Alan Griha Yunanto - Academia.edu (original) (raw)

The raising of discourse leadership crisis in various media (stickers, keychains, and t-shirts) h... more The raising of discourse leadership crisis in various media (stickers, keychains, and t-shirts) has been started, "Piye kabare Le? Isih penak jamanku to?" to criticize the government at this time. The use of local semantic and language that is easily understood, so that will make people open up the memory of all good things of New Order. The discourse used by some actors in political marketing, although the parties are benefited (Golkar), confess, there is a severance in the connectivity between design of soft campaign and the parties.
Keywords: discourse, semantic, political, marketing.