Amal Kurdi - Academia.edu (original) (raw)

Uploads

Papers by Amal Kurdi

Research paper thumbnail of The Impact of Political Marketing Via Social Media on Political Participation: An Empirical Analysis in Lebanese Context

This study investigates the impact of political marketing using social media in Lebanon. Furtherm... more This study investigates the impact of political marketing using social media in Lebanon. Furthermore, the study investigates the moderating influence of political interest on the link between political marketing via social media and political participation. The present study goals were satisfied using a quantitative survey approach based on data from 412 respondents. The study's findings claim that political marketing via social media influences political participation in Lebanon. Furthermore, the data show that political interest strengthens the link between political marketing via social media and political participation. This study added to the corpus of marketing literature by examining the influence of political marketing on political participation in a particular political setting, such as Lebanon. Furthermore, this study informs political parties about the impact of political marketing efforts via social media, allowing them to plan for the necessary steps to increase political participation.

Research paper thumbnail of Factors Influencing Political Participation in Lebanon: The Mediating Role of Perceived Congruence

BAU journal. Society, culture & human behavior, Feb 28, 2023

This study analyzes the factors that influence political participation. These factors include: po... more This study analyzes the factors that influence political participation. These factors include: political information efficacy, political interest, community engagement, political party affiliation and perceived congruence. Moreover, this study addresses the mediating role of perceived congruence on the relationship between political interest, community engagement and political participation. A quantitative survey method was used and structured questionnaire was administered to a convenience sample of 412 respondents. The findings of this study revealed that political interest, community engagement, and political party affiliation have a positive effect on political participation. In addition, the results indicated that perceived congruence has no direct or mediate effect on political participation. The current study enhances marketing literature to understand political behaviors under unusual political situations. In contrast, this research supports both political parties and governments for better understanding the factors that influence political participation which guide them to fulfill their political marketing objectives and gain citizens' support.

Research paper thumbnail of The Impact of Political Marketing Via Social Media on Political Participation: An Empirical Analysis in Lebanese Context

Oct-Nov 2022

This study investigates the impact of political marketing using social media in Lebanon. Furtherm... more This study investigates the impact of political marketing using social media in Lebanon. Furthermore, the study investigates the moderating influence of political interest on the link between political marketing via social media and political participation. The present study goals were satisfied using a quantitative survey approach based on data from 412 respondents. The study's findings claim that political marketing via social media influences political participation in Lebanon. Furthermore, the data show that political interest strengthens the link between political marketing via social media and political participation. This study added to the corpus of marketing literature by examining the influence of political marketing on political participation in a particular political setting, such as Lebanon. Furthermore, this study informs political parties about the impact of political marketing efforts via social media, allowing them to plan for the necessary steps to increase pol...

Research paper thumbnail of The impact of celebrity politicians perceptions on political party preferences

Innovative marketing, Dec 22, 2022

Research paper thumbnail of Le développement durable par le tourisme au Liban

Research paper thumbnail of Le rattrapage touristique du Liban : évaluations et perspectives

Research paper thumbnail of Strategy of the Post- Crisis Period in Lebanon

European Journal of Business Research

Research paper thumbnail of The Impact of Political Marketing Via Social Media on Political Participation: An Empirical Analysis in Lebanese Context

This study investigates the impact of political marketing using social media in Lebanon. Furtherm... more This study investigates the impact of political marketing using social media in Lebanon. Furthermore, the study investigates the moderating influence of political interest on the link between political marketing via social media and political participation. The present study goals were satisfied using a quantitative survey approach based on data from 412 respondents. The study's findings claim that political marketing via social media influences political participation in Lebanon. Furthermore, the data show that political interest strengthens the link between political marketing via social media and political participation. This study added to the corpus of marketing literature by examining the influence of political marketing on political participation in a particular political setting, such as Lebanon. Furthermore, this study informs political parties about the impact of political marketing efforts via social media, allowing them to plan for the necessary steps to increase political participation.

Research paper thumbnail of Factors Influencing Political Participation in Lebanon: The Mediating Role of Perceived Congruence

BAU journal. Society, culture & human behavior, Feb 28, 2023

This study analyzes the factors that influence political participation. These factors include: po... more This study analyzes the factors that influence political participation. These factors include: political information efficacy, political interest, community engagement, political party affiliation and perceived congruence. Moreover, this study addresses the mediating role of perceived congruence on the relationship between political interest, community engagement and political participation. A quantitative survey method was used and structured questionnaire was administered to a convenience sample of 412 respondents. The findings of this study revealed that political interest, community engagement, and political party affiliation have a positive effect on political participation. In addition, the results indicated that perceived congruence has no direct or mediate effect on political participation. The current study enhances marketing literature to understand political behaviors under unusual political situations. In contrast, this research supports both political parties and governments for better understanding the factors that influence political participation which guide them to fulfill their political marketing objectives and gain citizens' support.

Research paper thumbnail of The Impact of Political Marketing Via Social Media on Political Participation: An Empirical Analysis in Lebanese Context

Oct-Nov 2022

This study investigates the impact of political marketing using social media in Lebanon. Furtherm... more This study investigates the impact of political marketing using social media in Lebanon. Furthermore, the study investigates the moderating influence of political interest on the link between political marketing via social media and political participation. The present study goals were satisfied using a quantitative survey approach based on data from 412 respondents. The study's findings claim that political marketing via social media influences political participation in Lebanon. Furthermore, the data show that political interest strengthens the link between political marketing via social media and political participation. This study added to the corpus of marketing literature by examining the influence of political marketing on political participation in a particular political setting, such as Lebanon. Furthermore, this study informs political parties about the impact of political marketing efforts via social media, allowing them to plan for the necessary steps to increase pol...

Research paper thumbnail of The impact of celebrity politicians perceptions on political party preferences

Innovative marketing, Dec 22, 2022

Research paper thumbnail of Le développement durable par le tourisme au Liban

Research paper thumbnail of Le rattrapage touristique du Liban : évaluations et perspectives

Research paper thumbnail of Strategy of the Post- Crisis Period in Lebanon

European Journal of Business Research

Log In