Ammara Afzaal - Academia.edu (original) (raw)
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Imam Khomeini International University(IKIU)
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Papers by Ammara Afzaal
Zenodo (CERN European Organization for Nuclear Research), Dec 30, 2022
This study aims at providing an outlook on the motivational factors that play an idealistic role ... more This study aims at providing an outlook on the motivational factors that play an idealistic role on the development of procedures of second language learning and also on the factors which most adroitly influence the learners understanding of second language. The study was conducted on the students of a private university studying English language at their post graduate level. The study was conducted quantitatively and the results are compiled in the form of diagrams and graphs. The results conclude that intrinsic motivation plays a more significant role than the extrinsic motivation. The role of teacher in inducing motivation among students is indisputable. Media also works to enhance the motivational levels of students and students themselves feel that they learn English language more efficiently using media sources, hence it should be incorporated in language learning classes in a well-organized way.
Journal of English language, literature and education, Mar 9, 2022
This study demonstrated the usage of speech acts in Pakistani advertisements employed to attract ... more This study demonstrated the usage of speech acts in Pakistani advertisements employed to attract the addressees. Advertisements were used as a productive tool to entice the consumer to purchase the goods from the seller. The speech act theory by Searle (1969) provided a theoretical framework for the study of these advertisements. The data for this study were collected in the form of 30 written advertisements printed in newspapers and magazines and came from social media like Facebook were taken. A simple qualitative descriptive technique was used to analyze the data and to uncover the hidden directions and assertions used within the advertisements. The data were analyzed and classified according to speech act theory, and the frequency with which these speech acts had been used was noted, which provided the necessary evidence to support the idea that advertisers used speech acts usually to persuade the addressee, they provide them with information, arise their emotions and vows about the lucrative consequence of purchasing from them. The results of this study have shown that the most commonly used speech acts by advertisers are directives, commisive and assertive acts. These included the act of giving directions, orders, suggestions, and advice. They often used claim, assert, affirm, vow, and even promise the brand's reliability.
Journal of English Language, Literature and Education
This study aimed to investigate the ramifications of excessive text messaging on the written prof... more This study aimed to investigate the ramifications of excessive text messaging on the written proficiency of students in their acquisition of a second language. It investigated WhatsApp and other text messaging portals had an influence on students’ written English Language. The popularity of Mobile Instant Messaging (MIM), has given rise to the fabrication of more simplified language terms called “textisms”, which in turn, have impacted their “textiquettes'. A reasonable number of language students from a private university were taken under consideration for conducting the study. The data was collected from each student in three forms: one in the form of students’ rough or during lecture note jotting, other their internal and summative assessments like quizzes and exam papers, third their daily emails. This data was compared against another form of data that was actually the collection of text messages of each student. It provided the researcher with the evidence of recurrent sho...
Zenodo (CERN European Organization for Nuclear Research), Dec 30, 2022
This study aims at providing an outlook on the motivational factors that play an idealistic role ... more This study aims at providing an outlook on the motivational factors that play an idealistic role on the development of procedures of second language learning and also on the factors which most adroitly influence the learners understanding of second language. The study was conducted on the students of a private university studying English language at their post graduate level. The study was conducted quantitatively and the results are compiled in the form of diagrams and graphs. The results conclude that intrinsic motivation plays a more significant role than the extrinsic motivation. The role of teacher in inducing motivation among students is indisputable. Media also works to enhance the motivational levels of students and students themselves feel that they learn English language more efficiently using media sources, hence it should be incorporated in language learning classes in a well-organized way.
Journal of English language, literature and education, Mar 9, 2022
This study demonstrated the usage of speech acts in Pakistani advertisements employed to attract ... more This study demonstrated the usage of speech acts in Pakistani advertisements employed to attract the addressees. Advertisements were used as a productive tool to entice the consumer to purchase the goods from the seller. The speech act theory by Searle (1969) provided a theoretical framework for the study of these advertisements. The data for this study were collected in the form of 30 written advertisements printed in newspapers and magazines and came from social media like Facebook were taken. A simple qualitative descriptive technique was used to analyze the data and to uncover the hidden directions and assertions used within the advertisements. The data were analyzed and classified according to speech act theory, and the frequency with which these speech acts had been used was noted, which provided the necessary evidence to support the idea that advertisers used speech acts usually to persuade the addressee, they provide them with information, arise their emotions and vows about the lucrative consequence of purchasing from them. The results of this study have shown that the most commonly used speech acts by advertisers are directives, commisive and assertive acts. These included the act of giving directions, orders, suggestions, and advice. They often used claim, assert, affirm, vow, and even promise the brand's reliability.
Journal of English Language, Literature and Education
This study aimed to investigate the ramifications of excessive text messaging on the written prof... more This study aimed to investigate the ramifications of excessive text messaging on the written proficiency of students in their acquisition of a second language. It investigated WhatsApp and other text messaging portals had an influence on students’ written English Language. The popularity of Mobile Instant Messaging (MIM), has given rise to the fabrication of more simplified language terms called “textisms”, which in turn, have impacted their “textiquettes'. A reasonable number of language students from a private university were taken under consideration for conducting the study. The data was collected from each student in three forms: one in the form of students’ rough or during lecture note jotting, other their internal and summative assessments like quizzes and exam papers, third their daily emails. This data was compared against another form of data that was actually the collection of text messages of each student. It provided the researcher with the evidence of recurrent sho...