Amrul Asraf Mohd-Any - Academia.edu (original) (raw)
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Papers by Amrul Asraf Mohd-Any
Journal of Travel Research
Abstract Despite the widespread use of travel websites, our understanding of how best to capture ... more Abstract
Despite the widespread use of travel websites, our understanding of how best to capture users’ value experiences when
using such websites is limited. This article introduces a multidimensional measurement of a user’s value experience on a
travel website (e-Value). We then assess the extent to which website users contribute to their own value experience. Based
on 175 UK survey respondents, e-Value is formed mainly by cognitive effort, utilitarian value/control, and to a lesser extent
by perceptions of emotional value and value for money. Social value experiences do not contribute to e-Value. A user’s
own activities on a website (i.e., participation) affect most value dimensions but at different magnitudes. Our findings suggest
that website “participation” should be seen as phenomenologically determined by the user as perceived participation affects
e-Value dimensions more strongly than actual participation.
Journal of Travel Research
Abstract Despite the widespread use of travel websites, our understanding of how best to capture ... more Abstract
Despite the widespread use of travel websites, our understanding of how best to capture users’ value experiences when
using such websites is limited. This article introduces a multidimensional measurement of a user’s value experience on a
travel website (e-Value). We then assess the extent to which website users contribute to their own value experience. Based
on 175 UK survey respondents, e-Value is formed mainly by cognitive effort, utilitarian value/control, and to a lesser extent
by perceptions of emotional value and value for money. Social value experiences do not contribute to e-Value. A user’s
own activities on a website (i.e., participation) affect most value dimensions but at different magnitudes. Our findings suggest
that website “participation” should be seen as phenomenologically determined by the user as perceived participation affects
e-Value dimensions more strongly than actual participation.