Akhmad Mahdee - Academia.edu (original) (raw)
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Papers by Akhmad Mahdee
Paper Perilaku Konsumen , 2018
Consumer loyalty becomes an important thing for a company in developing a product or brand. Loyal... more Consumer loyalty becomes an important thing for a company in developing a product or brand. Loyalty is built from the awareness and strong emotional connection between products and customers who use the services of these products and this is grown with extraordinary work and the power of promotion in building and developing these product brands. Ojek Online is a new way that is developed in obtaining transportation services with all the ease in it. Low price offers, ease of order, other services provided in the application, and many other things continue to be developed and raised by the online transprotation application providers, in this case two companies that are so prominent are Gojek and Grab. This study uses 50 respondents processed and analyzed using statistical methods non-probability sampling technique with convenience sampling and quota sampling methods. The results of this study are that Promotion does not have a significant effect on the loyalty of Grab and Gojek online motorcycle taxi customers, because most customers choose which applications offer the cheapest prices in one trip and so continue to develop patterns.
Keywords: Customer Loyalty, Online Ojek, Promotion
Paper Perilaku Konsumen , 2018
Consumer loyalty becomes an important thing for a company in developing a product or brand. Loyal... more Consumer loyalty becomes an important thing for a company in developing a product or brand. Loyalty is built from the awareness and strong emotional connection between products and customers who use the services of these products and this is grown with extraordinary work and the power of promotion in building and developing these product brands. Ojek Online is a new way that is developed in obtaining transportation services with all the ease in it. Low price offers, ease of order, other services provided in the application, and many other things continue to be developed and raised by the online transprotation application providers, in this case two companies that are so prominent are Gojek and Grab. This study uses 50 respondents processed and analyzed using statistical methods non-probability sampling technique with convenience sampling and quota sampling methods. The results of this study are that Promotion does not have a significant effect on the loyalty of Grab and Gojek online motorcycle taxi customers, because most customers choose which applications offer the cheapest prices in one trip and so continue to develop patterns.
Keywords: Customer Loyalty, Online Ojek, Promotion