Ana-Maria-Bianca Comanoiu - Academia.edu (original) (raw)
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Papers by Ana-Maria-Bianca Comanoiu
Journal of Innovation and Business Management (ISSN: 2708-8669), 2021
In the digital era, organizations have increasingly realized that linking big data and informatio... more In the digital era, organizations have increasingly realized that linking big data and
information systems is essential for achieving competitive advantage. This paper also
highlights shared dependency of the two elements, on how it affects decision-making
processes, organizational functionality, and the customer interface. There are
numerous benefits from analysing large datasets as it would help the organization to
better understand the world around it and make better decisions as well as improve
the efficiency of certain processes and, finally, improve its clients’ experience. The
paper also presents the different characteristics of information systems and also
analyses the applicability of these systems at various organizational tiers, with regard
to the ways they facilitate data solutions. it also fits with the problem of data handling,
storage, and protection that arises when implementing big data. In conclusion, the
study reveals the need to use information systems and big data to sustain
competitiveness in the current ever-changing digital business environment.
Journal of Innovation and Business Management (ISSN: 2708-8669), 2021
This research gives a critical evaluation of Samsung’s tactical marketing strategy in their digit... more This research gives a critical evaluation of Samsung’s tactical marketing strategy in
their digital marketing plan with emphasis on the use of artificial intelligence to deal
with cut-throat competition in the technology industry. The paper aims at identifying
how the company has embraced the use of digital marketing technologies in engaging
the customers, automating specific marketing processes and increasing the efficiency
in the marketing campaigns. Using the factors of marketing mix, elements like
Product, Price, Place, and Promotion or the 4Ps, the study explores more about
Samsung’s strategy of incorporating artificial intelligence in its digital marketing
initiatives to achieve its business goals. It also examines the use of artificial
intelligence in customizing the interaction with customers, using automation to
disseminate content, and fine-tuning marketing strategy in real time. The conclusion
points out that Samsung is able to strengthen its market standing while applying the
concepts of artificial intelligence for digital marketing as well as to establish new
benchmarks for development across the tech field. Based on these strategies, the
discussion in this paper will be concluded by considering how these strategies could
be applied in the future marketing practices, together with recommendations that may
be effected in the future to enhance the success in an ever-changing digital
environment.
Journal of Innovation and Business Management (ISSN: 2708-8669), 2021
In the digital era, organizations have increasingly realized that linking big data and informatio... more In the digital era, organizations have increasingly realized that linking big data and
information systems is essential for achieving competitive advantage. This paper also
highlights shared dependency of the two elements, on how it affects decision-making
processes, organizational functionality, and the customer interface. There are
numerous benefits from analysing large datasets as it would help the organization to
better understand the world around it and make better decisions as well as improve
the efficiency of certain processes and, finally, improve its clients’ experience. The
paper also presents the different characteristics of information systems and also
analyses the applicability of these systems at various organizational tiers, with regard
to the ways they facilitate data solutions. it also fits with the problem of data handling,
storage, and protection that arises when implementing big data. In conclusion, the
study reveals the need to use information systems and big data to sustain
competitiveness in the current ever-changing digital business environment.
Journal of Innovation and Business Management (ISSN: 2708-8669), 2021
This research gives a critical evaluation of Samsung’s tactical marketing strategy in their digit... more This research gives a critical evaluation of Samsung’s tactical marketing strategy in
their digital marketing plan with emphasis on the use of artificial intelligence to deal
with cut-throat competition in the technology industry. The paper aims at identifying
how the company has embraced the use of digital marketing technologies in engaging
the customers, automating specific marketing processes and increasing the efficiency
in the marketing campaigns. Using the factors of marketing mix, elements like
Product, Price, Place, and Promotion or the 4Ps, the study explores more about
Samsung’s strategy of incorporating artificial intelligence in its digital marketing
initiatives to achieve its business goals. It also examines the use of artificial
intelligence in customizing the interaction with customers, using automation to
disseminate content, and fine-tuning marketing strategy in real time. The conclusion
points out that Samsung is able to strengthen its market standing while applying the
concepts of artificial intelligence for digital marketing as well as to establish new
benchmarks for development across the tech field. Based on these strategies, the
discussion in this paper will be concluded by considering how these strategies could
be applied in the future marketing practices, together with recommendations that may
be effected in the future to enhance the success in an ever-changing digital
environment.