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Papers by Ana beatriz Gouveia
Journal of International Studies, 2017
Expectations towards fitness exercises are the major factor in customer satisfaction in the servi... more Expectations towards fitness exercises are the major factor in customer satisfaction in the service sector in question. The purpose of this study is to present a segmentation framework for fitness customers, based on their individual expectations. The survey was designed and validated to evaluate individual expectations towards exercises. The study included a randomly recruited sample of 723 subjects (53% males; 47% females; 42.1±19.7 years). Factor analysis and cluster analysis with Ward's cluster method with squared Euclidean distance were used to analyse the data obtained. Four components were extracted (performance, enjoyment, beauty and health) explaining 68.7% of the total variance and three distinct segments were found: Exercise Lovers (n=312), Disinterested (n=161) and Beauty Seekers (n=250). All the factors identified have a significant contribution to differentiate the clusters, the first and third clusters being most similar. The segmentation framework obtained based on customer expectations allows better understanding of customers' profiles, thus helping the fitness industry develop services more suitable for each type of customers. A follow-up study was conducted 5 years later and the results concur with the initial study.
Sport Sciences for Health, 2019
Purpose Physical activity (PA) is considered central to hypertension prevention and management. T... more Purpose Physical activity (PA) is considered central to hypertension prevention and management. The main purpose of this article is to compare supervised exercise (SE) patterns among hypertensive and normotensive Portuguese adults. Methods A total of 966 participants aged between 15 and 90 years old (mean 41.9; SD 19.5) were surveyed face-to-face in public places across Portugal. Participants were considered hypertensives (n = 144) if they have systolic and diastolic blood pressure higher than 160 and 90 mmHg or report taking antihypertensive medication. PA was assessed using the International Physical Activity Questionnaire (IPAQ). Descriptive statistics, Chi-square test for associations and t test for independent samples were used to analyze data. Results Hypertensive individuals show a higher prevalence of sedentary lifestyle than normotensive (31% vs 20%). About 40% of hypertensive patients have a high level of physical activity. Several significant differences were found between hypertensives and normotensives regarding the causes for non-participation, information sources and motivation to participate. For infrastructures, only the quality of the equipment (p = 0.032), innovative activities (p = 0.027), and the opportunity to socialize (p = 0.000) are capable of differentiating the two groups. Conclusions This study shows the prevalence of sedentary behavior among the hypertensive population. Hypertensives and normotensive behavior reveal different patterns on the barriers, sources of information, and perception regarding the structures. Service providers seem incapable to make hypertensives aware of the risks associated with PA and the benefits associated with SE. More information is needed to make hypertensives aware of the benefits of SE programs.
Journal of International Studies, 2017
Expectations towards fitness exercises are the major factor in customer satisfaction in the servi... more Expectations towards fitness exercises are the major factor in customer satisfaction in the service sector in question. The purpose of this study is to present a segmentation framework for fitness customers, based on their individual expectations. The survey was designed and validated to evaluate individual expectations towards exercises. The study included a randomly recruited sample of 723 subjects (53% males; 47% females; 42.1±19.7 years). Factor analysis and cluster analysis with Ward's cluster method with squared Euclidean distance were used to analyse the data obtained. Four components were extracted (performance, enjoyment, beauty and health) explaining 68.7% of the total variance and three distinct segments were found: Exercise Lovers (n=312), Disinterested (n=161) and Beauty Seekers (n=250). All the factors identified have a significant contribution to differentiate the clusters, the first and third clusters being most similar. The segmentation framework obtained based on customer expectations allows better understanding of customers' profiles, thus helping the fitness industry develop services more suitable for each type of customers. A follow-up study was conducted 5 years later and the results concur with the initial study.
Sport Sciences for Health, 2019
Purpose Physical activity (PA) is considered central to hypertension prevention and management. T... more Purpose Physical activity (PA) is considered central to hypertension prevention and management. The main purpose of this article is to compare supervised exercise (SE) patterns among hypertensive and normotensive Portuguese adults. Methods A total of 966 participants aged between 15 and 90 years old (mean 41.9; SD 19.5) were surveyed face-to-face in public places across Portugal. Participants were considered hypertensives (n = 144) if they have systolic and diastolic blood pressure higher than 160 and 90 mmHg or report taking antihypertensive medication. PA was assessed using the International Physical Activity Questionnaire (IPAQ). Descriptive statistics, Chi-square test for associations and t test for independent samples were used to analyze data. Results Hypertensive individuals show a higher prevalence of sedentary lifestyle than normotensive (31% vs 20%). About 40% of hypertensive patients have a high level of physical activity. Several significant differences were found between hypertensives and normotensives regarding the causes for non-participation, information sources and motivation to participate. For infrastructures, only the quality of the equipment (p = 0.032), innovative activities (p = 0.027), and the opportunity to socialize (p = 0.000) are capable of differentiating the two groups. Conclusions This study shows the prevalence of sedentary behavior among the hypertensive population. Hypertensives and normotensive behavior reveal different patterns on the barriers, sources of information, and perception regarding the structures. Service providers seem incapable to make hypertensives aware of the risks associated with PA and the benefits associated with SE. More information is needed to make hypertensives aware of the benefits of SE programs.