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Papers by Ali M . Kassir, PhD

The General Data Protection Regulation (GDPR), an EU–wide piece of legislation became active on 2... more The General Data Protection Regulation (GDPR), an EU–wide piece of legislation became active on 25 May 2018. The binding regulation impacts all human data objects and its implementation and effectiveness have raised many questions. The GDPR is, indeed, very serious with the compilation, usage, and preservation of personal data. This article explains, with the help of an online survey, the consumers' perception of this new regulation (i.e. GDPR) and also analyses its expected outcomes. The primary research question under investigation is the level of awareness of GDPR and how it affects the data subject's rights. The GDPR articles were themed to build a set of questionnaires. The study found that although Lebanese consumers are somehow aware of the changing rules of privacy, they have only a moderate concern over personal data and are willing to trade them for any apparent personal gain.

Review of Politics and Public Policy in Emerging Economies

Purpose: The provision of auxiliary services to paying customers is becoming an increasingly impo... more Purpose: The provision of auxiliary services to paying customers is becoming an increasingly important focus for full-service airlines as they look for novel strategies and opportunities to generate more revenue. Therefore, the measuring of passengers' willingness to pay, also known as WTP, is critical for accurately estimating the demand for ancillary services and setting prices for those services. The current study investigates whether the type of consumer, the purpose for the journey, the duration of the flight, and the aircraft class can have an effect on the willingness-to-pay for supplementary services provided by Middle East Airlines (MEA). Design/Methodology/Approach: The data that are utilized in this quantitative research is derived from a survey that was administered to the passengers of Middle East Airline. This was followed by an exploratory and confirmatory analysis that investigated the link between WTP and the factors that were involved. Findings: The study revea...

The General Data Protection Regulation (GDPR), an EU–wide piece of legislation became active on 2... more The General Data Protection Regulation (GDPR), an EU–wide piece of legislation became active on 25 May 2018. The binding regulation impacts all human data objects and its implementation and effectiveness have raised many questions. The GDPR is, indeed, very serious with the compilation, usage, and preservation of personal data. This article explains, with the help of an online survey, the consumers' perception of this new regulation (i.e. GDPR) and also analyses its expected outcomes. The primary research question under investigation is the level of awareness of GDPR and how it affects the data subject's rights. The GDPR articles were themed to build a set of questionnaires. The study found that although Lebanese consumers are somehow aware of the changing rules of privacy, they have only a moderate concern over personal data and are willing to trade them for any apparent personal gain.

La presente recherche examine l'effet de la prise de conscience de l'alliance aerienne mo... more La presente recherche examine l'effet de la prise de conscience de l'alliance aerienne mondiale sur la satisfaction des passagers ainsi que les facteurs qui ont influence leurs intentions et leurs reponses comportementales et leur niveau de satisfaction. En outre, l'etude etudie et identifie la correlation existante entre la prise de conscience de la marque et le niveau de qualite du service attendu, le risque percu. L'etude compare la prise de conscience par les voyageurs de la marque aerienne (Middle East Airlines-MEA) par rapport a la marque de l'alliance aerienne (Sky team). La recherche empirique pour soutenir l'hypothese proposee utilise des methodes d'enquete et des entrevues pour developper et tester l'impact de la prise de conscience du niveau global de satisfaction des passagers de la marque aerienne globale. Diverses hypotheses ont ete formulees pour realiser les objectifs de la recherche. Afin de formuler les hypotheses du chercheur, le ch...

EuroMed J. of Management, 2018

A change in the consumer behaviour affects the conventional tourism industry, the advancing shari... more A change in the consumer behaviour affects the conventional tourism industry, the advancing sharing economy promotes collaborative consumption which unfurls itself in new services encouraging the shared accommodation. Plus the technological advancement worldwide and the globalisation enhanced the consumer's motivation towards a more collaborative and community involved activities.

The General Data Protection Regulation (GDPR), an EU–wide piece of legislation became active on 2... more The General Data Protection Regulation (GDPR), an EU–wide piece of legislation became active on 25 May 2018. The binding regulation impacts all human data objects and its implementation and effectiveness have raised many questions. The GDPR is, indeed, very serious with the compilation, usage, and preservation of personal data. This article explains, with the help of an online survey, the consumers' perception of this new regulation (i.e. GDPR) and also analyses its expected outcomes. The primary research question under investigation is the level of awareness of GDPR and how it affects the data subject's rights. The GDPR articles were themed to build a set of questionnaires. The study found that although Lebanese consumers are somehow aware of the changing rules of privacy, they have only a moderate concern over personal data and are willing to trade them for any apparent personal gain.

