Amola Bhatt - Academia.edu (original) (raw)

Papers by Amola Bhatt

Entrepreneurship is the process of designing, launching and running a new business, i.e., a start... more Entrepreneurship is the process of designing, launching and running a new business, i.e., a start-up company offering a product, process or service. Entrepreneurship education deals with developing entrepreneurial skills in students. In this context, the current paper is based on the literature review of research papers spanning across countries in the last decade. The literature is coded according to the research settings and findings segregated under categories of goals and learning outcomes, curriculum design, pedagogical tools, and effectiveness of teaching entrepreneurship. After a detailed review of about 54 papers, it was be inferred that the goals of entrepreneurship education range from imparting basic domain knowledge to transforming this knowledge into practical skills. The curriculum design of entrepreneurship course needs to be innovative in the sense that it should include industrial visits, management games and active involvement of other stakeholders. Action learning...

Think India, 2013

The basic training in ethics is believed to be imparted by family and educational institutes, but... more The basic training in ethics is believed to be imparted by family and educational institutes, but the end result (execution of ethical practices) is a combination of inherent values and external environment. Also, there is a dearth of studies trying to find out the factors influencing ethical perceptions in management students, especially in the state of Gujarat, India. Thus, the study is an effort to diagnose the significant factors influencing ethical practices of students, aspiring to become managers.The study indicates the factors which influence the ethical perception of management students. The study also examines whether these factors have any relation with the CGPA (Cumulative Grade Point Average) of the students, parents’ monthly income and specialization selected by the students.

Cogent Economics & Finance

Education has undergone a paradigm shift due to the COVID-19 outbreak declared as a pandemic by t... more Education has undergone a paradigm shift due to the COVID-19 outbreak declared as a pandemic by the WHO in 2020. The current research attempts to identify the key factors which enable students’ readiness for online learning (SROL). The Interpretive Structural Modelling (ISM) approach is used to draw contextual relationships among the enablers of SROL and these are further clustered using Matrix of Cross-impact Multiplications (MICMAC) analysis. Personality traits like ‘Open to experience’, ‘Agreeableness’ and ‘Extraversion’ emerged as driving enablers while; several factors like academic performance, prior exposure to online classes, self-efficacy in online settings, learner control, self-directed learning and motivation for learning emerged as linkage enablers which would ultimately affect the ‘willingness for future exposure to online classes’. The understanding of these enablers can help instructors to customize their online course delivery and counsel students based on their lev...

Human Behavior & Game Theory eJournal, 2016

In the current era, planning of finance is assuming extreme importance as myriad financial produc... more In the current era, planning of finance is assuming extreme importance as myriad financial products are available and individuals’ demands are increasing. Personal financial planning is a process which outlines one’s financial objectives and takes financial decisions in a manner that his goals are achieved. The process of financial planning and decision-making in household has been studied independently by various researchers. However, these are essentially intertwined in nature. In view of this, the researchers have undertaken the task of understanding whether individuals followed the Personal Financial Planning process consciously and whether this was linked to household decision-making, especially in the social and economic areas. This paper also examines gender inequality in household decision-making and how household decision-making evolves with time. The study was conducted in the Ahmedabad district of Gujarat, and a sample size of 196 respondents was selected on judgmental ba...

In a patriarchal society, where men enjoyed obvious superiority over women on the basis of their ... more In a patriarchal society, where men enjoyed obvious superiority over women on the basis of their gender alone, one could only imagine the plight of women who were further poor, illiterate and belonged to minority classes. Ameliorating the position of these women was a herculean task and it required the efforts of an equally capable visionary. With this mission of restoring human dignity of the poor and marginalized through a process of empowerment, the Kaira Social Service Society (KSSS) was founded. The case indicates some initiatives taken by KSSS in the state of Gujarat (India) and focuses on its campaign of empowering women. The various activities undertaken as a part of this campaign and how they benefited the recipients was studied through personal interviews on the field (villages of Kheda and Anand districts of Gujarat). Overall, it seemed that women have started participating in income generating activities. Those women, who did not have any say in household or personal dec...

Finance Planning Fundamentals eJournal, 2014

Rationale – Personal financial planning is a formal process of outlining one’s life goals and man... more Rationale – Personal financial planning is a formal process of outlining one’s life goals and managing finances accordingly. Hence, it involves an efficient and effective allocation of one’s income and other resources, such that the needs, wants and desires of the individual are fulfilled. Financial literacy still being low in India, and a formal training on the same, still being in the nascent stage, there is a dearth of research in this area. The research aims to throw light on the financial planning process followed by individuals and whether it differs in males and females. Purpose – The basic aim of this study is to gain an insight into the income allocation pattern of individuals and the various reasons for which investments are made. The study also tries to find out preferred investment avenues and whether males and females exhibit different preferences for the same. Finally, the researchers want to know whether a formal financial planning process is followed by individuals a...

The Journal of Internet Banking and Commerce, 2016

With the rapid advances in technology and changing demographics and life-style of people, the tra... more With the rapid advances in technology and changing demographics and life-style of people, the traditional branch banking is giving way to electronic banking (e-banking) and more recently mobile banking (m-banking). However, numbers suggest that the rate of acceptance of technology is quite low. In India, as quoted by an RBI report (Report of the Technical Committee on Mobile Banking, 2014), 64 banks have commenced mobile banking operations and there are 22 million active mobile banking users, which is roughly 5% of the total bank accounts. Lack of awareness, security concerns and technical issues are considered as the major reasons behind customer resistance to mobile banking services. Hence, it is pertinent for the service providers to understand and address the needs of customers so as to optimize their mobile banking experience. The current study aims at describing the usage patterns of mobile banking customers and identifying the factors which influence their usage of m-banking....

