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Papers by Anić, Ivan-Damir
This paper explores how shopping trip type influences consumer promotion search, purchases made o... more This paper explores how shopping trip type influences consumer promotion search, purchases made on promotion and unplanned purchases. For retailers, the importance of model presented in this paper is in gaining knowledge about shoppers’ response to in-store promotion and predicting retail outcomes based on the consumers’ level of promotional purchasing. The model itself was tested with data collected from a consumer survey, carried out in the high/low Croatian hypermarket setting. Data was analyzed using descriptive statistics, including cross tabulation analysis and one-way analysis of variance. Research results show that the type of shopping trip (i.e. whether the trip is major or fill-in shopping trip) does explain differences in actual spending, unplanned spending, and purchases of promoted items. As compared with fill-in shoppers, major shoppers did purchase more items and spent more money on their shopping trip. There was significantly higher proportion of major shoppers who s...
This paper examines the relationship between consumer purchase behavior and instore promotion pro... more This paper examines the relationship between consumer purchase behavior and instore promotion proneness across five promotion types. The model was tested with data collected from a consumer survey, carried out in the high/low Croatian hypermarket setting. The data were analyzed using descriptive statistics and the one-way analysis of variance (ANOVA). In general, research results support the proposed framework. Higher consumer deal-proneness was associated with promotion planning (except for advertised brands and free samples), in-store promotion search and purchases of promoted items (except for special island displays). Contrary to expectations, action store loyalty was positively related to deal- proneness. The framework provided helps retailers predict consumer response to in-store promotion and their purchases depending on deal-proneness, as the starting point in designing promotion campaign and enhancing the store competitiveness.
Economic Research-Ekonomska Istraživanja, 2015
The purpose of this paper is to determine the impact of quality and priceconsciousness on brand c... more The purpose of this paper is to determine the impact of quality and priceconsciousness on brand consciousness and brand loyalty. Data collected by questionnaire were analyzed using the structural equation modelling methodology. Research results support three hypotheses. They indicate that brand consciousness is positively related to quality consciousness and negatively to price consciousness. There is a positive link between brand consciousness and brand loyalty. Taking into consideration the relative impact of quality and price consciousness on brand loyalty, managers might optimize their marketing strategies and improve the financial performance of their companies. The research results might be useful for scientists, marketing experts and managers dealing with brand management.
The paper aims to identify factors that are behind superior performance of manufacturing firms. I... more The paper aims to identify factors that are behind superior performance of manufacturing firms. It compares the similarities and differences in ten selected firms’ characteristics and strategic factors between high performers and low performers operating in the Croatian manufacturing industry. The hypotheses were tested with data obtained from company survey. The data was analyzed using one-way analysis of variance (ANOVA). The research results indicate that high performers were smaller and younger companies with higher level of capital intensity. They invested signifi cantly more in marketing. As compared to low performers, high performers had ower total labor expenses, but paid out higher gross wages per employee. Lower debt ratio was associated with higher level of performance. The findings further show that high performers exhibited higher productivity level than low performers. Finally, the paper discusses implications of fi ndings for industrial policy and manufacturing strategy.
This paper examines the differences and similarities in strategies employed by companies operatin... more This paper examines the differences and similarities in strategies employed by companies operating in the Croatian textile and clothing industry.n The analysis i based on company survey comprising 80 manufacturers. The data was analyzed using k-mean cluster analysis, one-way analysis of variance (ANOVA) and chi-square test. Research results indicate that textile and clothing manufacturers employ two major strategies: low cost strategy and value-oriented strategy. While low cost strategy implies lower material costs, emphasis on subcontracting and lower level of brand intensity, value-oriented strategy comprises the production of firms’ own products, own brand development and higher level of production costs. The results further indicate that value-oriented strategic approach yields signifi cantly more value added per employee, sales volume per employee, and return on sales (ROS) than low-cost strategy, and thus appears to provide a means by which textile and clothing manufacturers m...
Technovation, 2014
ABSTRACT In this paper we will investigate the effects of direct grants and tax incentives on rec... more ABSTRACT In this paper we will investigate the effects of direct grants and tax incentives on recipient small and medium enterprises (SMEs). Direct grants and tax incentives are two different public instruments used to correct market failure and facilitate innovation through lowering the cost of R&D. Although large and small firms innovate in different ways, so far limited empirical evidence has been reported with respect to the effectiveness of public R&D instruments for SMEs. Our data suggests that direct subsidies used alone or with tax incentives strengthen the R&D orientation of the SME as well as some aspects of innovation output and absorptive capacity. Although the effects of policy measures are significant when comparison is made to firms that did not use any of the two instruments, not much difference is found when users of direct grants are compared to those who used both the grants and the tax incentives. This result indicates the existence of limitations in the use of tax incentives by SMEs, and thus suggests that subsidies may be the primary instrument in SMEs.
