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Research paper thumbnail of Pesan Dakwah Persuasif Pada Iklan Im3 Ooredoo Versi #Ramadhan Makin Kuat

Jurnal Studi Jurnalistik, 2021

Penelitian ini menjelaskan bagaimana iklan IM3 Ooredoo versi #RamadhanMakinKuat menggunakan formu... more Penelitian ini menjelaskan bagaimana iklan IM3 Ooredoo versi #RamadhanMakinKuat menggunakan formula AIDDA (Attention, Interest, Desire, Decision dan Action). Pesan persuasif iklan IM3 Ooredoo versi #RamadhanMakinKuat mengajak pemirsa memahami pentingnya silaturahmi dan pada akhirnya memilih produk yang diiklankan. Data dikumpulkan dengan observasi melalui kegiatan menonton, mengamati adegan dan naskah. Hasil penelitian ini menguraikan bahwa iklan IM3 Ooredoo pada tahap Attention mengangkat tema menarik sesuai dengan bulan suci Ramadhan dengan topik #RamadhanMakinKuat. Selanjutnya tahap Interest membujuk audiens memerhatikan dan memahami pentingnya bersilaturahmi melalui penyampaian narasi berupa ajakan menjalin persaudaraan dengan bertelepon. Tahap Desire memunculkan hasrat melalui penggambaran cerita video iklan. Lalu Decision memberikan penawaran solusi yaitu peket internet New Freedom. Akhirnya tahap Action di mana audiens menggunakan paket New Freedom sebagai solusi untuk mempe...

Research paper thumbnail of DAMPAK ETIKA UANG TERHADAP PERILAKU KECURANGAN PAJAK DENGAN RELIGIUSITAS, GENDER, DAN MATERIALISTIS SEBAGAI VARIABEL MODERASI(Studi pada Wajib Pajak Orang Pribadi di KPP Pratama Kudus)

Research paper thumbnail of Establishing the relationship between money ethics and tax evasion: The moderation role of religiosity

Research paper thumbnail of The Effect of Money Ethics Toward Tax Evasion with Gender and Materilalistic as A Moderating Variable

Jurnal Dinamika Akuntansi, 2018

Tax is one of the important elements in the revenue budget in Indonesia. Revenue from this sector... more Tax is one of the important elements in the revenue budget in Indonesia. Revenue from this sector is always strived to meet the target revenue. In some times the amount of tax receipt is always not in accordance with the targets set. Tax evasion efforts made by the taxpayer is important to get the attention of the state. This study aims to conduct testing and analysis of tax evasion efforts made by the taxpayer. Tests and analysis is done by using variable approach of money ethics, gender and materiality to tax evasion.Populasi in this research is taxpayer SME registered in Tax Office Primary Kudus. Sampling technique used with convinience sampling method. The number of samples used in the study were 118 respondent. Data collection is done by dividing the questionnaire on the respondent. While the data analysis technique used is the regression analysis by using the absolute differences. The results of this study are as follows: 1), money ethics has significant effect on tax evasion;...

Research paper thumbnail of Pesan Dakwah Persuasif Pada Iklan Im3 Ooredoo Versi #Ramadhan Makin Kuat

Jurnal Studi Jurnalistik, 2021

Penelitian ini menjelaskan bagaimana iklan IM3 Ooredoo versi #RamadhanMakinKuat menggunakan formu... more Penelitian ini menjelaskan bagaimana iklan IM3 Ooredoo versi #RamadhanMakinKuat menggunakan formula AIDDA (Attention, Interest, Desire, Decision dan Action). Pesan persuasif iklan IM3 Ooredoo versi #RamadhanMakinKuat mengajak pemirsa memahami pentingnya silaturahmi dan pada akhirnya memilih produk yang diiklankan. Data dikumpulkan dengan observasi melalui kegiatan menonton, mengamati adegan dan naskah. Hasil penelitian ini menguraikan bahwa iklan IM3 Ooredoo pada tahap Attention mengangkat tema menarik sesuai dengan bulan suci Ramadhan dengan topik #RamadhanMakinKuat. Selanjutnya tahap Interest membujuk audiens memerhatikan dan memahami pentingnya bersilaturahmi melalui penyampaian narasi berupa ajakan menjalin persaudaraan dengan bertelepon. Tahap Desire memunculkan hasrat melalui penggambaran cerita video iklan. Lalu Decision memberikan penawaran solusi yaitu peket internet New Freedom. Akhirnya tahap Action di mana audiens menggunakan paket New Freedom sebagai solusi untuk mempe...

Research paper thumbnail of DAMPAK ETIKA UANG TERHADAP PERILAKU KECURANGAN PAJAK DENGAN RELIGIUSITAS, GENDER, DAN MATERIALISTIS SEBAGAI VARIABEL MODERASI(Studi pada Wajib Pajak Orang Pribadi di KPP Pratama Kudus)

Research paper thumbnail of Establishing the relationship between money ethics and tax evasion: The moderation role of religiosity

Research paper thumbnail of The Effect of Money Ethics Toward Tax Evasion with Gender and Materilalistic as A Moderating Variable

Jurnal Dinamika Akuntansi, 2018

Tax is one of the important elements in the revenue budget in Indonesia. Revenue from this sector... more Tax is one of the important elements in the revenue budget in Indonesia. Revenue from this sector is always strived to meet the target revenue. In some times the amount of tax receipt is always not in accordance with the targets set. Tax evasion efforts made by the taxpayer is important to get the attention of the state. This study aims to conduct testing and analysis of tax evasion efforts made by the taxpayer. Tests and analysis is done by using variable approach of money ethics, gender and materiality to tax evasion.Populasi in this research is taxpayer SME registered in Tax Office Primary Kudus. Sampling technique used with convinience sampling method. The number of samples used in the study were 118 respondent. Data collection is done by dividing the questionnaire on the respondent. While the data analysis technique used is the regression analysis by using the absolute differences. The results of this study are as follows: 1), money ethics has significant effect on tax evasion;...

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