Anika Amin - Academia.edu (original) (raw)

Papers by Anika Amin

Research paper thumbnail of Exploring the Factors Affecting Consumer Purchase Behavior during COVID-19: A Case Study of Techno Products in Dhaka City

Global Journal of Management and Business Research, 2021

Purpose: This paper proposes an exhaustive examination of investigating the variables influencing... more Purpose: This paper proposes an exhaustive examination of investigating the variables influencing shopper/consumers’ buy conduct during COVID-19 on techno items in Dhaka city. This study intends to investigate the components emerging from vulnerability like Covid pandemic on the customer buy conduct of techno items in Dhaka city. Methodology: 226 respondents were surveyed using a 19-items structured questionnaire. Exploratory Factor Analysis technique was used to identify the significant factors. Findings: Results demonstrated that five factors, namely, economic fluctuation and technological value chain, e-commerce wave, digital workplace/force, crisis attitude, motivations of changing consumer behavior were found significantly responsible for influencing shopper/consumers’ buy conduct during COVID-19 on techno items in Dhaka city.

Research paper thumbnail of Exploring the Factors Affecting Consumer Purchase Behavior

Exploring the Factors Affecting Consumer Purchase Behavior during COVID-19: A Case Study of Techno Products in Dhaka City, 2021

Abstract- Purpose: This paper proposes an exhaustive examination of investigating the variables ... more Abstract-
Purpose: This paper proposes an exhaustive examination of investigating the variables
influencing shopper/consumers’ buy conduct during COVID-19 on techno items in Dhaka city.
This study intends to investigate the components emerging from vulnerability like Covid
pandemic on the customer buy conduct of techno items in Dhaka city

Research paper thumbnail of Impact of Social Media Marketing on Buying Behaviors of Superstore Customers in Bangladesh

PYC Nepal Journal of Management, 2021

This study aims at identifying the impact factors of social media marketing on the buying behavio... more This study aims at identifying the impact factors of social media marketing on the buying behaviors' of superstore customers in Bangladesh. Altogether, 291 buyers were surveyed from five superstores of Bangladesh such as, Agora, Meena Bazar, Shwapno, Almas Super Shop, and Nandan. A structured questionnaire with five points Likert scale was used to survey the customers. Descriptive statistics were used to present the profiles of the respondent customers while inferential statistics like Factor Analysis was used to identify the impact factors and Multiple Regression Analysis was used o identify the relationships between the impact factors and the overall impact on purchase decision of the customers. Study identified four significant impact factors such as, quick searching and verification of authenticity of product information, easy to order and saving time, customers addiction to media buying, and awareness of innovative and new products that induce the superstore customers to make their purchase decisions. This study suggests that the policymakers should focus on authenticity of product information, easy to order system that saves time, publicity of innovative and variety of products, and customer addicted towards media marketing for making the customers inclined towards buying the products and services from superstores of Bangladesh.

Research paper thumbnail of Impact of Social Media Marketing on Buying Behaviors of Superstore Customers in Bangladesh

PYC Nepal Journal of Management, 2021

This study aims at identifying the impact factors of social media marketing on the buying behavio... more This study aims at identifying the impact factors of social media marketing on the buying behaviors’ of superstore customers in Bangladesh. Altogether, 291 buyers were surveyed from five superstores of Bangladesh such as, Agora, Meena Bazar, Shwapno, Almas Super Shop, and Nandan. A structured questionnaire with five points Likert scale was used to survey the customers. Descriptive statistics were used to present the profiles of the respondent customers while inferential statistics like Factor Analysis was used to identify the impact factors and Multiple Regression Analysis was used o identify the relationships between the impact factors and the overall impact on purchase decision of the customers. Study identified four significant impact factors such as, quick searching and verification of authenticity of product information, easy to order and saving time, customers addiction to media buying, and awareness of innovative and new products that induce the superstore customers to make t...

Research paper thumbnail of Exploring the Factors Affecting Consumer Purchase Behavior during COVID-19: A Case Study of Techno Products in Dhaka City

Global Journal of Management and Business Research, 2021

Purpose: This paper proposes an exhaustive examination of investigating the variables influencing... more Purpose: This paper proposes an exhaustive examination of investigating the variables influencing shopper/consumers’ buy conduct during COVID-19 on techno items in Dhaka city. This study intends to investigate the components emerging from vulnerability like Covid pandemic on the customer buy conduct of techno items in Dhaka city. Methodology: 226 respondents were surveyed using a 19-items structured questionnaire. Exploratory Factor Analysis technique was used to identify the significant factors. Findings: Results demonstrated that five factors, namely, economic fluctuation and technological value chain, e-commerce wave, digital workplace/force, crisis attitude, motivations of changing consumer behavior were found significantly responsible for influencing shopper/consumers’ buy conduct during COVID-19 on techno items in Dhaka city.

Research paper thumbnail of Exploring the Factors Affecting Consumer Purchase Behavior

Exploring the Factors Affecting Consumer Purchase Behavior during COVID-19: A Case Study of Techno Products in Dhaka City, 2021

Abstract- Purpose: This paper proposes an exhaustive examination of investigating the variables ... more Abstract-
Purpose: This paper proposes an exhaustive examination of investigating the variables
influencing shopper/consumers’ buy conduct during COVID-19 on techno items in Dhaka city.
This study intends to investigate the components emerging from vulnerability like Covid
pandemic on the customer buy conduct of techno items in Dhaka city

Research paper thumbnail of Impact of Social Media Marketing on Buying Behaviors of Superstore Customers in Bangladesh

PYC Nepal Journal of Management, 2021

This study aims at identifying the impact factors of social media marketing on the buying behavio... more This study aims at identifying the impact factors of social media marketing on the buying behaviors' of superstore customers in Bangladesh. Altogether, 291 buyers were surveyed from five superstores of Bangladesh such as, Agora, Meena Bazar, Shwapno, Almas Super Shop, and Nandan. A structured questionnaire with five points Likert scale was used to survey the customers. Descriptive statistics were used to present the profiles of the respondent customers while inferential statistics like Factor Analysis was used to identify the impact factors and Multiple Regression Analysis was used o identify the relationships between the impact factors and the overall impact on purchase decision of the customers. Study identified four significant impact factors such as, quick searching and verification of authenticity of product information, easy to order and saving time, customers addiction to media buying, and awareness of innovative and new products that induce the superstore customers to make their purchase decisions. This study suggests that the policymakers should focus on authenticity of product information, easy to order system that saves time, publicity of innovative and variety of products, and customer addicted towards media marketing for making the customers inclined towards buying the products and services from superstores of Bangladesh.

Research paper thumbnail of Impact of Social Media Marketing on Buying Behaviors of Superstore Customers in Bangladesh

PYC Nepal Journal of Management, 2021

This study aims at identifying the impact factors of social media marketing on the buying behavio... more This study aims at identifying the impact factors of social media marketing on the buying behaviors’ of superstore customers in Bangladesh. Altogether, 291 buyers were surveyed from five superstores of Bangladesh such as, Agora, Meena Bazar, Shwapno, Almas Super Shop, and Nandan. A structured questionnaire with five points Likert scale was used to survey the customers. Descriptive statistics were used to present the profiles of the respondent customers while inferential statistics like Factor Analysis was used to identify the impact factors and Multiple Regression Analysis was used o identify the relationships between the impact factors and the overall impact on purchase decision of the customers. Study identified four significant impact factors such as, quick searching and verification of authenticity of product information, easy to order and saving time, customers addiction to media buying, and awareness of innovative and new products that induce the superstore customers to make t...