Ekonomski pregled, 2009
... performance have been identified in several industries, but those factors seem to differ acro... more ... performance have been identified in several industries, but those factors seem to differ across different countries and indus-tries (Amoako-Gyampah and ... that the probability of firm growth, firm failure, and the variability of firm growth decrease as firms age (Evans, 1987; Yasuda ...
The Service Industries Journal, 2011
This study examines the effects of five antecedents on consumers&... more This study examines the effects of five antecedents on consumers' time perceptions in a hypermarket environment. Findings indicate that the actual shopping time spent in the store and planned shopping activities significantly influence consumers' shopping time perceptions, while consumers' waiting time perceptions are driven by both actual checkout waiting time and actual shopping time. The article examines time gaps, i.e.
The International Review of Retail, Distribution and Consumer Research, 2010
This article examines the relative effects of store traffic and customer traffic flow on shopper ... more This article examines the relative effects of store traffic and customer traffic flow on shopper spending in a single study. An analysis of Croatian hypermarket survey data indicates that store traffic alone does not adequately explain shopper spending. Instead, gross customer traffic flow and realized customer traffic flow are stronger drivers of money spent. The article contributes to the retailing
Ekonomska misao i praksa: časopis Sveučilišta u Dubrovniku, 2015
U ovom se radu analiziraju aspekti potražnje za ekološkim proizvodima, koja je važan čimbenik u o... more U ovom se radu analiziraju aspekti potražnje za ekološkim proizvodima, koja je važan čimbenik u ostvarivanju ciljeva održive ekološke proizvodnje. Ciljevi ovog rada jesu istražiti demografske čimbenike koji utječu na kupnju ekoloških prehrambenih proizvoda i utvrditi razlike u ponašanju potrošača u kupnji ekoloških prehrambenih proizvoda. Podaci prikupljeni anketom u Karlovačkoj županiji (n= 277) analizirani su primjenom hi-kvadrat testai analizom varijance (ANOVA). Rezultati pokazuju da su kupci ekoloških prehrambenih proizvoda uglavnom srednje i starije dobi, sve većm prihodima i zaposleni, dok između muškaraca i žena, i na različitim razinama obrazovanja ne postoje značajne statističke signifikantne razlike. Kupci koji više izdvajaju na ekološke prehrambene proizvode, kupuju ih češće, preferiraju kupnju hrvatskih proizvoda i spremni su platiti višu cijenu za te proizvode. Ovaj rad može koristiti poduzećima koja posluju na tržištu ekoloških proizvoda, da predvide ponašanje svojih potrošača te da, sukladno tome, prilagode svoje promotivne aktivnosti i povećaju prodaju i konkurentnost na tržištu.
This paper explores how shopping trip type influences consumer promotion search, purchases made o... more This paper explores how shopping trip type influences consumer promotion search, purchases made on promotion and unplanned purchases. For retailers, the importance of model presented in this paper is in gaining knowledge about shoppers’ response to in-store promotion and predicting retail outcomes based on the consumers’ level of promotional purchasing. The model itself was tested with data collected from a consumer survey, carried out in the high/low Croatian hypermarket setting. Data was analyzed using descriptive statistics, including cross tabulation analysis and one-way analysis of variance. Research results show that the type of shopping trip (i.e. whether the trip is major or fill-in shopping trip) does explain differences in actual spending, unplanned spending, and purchases of promoted items. As compared with fill-in shoppers, major shoppers did purchase more items and spent more money on their shopping trip. There was significantly higher proportion of major shoppers who s...
This paper examines the relationship between consumer purchase behavior and instore promotion pro... more This paper examines the relationship between consumer purchase behavior and instore promotion proneness across five promotion types. The model was tested with data collected from a consumer survey, carried out in the high/low Croatian hypermarket setting. The data were analyzed using descriptive statistics and the one-way analysis of variance (ANOVA). In general, research results support the proposed framework. Higher consumer deal-proneness was associated with promotion planning (except for advertised brands and free samples), in-store promotion search and purchases of promoted items (except for special island displays). Contrary to expectations, action store loyalty was positively related to deal- proneness. The framework provided helps retailers predict consumer response to in-store promotion and their purchases depending on deal-proneness, as the starting point in designing promotion campaign and enhancing the store competitiveness.
Economic Research-Ekonomska Istraživanja, 2015
The purpose of this paper is to determine the impact of quality and priceconsciousness on brand c... more The purpose of this paper is to determine the impact of quality and priceconsciousness on brand consciousness and brand loyalty. Data collected by questionnaire were analyzed using the structural equation modelling methodology. Research results support three hypotheses. They indicate that brand consciousness is positively related to quality consciousness and negatively to price consciousness. There is a positive link between brand consciousness and brand loyalty. Taking into consideration the relative impact of quality and price consciousness on brand loyalty, managers might optimize their marketing strategies and improve the financial performance of their companies. The research results might be useful for scientists, marketing experts and managers dealing with brand management.