According to an India online landscape study (Juxt, 2010), the number of active Internet users in... more According to an India online landscape study (Juxt, 2010), the number of active Internet users in India stands at 65 million, of which 17 million are online shoppers, indicating a growth of 70% from the previous year. The statistics alone are enough to denote the potential of e-commerce in India. However, as the online market becomes crowded with players, businesses need to have an edge in terms of customer satisfaction to gain a larger market share. With the above-mentioned objective in mind, a primary survey of online shoppers was conducted in Ahmedabad and consumer perceptions were analyzed using factor analysis and Analysis of Variance (ANOVA) test. The paper has found that ease/attractiveness of website, service quality of website and website security are the three dominant factors which influence consumer perceptions regarding their online purchasing experiences. Hence, businesses which focus on these three factors can attract more clicks. Also, the paper has proved that these...

FEN: Behavioral Finance (Topic), 2013

The reforms era of the nineties in India has led to the proliferation of the financial services i... more The reforms era of the nineties in India has led to the proliferation of the financial services industry and the introduction of several financial products and services. The myriad products have also given a lot of options to the investors for channelizing their savings. However, the choice of instruments depends on the demographic and psychographic factors of the individuals as well as the characteristic features of the products viz. risk, return, liquidity, tenure, etc. Several studies (Edward et al, Bernard and Schiff, Chen and Volpe, etc.) have proved that women are more risk averse than men. While, there are studies (Meier-Pesti & Penz, Ohm et al, Hanna et al, etc.) which have proved that there is no significant difference in the risk taking capacity of males and females. The present study is aimed at finding out whether there is any difference in risk taking capacity related to the gender of the investor. This research is an empirical study based on the responses of 150 invest...

Rural marketing has been emphasized as a tool to achieve inclusive sustainability in business, so... more Rural marketing has been emphasized as a tool to achieve inclusive sustainability in business, social justice, equality and development of nation. Moreover, FMCG (Fast Moving Consumer Goods) companies should understand that urban-rural divide continues to exist. This study is an attempt to understand different aspects of rural consumer behavior on buying of packaged food products. The study aims to identify the factors which are important while purchasing packaged food products. The study also examines the relationship between the factors brought out and demographic factors like age and monthly income. The data is collected using a self-administered questionnaire. The sample size for the study is 200 respondents. The focal product is a packaged food product sold in rural areas of Ahmedabad district. Analysis has been done using multivariate technique like Factor Analysis followed by ANOVA and post-hoc tests. The study observes that the factors for selecting packaged food include hea...

With the rapid growth experienced in the Automotive market in India, it becomes imperative for ca... more With the rapid growth experienced in the Automotive market in India, it becomes imperative for car manufacturers and dealers to understand the buying process followed by consumers and the factors which the consumers weigh while making purchase of a car, which is a capital decision for individuals. With the advancement in technology, these factors also keep on changing. Hence, identifying these factors on a periodic basis becomes important for improving the sales figures. Moreover, there is a dearth of such studies in the context of Ahmedabad city in Gujarat. Given that Ahmedabad is a growing market as indicated by various reports, it makes a case to undertake the present research.

Rationale: Private brands were once a small part of retailers' merchandise, however today the... more Rationale: Private brands were once a small part of retailers' merchandise, however today they are becoming a significant factor for most retail operations. It has also been found that major studies in private labels emphasize on the grocery sector. Apparel sector is on the edge of growth in domestic and global markets due to liberalisation. Very few studies have been conducted using multivariate analysis (cluster analysis) for studying the segments of shoppers for an apparel retail store, and so the present study is undertaken to better understand the consumer perceptions. Purpose: The study indicates the segments of private label shoppers and its association with frequency of usage and the store from which they are purchased. Design/methodology/approach: Data are collected using a self-administered questionnaire. The sample size for the study is 608 respondents. Analysis has been done by using multivariate techniques (cluster analysis) followed by Chi Square. Findings: Four se...

The case describes the issues experienced in a family business, particularly in the first two pha... more The case describes the issues experienced in a family business, particularly in the first two phases of its life-cycle, viz. the introduction and the growth stage. The main protagonist, Parthiv is the second generation entrepreneur and he has taken up the task of sustaining and growing his family business in the wake of cut-throat competition. The case presents an opportunity to discuss the issues commonly faced in a family business setting such as lack of funds for discretionary use, tight control by family members and traditional practices. The case also looks at how growing businesses need to expand their portfolio by adding related products and services. The dilemma is whether a twenty year old home-grown brand should be diluted in light of a franchisee offer received from a bigger and better established market player.

Quantitative Finance, May 1, 2010

This text may be downloaded for personal research purposes only. Any additional reproduction for ... more This text may be downloaded for personal research purposes only. Any additional reproduction for other purposes, whether in hard copy or electronically, requires the consent of the author(s), editor(s). If cited or quoted, reference should be made to the full name of the author(s), editor(s), the title, the working paper or other series, the year, and the publisher. The author(s)/editor(s) should inform the Economics Department of the EUI if the paper is to be published elsewhere, and should also assume responsibility for any consequent obligation(s).

International Journal of Marketing and Business Communication, 2015

Rationale: The significance of television advertisements has grown profusely, and despite the gro... more Rationale: The significance of television advertisements has grown profusely, and despite the growing preference for advertising on social networking platforms, importance of television advertisements cannot be undermined. As television advertisements increasingly compete for audience attention, it is imperative for the advertisement agencies to learn about the attributes which influence the audiences' attitudes towards such television advertisements. This would aid them in designing effective ads and thereby resulting in higher revenues for the concerned companies. Purpose: The study indicates the factors which form the attitude of the audience towards television advertisements. Additionally the study also explores the attributes that makes audience avoid television advertisements. Design/Methodology/Approach: Data are collected using a self-administered questionnaire.