Ajay Chandel - Academia.edu (original) (raw)

Papers by Ajay Chandel

Emerald Publishing Limited eBooks, May 13, 2024

CRC Press eBooks, Oct 15, 2023

Indian Journal of Finance, Jun 30, 2023

Indian Journal of Marketing

International Journal of Quality & Reliability Management

PurposeThe article aims to provide a bibliometric and content analysis of the business applicatio... more PurposeThe article aims to provide a bibliometric and content analysis of the business application of blockchain technology.Design/methodology/approachBibliometric analysis and content analysis were undertaken to accomplish the stated objectives of the study.FindingsThe results revealed publication and country collaboration trends, declining, emerging, and niche research areas, the topmost influential articles, authors, and most relevant journals.Originality/valueAs researchers have been myopic towards some mainstream research agendas studying the specific contexts of blockchain applications, this research believes a holistic approach to understanding blockchain technology's versatility to disrupt different business processes across a myriad of industries is lacking. In addition, to strengthen the research's conclusions, a content analysis of the most significant articles is conducted as part of the study.

Prabandhan: Indian Journal of Management, Mar 6, 2023

IGI Global eBooks, Jan 13, 2023

Advances in marketing, customer relationship management, and e-services book series, Jun 30, 2023

International Journal of Sustainable Society

Advances in Marketing, Customer Relationship Management, and E-Services

This study tries to decipher the role of neuromarketing in the myriad fields of business employin... more This study tries to decipher the role of neuromarketing in the myriad fields of business employing in-depth review of literature. This work thus proposes abundant acumens into important facets of neuromarketing in the business world employing a bibliometric investigation. The chapter presents an assessment of important neuromarketing enablers and their function in several business disciplines aimed superior business performance. The existing literature was classified based on a variety of bibliometric factors such as year, location, author, institution, and source related data. The literature is further classified based on keyword co-occurrence. The observed clusters indicate neuromarketing applications and execution problems in business. The complete overview, which spans the years 2000 to 2021, can help managers keep current on the uses of neuromarketing in many sectors. The chapter also identifies potential topics for neuromarketing research in several industry sectors to support...

ABSTRACT This study aims to conceptualize brand avoidance ... more ABSTRACT This study aims to conceptualize brand avoidance by developing and validating a psychometric scale through a series of studies following the ground rules set by Churchill (1979) for developing better measures. A potential criticism of previous studies on brand avoidance lies in their reliance on only in-depth interview dialogue to portray a descriptive picture of what Brand avoidance means, from the customers' perspective. Existing literature also lacks attempts to develop a scale. Current study tries to fulfil these gaps. Study screens and creates potential themes for scale development through a thorough review of literatureand a netnographic analysis of selected anti-branding Facebook pages of three brands. Themes identified following this two-way approach were used to generate potential scale items. Results indicate a parsimonious 5 factor brand avoidance scale. The scale will enable brand practitioners around the globe to not only measure brand avoidance but also to take corrective actions thereby moving customers from brand avoidance to a more positive consumer-brand relationship. REFERENCES Aaker, D. A., & Equity, M. B. (1991). Capitalizing on the Value of a Brand Name. New York, 28, 35-37. Aaker, J. L. (1997). Dimensions of brand personality. Journal of marketing research, 34(3), 347-356. Albert, N., & Thomson, M. (2018). A synthesis of the consumer-brand relationship domain: using text mining to track research streams, describe their emotional associations, and identify future research priorities. Journal of the Association for Consumer Research, 3(2), 130-146. Albrecht, C.M., Campbell, C., Heinrich, D. and Lammel, M. (2013), "Exploring why consumers engage in boycotts: toward a unified model", Journal of Public Affairs, Vol. 13 No. 2, pp. 180-189. Aquino, J. (2012, February). Gen Y: The next generation of spenders. Customer Relationship Management, 20 – 23 Bartels, A., & Zeki, S. (2000). The neural basis of romantic love. Neuroreport, 11(17), 382 [...]

1808 Published By: Blue Eyes Intelligence Engineering & Sciences Publication Retrieval Number:F13... more 1808 Published By: Blue Eyes Intelligence Engineering & Sciences Publication Retrieval Number:F13240476S519/19©BEIESP Abstract :This paper aims to study the influence of different factors on successful political marketing. A conceptual model of different factors affecting successful political marketing developed after extensive literature review[76]. Based on Literature the researchers empirically tested the impact of independent variables (Market orientation, Market Research, Market Segmentation and Targeting, Party/Candidate Positioning and Building and Managing Strong and Favourable Image) on dependent variable (Successful Political Marketing) on a sample of 350 voters from Punjab. Finding indicates that market orientation, market research and building and managing strong and favourable Image has positive influence on the political marketing success whereas market segmentation and targeting and party/candidate positioning do not have any influence on political marketing success. ...