The paper aims to identify factors that are behind superior performance of manufacturing firms. I... more The paper aims to identify factors that are behind superior performance of manufacturing firms. It compares the similarities and differences in ten selected firms’ characteristics and strategic factors between high performers and low performers operating in the Croatian manufacturing industry. The hypotheses were tested with data obtained from company survey. The data was analyzed using one-way analysis of variance (ANOVA). The research results indicate that high performers were smaller and younger companies with higher level of capital intensity. They invested signifi cantly more in marketing. As compared to low performers, high performers had ower total labor expenses, but paid out higher gross wages per employee. Lower debt ratio was associated with higher level of performance. The findings further show that high performers exhibited higher productivity level than low performers. Finally, the paper discusses implications of fi ndings for industrial policy and manufacturing strategy.
This paper examines the differences and similarities in strategies employed by companies operatin... more This paper examines the differences and similarities in strategies employed by companies operating in the Croatian textile and clothing industry.n The analysis i based on company survey comprising 80 manufacturers. The data was analyzed using k-mean cluster analysis, one-way analysis of variance (ANOVA) and chi-square test. Research results indicate that textile and clothing manufacturers employ two major strategies: low cost strategy and value-oriented strategy. While low cost strategy implies lower material costs, emphasis on subcontracting and lower level of brand intensity, value-oriented strategy comprises the production of firms’ own products, own brand development and higher level of production costs. The results further indicate that value-oriented strategic approach yields signifi cantly more value added per employee, sales volume per employee, and return on sales (ROS) than low-cost strategy, and thus appears to provide a means by which textile and clothing manufacturers m...
Technovation, 2014
ABSTRACT In this paper we will investigate the effects of direct grants and tax incentives on rec... more ABSTRACT In this paper we will investigate the effects of direct grants and tax incentives on recipient small and medium enterprises (SMEs). Direct grants and tax incentives are two different public instruments used to correct market failure and facilitate innovation through lowering the cost of R&D. Although large and small firms innovate in different ways, so far limited empirical evidence has been reported with respect to the effectiveness of public R&D instruments for SMEs. Our data suggests that direct subsidies used alone or with tax incentives strengthen the R&D orientation of the SME as well as some aspects of innovation output and absorptive capacity. Although the effects of policy measures are significant when comparison is made to firms that did not use any of the two instruments, not much difference is found when users of direct grants are compared to those who used both the grants and the tax incentives. This result indicates the existence of limitations in the use of tax incentives by SMEs, and thus suggests that subsidies may be the primary instrument in SMEs.
Ekonomski pregled, 2009
... performance have been identified in several industries, but those factors seem to differ acro... more ... performance have been identified in several industries, but those factors seem to differ across different countries and indus-tries (Amoako-Gyampah and ... that the probability of firm growth, firm failure, and the variability of firm growth decrease as firms age (Evans, 1987; Yasuda ...
The Service Industries Journal, 2011
This study examines the effects of five antecedents on consumers&... more This study examines the effects of five antecedents on consumers' time perceptions in a hypermarket environment. Findings indicate that the actual shopping time spent in the store and planned shopping activities significantly influence consumers' shopping time perceptions, while consumers' waiting time perceptions are driven by both actual checkout waiting time and actual shopping time. The article examines time gaps, i.e.
The International Review of Retail, Distribution and Consumer Research, 2010
This article examines the relative effects of store traffic and customer traffic flow on shopper ... more This article examines the relative effects of store traffic and customer traffic flow on shopper spending in a single study. An analysis of Croatian hypermarket survey data indicates that store traffic alone does not adequately explain shopper spending. Instead, gross customer traffic flow and realized customer traffic flow are stronger drivers of money spent. The article contributes to the retailing
Ekonomska misao i praksa: časopis Sveučilišta u Dubrovniku, 2015
U ovom se radu analiziraju aspekti potražnje za ekološkim proizvodima, koja je važan čimbenik u o... more U ovom se radu analiziraju aspekti potražnje za ekološkim proizvodima, koja je važan čimbenik u ostvarivanju ciljeva održive ekološke proizvodnje. Ciljevi ovog rada jesu istražiti demografske čimbenike koji utječu na kupnju ekoloških prehrambenih proizvoda i utvrditi razlike u ponašanju potrošača u kupnji ekoloških prehrambenih proizvoda. Podaci prikupljeni anketom u Karlovačkoj županiji (n= 277) analizirani su primjenom hi-kvadrat testai analizom varijance (ANOVA). Rezultati pokazuju da su kupci ekoloških prehrambenih proizvoda uglavnom srednje i starije dobi, sve većm prihodima i zaposleni, dok između muškaraca i žena, i na različitim razinama obrazovanja ne postoje značajne statističke signifikantne razlike. Kupci koji više izdvajaju na ekološke prehrambene proizvode, kupuju ih češće, preferiraju kupnju hrvatskih proizvoda i spremni su platiti višu cijenu za te proizvode. Ovaj rad može koristiti poduzećima koja posluju na tržištu ekoloških proizvoda, da predvide ponašanje svojih potrošača te da, sukladno tome, prilagode svoje promotivne aktivnosti i povećaju prodaju i konkurentnost na tržištu.