this study focuses on mental time travel, which is the only pre-travel value co-creation process that contributes value to the consumer without involving costs. An empirical study with 984 French and Spanish tourists was conducted, the results of which corroborate the particular salience of expertise predicted by service-dominant logic.

Research paper thumbnail of Expanding the Task-Dominant Value Cocreation Narrative: The Role of Consumer Expertise and Social and Mental Processes

Journal of Travel Research, 2021

This research proposes an integral model of cocreation processes before, during, and after a trip... more This research proposes an integral model of cocreation processes before, during, and after a trip affecting customer value and anteceded by tourist expertise. Beyond prevailing task-related (coproduction) processes and the more recently contemplated social processes, we consider mental cocreation using the concept of mental time travel (forward and backward). Findings from 428 tourist responses reveal the great potential of these novel cocreation forms, showing that imagining a forthcoming trip and remembering the travel afterwards are important affective value drivers, as is interacting with locals and employees. Overall, these play a more prominent role than task-related processes. Likewise, we found that tourist expertise is a major antecedent of cocreation and precursor of value. Managers could encourage tourist cocreation by applying customer education strategies, stimulating activities with high community contact, and using virtual tools to intensify thoughts and memories of p...

Research paper thumbnail of Exploring Wine Terroir Experiences: A Social Media Analysis

The present study seeks to better understand wine terroir experiences as reported by visitors of ... more The present study seeks to better understand wine terroir experiences as reported by visitors of a Portuguese wine region, namely Bairrada in Central Portugal that has also been dynamized through a wine tourism route development. The here presented approach focuses on experiences lived by visitors of this territory and correspondingly reported on Tripadvisor, an intensely used social media site with multiple, shared information on trips, destinations, tourism services and vacation or leisure experiences. It is correspondingly frequently used for travel planning and is recognized as significantly impacting destination image development and travel decision-making. For the present study a total of 137 comments reported on Tripadvisor regarding Bairrada experiences from 2019 to 2020 were analyzed using NVivo, following rigorous reliability procedures. Results show the role of wine, tangible cultural heritage and natural landscapes in providing emotionally gratifying, memorable and recom...

Research paper thumbnail of Towards Territorial Sustainability Systems: A step forward

Regional research has focused on the innovation-competitiveness-growth chain, which is implicit i... more Regional research has focused on the innovation-competitiveness-growth chain, which is implicit in Territorial Innovation Systems. This literature has neglected or subordinated social and ecological regional conditions. We see this study as a first step towards more systematic research on what might be termed ?Territorial Sustainability Systems.? We study local sustainability planning processes under the label of Local Agenda 21 (LA21) in Italy. A model is proposed in which the integration of resources explains the engagement of municipal authorities with LA21-type processes that are implemented within a networking structure. Two types of resources, municipal (or internal resources), and relational resources, are considered. Relational resources stem from: (1) dyadic relations with higher levels of government (HLG), and (2) network relations (municipality-HLG-municipality). The model is tested by considering the perceptions of local authorities who are in charge of LA21 processes in...

Research paper thumbnail of Co-creation in tourism marketing: What does it mean?

The aim of the study is to analyze the current situation of tourism marketing literature regardin... more The aim of the study is to analyze the current situation of tourism marketing literature regarding value co-creation, to be able to detect possible gaps in the literature and, in turn, move forward in future investigations. Thus, our research question is: what is co-creation in tourism marketing?

Research paper thumbnail of Place marketing examined through a service-dominant logic lens: A review

Journal of Destination Marketing & Management, 2018

The traveler (or city-customer) should be viewed as a major co-creator of the value extracted fro... more The traveler (or city-customer) should be viewed as a major co-creator of the value extracted from her or his destination (or city) experience. Consumer resources such as energy, mental disposition, expertise, or involvement may be crucial to explain the final value perceived. It is not clear, however, how effectively the concept of co-creation has been incorporated within place marketing. This research takes a step forward toward covering this gap by: (1) drawing on service-dominant logic and related perspectives to propose a co-creation-led, baseline framework; (2) conducting a systematic review of quantitative place-marketing research that has attempted to incorporate the value co-creation perspective; (3) critically reviewing these research efforts; and (4) providing future research avenues. Overall, this research shows that quantitative place-marketing literature is advancing towards incorporating the co-creation proposal, although that is primarily so in destination and hospitality contexts. There is still a long way to go, however, before a consensus is reached on many fundamental aspects.

Research paper thumbnail of Local sustainability processes worldwide: a systematic review of the literature and research agenda

Journal of Environmental Planning and Management