The General Data Protection Regulation (GDPR), an EU–wide piece of legislation became active on 2... more The General Data Protection Regulation (GDPR), an EU–wide piece of legislation became active on 25 May 2018. The binding regulation impacts all human data objects and its implementation and effectiveness have raised many questions. The GDPR is, indeed, very serious with the compilation, usage, and preservation of personal data. This article explains, with the help of an online survey, the consumers' perception of this new regulation (i.e. GDPR) and also analyses its expected outcomes. The primary research question under investigation is the level of awareness of GDPR and how it affects the data subject's rights. The GDPR articles were themed to build a set of questionnaires. The study found that although Lebanese consumers are somehow aware of the changing rules of privacy, they have only a moderate concern over personal data and are willing to trade them for any apparent personal gain.

Review of Politics and Public Policy in Emerging Economies

Purpose: The provision of auxiliary services to paying customers is becoming an increasingly impo... more Purpose: The provision of auxiliary services to paying customers is becoming an increasingly important focus for full-service airlines as they look for novel strategies and opportunities to generate more revenue. Therefore, the measuring of passengers' willingness to pay, also known as WTP, is critical for accurately estimating the demand for ancillary services and setting prices for those services. The current study investigates whether the type of consumer, the purpose for the journey, the duration of the flight, and the aircraft class can have an effect on the willingness-to-pay for supplementary services provided by Middle East Airlines (MEA). Design/Methodology/Approach: The data that are utilized in this quantitative research is derived from a survey that was administered to the passengers of Middle East Airline. This was followed by an exploratory and confirmatory analysis that investigated the link between WTP and the factors that were involved. Findings: The study revea...

The General Data Protection Regulation (GDPR), an EU–wide piece of legislation became active on 2... more The General Data Protection Regulation (GDPR), an EU–wide piece of legislation became active on 25 May 2018. The binding regulation impacts all human data objects and its implementation and effectiveness have raised many questions. The GDPR is, indeed, very serious with the compilation, usage, and preservation of personal data. This article explains, with the help of an online survey, the consumers' perception of this new regulation (i.e. GDPR) and also analyses its expected outcomes. The primary research question under investigation is the level of awareness of GDPR and how it affects the data subject's rights. The GDPR articles were themed to build a set of questionnaires. The study found that although Lebanese consumers are somehow aware of the changing rules of privacy, they have only a moderate concern over personal data and are willing to trade them for any apparent personal gain.

La presente recherche examine l'effet de la prise de conscience de l'alliance aerienne mo... more La presente recherche examine l'effet de la prise de conscience de l'alliance aerienne mondiale sur la satisfaction des passagers ainsi que les facteurs qui ont influence leurs intentions et leurs reponses comportementales et leur niveau de satisfaction. En outre, l'etude etudie et identifie la correlation existante entre la prise de conscience de la marque et le niveau de qualite du service attendu, le risque percu. L'etude compare la prise de conscience par les voyageurs de la marque aerienne (Middle East Airlines-MEA) par rapport a la marque de l'alliance aerienne (Sky team). La recherche empirique pour soutenir l'hypothese proposee utilise des methodes d'enquete et des entrevues pour developper et tester l'impact de la prise de conscience du niveau global de satisfaction des passagers de la marque aerienne globale. Diverses hypotheses ont ete formulees pour realiser les objectifs de la recherche. Afin de formuler les hypotheses du chercheur, le ch...

EuroMed J. of Management, 2018

A change in the consumer behaviour affects the conventional tourism industry, the advancing shari... more A change in the consumer behaviour affects the conventional tourism industry, the advancing sharing economy promotes collaborative consumption which unfurls itself in new services encouraging the shared accommodation. Plus the technological advancement worldwide and the globalisation enhanced the consumer's motivation towards a more collaborative and community involved activities.

The General Data Protection Regulation (GDPR), an EU–wide piece of legislation became active on 2... more The General Data Protection Regulation (GDPR), an EU–wide piece of legislation became active on 25 May 2018. The binding regulation impacts all human data objects and its implementation and effectiveness have raised many questions. The GDPR is, indeed, very serious with the compilation, usage, and preservation of personal data. This article explains, with the help of an online survey, the consumers' perception of this new regulation (i.e. GDPR) and also analyses its expected outcomes. The primary research question under investigation is the level of awareness of GDPR and how it affects the data subject's rights. The GDPR articles were themed to build a set of questionnaires. The study found that although Lebanese consumers are somehow aware of the changing rules of privacy, they have only a moderate concern over personal data and are willing to trade them for any apparent personal gain.