A Study on Deciphering the Antecedents of Brand Avoidance 1. Introduction Relationships between p... more A Study on Deciphering the Antecedents of Brand Avoidance 1. Introduction Relationships between people and brands in some cases bear notable resemblances to interpersonal relationships (Fournier 1994). One of the strong justifications behind the Consumer-Brand relationship to be somewhat similar to interpersonal relationships could be indicated in the ways the brands are anthropomorphized, animated, humanized and sometimes personified. This phenomenon of humanizing the brands (Inanimate objects) can be seen more or less universally in all societies (Brown, 1991) and consumers find no surprise in assignmg human like personalities to these brands (Aaker,

Enormous growth in management education has boosted the growth of publishing houses publishing bo... more Enormous growth in management education has boosted the growth of publishing houses publishing books related to management education. This growth also paved the way for the entry of numerous international and global publishers. However, advent of digital content and a transactional shift in students’ preference from traditional textbook reading to digital content is an area of concern to the academics and publishing industry.

“In 2001, there were approximately 7 million Internet users in India. This number has grown by 25... more “In 2001, there were approximately 7 million Internet users in India. This number has grown by 25 times in the last 12 years at a compounded rate of over 30 percent y-o-y making India one of the largest and fastest growing populations of Internet users in the world. Approximately 40 million Indians are online every day. India already has the third largest Internet population in the world today, after China with 620 million and the US with 275 million. As one fast forwards, it is estimated that there will be over 500 million Internet users in India by 2019—making India the second largest population of Internet users in the world.1”

Many theoretical constructs have been suggested in finance literature to describe a company's... more Many theoretical constructs have been suggested in finance literature to describe a company's dividend strategy. Further check these hypotheses, multiple quantitative studies were conducted. There have been very few attempts to understand managers' views and behavioursin deciding the dividend strategy, the factors they believe are relevant. Despite the intensive literature on dividend policy over the past sixty years, however, Experts are still unable to achieve unanimous agreement on a general theory of dividends that can either explain the decision-making process on dividends or forecast an optimal dividend policy. At this point, one is obliged to accept the term (Black 1976) introduced as "Dividend Puzzle" by saying, "The harder we look at the dividend picture, the more it looks like a puzzle, with pieces that just don't fit together.”

This study tries to identify best electric car features combinations motivating prospective elect... more This study tries to identify best electric car features combinations motivating prospective electric car buyers in India. Conjoint analysis was used to decode the benefits drawn by a sample of 300 potential electric car buyers from nine varying combinations of price, recharge time and driving range as features carefully chosen after thorough review of literature and a short informal interaction with potential electric car buyers. The study clearly indicates that Indian consumers value three most preferred combinations while choosing an electric car. Results can provide policymakers and electric carmakers with valuable insights to expand this innovative technology into the Indian economy.

Indian retail is in expansion spree and many companies are joining the retail landscape. After fo... more Indian retail is in expansion spree and many companies are joining the retail landscape. After food and groceries segment apparel is the next large retail segment and the consumption of apparel is also very large in volume. Ready-made garments account for approximately 45% of India's total textile exports. This paper seeks to analyze the effect of demographical factors on consumer buying behavior for readymade garments. A sample of 300 respondents including both males and females has been drawn from the 6 district (Ludhiana, Moga, Firozpur, Patiala, Faridkot & Muktsar) of Malwa region. 3 demographical variables namely age, income & occupation have been taken to fulfill the objectives. The study applied the Anova technique to know whether there is any relationship between demographical factors (age, income & occupation) & buying behavior for readymade garments.

Asia Pacific Journal Of Marketing and Management Review, 2015

Salesperson is acting as important intermediary between company and customer. Salesperson is acti... more Salesperson is acting as important intermediary between company and customer. Salesperson is acting as a face of company to customer and helps in increasing the revenues of company at large. When any company is hiring salespersons, company is hiring the future for the company, so understanding the important behavior and characteristics of Salesperson is very essential for the company and also Salesperson needs to equip those important behavior and characteristics to be become good salesperson. The study seeks to understand the Salesperson behavior and characteristics. An in-depth review of literature focusing on identifying various Salesperson behavior and characteristics was conducted. The behavior and characteristics so identified were analyzed by qualitative research tools text analyzer and wordle. Trust, expertise were found to be most important Salesperson behavior while intelligence and empathy were found to be most important Salesperson characteristics based on review of lite...

The Indian FMCG market today is an extremely competitive market characterised by numerous well es... more The Indian FMCG market today is an extremely competitive market characterised by numerous well established players. Since, present era’s consumers are extremely worried about their future well-being and hence prefer to maintain the quality of life preferring consumption of such goods that may help accomplishing such motives. FMCG is one of the world's fast-growing segments. Multiple FMCG firms in India, including HUL, P&G, ITC, and Patanjali are pitching this increasing consumer need for herbal or ayurvedic products either by launching new products or adding such ingredients in established brands. The study aims at finding out the factors governing consumers’ perception and preference toward using products manufactured by Patanjali in Punjab, India. The data was collected with 337 Patanjali users. The major findings in the study says that the important factors driving customers to buy Patanjali products in Punjab are quality, owner’s image, popularity and availability, increasin...